Some of our latest thinking

Where selling trust with a brand was once the key point of distinction for effective marketing in the fintech space, streamlining user experience through product simplicity now leads the way in superior branding strategy.

Philip Davies

November 2019

At an October 1st panel hosted by the San Francisco Business Times, President, Pacific Rim, Jason Cieslak joined Jim Snell, partner at law firm Perkins Coie, to discuss the oncoming impact of the California Consumer Privacy Act (CCPA) and the impact it will have on businesses, brands, and legal strategies in 2020 and beyond.

Jason Cieslak

November 2019

Aptly described by our head of research as "the Coachella of conferences," PopTech is far from your traditional talking head fest. The immersive and enriching experience is filled with cutting edge presentations, interactive sessions, shared meals, fireside chats (in front of real fireplaces!), late-night debates, movie screenings, and music-making. The goal is to explore, inspire, instigate, and discover a shared potential that extends well beyond the reach of individual aspiration.

Siegel+Gale

November 2019

Believe it or not, there’s an entire consulting practice around creating brand names for companies and products. Although it sounds fun and exciting, naming is not easy. I've been professionally naming companies, products and services for 18 years, and I've learned that it's complicated, and the nuances are limitless.

Aaron Hall

November 2019

Simplicity is the ratio between the level of effort and difficulty to the desired outcome. As a marketing leader, it is the ease of one’s engagement with a product or service throughout the buying journey that delivers the intended positive outcome. 

Margaret Molloy

November 2019

This article originally appeared on Bdaily News. Britain has been seen as a progressive, democratic, and collaborative world leader for many centuries. A force of strength and pride that has always been in control visualised through brand Britain and its clear and consistent message. However, things have changed. In a few short years, the power … Continued

Rana Brightman

October 2019

This article originally appeared in Real Business At best, mainstream healthcare services offer ‘sick care’ rather than better healthcare. Would things change if we looked at them like any other business, and went for a rebrand? Our healthcare can ironically be described as a good ‘sick-care’ system. Better healthcare means moving beyond a set of … Continued

Rasha Kawa

October 2019

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, she speaks with Jerome Hiquet, Chief Marketing Officer, Formula E. Margaret Molloy: What is Formula E?                     Jerome Hiquet: Formula E is an electric street racing championship with 14 … Continued

Margaret Molloy

October 2019

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about bringing new life to Maricopa Integrated Health System (MIHS). Located in Phoenix, Arizona, MIHS has a proud tradition of being both the community safety net health care system, with a mission and commitment … Continued

Siegel+Gale

October 2019

This week, our Global Chief Marketing Officer Margaret Molloy was featured on ChedHER, the weekly show that celebrates representation and inclusion in business, and shines a light on the women who are making strides in their industries. On the floor of the New York Stock Exchange, Margaret discussed the evolution of the branding industry, the many … Continued

Margaret Molloy

September 2019