Siegel+Gale Says

In this episode, our Head of Strategy for EMEA, Liz Olsen, reads, “Are you ready for Generation Z?” Today’s brands are likely to be held to even higher standards in the future. With Gen Z­people born from 1995 to 2010­­–now moving into the workforce and starting to earn a level of disposable income, its constituents … Continued

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Two yellow hands reaching for each other with red instagram like symbols over a turquoise background, branding for Gen Z

Podcast

Liz Olsen: Are you ready for Generation Z?

In this episode, our Head of Strategy for EMEA, Liz Olsen, reads, “Are you ready for Generation Z?” Today’s brands are likely to be held to even higher standards in the future. With Gen Z­people born from 1995 to 2010­­–now moving into the workforce and starting to earn a level of disposable income, its constituents … Continued

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In this episode, our Global CMO, Margaret Molloy reads “Why B2B branding is more important than ever.” Margaret discusses why a strong brand is vital for success in B2B.

Margaret Molloy

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Podcast

Why B2B branding is more important than ever

In this episode, our Global CMO, Margaret Molloy reads “Why B2B branding is more important than ever.” Margaret discusses why a strong brand is vital for success in B2B.

Margaret Molloy

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In this episode, our Group Director of Naming Aaron Hall reads, “By playing a long game, the Commanders scored big with their rebrand.” Aaron explores the Washington Football Team’s new name, and how the move represents not only a step in the right direction when it comes to social good but also an astute branding … Continued

Aaron Hall

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Podcast

By playing a long game, the Commanders scored big with their rebrand

In this episode, our Group Director of Naming Aaron Hall reads, “By playing a long game, the Commanders scored big with their rebrand.” Aaron explores the Washington Football Team’s new name, and how the move represents not only a step in the right direction when it comes to social good but also an astute branding … Continued

Aaron Hall

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In this episode, our Strategist Emma Lewis reads, “Utilizing brand to drive an authentic response to climate change in the energy industry.” Emma takes a closer look at the role global brands play in the fight against climate change, the parallels between the Covid-19 pandemic and the climate crisis, and how to leverage brand to … Continued

Emma Lewis

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Podcast

Utilizing brand to drive an authentic response to climate change in the energy industry

In this episode, our Strategist Emma Lewis reads, “Utilizing brand to drive an authentic response to climate change in the energy industry.” Emma takes a closer look at the role global brands play in the fight against climate change, the parallels between the Covid-19 pandemic and the climate crisis, and how to leverage brand to … Continued

Emma Lewis

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In this episode, our Global Director of Business Analytics & Insights Brian Rafferty reads, “From premium products to premium experiences, consumers want radical simplicity.” Brian examines the findings of our latest World’s Simplest Brands study. He explores why the last two years have made simplicity the baseline for the modern consumer experience and discusses the … Continued

Brian Rafferty

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Podcast

From premium products to premium experiences, consumers want radical simplicity

In this episode, our Global Director of Business Analytics & Insights Brian Rafferty reads, “From premium products to premium experiences, consumers want radical simplicity.” Brian examines the findings of our latest World’s Simplest Brands study. He explores why the last two years have made simplicity the baseline for the modern consumer experience and discusses the … Continued

Brian Rafferty

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In this episode, our President for EMEA, Philip Davies, and Director of Insights for EMEA, Ben Osborne, discuss the importance of fact-based branding and how research can drive customer engagement and loyalty.

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3 different sized purple cylinders and one small yellow cylinder, Unlocking Brand: Measurement over Management

Podcast

Unlocking Brand: Measurement over Management

In this episode, our President for EMEA, Philip Davies, and Director of Insights for EMEA, Ben Osborne, discuss the importance of fact-based branding and how research can drive customer engagement and loyalty.

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If brands are uncovered, not invented – what are the best ways to reveal the treasure that lurks beneath the surface?

4 yellow cylinders varying in size over an orange background, Measurement over management driving brand engagement

Podcast

Measurement over management: Utilizing research to drive brand engagement

If brands are uncovered, not invented – what are the best ways to reveal the treasure that lurks beneath the surface?

In this episode, our President for the Pacific Rim, Jason Cieslak, and our Group Director of Naming, Aaron Hall are joined by Maurice Jones, CEO of OneTen to discuss the brand’s evolution and how we partnered with the coalition to help brand the promise of economic empowerment for Black talent in America.

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Siegel+Gale's Jason Cieslak and Aaron Hall joined be Maurice Jones, CEO of OneTen on Unlocking Brand

Podcast

Unlocking Brand: OneTen

In this episode, our President for the Pacific Rim, Jason Cieslak, and our Group Director of Naming, Aaron Hall are joined by Maurice Jones, CEO of OneTen to discuss the brand’s evolution and how we partnered with the coalition to help brand the promise of economic empowerment for Black talent in America.

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In this episode, our Creative Director, Dalia Fawaz, and Managing Director, Zouheir Zoueihed, are joined by Souad AlSerkal, Vice President of Strategic Communications at Tabreed, for a conversation on how through our partnership she helped transform a utility company into an essential services brand.

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Dalia Fawaz and Zouheir Zoueihed, are joined by Souad AlSerkal, VP of Strategic Communications at Tabreed on Unlocking Brand

Podcast

Unlocking Brand: Tabreed

In this episode, our Creative Director, Dalia Fawaz, and Managing Director, Zouheir Zoueihed, are joined by Souad AlSerkal, Vice President of Strategic Communications at Tabreed, for a conversation on how through our partnership she helped transform a utility company into an essential services brand.

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In this episode, our Global Chief Marketing Officer, Margaret Molloy, and former Senior Director of Strategy, Britt Bulla are joined by Zara Mirza, Head of Global Marketing at GE for a discussion on how we crafted GE’s new brand purpose and the key tenets for successfully unlocking purpose at your organization.

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Margaret Molloy and Britt Bulla joined by Zara Mirza, Head of Global Marketing at GE on Unlocking Brand

Podcast

Unlocking Brand: GE

In this episode, our Global Chief Marketing Officer, Margaret Molloy, and former Senior Director of Strategy, Britt Bulla are joined by Zara Mirza, Head of Global Marketing at GE for a discussion on how we crafted GE’s new brand purpose and the key tenets for successfully unlocking purpose at your organization.

Listen to the full episode on:
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