Some of our latest thinking
Inspired by the energy and enthusiasm surrounding voter turnout, our New York design team reimagined the American voting emblem in a series of animations for people to download and share on their social channels.
Siegel+Gale
October 2020
S+G Blog
Election 2020: Reimagining the ‘I Voted’ sticker
Inspired by the energy and enthusiasm surrounding voter turnout, our New York design team reimagined the American voting emblem in a series of animations for people to download and share on their social channels.
Siegel+Gale
October 2020
SMPL Q+A
Unlocking GE’s brand purpose
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here our Senior Director of Strategy Britt Bulla + GE’s Director of Global Brand Zara Mirza share how to discover a purpose that sticks, how we crafted GE’s new brand purpose and some of the key tenets for successfully unlocking purpose at your organization.
Siegel+Gale
November 2020
SMPL Q+A
Unlocking GE’s brand purpose
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here our Senior Director of Strategy Britt Bulla + GE’s Director of Global Brand Zara Mirza share how to discover a purpose that sticks, how we crafted GE’s new brand purpose and some of the key tenets for successfully unlocking purpose at your organization.
Siegel+Gale
November 2020
To better comprehend the current landscape and illuminate the road ahead, we turned to our community of CMOs. Our latest study provides an exclusive oral history of how 26 global CMOs processed COVID-19. These leaders shared their insights into what it has been like living and working over the past several months. The decisions made by these CMOs are characterized by tremendous tension—protecting employees’ safety and revenues, supporting the community and keeping the enterprise healthy, being distinct from other brands while aligning with people’s shifting concerns and behaviours.
Margaret Molloy
August 2020
S+G Blog
In their words: The skills used by global CMOs to navigate COVID-19
To better comprehend the current landscape and illuminate the road ahead, we turned to our community of CMOs. Our latest study provides an exclusive oral history of how 26 global CMOs processed COVID-19. These leaders shared their insights into what it has been like living and working over the past several months. The decisions made by these CMOs are characterized by tremendous tension—protecting employees’ safety and revenues, supporting the community and keeping the enterprise healthy, being distinct from other brands while aligning with people’s shifting concerns and behaviours.
Margaret Molloy
August 2020
More ideas
Simple is smart
S+G Blog
Future of Branding: Silver economy
Our multigenerational conversation squashed myths, such as the uninformed senior consumer; it shone a light on the influence of traditional media and highlighted the enduring need for simplicity in brand experience. We were reminded that this age group is a diverse tapestry, consisting of different kinds of passionate, ambitious and active adults. My hope for our audience is that this conversation provokes us to exercise the curiosity to challenge assumptions, push the frontiers to address the unmet needs, and, ultimately, ignite the creativity to unlock the possibilities presented by this generation.
Margaret Molloy
November 2020
S+G Blog
Future of Branding: Silver economy
Our multigenerational conversation squashed myths, such as the uninformed senior consumer; it shone a light on the influence of traditional media and highlighted the enduring need for simplicity in brand experience. We were reminded that this age group is a diverse tapestry, consisting of different kinds of passionate, ambitious and active adults. My hope for our audience is that this conversation provokes us to exercise the curiosity to challenge assumptions, push the frontiers to address the unmet needs, and, ultimately, ignite the creativity to unlock the possibilities presented by this generation.
Margaret Molloy
November 2020
SMPL Q+A
3 questions on naming a TV show
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here our Group Director of Naming, Aaron Hall, talks about creating a TV show name and its role in building the show's brand.
Aaron Hall
November 2020
SMPL Q+A
3 questions on naming a TV show
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here our Group Director of Naming, Aaron Hall, talks about creating a TV show name and its role in building the show's brand.
Aaron Hall
November 2020
SMPL Q+A
Unlocking GE’s brand purpose
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here our Senior Director of Strategy Britt Bulla + GE’s Director of Global Brand Zara Mirza share how to discover a purpose that sticks, how we crafted GE’s new brand purpose and some of the key tenets for successfully unlocking purpose at your organization.
Siegel+Gale
November 2020
SMPL Q+A
Unlocking GE’s brand purpose
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here our Senior Director of Strategy Britt Bulla + GE’s Director of Global Brand Zara Mirza share how to discover a purpose that sticks, how we crafted GE’s new brand purpose and some of the key tenets for successfully unlocking purpose at your organization.
Siegel+Gale
November 2020
This article originally appeared on FinExtra. “If you can’t stand the heat, get out of the kitchen.” U.S. President Harry Truman famously said it to his war contracts team. CEO’s prepping for an IPO deploy it with their marketers. Headlines flash warnings encouraging brands to race “to IPO while Stocks are Hot” and 2020 is … Continued
Nick Miller
November 2020
S+G Blog
The market is hot! Is your brand ready? A checklist for preparing your brand for IPO success
This article originally appeared on FinExtra. “If you can’t stand the heat, get out of the kitchen.” U.S. President Harry Truman famously said it to his war contracts team. CEO’s prepping for an IPO deploy it with their marketers. Headlines flash warnings encouraging brands to race “to IPO while Stocks are Hot” and 2020 is … Continued
Nick Miller
November 2020
S+G Blog
Future of Branding: Sustainability
On Thursday, October 29th, I explored the issues of sustainability with five marketing leaders from around the world. We discussed why projecting a brand’s societal goals is just as critical as marketing its products, the opportunity for business leaders to come together, share knowledge and collaborate for the greater good and the incredible role marketing play in balancing science with storytelling.
Margaret Molloy
October 2020
S+G Blog
Future of Branding: Sustainability
On Thursday, October 29th, I explored the issues of sustainability with five marketing leaders from around the world. We discussed why projecting a brand’s societal goals is just as critical as marketing its products, the opportunity for business leaders to come together, share knowledge and collaborate for the greater good and the incredible role marketing play in balancing science with storytelling.
Margaret Molloy
October 2020
SMPL Q+A
Evraz: Building a better future
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding. Here, we speak with our Account Director Robert Williams, Senior Strategy Director Liz Olsen and Design Director Deva Corriveau about our rebranding work for global steel and mining company EVRAZ.
Siegel+Gale
October 2020
SMPL Q+A
Evraz: Building a better future
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding. Here, we speak with our Account Director Robert Williams, Senior Strategy Director Liz Olsen and Design Director Deva Corriveau about our rebranding work for global steel and mining company EVRAZ.
Siegel+Gale
October 2020