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Simple is smart

Every office is proud of its quirks. At Siegel+Gale, our quirks unite our seven offices across the globe. They help us unlock success for our clients and each other in unexpected ways. From the always-themed happy hours to spontaneous team outings to our sacred Bagel Fridays, these are cultural moments that get everyone to take … Continued

Michelle Belgrod

S+G Blog

Five ways to promote culture when working from home

Every office is proud of its quirks. At Siegel+Gale, our quirks unite our seven offices across the globe. They help us unlock success for our clients and each other in unexpected ways. From the always-themed happy hours to spontaneous team outings to our sacred Bagel Fridays, these are cultural moments that get everyone to take … Continued

Michelle Belgrod

We see the difficult road ahead as a clarion call for simplicity. We see the obstacles in our path as an invitation for kindness. And as our world faces down this common foe, we’re ready to take complexity out of the challenge.

David Srere + Howard Belk

S+G Blog

Bringing simplicity to trying times

We see the difficult road ahead as a clarion call for simplicity. We see the obstacles in our path as an invitation for kindness. And as our world faces down this common foe, we’re ready to take complexity out of the challenge.

David Srere + Howard Belk

This article originally appeared in AdAge. As a professional namer, I create names for companies, products and services. Every project has its own unique challenges. But perhaps one of the most challenging naming projects I’ve ever faced was when I had to choose a name for my first dog. Luckily, I was able to rely … Continued

Aaron Hall

S+G Blog

4 company naming strategies that helped me name my dog

This article originally appeared in AdAge. As a professional namer, I create names for companies, products and services. Every project has its own unique challenges. But perhaps one of the most challenging naming projects I’ve ever faced was when I had to choose a name for my first dog. Luckily, I was able to rely … Continued

Aaron Hall

In the best experiences, technology is invisible; it’s what brings your experience to life, make things easier to deliver – but not the thing people leave talking about.

Jenna Isken

Media Mentions

The technology tightrope setup by brand experience

In the best experiences, technology is invisible; it’s what brings your experience to life, make things easier to deliver – but not the thing people leave talking about.

Jenna Isken

Today, Bristol Myers Squibb is a leading biopharma company, combining the agility of a biotech with the reach and resources of an established pharmaceutical company. With a corporate brand dating back 30 years, the company needed a fresh start—a clear and compelling expression of its new vision of transforming patients’ lives through science.

Siegel+Gale

SMPL Q+A

Bristol Myers Squibb: Transforming patients’ lives through science

Today, Bristol Myers Squibb is a leading biopharma company, combining the agility of a biotech with the reach and resources of an established pharmaceutical company. With a corporate brand dating back 30 years, the company needed a fresh start—a clear and compelling expression of its new vision of transforming patients’ lives through science.

Siegel+Gale

We’re a global team of thinkers, dreamers and builders. In our new Spotlight on… series, we feature one of our expert practitioners. Here, Nijel Taylor, Design Director, based in our New York office, talks about the importance of collaboration, his aversion to “design snobs,” How would you describe your design style? I don’t consider my … Continued

Nijel Taylor

S+G Blog

Designer spotlight on…Nijel Taylor

We’re a global team of thinkers, dreamers and builders. In our new Spotlight on… series, we feature one of our expert practitioners. Here, Nijel Taylor, Design Director, based in our New York office, talks about the importance of collaboration, his aversion to “design snobs,” How would you describe your design style? I don’t consider my … Continued

Nijel Taylor

Whatever we call it, impending climate doom is upon us if we don’t act quickly. Global leaders have been sluggish, and by and large, individuals have failed to see the need for immediate action. But maybe branding can help. Perhaps a new name will shift the needle, even if just a little.

Aaron Hall

Media Mentions

Renaming climate change: Can a new name finally make us take action?

Whatever we call it, impending climate doom is upon us if we don’t act quickly. Global leaders have been sluggish, and by and large, individuals have failed to see the need for immediate action. But maybe branding can help. Perhaps a new name will shift the needle, even if just a little.

Aaron Hall

To kick off the New Year, Siegel+Gale welcomed colleagues, clients and friends to a special edition of The Marketing Society’s Uncomfortable Breakfast series to highlight visual storytelling in the age of inclusion. As New York Chair of The Marketing Society, I moderated a panel comprised of the city’s top marketers from brands that are championing diversity … Continued

Margaret Molloy

S+G Blog

Visual storytelling in the age of inclusion

To kick off the New Year, Siegel+Gale welcomed colleagues, clients and friends to a special edition of The Marketing Society’s Uncomfortable Breakfast series to highlight visual storytelling in the age of inclusion. As New York Chair of The Marketing Society, I moderated a panel comprised of the city’s top marketers from brands that are championing diversity … Continued

Margaret Molloy

In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our colleagues about our partnership with Jacobs and how we helped them evolve from an engineering firm to a premium solutions provider serving a range of industries globally. The rebrand serves as a signal of Jacobs' business transformation—to its people, its customers, the industry, and investors. 

Siegel+Gale

SMPL Q+A

Jacobs: From engineering firm to premium solutions provider

In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our colleagues about our partnership with Jacobs and how we helped them evolve from an engineering firm to a premium solutions provider serving a range of industries globally. The rebrand serves as a signal of Jacobs' business transformation—to its people, its customers, the industry, and investors. 

Siegel+Gale

This feature originally appeared on Sweet Fish Media. B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. In this episode of B2B Growth, our Strategy Director, Employee Engagement, Kerry Held, explores ways in which employee engagement can be used to improve employer branding. Listen now!  

Kerry Held

S+G Blog

3 ways to improve employer branding through employee engagement

This feature originally appeared on Sweet Fish Media. B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. In this episode of B2B Growth, our Strategy Director, Employee Engagement, Kerry Held, explores ways in which employee engagement can be used to improve employer branding. Listen now!  

Kerry Held