M&A / Spin-off

Producing Solventum brand assets together

This wasn’t just a photo shoot. It was a partnership built on shared expertise and trust.

Siegel+Gale

May 2025

M&A / Spin-off

Solventum Brand Central. One simple hub. Brand clarity—everywhere

Now, every Solventum employee—anywhere in the world—can find what they need, when they need it, and use the brand with confidence.

Siegel+Gale

May 2025

M&A / Spin-off

3 questions research should answer in a merger or acquisition

With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.

Marc Desmond

M&A / Spin-off

The United States Steel drama: How branding can forge a unified future

For those of us in the B2B brand world, corporate acquisitions and restructurings are the dramas we follow most closely. The plots are complex, the stakes—financial and professional—are immense, and the rise and fall of iconic global brands evoke consternation, nostalgia and cautious optimism. Who says non-fiction can’t stir the soul?

Howard Belk

January 2025

M&A / Spin-off

Navigating brand management in the current era of corporate spin-offs: a guide for CMOs

For CMOs, navigating a corporate spin-off involves more than just preserving brand equity. It also entails creating entirely new brand ecosystems.

Howard Belk

M&A / Spin-off

The role of brand in M&A: Technology

The mergers and acquisitions (M&A) market hit recordbreaking growth in 2021 and the first part of 2022, seeing the largest-ever volume of transactions and aggregate deal value globally.

Hope Schmalzried + Aaron Hall

May 2024

M&A / Spin-off

The role of brand in M&A: Healthcare

More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology and financial services sectors. In this third piece, they explore the healthcare industry...

Hope Schmalzried + Aaron Hall

November 2023

M&A / Spin-off

Harnessing the power of simplicity to navigate uncertainty in the pharmaceuticals industry

Senior Strategist, Emma Lewis, shares four key considerations for pharma CMOs looking to successfully propel their brand forward.

M&A / Spin-off

The role of brand in M&A: Financial Services

More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology and financial services sectors. In this second piece, they explore the financial industry...

Hope Schmalzried + Aaron Hall

October 2023

M&A / Spin-off

The role of brand in M&A: Energy

More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, our branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology, and financial services sectors. First up, they explore the energy sector...

Hope Schmalzried + Aaron Hall

July 2023