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Simple is smart

Evolving stakeholder expectations of companies, accelerated digital transformation and radical shifts in how we work have changed companies dramatically, especially in the marketing function. Amid this uncertainty, it has become clear that all leaders require the ability to adapt and learn.

Margaret Molloy

Future of Branding

Future of Branding: Asia Matters Global Summit 2021

Evolving stakeholder expectations of companies, accelerated digital transformation and radical shifts in how we work have changed companies dramatically, especially in the marketing function. Amid this uncertainty, it has become clear that all leaders require the ability to adapt and learn.

Margaret Molloy

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Brian Rafferty, Global Director, Business Analytics & Insights; Derrick Mead, Director, Brand Communication; and Account Manager Simone Schuster about our work with athenahealth.

Siegel+Gale

SMPL Q+A

athenahealth: Creating connections

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Brian Rafferty, Global Director, Business Analytics & Insights; Derrick Mead, Director, Brand Communication; and Account Manager Simone Schuster about our work with athenahealth.

Siegel+Gale

On November 16, I hosted a Future of Branding panel where along with six CMOs, we unraveled the mystery of CMOs and corporate governance. We were also joined by a special guest, Richard Sanderson, Marketing, Communications & Sales Practice Leader, Spencer Stuart. Together we explored the unique value a CMO brings to a public board, managing multiple commitments, diversifying the makeup of boards and how serving on a public board can inform a CMO's day job, ultimately benefiting the brands they lead.

Margaret Molloy

Future of Branding

Future of Branding: CMOs on Corporate Public Boards

On November 16, I hosted a Future of Branding panel where along with six CMOs, we unraveled the mystery of CMOs and corporate governance. We were also joined by a special guest, Richard Sanderson, Marketing, Communications & Sales Practice Leader, Spencer Stuart. Together we explored the unique value a CMO brings to a public board, managing multiple commitments, diversifying the makeup of boards and how serving on a public board can inform a CMO's day job, ultimately benefiting the brands they lead.

Margaret Molloy

DEI needs to be woven into the fabric of your communications every day. The question, then, is how to make that happen? It requires returning to the language of your core business strategy and reading again … very, very closely.

Derrick Mead

Media Mentions

What to keep in mind when revamping DEI strategies

DEI needs to be woven into the fabric of your communications every day. The question, then, is how to make that happen? It requires returning to the language of your core business strategy and reading again … very, very closely.

Derrick Mead

Balancing authenticity and action is difficult. One action often outweighs the other, resulting in a disparity that negatively affects people and brand purpose. I offer three imperatives that marketers and other business leaders can implement to authentically and actionably appeal to Hispanic consumers.

Margaret Molloy

Media Mentions

The power and importance of inclusive storytelling

Balancing authenticity and action is difficult. One action often outweighs the other, resulting in a disparity that negatively affects people and brand purpose. I offer three imperatives that marketers and other business leaders can implement to authentically and actionably appeal to Hispanic consumers.

Margaret Molloy

ith most major cities now awash with the same multinational brand names, the local feel of many urban thoroughfares has all but disappeared. Still, the sense of familiarity that comes along with the classic Italian restaurant, or well-known Irish pub, does provide customers with enough predictability to make comfortable choices and reduce risk of a disappointing purchase. While predictability offers some clear positives for customers, there are downsides as well.

Liz Olsen

Media Mentions

How to localize your global brand

ith most major cities now awash with the same multinational brand names, the local feel of many urban thoroughfares has all but disappeared. Still, the sense of familiarity that comes along with the classic Italian restaurant, or well-known Irish pub, does provide customers with enough predictability to make comfortable choices and reduce risk of a disappointing purchase. While predictability offers some clear positives for customers, there are downsides as well.

Liz Olsen

The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world. The financial reengineering and corporate restructuring soon to occur is certain to result in a spate of mergers, acquisitions and divestitures. Some of these transactions will be domination plays, where financially stable market leaders will acquire vulnerable competitors, coveted technologies or entry to new markets...

Howard Belk + Matt Egan

M&A/Spin

Brand building for the coming wave of corporate M&A

The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world. The financial reengineering and corporate restructuring soon to occur is certain to result in a spate of mergers, acquisitions and divestitures. Some of these transactions will be domination plays, where financially stable market leaders will acquire vulnerable competitors, coveted technologies or entry to new markets...

Howard Belk + Matt Egan

Our EMEA president Philip Davies caught up with Rajashree R, CMO of Tata Consultancy Services, to reflect on TCS’s recent rebrand.

Philip Davies

Media Mentions

When it comes to branding, you simply can’t fake it

Our EMEA president Philip Davies caught up with Rajashree R, CMO of Tata Consultancy Services, to reflect on TCS’s recent rebrand.

Philip Davies

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our practitioners about our work with global leader in audience measurement, data and analytics Nielsen.

Siegel+Gale

SMPL Q+A

Nielsen: Shaping the world’s media and content

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our practitioners about our work with global leader in audience measurement, data and analytics Nielsen.

Siegel+Gale

In March 2021, digital artist Beeple sold his piece “The First 5,000 days” as an NFT at a Christie’s auction for $69 million. In February, Grimes sold an NFT for $6 million, and in May “Disaster Girl” sold the meme that made her name for $500k to clear off her student debts. At this point you’re possibly wondering, WTF is an NFT?

Liz Olsen

S+G Blog

Art, authenticity and non-fungible tokens

In March 2021, digital artist Beeple sold his piece “The First 5,000 days” as an NFT at a Christie’s auction for $69 million. In February, Grimes sold an NFT for $6 million, and in May “Disaster Girl” sold the meme that made her name for $500k to clear off her student debts. At this point you’re possibly wondering, WTF is an NFT?

Liz Olsen