Some of our latest thinking

Your brand’s voice should be rooted in a well-functioning, up-to-date strategy, working as a set of coherent attributes for expressing or implying that strategy in every message. In combination with a clear view of your audience, strategic components like mission, vision, and values can inform what your brand has license to communicate when it comes to sensitive issues.

Derrick Mead

June 2021

In an increasingly complex landscape where brands rely on multiple internal and third-party data sources to guide customer decisions and stay relevant, we are presented with a potential paradox to manage. How to move forward with a model built around data capture and tacit listening when audiences increasingly demand a more open and human relationship with brands?

Emma Lewis

June 2021

During a merger, acquisition or divestiture, healthcare companies should follow these five principles to build brands that deliver greater clarity and utility for customers, investors and talent.

Matt Egan

June 2021

To celebrate Pride month this year, our global design teams created a series of virtual backgrounds inspired by the rainbow flag, psychedelia, pop art and beyond. We hope you enjoy this selection of vibrant designs from our best and brightest visual thinkers. You can view and download the full set of backgrounds here for your next Zoom, Slack or Teams call.

Siegel+Gale

June 2021

As a result of the fundamental shift from static copy and images to experiences, today, a brand's success is defined by the sum of all its touchpoints across a broad spectrum of stakeholders. On May 26th, I welcomed five global CMOs representing B2B and iconic consumer brands to explore the importance of crafting meaningful brand experiences. Throughout the spirited discussion, we analyzed balancing consistency with authenticity, evading the pitfalls of jargon and the latest technology, focusing on business-to-human interactions and why simplicity is the secret to elevating brand experience. In closing, I asked the panelists, what is your commitment to taking your brand's customer experience to the next level? And how do you know that you are succeeding? Here's what they had to say.

Margaret Molloy

May 2021

In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with Justine Doughty, Director, Account Management; Gina Kim, Group Director, Brand Communication; and Mei Wing Chan, Associate Creative Director about our work with Sonoma County Winegrowers.

Siegel+Gale

May 2021

In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Client Director Robert Williams and Design practice about our recent work with electric vehicle charging company Mer.

Siegel+Gale

May 2021

Throughout our lively intergenerational conversation, we challenged assumptions about retirement, learned how marketers could communicate effectively without condescension and examined why building—and maintaining—trust is paramount among this demographic. To best serve this market, our concept of older consumers must be ambitious enough to reflect all aspects and versatile enough for this diverse generation to feel seen, heard and valued.

Margaret Molloy

May 2021

This Mother’s Day, some of the moms from across our global offices share their wisdom by answering, “What does simplicity mean to you?” Here's what they had to say. 

Siegel+Gale

May 2021

A strong employee value proposition can be essential for recruiting and retaining talent in today's environment.

Christine Lim

May 2021