Some of our latest thinking
S+G Blog
Pride and belonging
Viewed through the prism of marketing, the LGBTQ market is both compelling and nuanced. While it’s the fastest-growing demographic in the US—with 13 percent of Americans identifying as LGBTQ—the opportunity facing brands is how to reflect the tastes and attitude of this audience in a way that feels authentic. With an estimated $1 trillion buying power, not surprisingly more and more brands are targeting LGBTQ consumers.
Margaret Molloy
July 2019
S+G Blog
Pride and belonging
Viewed through the prism of marketing, the LGBTQ market is both compelling and nuanced. While it’s the fastest-growing demographic in the US—with 13 percent of Americans identifying as LGBTQ—the opportunity facing brands is how to reflect the tastes and attitude of this audience in a way that feels authentic. With an estimated $1 trillion buying power, not surprisingly more and more brands are targeting LGBTQ consumers.
Margaret Molloy
July 2019
We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other … Continued
Siegel+Gale
June 2019
S+G Blog
Wyndham Destinations unveils new timeshare club branding
We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other … Continued
Siegel+Gale
June 2019
Companies that connect their people to their brand have much greater success in attracting and retaining top talent. It’s crucial for companies to create a brand their employees can be excited about, one that supports employees’ ambitions, values and goals.
Kerry Held
June 2019
S+G Blog
What does your brand say about your people?
Companies that connect their people to their brand have much greater success in attracting and retaining top talent. It’s crucial for companies to create a brand their employees can be excited about, one that supports employees’ ambitions, values and goals.
Kerry Held
June 2019
More ideas
Simple is smartBehind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, Margaret speaks with Grant McLaughlin, Vice President, Corporate Affairs, Booz Allen Hamilton.
Margaret Molloy
July 2019
Simplifiers
Grant McLaughlin, Vice President, Corporate Affairs, Booz Allen Hamilton
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, Margaret speaks with Grant McLaughlin, Vice President, Corporate Affairs, Booz Allen Hamilton.
Margaret Molloy
July 2019
Simplicity Talks
Episode 7 : Brand architecture—Cleaning house or clearing out?
Mitchell Kirkham-Cooper and Robert Costelloe sit down with Siegel+Gale London's Head of Strategy Rana Brightman and Head of Insights Ben R. Osborne to explore the wide world of “brand architecture.”
Mitchell Kirkham-Cooper + Robert Costelloe
July 2019
Simplicity Talks
Episode 7 : Brand architecture—Cleaning house or clearing out?
Mitchell Kirkham-Cooper and Robert Costelloe sit down with Siegel+Gale London's Head of Strategy Rana Brightman and Head of Insights Ben R. Osborne to explore the wide world of “brand architecture.”
Mitchell Kirkham-Cooper + Robert Costelloe
July 2019
This article originally appeared on The Marketing Society. All too often we get stuck at our desks. Looking through the same books and websites for inspiration. It doesn’t take long before your creative work starts to look just like the creative work you generated for your previous project. Why wouldn’t it? You’re pulling from the … Continued
Aaron Hall
July 2019
S+G Blog
The Field Trip: Get your creative juices flowing with one easy step
This article originally appeared on The Marketing Society. All too often we get stuck at our desks. Looking through the same books and websites for inspiration. It doesn’t take long before your creative work starts to look just like the creative work you generated for your previous project. Why wouldn’t it? You’re pulling from the … Continued
Aaron Hall
July 2019
Business at our San Francisco office has been growing briskly over the last year, and our design team has been welcoming new members to keep pace with the work. They’ve been doing a stellar job, both exceeding client goals and exemplifying Siegel+Gale’s core values as a progressive, smart, deeply-caring, and closely-knit organization. Inspired by this … Continued
Blake Bäkken
July 2019
S+G Blog
Bringing an in-house creative exercise into step with SF Pride
Business at our San Francisco office has been growing briskly over the last year, and our design team has been welcoming new members to keep pace with the work. They’ve been doing a stellar job, both exceeding client goals and exemplifying Siegel+Gale’s core values as a progressive, smart, deeply-caring, and closely-knit organization. Inspired by this … Continued
Blake Bäkken
July 2019
S+G Blog
Pride and belonging
Viewed through the prism of marketing, the LGBTQ market is both compelling and nuanced. While it’s the fastest-growing demographic in the US—with 13 percent of Americans identifying as LGBTQ—the opportunity facing brands is how to reflect the tastes and attitude of this audience in a way that feels authentic. With an estimated $1 trillion buying power, not surprisingly more and more brands are targeting LGBTQ consumers.
