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Simple is smart

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our brand experts about creating a new website that provides an opportunity to amplify Jacobs’ story and digitally express its brand through the power of people-focused storytelling.

Siegel+Gale

SMPL Q+A

The new Jacobs.com: An extension of its people

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our brand experts about creating a new website that provides an opportunity to amplify Jacobs’ story and digitally express its brand through the power of people-focused storytelling.

Siegel+Gale

You can emulate the best brands, but copying them might not get you far because every brilliant brand is brilliant in its own way. Our President, EMEA, Philip Davies, tells us that there are only three things that unite excellent brands: truth, simplicity and a kind of irreverence.

Philip Davies

Media Mentions

Brilliant brands have little in common

You can emulate the best brands, but copying them might not get you far because every brilliant brand is brilliant in its own way. Our President, EMEA, Philip Davies, tells us that there are only three things that unite excellent brands: truth, simplicity and a kind of irreverence.

Philip Davies

This article originally appeared in Branders Magazine. The coronavirus pandemic has elevated the desire for escapism to new levels. As the world has looked collectively to escape the reality of lockdown, the sale of immersive equipment has risen. In the U.K., for instance, the sale of VR headsets has increased 350%. And in the U.S., Nielsen reported that the cumulative time spent streaming video went up to nearly … Continued

Jenna Isken

Media Mentions

Immersive experiences: Escapism with brand ROI

This article originally appeared in Branders Magazine. The coronavirus pandemic has elevated the desire for escapism to new levels. As the world has looked collectively to escape the reality of lockdown, the sale of immersive equipment has risen. In the U.K., for instance, the sale of VR headsets has increased 350%. And in the U.S., Nielsen reported that the cumulative time spent streaming video went up to nearly … Continued

Jenna Isken

A new healthcare universe has been expanding with strategic household branding, omnipresent metahealth and genuine soul at its core.

Patrick Kampff

Media Mentions

Talking about an evolution

A new healthcare universe has been expanding with strategic household branding, omnipresent metahealth and genuine soul at its core.

Patrick Kampff

Ahead of Earth Day 2022, I hosted a panel for The Marketing Society about driving the future of sustainability featuring four global marketing leaders from the food and beverage industry. Increasingly, today’s shoppers have a greater desire to do good, and they are paying close attention to the environmental impact of their purchases when picking … Continued

Margaret Molloy

Future of Branding

Future of Branding: Driving the future of sustainability

Ahead of Earth Day 2022, I hosted a panel for The Marketing Society about driving the future of sustainability featuring four global marketing leaders from the food and beverage industry. Increasingly, today’s shoppers have a greater desire to do good, and they are paying close attention to the environmental impact of their purchases when picking … Continued

Margaret Molloy