Some of our latest thinking
S+G Study
Simplicity at work
Without your people, your brand doesn’t exist. Employees are valuable, for they not only attract revenue and execute the primary functions of your company, but they are the backbone of your brand. Our Simplicity at work study shows only one out of four employees find their workplace truly simple...
Siegel+Gale
May 2023
S+G Study
Simplicity at work
Without your people, your brand doesn’t exist. Employees are valuable, for they not only attract revenue and execute the primary functions of your company, but they are the backbone of your brand. Our Simplicity at work study shows only one out of four employees find their workplace truly simple...
Siegel+Gale
May 2023
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Warner Bros. Discovery.
Siegel+Gale
May 2023
SMPL Q+A
Warner Bros. Discovery: Building a bold new brand for an iconic entertainment merger
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Warner Bros. Discovery.
Siegel+Gale
May 2023
This year, we focus our Pride efforts on providing branding tools that will create visibility and support for trans people. A group of our strategists, writers, namers, researchers and designers came together to use their talents and create expertly designed posters with creative lines to carry in upcoming Pride marches, parades and rallies.
Siegel+Gale
June 2023
S+G Blog
Pride 2023: Creating tools for trans visibility and support
This year, we focus our Pride efforts on providing branding tools that will create visibility and support for trans people. A group of our strategists, writers, namers, researchers and designers came together to use their talents and create expertly designed posters with creative lines to carry in upcoming Pride marches, parades and rallies.
Siegel+Gale
June 2023
More ideas
Simple is smartThis year, we focus our Pride efforts on providing branding tools that will create visibility and support for trans people. A group of our strategists, writers, namers, researchers and designers came together to use their talents and create expertly designed posters with creative lines to carry in upcoming Pride marches, parades and rallies.
Siegel+Gale
June 2023
S+G Blog
Pride 2023: Creating tools for trans visibility and support
This year, we focus our Pride efforts on providing branding tools that will create visibility and support for trans people. A group of our strategists, writers, namers, researchers and designers came together to use their talents and create expertly designed posters with creative lines to carry in upcoming Pride marches, parades and rallies.
Siegel+Gale
June 2023
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Warner Bros. Discovery.
Siegel+Gale
May 2023
SMPL Q+A
Warner Bros. Discovery: Building a bold new brand for an iconic entertainment merger
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Warner Bros. Discovery.
Siegel+Gale
May 2023
S+G Study
Simplicity at work
Without your people, your brand doesn’t exist. Employees are valuable, for they not only attract revenue and execute the primary functions of your company, but they are the backbone of your brand. Our Simplicity at work study shows only one out of four employees find their workplace truly simple...
Siegel+Gale
May 2023
S+G Study
Simplicity at work
Without your people, your brand doesn’t exist. Employees are valuable, for they not only attract revenue and execute the primary functions of your company, but they are the backbone of your brand. Our Simplicity at work study shows only one out of four employees find their workplace truly simple...
Siegel+Gale
May 2023
S+G Blog
Bring the bold, banish the bland
With the arrival of spring comes the rebirth of life—and an awakening of brands from their blanding hibernation. Brands such as Burberry and Louisa Parris have debuted new identities, ushering in a renaissance of vibrancy. Let's explore the past, present and future of the blanding trend and offer three steps to banish the bland and to rejuvenate your brand.
Clinton Clarke
May 2023
S+G Blog
Bring the bold, banish the bland
With the arrival of spring comes the rebirth of life—and an awakening of brands from their blanding hibernation. Brands such as Burberry and Louisa Parris have debuted new identities, ushering in a renaissance of vibrancy. Let's explore the past, present and future of the blanding trend and offer three steps to banish the bland and to rejuvenate your brand.
Clinton Clarke
May 2023
In our Unlocking Brand series, a CMO joins our branding experts to explore an exceptional brand-building case. In this installment, “Brand as a strategic business asset,” our Global CMO, Margaret Molloy, moderates a conversation between Melanie Marcus, CMO, Surescripts, and our Global Director of Business Analytics + Insights, Brian Rafferty.
Siegel+Gale
May 2023
SMPL Q+A
Surescripts: brand as a strategic business asset
In our Unlocking Brand series, a CMO joins our branding experts to explore an exceptional brand-building case. In this installment, “Brand as a strategic business asset,” our Global CMO, Margaret Molloy, moderates a conversation between Melanie Marcus, CMO, Surescripts, and our Global Director of Business Analytics + Insights, Brian Rafferty.
Siegel+Gale
May 2023
Gretchen Huestis, Group Director of Brand-led Change, on why companies need to step back and realign with their brand purpose and core values.
Gretchen Huestis
April 2023
S+G Blog
Times may be changing, but the promises you make to employees never should
Gretchen Huestis, Group Director of Brand-led Change, on why companies need to step back and realign with their brand purpose and core values.
Gretchen Huestis
April 2023
S+G Blog
ESG Impact: progress over politics
Our world is at a tipping point, making it critical for brands—and all of us—to focus on Environmental, Social and Governance (ESG). Recent attempts to politicize ESG as “woke capitalism” are misguided at best and potentially perilous.
Siegel+Gale
April 2023
S+G Blog
ESG Impact: progress over politics
Our world is at a tipping point, making it critical for brands—and all of us—to focus on Environmental, Social and Governance (ESG). Recent attempts to politicize ESG as “woke capitalism” are misguided at best and potentially perilous.
Siegel+Gale
April 2023
The return of business travel has been more a case of resuscitation than renaissance following the pandemic. The deeply uncertain economic outlook, full-throttle hybrid work patterns and growth in climate-conscious companies reducing their corporate travel have all led to a slow restart to the industry. Yet, meeting in person undeniably offers competitive advantage for businesses … Continued
Emma Lewis, Ben Osborne + Natasha Bowyer
April 2023
S+G Blog
En route to sustainable: the business travel of tomorrow
The return of business travel has been more a case of resuscitation than renaissance following the pandemic. The deeply uncertain economic outlook, full-throttle hybrid work patterns and growth in climate-conscious companies reducing their corporate travel have all led to a slow restart to the industry. Yet, meeting in person undeniably offers competitive advantage for businesses … Continued
Emma Lewis, Ben Osborne + Natasha Bowyer
April 2023
Whether you’re fearing disruption from technology innovators or rejuvenating a neglected, out-of-date company, we consider how brand can both alleviate these worries and spur evolution.
April 2023
Broadcast
Evolving a brand to disrupt or rejuvenate
Whether you’re fearing disruption from technology innovators or rejuvenating a neglected, out-of-date company, we consider how brand can both alleviate these worries and spur evolution.
April 2023
As we near mid-2023, it’s become clear that the technology sector’s days of unbridled awesomeness and envy are behind us. The past nine months have forever changed how employees, investors, and the media will see the broader technology industry. For those in the sector, business as usual is over. And new priorities must take shape for those leading these businesses.
Jason Cieslak
March 2023
S+G Blog
Time for the technology sector to grow up
As we near mid-2023, it’s become clear that the technology sector’s days of unbridled awesomeness and envy are behind us. The past nine months have forever changed how employees, investors, and the media will see the broader technology industry. For those in the sector, business as usual is over. And new priorities must take shape for those leading these businesses.
Jason Cieslak
March 2023