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On Wednesday, October 21st, I led a panel to learn about resilience through five very different brands' experiences. From B2B to B2C, from aspirational to essential, these brands have confronted grueling trials, including economic upheaval, world wars and now, a global pandemic. But these agile marketers are braving the COVID-19 era by keeping one eye fixed on the past and another focused firmly on the future.

Margaret Molloy

S+G Blog

Future of Branding: Enduring brands

On Wednesday, October 21st, I led a panel to learn about resilience through five very different brands' experiences. From B2B to B2C, from aspirational to essential, these brands have confronted grueling trials, including economic upheaval, world wars and now, a global pandemic. But these agile marketers are braving the COVID-19 era by keeping one eye fixed on the past and another focused firmly on the future.

Margaret Molloy

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding. Here, we speak with our West Coast team about our rebranding work for the global business and cloud consultancy SADA.

Siegel+Gale

SMPL Q+A

SADA: Using technology to create meaningful change

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding. Here, we speak with our West Coast team about our rebranding work for the global business and cloud consultancy SADA.

Siegel+Gale

On Wednesday, October 7th, I led a conversation with five global marketing leaders to explore creativity through the lens of how five brands are responding to the pandemic. Our lively discussion explored how working remotely can make it easier to corral creative thinkers, writing the new rules of engagement in real time, the resilience of the human spirit and why in some areas, creativity continues to be undervalued.

Margaret Molloy

S+G Blog

Future of Branding: Opportunity for creativity

On Wednesday, October 7th, I led a conversation with five global marketing leaders to explore creativity through the lens of how five brands are responding to the pandemic. Our lively discussion explored how working remotely can make it easier to corral creative thinkers, writing the new rules of engagement in real time, the resilience of the human spirit and why in some areas, creativity continues to be undervalued.

Margaret Molloy

By now, we’ve all read many an article about the impacts of the Covid-19 pandemic on life—and business—as we knew it. Many brand, product and service launches have been postponed. However, given the uncertainty over how long the crisis will last and what shape it will take next, it is difficult to delay. Indeed, launches or relaunches intended to respond to our changed reality cannot be delayed without defeating the purpose of the launch.

Liz Olsen + James Withey

S+G Blog

Launching a brand in the COVID-19 era: Five tips for success

By now, we’ve all read many an article about the impacts of the Covid-19 pandemic on life—and business—as we knew it. Many brand, product and service launches have been postponed. However, given the uncertainty over how long the crisis will last and what shape it will take next, it is difficult to delay. Indeed, launches or relaunches intended to respond to our changed reality cannot be delayed without defeating the purpose of the launch.

Liz Olsen + James Withey