M&A/Spin

How to protect and enhance brand value after a merger, split or spin-off

When businesses go through major corporate mergers, splits or spin-offs, how can CMOs focus on protecting and enhancing brand value?

David Srere

February 2023

M&A/Spin

The role of brand in a M&A or spin-off

Our global branding experts examine why a M&A or spin-off is ripe for reassessing your brand story, visual identity, culture, and brand-led experiences, propelling the new entity into the future.

Siegel+Gale

January 2023

M&A/Spin

3 questions research should answer in a merger or acquisition

With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.

Marc Desmond

September 2022

M&A/Spin

athenahealth: Creating connections

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Brian Rafferty, Global Director, Business Analytics & Insights and Account Manager Simone Schuster about our work with athenahealth.

Siegel+Gale

January 2022

M&A/Spin

Brand building for the coming wave of corporate M&A

The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world. The financial reengineering and corporate restructuring soon to occur is certain to result in a spate of mergers, acquisitions and divestitures. Some of these transactions will be domination plays, where financially stable market leaders will acquire vulnerable competitors, coveted technologies or entry to new markets...

Howard Belk + Matt Egan

September 2022

M&A/Spin

Nielsen: Shaping the world’s media and content

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our practitioners about our work with global leader in audience measurement, data and analytics Nielsen.

Siegel+Gale

October 2021

M&A/Spin

M&A: A culture transaction

Given the current climate around the pandemic and global market conditions, mergers and acquisitions are on the rise. This uptick in activity will likely sustain as industries continue to be impacted, and innovation drives the search for efficiencies, consolidation, supply chain adjustments, evolving service models and increased scalability. Embracing change and acquisitions that help across these areas is a priority for many companies. One thing is clear—the success of these deals ultimately hinges on the people inside the organization, not the balance sheet.

Siegel+Gale

December 2020

M&A/Spin

Six reasons to rebrand

Today, brand is more than a name, logo, tagline, advertising campaign or even the marketing department’s sole purview. A brand’s success is measured by the summation of the touchpoints all stakeholders—customers, employees, partners, investors, community—have with an organization. When a brand is well-managed, stakeholder experiences align with the expectations set by marketing communications and the brand grows in value over time. However, sometimes brands lose relevance and need to be reconsidered, a process known as rebranding. Here are six scenarios when a company might want to consider rebranding.

Margaret Molloy

December 2020

M&A/Spin

Matt Egan: Brand building for the coming wave of corporate M&A

Five principles that will spell success for any M&A-related brand exercise, helping brand managers to design processes and outcomes that mobilize employees and customers alike...

M&A/Spin

Lisa Kane: An open letter to a CEO – Considerations for rebranding

The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world...