With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.
Marc Desmond
July 2022
M&A/Spin
3 questions research should answer in a merger or acquisition
With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.
Marc Desmond
July 2022
M&A/Spin
athenahealth: Creating connections
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Brian Rafferty, Global Director, Business Analytics & Insights and Account Manager Simone Schuster about our work with athenahealth.
Siegel+Gale
January 2022
M&A/Spin
athenahealth: Creating connections
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Brian Rafferty, Global Director, Business Analytics & Insights and Account Manager Simone Schuster about our work with athenahealth.
Siegel+Gale
January 2022
The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world. The financial reengineering and corporate restructuring soon to occur is certain to result in a spate of mergers, acquisitions and divestitures. Some of these transactions will be domination plays, where financially stable market leaders will acquire vulnerable competitors, coveted technologies or entry to new markets...
Howard Belk + Matt Egan
November 2021
M&A/Spin
Brand building for the coming wave of corporate M&A
The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world. The financial reengineering and corporate restructuring soon to occur is certain to result in a spate of mergers, acquisitions and divestitures. Some of these transactions will be domination plays, where financially stable market leaders will acquire vulnerable competitors, coveted technologies or entry to new markets...
Howard Belk + Matt Egan
November 2021
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our practitioners about our work with global leader in audience measurement, data and analytics Nielsen.
Siegel+Gale
October 2021
M&A/Spin
Nielsen: Shaping the world’s media and content
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our practitioners about our work with global leader in audience measurement, data and analytics Nielsen.
Siegel+Gale
October 2021
M&A/Spin
M&A: A culture transaction
Given the current climate around the pandemic and global market conditions, mergers and acquisitions are on the rise. This uptick in activity will likely sustain as industries continue to be impacted, and innovation drives the search for efficiencies, consolidation, supply chain adjustments, evolving service models and increased scalability. Embracing change and acquisitions that help across these areas is a priority for many companies. One thing is clear—the success of these deals ultimately hinges on the people inside the organization, not the balance sheet.
Siegel+Gale
December 2020
M&A/Spin
M&A: A culture transaction
Given the current climate around the pandemic and global market conditions, mergers and acquisitions are on the rise. This uptick in activity will likely sustain as industries continue to be impacted, and innovation drives the search for efficiencies, consolidation, supply chain adjustments, evolving service models and increased scalability. Embracing change and acquisitions that help across these areas is a priority for many companies. One thing is clear—the success of these deals ultimately hinges on the people inside the organization, not the balance sheet.
Siegel+Gale
December 2020
M&A/Spin
Six reasons to rebrand
Today, brand is more than a name, logo, tagline, advertising campaign or even the marketing department’s sole purview. A brand’s success is measured by the summation of the touchpoints all stakeholders—customers, employees, partners, investors, community—have with an organization. When a brand is well-managed, stakeholder experiences align with the expectations set by marketing communications and the brand grows in value over time. However, sometimes brands lose relevance and need to be reconsidered, a process known as rebranding. Here are six scenarios when a company might want to consider rebranding.
Margaret Molloy
December 2020
M&A/Spin
Six reasons to rebrand
Today, brand is more than a name, logo, tagline, advertising campaign or even the marketing department’s sole purview. A brand’s success is measured by the summation of the touchpoints all stakeholders—customers, employees, partners, investors, community—have with an organization. When a brand is well-managed, stakeholder experiences align with the expectations set by marketing communications and the brand grows in value over time. However, sometimes brands lose relevance and need to be reconsidered, a process known as rebranding. Here are six scenarios when a company might want to consider rebranding.
Margaret Molloy
December 2020
Five principles that will spell success for any M&A-related brand exercise, helping brand managers to design processes and outcomes that mobilize employees and customers alike...
M&A/Spin
Matt Egan: Brand building for the coming wave of corporate M&A
Five principles that will spell success for any M&A-related brand exercise, helping brand managers to design processes and outcomes that mobilize employees and customers alike...
The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world...
M&A/Spin
Lisa Kane: An open letter to a CEO – Considerations for rebranding
The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world...
Whether your business model is shifting, you’re undergoing a merger or acquisition or you’re trying to reach a new audience, chances are your company will need to revisit its brand. When CEOs contemplate a considerable challenge such as a rebrand, they tend to focus on the exhilarating first half of the marathon — a new name to signal change or an impressive new visual identity. But it’s the second half of the race that is the most critical and requires as much — if not more — attention.
Lisa Kane
August 2020
M&A/Spin
An open letter to a CEO: Considerations for rebranding
Whether your business model is shifting, you’re undergoing a merger or acquisition or you’re trying to reach a new audience, chances are your company will need to revisit its brand. When CEOs contemplate a considerable challenge such as a rebrand, they tend to focus on the exhilarating first half of the marathon — a new name to signal change or an impressive new visual identity. But it’s the second half of the race that is the most critical and requires as much — if not more — attention.
Lisa Kane
August 2020
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with group director, strategy, Lisa Kane, about how M&A activity continues to disrupt healthcare.
Lisa Kane
July 2018
M&A/Spin
4 questions on M&A in healthcare with Lisa Kane
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with group director, strategy, Lisa Kane, about how M&A activity continues to disrupt healthcare.
Lisa Kane
July 2018