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Simple is smart

Has your brand created deeper bonds in your sector? Is your brand experience cohesive, consistent and compelling? Senior Strategy Director, Patrick Kampff, explores how brand experiences create lasting memories.

Patrick Kampff

Media Mentions

Brand experiences create memories

Has your brand created deeper bonds in your sector? Is your brand experience cohesive, consistent and compelling? Senior Strategy Director, Patrick Kampff, explores how brand experiences create lasting memories.

Patrick Kampff

We speak with our practitioners about our brand identity work for Adswerve, the award-winning data, media and tech consultancy and leading Google and Adobe partner.

Siegel+Gale

S+G Blog

Adswerve: Move fearlessly forward

We speak with our practitioners about our brand identity work for Adswerve, the award-winning data, media and tech consultancy and leading Google and Adobe partner.

Siegel+Gale

Brian Rafferty, Global Director, Business Analytics & Insights, delves into how small-format stores can excel in delivering simplicity.

Brian Rafferty

Media Mentions

The great small-format store experiment – brand boon or bust for retailers?

Brian Rafferty, Global Director, Business Analytics & Insights, delves into how small-format stores can excel in delivering simplicity.

Brian Rafferty

For today’s CMOs, it can be a big-time challenge to convince a room full of impatient C-suiters that the pay-off to a ‘rebrand’ will not be in the next quarter, but over the course of quarters, and then over years. Philip Davies, President, EMEA, explores how to take the C-suite from cynics to converts.

Philip Davies

S+G Blog

Managing the C-suite for a brand-building strategy

For today’s CMOs, it can be a big-time challenge to convince a room full of impatient C-suiters that the pay-off to a ‘rebrand’ will not be in the next quarter, but over the course of quarters, and then over years. Philip Davies, President, EMEA, explores how to take the C-suite from cynics to converts.

Philip Davies

Rishi Dhir, Head of Strategy, EMEA, on the power of unexpected creativity.

Rishi Dhir

Media Mentions

Brand building in the age of chaos

Rishi Dhir, Head of Strategy, EMEA, on the power of unexpected creativity.

Rishi Dhir

Some brands have it, others don’t. Strategist, Flora de la Mortiere, asks: how do you build a brand that stands the test of time?

Flora de la Mortière

Media Mentions

What can Chanel and the NBA teach us about the secret to brand longevity?

Some brands have it, others don’t. Strategist, Flora de la Mortiere, asks: how do you build a brand that stands the test of time?

Flora de la Mortière

"I'm thrilled to join a firm that embodies the power of simplicity. Throughout my career, I have consistently focused on crafting brand strategies that resonate deeply on a human level. At Siegel+Gale, we are committed to communicating with people through a single, simple truth or insight, guiding everything we do. After all, brand is where human emotion meets business." 

Siegel+Gale

Press Room

Andy Humphreys joins Siegel+Gale as Strategy Director for Middle East

"I'm thrilled to join a firm that embodies the power of simplicity. Throughout my career, I have consistently focused on crafting brand strategies that resonate deeply on a human level. At Siegel+Gale, we are committed to communicating with people through a single, simple truth or insight, guiding everything we do. After all, brand is where human emotion meets business." 

Siegel+Gale

In this SMPL Q+A, we speak with our Design Director, James Snook, about our work with Tether.

Siegel+Gale

S+G Blog

Tether: Turning the largest stablecoin into a digital disruptor

In this SMPL Q+A, we speak with our Design Director, James Snook, about our work with Tether.

Siegel+Gale

This article originally appeared in ANA. We all encounter media and news. Papers, TV, online sources, news apps—the channels are ever-expanding. With one of the highest global consumer penetrations of … Continued

Emma Lewis

World's Simplest Brands

What’s breaking the news? A fresh look at experience perceptions of the media industry

This article originally appeared in ANA. We all encounter media and news. Papers, TV, online sources, news apps—the channels are ever-expanding. With one of the highest global consumer penetrations of … Continued

Emma Lewis

Global brand experience firm Siegel+Gale today announced the appointment of Dory Ellis Garfinkle as chief marketing officer. Ellis Garfinkle joins Siegel+Gale from Silicon Valley disruptor Lyft, where she was Director of Marketing for the Transit, Bikes and Scooters division. She previously served as Senior Lead of Global Brand Experience at IDEO, one of the world's leading innovation and design companies.

Siegel+Gale

Press Room

Dory Ellis Garfinkle joins Siegel+Gale as Chief Marketing Officer

Global brand experience firm Siegel+Gale today announced the appointment of Dory Ellis Garfinkle as chief marketing officer. Ellis Garfinkle joins Siegel+Gale from Silicon Valley disruptor Lyft, where she was Director of Marketing for the Transit, Bikes and Scooters division. She previously served as Senior Lead of Global Brand Experience at IDEO, one of the world's leading innovation and design companies.

Siegel+Gale