Some of our latest thinking
Today, we announced that Netflix has been named the World’s Simplest Brand in our annual study based on a survey of more than 15,000 people worldwide. The study, now in its eighth year, not only measures the role of simplicity in brand experience but the value it brings.
Siegel+Gale
November 2018
S+G Blog
Netflix, ALDI and Google top our World’s Simplest Brands report
Today, we announced that Netflix has been named the World’s Simplest Brand in our annual study based on a survey of more than 15,000 people worldwide. The study, now in its eighth year, not only measures the role of simplicity in brand experience but the value it brings.
Siegel+Gale
November 2018
Brand Matters
On fostering employee engagement
In this episode of Brand Matters, Kerry Held, Strategy Director, Employee Engagement, New York, discusses trends in employee engagement, motivating internal and external audiences and the successful brands that lean into being different.
Kerry Held
March 2019
Brand Matters
On fostering employee engagement
In this episode of Brand Matters, Kerry Held, Strategy Director, Employee Engagement, New York, discusses trends in employee engagement, motivating internal and external audiences and the successful brands that lean into being different.
Kerry Held
March 2019
We have celebrated International Women’s Day since 2014, convening thought-provoking panel events across our global offices. For IWD 2019, we turn to our Simplifiers interview series and twelve inspiring female business leaders for their insight on simple (and memorable) customer experiences.
Margaret Molloy
March 2019
S+G Blog
Exploring simplicity in customer experience on International Women’s Day
We have celebrated International Women’s Day since 2014, convening thought-provoking panel events across our global offices. For IWD 2019, we turn to our Simplifiers interview series and twelve inspiring female business leaders for their insight on simple (and memorable) customer experiences.
Margaret Molloy
March 2019
More ideas
Simple is smartHow M&A brand strategy helped me in becoming a mom I didn’t plan to become a mom.
Jenna Isken
March 2019
S+G Blog
The acquisition of Mom and merger with me
How M&A brand strategy helped me in becoming a mom I didn’t plan to become a mom.
Jenna Isken
March 2019
A brand promise is your organization’s commitment to its customers — the benefit that makes your brand worthwhile. As we think about building brands that are truly future-proof, your promise must follow suit. With 56% of millennials believing that brands today rarely live up to the promises they make, according to research from brand experience … Continued
Becki Zeuner
March 2019
S+G Blog
Brand promises should be evergreen, but messaging must evolve
A brand promise is your organization’s commitment to its customers — the benefit that makes your brand worthwhile. As we think about building brands that are truly future-proof, your promise must follow suit. With 56% of millennials believing that brands today rarely live up to the promises they make, according to research from brand experience … Continued
Becki Zeuner
March 2019
Whether a necessary evil or a welcome pleasure, traveling could always be simpler and inevitably, richer in its reward. So many companies across travel, transport, and hospitality are ignoring the premium people are willing to pay for simplicity—a cool 20 percent more, to be exact.
Siegel+Gale
March 2019
S+G Blog
Simplicity is the new premium for travel and hospitality
Whether a necessary evil or a welcome pleasure, traveling could always be simpler and inevitably, richer in its reward. So many companies across travel, transport, and hospitality are ignoring the premium people are willing to pay for simplicity—a cool 20 percent more, to be exact.
Siegel+Gale
March 2019
In this Simplifiers interview, Margaret Molloy speaks with Kimberly Davis, Executive Vice President-Social Impact, Growth & Legislative Affairs, National Hockey League.
Margaret Molloy
March 2019
Simplifiers
Kimberly Davis, EVP – Social Impact, Growth & Legislative Affairs, National Hockey League
In this Simplifiers interview, Margaret Molloy speaks with Kimberly Davis, Executive Vice President-Social Impact, Growth & Legislative Affairs, National Hockey League.
Margaret Molloy
March 2019
Simplicity Talks
Episode 6: Credibility without a coat of arms
Mitchell Kirkham-Cooper and Robert Costelloe chat with Mike Scott, head of creative for Siegel+Gale in Europe, and Will Bosanko, brand associate, on the challenges and opportunities in education in the face of ballooning student debt and ever rising levels of student dissatisfaction with what they are getting for their money.
Mitchell Kirkham-Cooper + Robert Costelloe
March 2019
Simplicity Talks
Episode 6: Credibility without a coat of arms
Mitchell Kirkham-Cooper and Robert Costelloe chat with Mike Scott, head of creative for Siegel+Gale in Europe, and Will Bosanko, brand associate, on the challenges and opportunities in education in the face of ballooning student debt and ever rising levels of student dissatisfaction with what they are getting for their money.
Mitchell Kirkham-Cooper + Robert Costelloe
March 2019
2018 was a tough year for the Internet. We witnessed the explosion of emerging technology such as AI and AR. Meanwhile, established brands such as Facebook dealt with data breaches and faltered before Congress. So, what can we expect from the world of technology in 2019? I predict a return to fundamentals. A chance to make the most of all that technology offers by establishing strategic groundwork for everything to follow. With that in mind, here are some trends to keep in mind as we head into next year.
Jenna Isken
March 2019
S+G Blog
Digital trends for 2019 – Getting back to fundamentals
2018 was a tough year for the Internet. We witnessed the explosion of emerging technology such as AI and AR. Meanwhile, established brands such as Facebook dealt with data breaches and faltered before Congress. So, what can we expect from the world of technology in 2019? I predict a return to fundamentals. A chance to make the most of all that technology offers by establishing strategic groundwork for everything to follow. With that in mind, here are some trends to keep in mind as we head into next year.
Jenna Isken
March 2019
We have celebrated International Women’s Day since 2014, convening thought-provoking panel events across our global offices. For IWD 2019, we turn to our Simplifiers interview series and twelve inspiring female business leaders for their insight on simple (and memorable) customer experiences.
Margaret Molloy
March 2019
S+G Blog
Exploring simplicity in customer experience on International Women’s Day
We have celebrated International Women’s Day since 2014, convening thought-provoking panel events across our global offices. For IWD 2019, we turn to our Simplifiers interview series and twelve inspiring female business leaders for their insight on simple (and memorable) customer experiences.
Margaret Molloy
March 2019
Brand Matters
On fostering employee engagement
In this episode of Brand Matters, Kerry Held, Strategy Director, Employee Engagement, New York, discusses trends in employee engagement, motivating internal and external audiences and the successful brands that lean into being different.
Kerry Held
March 2019
Brand Matters
On fostering employee engagement
In this episode of Brand Matters, Kerry Held, Strategy Director, Employee Engagement, New York, discusses trends in employee engagement, motivating internal and external audiences and the successful brands that lean into being different.
Kerry Held
March 2019
Brand Matters
On the importance of flexibility
In this episode of Brand Matters, Nick Miller, Strategy Director, discusses the importance of having a brand story and a mission committed to flexibility to help prepare for the unknown in today's branding world.
Nick Miller
February 2019
Brand Matters
On the importance of flexibility
In this episode of Brand Matters, Nick Miller, Strategy Director, discusses the importance of having a brand story and a mission committed to flexibility to help prepare for the unknown in today's branding world.
Nick Miller
February 2019
In this Simplifiers interview, Margaret Molloy speaks with Riham El-Lakany, Chief Marketing Officer, Single-Family at Freddie Mac.
Margaret Molloy
February 2019
Simplifiers
Riham El-Lakany, Chief Marketing Officer, Single-Family at Freddie Mac
In this Simplifiers interview, Margaret Molloy speaks with Riham El-Lakany, Chief Marketing Officer, Single-Family at Freddie Mac.
Margaret Molloy
February 2019