Margaret Molloy
July 2019
S+G Blog
Pride and belonging
Viewed through the prism of marketing, the LGBTQ market is both compelling and nuanced. While it’s the fastest-growing demographic in the US—with 13 percent of Americans identifying as LGBTQ—the opportunity facing brands is how to reflect the tastes and attitude of this audience in a way that feels authentic. With an estimated $1 trillion buying power, not surprisingly more and more brands are targeting LGBTQ consumers.
Margaret Molloy
July 2019
Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia's commitment to sustainability resonates with their customers.
Hannah Post
July 2019
S+G Blog
Here’s why truth in brand storytelling matters
Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia's commitment to sustainability resonates with their customers.
Hannah Post
July 2019
S+G Blog
Why Brand Counts
Margaret Molloy, global CMO and head of Business Development, compiles top stories on brand valuation that speak to how brand drives value.
Margaret Molloy
June 2019
S+G Blog
Why Brand Counts
Margaret Molloy, global CMO and head of Business Development, compiles top stories on brand valuation that speak to how brand drives value.
Margaret Molloy
June 2019
PsiKick, the company pioneering wireless, batteryless Internet of Things (IoT) systems, today announced, in partnership with Siegel+Gale, it has changed its name to Everactive. The company also announced today it has closed a $30 million funding round. Operating without batteries, Everactive’s always-on wireless sensor networks deliver continuous cloud-based analytics at a scale not possible with … Continued
Lea Chu + Lloyd Blander
June 2019
SMPL Q+A
No battery? No problem—Rebranding a tech pioneer
PsiKick, the company pioneering wireless, batteryless Internet of Things (IoT) systems, today announced, in partnership with Siegel+Gale, it has changed its name to Everactive. The company also announced today it has closed a $30 million funding round. Operating without batteries, Everactive’s always-on wireless sensor networks deliver continuous cloud-based analytics at a scale not possible with … Continued
Lea Chu + Lloyd Blander
June 2019
Healthcare is one of the largest and fastest growing industries, long fueling the US economy. Demand is only expected to rise as the population ages, people live longer, and more Americans gain insurance coverage. But its ubiquity aside, when is the last time you heard someone rave, “I had an amazing time at Acme hospital, … Continued
Christine Lim
June 2019
S+G Blog
How improved access is reshaping the patient experience
Healthcare is one of the largest and fastest growing industries, long fueling the US economy. Demand is only expected to rise as the population ages, people live longer, and more Americans gain insurance coverage. But its ubiquity aside, when is the last time you heard someone rave, “I had an amazing time at Acme hospital, … Continued
Christine Lim
June 2019
The public and private sectors are expected to spend more than $90 billion on Tokyo 2020. But it takes more than one window in time to earn success on a global stage. Jason Cieslak, President, Pacific Rim, offers Japanese brands five areas of focus that can lead to benefits in 2020—and beyond.
Jason Cieslak
S+G Blog
Preparing Japan’s brands to seize the Olympic moment—and beyond
The public and private sectors are expected to spend more than $90 billion on Tokyo 2020. But it takes more than one window in time to earn success on a global stage. Jason Cieslak, President, Pacific Rim, offers Japanese brands five areas of focus that can lead to benefits in 2020—and beyond.
Jason Cieslak