A merger, acquisition or spin-off is a major event for a brand. Sometimes it is the sunset of one brand and sometimes it is the sunrise of another. And usually such a significant event requires a full-scale reassessment of a company’s story, identity, brand experience and culture.

In this episode of Branding 101, our global branding experts examine why a M&A or spin-off is ripe for reassessing your brand story, visual identity, culture, and brand-led experiences, propelling the new entity into the future.