Some of our latest thinking

What can brands learn from RuPaul’s Drag Race? Nana T. Baffour-Awuah, Associate Director, Brand Communication, goes behind the glitter to look at how the reality show’s judging criteria also encapsulates pivotal principles in brand-building.

Nana T. Baffour-Awuah

September 2023

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Omnicom Heath Group (OHG). OHG is a global collective of diverse healthcare marketing and communications companies.

Siegel+Gale

September 2023

In partnership with Microsoft, our global creative team harnessed the AI power of Bing Image Creator to imagine a series of fantastical sea creatures. Featured in the Microsoft Beach House at Cannes Lions 70, our designers' 18 submissions immersed audiences in a vibrant, underwater world—and underscored AI's ability to amplify our creativity and human ingenuity.

Siegel+Gale

August 2023

As companies expand into new industries, acquire businesses and layer in new tools, they add more friction for employees. But there are several actions you can take to remove complexity, align your workforce and make work easier to do long term. Jared Taylor, Associate Director, Brand-led Change, shares five ways to simplify the employee experience.

Jared Taylor

August 2023

In today's rapidly evolving market—a world riddled with complexity—simplicity has emerged as a driving force behind successful brand experiences. Head of Strategy, EMEA, Rishi Dhir, delves into the concept of brand experience and unveils why the best brand experiences have simplicity at their core.

Rishi Dhir

August 2023

Internships are vital in guiding and kickstarting careers, as some of the most valuable life skills cannot be taught in a conventional classroom. During the past eight weeks working alongside seasoned brand experts, our interns adopted our simplicity mindset and learned to navigate the branding world in typical Siegel+Gale fashion: smart, nice, unstoppable and inclusive. As the summer draws to a close, our interns answer, "How has your work at Siegel+Gale changed the lens through which you view brands?"

Siegel+Gale

July 2023

With the topic of inclusive storytelling as the focus, we hosted a CMO Panel series, which convened 39 CMOs from around the world to explore how they commit to, simultaneously, build their brands and forge a more gender-equal world.

Margaret Molloy

July 2023

More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, our branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology, and financial services sectors. First up, they explore the energy sector...

Hope Schmalzried + Aaron Hall

July 2023

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with BorgWarner. For more than 130 years, BorgWarner has been a transformative global product leader bringing successful mobility innovation to market. Today, the brand is accelerating the world’s transition to eMobility—to help build a cleaner, healthier, safer future for all.

Siegel+Gale

June 2023

This year, we focus our Pride efforts on providing branding tools that will create visibility and support for trans people. A group of our strategists, writers, namers, researchers and designers came together to use their talents and create expertly designed posters with creative lines to carry in upcoming Pride marches, parades and rallies.

Siegel+Gale

June 2023