Siegel+Gale Says

When communicators follow a few simple tenets, they can deliver information better, and make more immediate-and memorable-connections with their audiences...

Billy Kingsland

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Billy Kingsland: Simple communications are crucial now-and always

When communicators follow a few simple tenets, they can deliver information better, and make more immediate-and memorable-connections with their audiences...

Billy Kingsland

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It’s a COVID-19 world, and in that world, branding— creating, managing and growing brands—has changed. Whether you’re B2B or B2C, what matters now is what to do about it. We believe every CMO and Brand Marketer should focus on the following five priorities…

Jason Cieslak

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Jason Cieslak: Five Things Every CMO or Brand Marketer Should Be Doing Right Now

It’s a COVID-19 world, and in that world, branding— creating, managing and growing brands—has changed. Whether you’re B2B or B2C, what matters now is what to do about it. We believe every CMO and Brand Marketer should focus on the following five priorities…

Jason Cieslak

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Our new normal is unavoidable: every day brings new questions and uncertainty given the COVID-19 epidemic...

Brian Rafferty

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Brian Rafferty: How to not forget brand ROI and still focus on the essential in uncertain times

Our new normal is unavoidable: every day brings new questions and uncertainty given the COVID-19 epidemic...

Brian Rafferty

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The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world...

Lisa Kane

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Lisa Kane: An open letter to a CEO – Considerations for rebranding

The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world...

Lisa Kane

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Emerging technology is perhaps the most dynamic and compelling part of industry today, and tech companies continue to rule the world, judging by the daily headlines, whether it’s Facebook, Amazon, Google, Apple or Uber...

Liz Olsen

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Liz Olsen: Tell me your story – Branding and emerging technology

Emerging technology is perhaps the most dynamic and compelling part of industry today, and tech companies continue to rule the world, judging by the daily headlines, whether it’s Facebook, Amazon, Google, Apple or Uber...

Liz Olsen

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Five principles that will spell success for any M&A-related brand exercise, helping brand managers to design processes and outcomes that mobilize employees and customers alike...

Matt Egan

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Matt Egan: Brand building for the coming wave of corporate M&A

Five principles that will spell success for any M&A-related brand exercise, helping brand managers to design processes and outcomes that mobilize employees and customers alike...

Matt Egan

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