Some of our latest thinking

Whether you’re fearing disruption from technology innovators or rejuvenating a neglected, out-of-date company, we consider how brand can both alleviate these worries and spur evolution.

Our experts discuss how to help new leaders leverage thoughtful branding solutions to catalyze a new vision, as well as organizational and industry change.

With insights from across our global practices, we explore how simple, smart branding sets up signature products and services—and the companies bringing them to the market—for success.

Howard Belk, our Co-CEO and Chief Creative Officer, and Matthew Egan, our Managing Director, Strategy, were joined by Jennifer Temple, EVP and Chief Communications Officer, Hewlett Packard Enterprise (HPE), the global edge-to-cloud company, for an in-depth conversation on how a brand can drive change forward.

Our global branding experts examine why a M&A or spin-off is ripe for reassessing your brand story, visual identity, culture, and brand-led experiences, propelling the new entity into the future.

Margaret Molloy, our Global CMO and Brian Rafferty, our Global Head of Research & Insights, were joined by Melanie Marcus, CMO, Surescripts, the nation’s leading health information network, for an in-depth conversation that explored how to leverage brand as a tool to inform your overall strategy.

Katie Conway, our General Manager, West Coast, Jared Fink, our Group Director, Experience, and Gretchen Huestis, our Group Director, Brand-led Change led an in-depth conversation that explored how companies can build distinct and compelling brand-led experiences that create lasting impact.

Jason Cieslak, our President, Pacific Rim and Katie Conway, our General Manager, West Coast were joined by Michelle Leyden Li, CMO, GlobalFoundries for an in-depth conversation that explored the lessons learned and the results experienced from rolling out a new GlobalFoundries brand one year ago.

Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored how brands can authentically celebrate Pride Month and consistently cultivate inclusive storytelling.

Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored how brands can authentically celebrate Asian American Pacific Islander Month and consistently cultivate inclusive storytelling.