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A brand experience philosophy is the overarching strategy behind creating meaningful experiences that differentiate the brand from competitors. It works alongside the business strategy, helping the company achieve its goals by deploying a plan that fosters emotional connections with customers and builds loyalty.

Patrick Kampff

S+G Blog

Brand promises, delivered: the philosophy within

A brand experience philosophy is the overarching strategy behind creating meaningful experiences that differentiate the brand from competitors. It works alongside the business strategy, helping the company achieve its goals by deploying a plan that fosters emotional connections with customers and builds loyalty.

Patrick Kampff

This article originally appeared in ANA. We all encounter media and news. Papers, TV, online sources, news apps—the channels are ever-expanding. With one of the highest global consumer penetrations of all industries and a global average of 76% of people reporting that they read or watch the news and TV, it’s everywhere. And Siegel+Gale’s latest … Continued

Emma Lewis

World's Simplest Brands

What’s breaking the news? A fresh look at experience perceptions of the media industry

This article originally appeared in ANA. We all encounter media and news. Papers, TV, online sources, news apps—the channels are ever-expanding. With one of the highest global consumer penetrations of all industries and a global average of 76% of people reporting that they read or watch the news and TV, it’s everywhere. And Siegel+Gale’s latest … Continued

Emma Lewis

Global brand experience firm Siegel+Gale today announced the appointment of Dory Ellis Garfinkle as chief marketing officer. Ellis Garfinkle joins Siegel+Gale from Silicon Valley disruptor Lyft, where she was Director of Marketing for the Transit, Bikes and Scooters division. She previously served as Senior Lead of Global Brand Experience at IDEO, one of the world's leading innovation and design companies.

Siegel+Gale

Press Room

Dory Ellis Garfinkle joins Siegel+Gale as Chief Marketing Officer

Global brand experience firm Siegel+Gale today announced the appointment of Dory Ellis Garfinkle as chief marketing officer. Ellis Garfinkle joins Siegel+Gale from Silicon Valley disruptor Lyft, where she was Director of Marketing for the Transit, Bikes and Scooters division. She previously served as Senior Lead of Global Brand Experience at IDEO, one of the world's leading innovation and design companies.

Siegel+Gale

This article originally appeared in Little Black Book. It’s only Tuesday, and it already feels like one of those weeks at work. You’ve been on back-to-backs since saying ‘good morning’ to colleagues and your boss is chasing you. Deadlines are looming over your head like a dark nimbus cloud, ready to pour down the end … Continued

Patrick Kampff

Media Mentions

Bridging trust: humanizing technology in finance

This article originally appeared in Little Black Book. It’s only Tuesday, and it already feels like one of those weeks at work. You’ve been on back-to-backs since saying ‘good morning’ to colleagues and your boss is chasing you. Deadlines are looming over your head like a dark nimbus cloud, ready to pour down the end … Continued

Patrick Kampff

Since January, Siegel+Gale has been holding dinners with senior brand leaders across major West Coast cities. Dinner attendees represented the who’s who in tech, financial services, real estate and entertainment. Jason Cieslak, President, Pacific Rim, shares what’s on the minds of some of today’s leading brand-builders as they seek to evolve, grow, and manage their brands in 2024.

Jason Cieslak

S+G Blog

What’s on the minds of brand leaders in 2024?

Since January, Siegel+Gale has been holding dinners with senior brand leaders across major West Coast cities. Dinner attendees represented the who’s who in tech, financial services, real estate and entertainment. Jason Cieslak, President, Pacific Rim, shares what’s on the minds of some of today’s leading brand-builders as they seek to evolve, grow, and manage their brands in 2024.

Jason Cieslak

AI is reshaping how we think about the creative process. The next frontier will change how brands are built and managed, and the call to harness new AI tools to power up capabilities is growing. The time to explore what’s possible and pilot new initiatives is now.

Lauren Thebault

Media Mentions

AI and brand management: how technology can keep creative output true to a brand’s identity

AI is reshaping how we think about the creative process. The next frontier will change how brands are built and managed, and the call to harness new AI tools to power up capabilities is growing. The time to explore what’s possible and pilot new initiatives is now.

Lauren Thebault

The mergers and acquisitions (M&A) market hit recordbreaking growth in 2021 and the first part of 2022, seeing the largest-ever volume of transactions and aggregate deal value globally.

Hope Schmalzried + Aaron Hall

M&A/Spin

The role of brand in M&A: Technology

The mergers and acquisitions (M&A) market hit recordbreaking growth in 2021 and the first part of 2022, seeing the largest-ever volume of transactions and aggregate deal value globally.

Hope Schmalzried + Aaron Hall

We speak to Harriett Hindmarsh, Chief Marketing Officer, AECOM and Nicholas Jenkins-Smith, Design Director, Siegel+Gale, about the role of AI in their everyday working lives. Both use AI in different ways, with the same objective: to enhance their day-to-day roles – and those around them – as working professionals.  

Siegel+Gale

SMPL Q+A

AI: transforming work in the fourth industrial revolution

We speak to Harriett Hindmarsh, Chief Marketing Officer, AECOM and Nicholas Jenkins-Smith, Design Director, Siegel+Gale, about the role of AI in their everyday working lives. Both use AI in different ways, with the same objective: to enhance their day-to-day roles – and those around them – as working professionals.  

Siegel+Gale

Group Director, Experience, Jenna Isken, shares her own journey as a Bobbie mom and what brands can learn from the U.S.' first and only mom-founded and women-led infant formula company.

Jenna Isken

S+G Blog

The formula for irrational love

Group Director, Experience, Jenna Isken, shares her own journey as a Bobbie mom and what brands can learn from the U.S.' first and only mom-founded and women-led infant formula company.

Jenna Isken

Philip Davies, President, EMEA took the stage at The Economist's 4th annual Business Innovation Summit, "Harnessing AI: from Fear to Fortune," to deliver a keynote address on artificial intelligence, branding and the importance of simplicity.

Siegel+Gale

Media Mentions

AI, brands and the importance of simplicity with Philip Davies

Philip Davies, President, EMEA took the stage at The Economist's 4th annual Business Innovation Summit, "Harnessing AI: from Fear to Fortune," to deliver a keynote address on artificial intelligence, branding and the importance of simplicity.

Siegel+Gale