Some of our latest thinking

More ideas

Simple is smart

We know that brand is a powerful lever for transformation, growth and culture, but it’s powerless until it ‘shows up.’ How your brand is experienced is what wins you hearts and minds and loyalty. Through experience, brand shifts from an idea to a way for you to meaningfully connect with the world. 

Ben Osborne

S+G Blog

Brand promises, delivered: moments of truth

We know that brand is a powerful lever for transformation, growth and culture, but it’s powerless until it ‘shows up.’ How your brand is experienced is what wins you hearts and minds and loyalty. Through experience, brand shifts from an idea to a way for you to meaningfully connect with the world. 

Ben Osborne

From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple

Siegel+Gale

Press Room

In the news | World’s Simplest Brands Tenth Edition

From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple

Siegel+Gale

We’d like to take a moment to remember Gloria Siegel, who passed away Sunday morning, February 25. Gloria was Alan’s wife, business partner and soulmate for more than 60 years. Her incisive creativity in naming so many iconic brands was surpassed only by the kindness, grace and consideration she had for everyone. Gloria represented the very best of us at Siegel+Gale, and we will miss her dearly. Our heartfelt condolences go out to Alan, daughter Stacey, son-in-law Michael and grandchildren Ruby and Leo.

Howard Belk + David Srere

S+G Blog

In memoriam Gloria Siegel

We’d like to take a moment to remember Gloria Siegel, who passed away Sunday morning, February 25. Gloria was Alan’s wife, business partner and soulmate for more than 60 years. Her incisive creativity in naming so many iconic brands was surpassed only by the kindness, grace and consideration she had for everyone. Gloria represented the very best of us at Siegel+Gale, and we will miss her dearly. Our heartfelt condolences go out to Alan, daughter Stacey, son-in-law Michael and grandchildren Ruby and Leo.

Howard Belk + David Srere

No one in the United States needs reminding that healthcare is complex, says Lisa Kane, Group Director, Strategy. Knowing which parts of the patient journey are simple, and which are not, can help improve customer experience.

Lisa Kane

World's Simplest Brands

Healthcare is complex, but patient interactions don’t have to be

No one in the United States needs reminding that healthcare is complex, says Lisa Kane, Group Director, Strategy. Knowing which parts of the patient journey are simple, and which are not, can help improve customer experience.

Lisa Kane

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Jared Taylor, Associate Director, Brand-led Change. Jared discusses the trends he's excited to see in 2024, misconceptions about Brand-led Change and the importance of in-person connections.

Jared Taylor

SMPL Q+A

Jared Taylor on the power of Brand-led Change

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Jared Taylor, Associate Director, Brand-led Change. Jared discusses the trends he's excited to see in 2024, misconceptions about Brand-led Change and the importance of in-person connections.

Jared Taylor

In the ever-evolving world of streaming, simplicity has been relegated to second billing. Jenna Isken, Group Director, Experience, examines the current era of overchoice.

Jenna Isken

World's Simplest Brands

Streaming services in the age of overchoice: finding clarity amidst industry complexity

In the ever-evolving world of streaming, simplicity has been relegated to second billing. Jenna Isken, Group Director, Experience, examines the current era of overchoice.

Jenna Isken

By taking a simplicity-first approach, airlines can resolve complexity and help alleviate some of the most stressful and painful moments throughout the passenger journey.

Amy Chen

World's Simplest Brands

How airlines can take off with simplicity-first solutions

By taking a simplicity-first approach, airlines can resolve complexity and help alleviate some of the most stressful and painful moments throughout the passenger journey.

Amy Chen

We’re thrilled to share the incredible accolades and awards that have honored our colleagues' and clients’ imaginative, bold and brand-led work throughout 2023. Dive into the highlights that have made this year an unforgettable one. Congratulations to all involved!

Siegel+Gale

S+G Blog

And the award goes to: a recap of Siegel+Gale’s honors in 2023

We’re thrilled to share the incredible accolades and awards that have honored our colleagues' and clients’ imaginative, bold and brand-led work throughout 2023. Dive into the highlights that have made this year an unforgettable one. Congratulations to all involved!

Siegel+Gale

IPO preparation is typically focused on financials; corporate governance, listing protocols, and publishing sensitive data keep people up at night. But those who truly win see beyond. Successful IPOs prepare their brands with the same care and attention as their balance sheets. Here’s a simple checklist to ensure your brand is fit to fight on the big day.

Siegel+Gale

S+G Blog

The heat is turning up! Is your brand ready? A checklist for preparing your brand for IPO success

IPO preparation is typically focused on financials; corporate governance, listing protocols, and publishing sensitive data keep people up at night. But those who truly win see beyond. Successful IPOs prepare their brands with the same care and attention as their balance sheets. Here’s a simple checklist to ensure your brand is fit to fight on the big day.

Siegel+Gale

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Rigetti, a full-stack quantum computing company, and their first commercially available quantum processing unit (QPU), the Novera QPU.

Siegel+Gale

SMPL Q+A

Rigetti’s newest evolution: The Novera QPU, the premiere “personal” quantum computer

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Rigetti, a full-stack quantum computing company, and their first commercially available quantum processing unit (QPU), the Novera QPU.

Siegel+Gale