Some of our latest thinking
We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other … Continued
Siegel+Gale
June 2019
S+G Blog
Wyndham Destinations unveils new timeshare club branding
We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other … Continued
Siegel+Gale
June 2019
The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.
Katie Conway
May 2019
S+G Blog
In pursuit of simplicity: solving the problem of process in the health insurance industry
The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.
Katie Conway
May 2019
S+G Blog
Five untold approaches to innovation
In recent years, key opinion leaders in the conference circuit and the media have obsessed over the dual topic of innovation and disruption. Though both topics have been covered, their endurance in our collective attention is evidence that no analyses have cracked their success code. From disruptive new entrants to innovative established companies, it is clear that the brands that are breaking through are led by simplifiers.
Margaret Molloy
April 2019
S+G Blog
Five untold approaches to innovation
In recent years, key opinion leaders in the conference circuit and the media have obsessed over the dual topic of innovation and disruption. Though both topics have been covered, their endurance in our collective attention is evidence that no analyses have cracked their success code. From disruptive new entrants to innovative established companies, it is clear that the brands that are breaking through are led by simplifiers.
Margaret Molloy
April 2019
More ideas
Simple is smartBehind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, I interview business leaders who put simplicity to work. Here, I speak with Ed Dandridge, Global Head of Marketing and Communications, AIG – General. With roots that trace back to 1919, AIG is a global insurance company … Continued
Margaret Molloy
June 2019
Simplifiers
Ed Dandridge, Global Head of Marketing and Communications, AIG – General Insurance
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, I interview business leaders who put simplicity to work. Here, I speak with Ed Dandridge, Global Head of Marketing and Communications, AIG – General. With roots that trace back to 1919, AIG is a global insurance company … Continued
Margaret Molloy
June 2019
Brand Matters
On creating memorable experiences
In this episode of Brand Matters, James Barnes, Associate Director, Experience Design, New York, discusses simplifying the user journey, how brands can respect consumers and the pros and cons of time travel. James Barnes is Associate Director, Experience Design at Siegel+Gale Brand Matters is a video series where our practitioners answer key questions in their areas … Continued
James Barnes
June 2019
Brand Matters
On creating memorable experiences
In this episode of Brand Matters, James Barnes, Associate Director, Experience Design, New York, discusses simplifying the user journey, how brands can respect consumers and the pros and cons of time travel. James Barnes is Associate Director, Experience Design at Siegel+Gale Brand Matters is a video series where our practitioners answer key questions in their areas … Continued
James Barnes
June 2019
Companies that connect their people to their brand have much greater success in attracting and retaining top talent. It’s crucial for companies to create a brand their employees can be excited about, one that supports employees’ ambitions, values and goals.
Kerry Held
June 2019
S+G Blog
What does your brand say about your people?
Companies that connect their people to their brand have much greater success in attracting and retaining top talent. It’s crucial for companies to create a brand their employees can be excited about, one that supports employees’ ambitions, values and goals.
Kerry Held
June 2019
We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other … Continued
Siegel+Gale
June 2019
S+G Blog
Wyndham Destinations unveils new timeshare club branding
We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other … Continued
Siegel+Gale
June 2019
Social media ad spend is set to increase by 40% by 2020. In short: it’s a pretty big deal. But against this increasingly competitive, over-communicated tidal wave of messaging, what is the guiding North Star for brands to cut through the noise and resonate online
Will Bosanko
May 2019
S+G Blog
Becoming more like Greggs and Moët: Why authenticity is winning on social media in 2019
Social media ad spend is set to increase by 40% by 2020. In short: it’s a pretty big deal. But against this increasingly competitive, over-communicated tidal wave of messaging, what is the guiding North Star for brands to cut through the noise and resonate online
Will Bosanko
May 2019
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, Margaret speaks with Lucy Chow, Director, Women’s Angel Investor Network and Investment Committee, Mindshift Capital.
Margaret Molloy
May 2019
Simplifiers
Lucy Chow, Director, Women’s Angel Investor Network (WAIN)
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, Margaret speaks with Lucy Chow, Director, Women’s Angel Investor Network and Investment Committee, Mindshift Capital.
Margaret Molloy
May 2019
The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.
Katie Conway
May 2019
S+G Blog
In pursuit of simplicity: solving the problem of process in the health insurance industry
The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.
Katie Conway
May 2019
For the average couple, naming a baby is a challenging feat. But what do Royals need to think about when naming their offspring? A lot, it turns out. Christian Turner, our Global Head of Naming, shares his insights about Prince Harry and Meghan Markle’s name choice for their first son, Archie Harrison.
Christian Turner
May 2019
S+G Blog
Royal baby naming: a delicate balance between tradition and accessibility
For the average couple, naming a baby is a challenging feat. But what do Royals need to think about when naming their offspring? A lot, it turns out. Christian Turner, our Global Head of Naming, shares his insights about Prince Harry and Meghan Markle’s name choice for their first son, Archie Harrison.
Christian Turner
May 2019
Will Bosanko shares his thoughts on why Snapchat must embrace simplicity in order to secure a brighter future.
Will Bosanko
May 2019
S+G Blog
Snapchat 2019: Why simplicity is the way forward for the social media platform
Will Bosanko shares his thoughts on why Snapchat must embrace simplicity in order to secure a brighter future.
Will Bosanko
May 2019
The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segment. Meeting their need is Google’s Stadia, the first-ever cloud gaming platform, promising to lower barriers and amplify portability — anywhere and everywhere — without diminishing quality or experience.
Joanna Komvopoulos
May 2019
S+G Blog
Beyond the screen: how immersive experiences will change gaming
The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segment. Meeting their need is Google’s Stadia, the first-ever cloud gaming platform, promising to lower barriers and amplify portability — anywhere and everywhere — without diminishing quality or experience.
Joanna Komvopoulos
May 2019