Some of our latest thinking

When there are too many processes, we have to put ourselves in our customers’ shoes to make it easier for them; make it easier for the phone representatives and make it easier for the front desk agents. If people could say, “that was really easy,” then we achieved our goal of simplicity.

Margaret Molloy

November 2019

Just as great conversationalists get invited to parties, great content is a welcome guest in an email inbox or a social media feed. And, because content marketing is so critical for B2B companies, being a great guest who gets invited back is just what you want to be.

Margaret Molloy

November 2019

In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for Hudson.

Siegel+Gale

November 2019

Technology innovations like VR and AI are exciting and open up new frontiers for brand experiences and consumer interactions. In this piece, Siegel+Gale co-CEO and chief creative officer, Howard Belk, with the help of brand leaders from SAP, Vonage and StitchFix, reminds brand-builders to keep humanity—and purpose—at the core of technology adoption.

Howard Belk + Rebecca Zeuner

November 2019

Sustainable materials, circular economies and conscious consumer behaviors can unlock massive environmental and social changes. Hear how companies, the media and consumers alike are using innovative technology, global market trends and social advocacy to make fashion fit for all.

Margaret Molloy

November 2019

Where selling trust with a brand was once the key point of distinction for effective marketing in the fintech space, streamlining user experience through product simplicity now leads the way in superior branding strategy.

Philip Davies

November 2019

At an October 1st panel hosted by the San Francisco Business Times, President, Pacific Rim, Jason Cieslak joined Jim Snell, partner at law firm Perkins Coie, to discuss the oncoming impact of the California Consumer Privacy Act (CCPA) and the impact it will have on businesses, brands, and legal strategies in 2020 and beyond.

Jason Cieslak

November 2019

Aptly described by our head of research as "the Coachella of conferences," PopTech is far from your traditional talking head fest. The immersive and enriching experience is filled with cutting edge presentations, interactive sessions, shared meals, fireside chats (in front of real fireplaces!), late-night debates, movie screenings, and music-making. The goal is to explore, inspire, instigate, and discover a shared potential that extends well beyond the reach of individual aspiration.

Siegel+Gale

November 2019

Believe it or not, there’s an entire consulting practice around creating brand names for companies and products. Although it sounds fun and exciting, naming is not easy. I've been professionally naming companies, products and services for 18 years, and I've learned that it's complicated, and the nuances are limitless.

Aaron Hall

November 2019

Simplicity is the ratio between the level of effort and difficulty to the desired outcome. As a marketing leader, it is the ease of one’s engagement with a product or service throughout the buying journey that delivers the intended positive outcome. 

Margaret Molloy

November 2019