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Simple is smart

Whether it was extraterrestrial mascots or self-deprecating humor, our experts, Jenna Isken, Lisa Kane, and Amy Chen, weigh in on the ads from Super Bowl LIX.

Siegel+Gale

Media Mentions

Go big or go home: how brands showed up at Super Bowl LIX

Whether it was extraterrestrial mascots or self-deprecating humor, our experts, Jenna Isken, Lisa Kane, and Amy Chen, weigh in on the ads from Super Bowl LIX.

Siegel+Gale

From rushing the naming process to falling in love with a name before it's vetted, the pitfalls of naming can derail even the best ideas. Lea Chu, Group Director, Naming, shows how to avoid the most common perils and land on a name that truly stands out.

Lea Chu

S+G Blog

The 10 pitfalls of naming

From rushing the naming process to falling in love with a name before it's vetted, the pitfalls of naming can derail even the best ideas. Lea Chu, Group Director, Naming, shows how to avoid the most common perils and land on a name that truly stands out.

Lea Chu

For those of us in the B2B brand world, corporate acquisitions and restructurings are the dramas we follow most closely. The plots are complex, the stakes—financial and professional—are immense, and the rise and fall of iconic global brands evoke consternation, nostalgia and cautious optimism. Who says non-fiction can’t stir the soul?

Howard Belk

S+G Blog

The United States Steel drama: How branding can forge a unified future

For those of us in the B2B brand world, corporate acquisitions and restructurings are the dramas we follow most closely. The plots are complex, the stakes—financial and professional—are immense, and the rise and fall of iconic global brands evoke consternation, nostalgia and cautious optimism. Who says non-fiction can’t stir the soul?

Howard Belk

The world feels more complex than ever right now. There’s more choice, more speed and customer journeys are more convoluted. For brands, there are more opportunities to reach new markets, diversity portfolios and expand into new categories. But that proliferation can come at a cost. Too often clarity is eroded, confusion sets in and the compelling central idea that gave brands their appeal gets lost.

Siegel+Gale

S+G Blog

The secret to simplicity in brand transformation

The world feels more complex than ever right now. There’s more choice, more speed and customer journeys are more convoluted. For brands, there are more opportunities to reach new markets, diversity portfolios and expand into new categories. But that proliferation can come at a cost. Too often clarity is eroded, confusion sets in and the compelling central idea that gave brands their appeal gets lost.

Siegel+Gale

That slick website you just launched? It's already causing your users actual pain. Not because your tech stack is outdated or your content is stale but because AI has fundamentally rewired how humans process digital experiences.

Jenna Isken

S+G Blog

Your users’ brains are being rewired (and your website is giving them a headache)

That slick website you just launched? It's already causing your users actual pain. Not because your tech stack is outdated or your content is stale but because AI has fundamentally rewired how humans process digital experiences.

Jenna Isken

The election of Donald Trump will herald a substantial shift in philosophy at the Federal Trade Commission (FTC), primarily in the form of a more relaxed attitude toward large acquisitions. In contrast, the Lina Khan-led FTC adopted a notoriously skeptical stance toward corporate mergers perceived as reducing market competition. The incoming administration's outlook will reshape the corporate restructuring landscape.

Howard Belk

S+G Blog

Navigating brand management in the current era of corporate spin-offs: a guide for CMOs

The election of Donald Trump will herald a substantial shift in philosophy at the Federal Trade Commission (FTC), primarily in the form of a more relaxed attitude toward large acquisitions. In contrast, the Lina Khan-led FTC adopted a notoriously skeptical stance toward corporate mergers perceived as reducing market competition. The incoming administration's outlook will reshape the corporate restructuring landscape.

Howard Belk

Skip the AI press releases. Start small, focus on results and build capability before scaling. The winners aren't talking because they're too busy transforming AI into a real competitive advantage—not a headline.

Jenna Isken

S+G Blog

The anti-hype AI playbook: what marketing leaders aren’t talking about

Skip the AI press releases. Start small, focus on results and build capability before scaling. The winners aren't talking because they're too busy transforming AI into a real competitive advantage—not a headline.

Jenna Isken

Brian Rafferty, Global Director, Business Analytics & Insights, delves into how small-format stores can excel in delivering simplicity.

Brian Rafferty

Media Mentions

The great small-format store experiment – brand boon or bust for retailers?

Brian Rafferty, Global Director, Business Analytics & Insights, delves into how small-format stores can excel in delivering simplicity.

Brian Rafferty

As creatives and brand-builders, we thrive when tackling complexity. It brings constant change and new challenges. It's a geyser of inspiration; fuel for creativity and wild ideas. And while we play in complexity, we trade in simplicity. It is the tried-and-true way to create value. It is at the heart of building trust. And it is needed now more than ever.  

Katie Conway + Christie Ryan

S+G Blog

Dare to Simplify: a dare to embrace brand simplicity in the face of the unknown

As creatives and brand-builders, we thrive when tackling complexity. It brings constant change and new challenges. It's a geyser of inspiration; fuel for creativity and wild ideas. And while we play in complexity, we trade in simplicity. It is the tried-and-true way to create value. It is at the heart of building trust. And it is needed now more than ever.  

Katie Conway + Christie Ryan

Unite or become irrelevant, says Global Group Director, Brand Experience, Jenna Isken.

Jenna Isken

Media Mentions

Olympic Marketing 2.0: how brands are winning gold through unity, not just sponsorship

Unite or become irrelevant, says Global Group Director, Brand Experience, Jenna Isken.

Jenna Isken