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Simple is smart

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, I interview business leaders who put simplicity to work. Here, I speak with Ed Dandridge, Global Head of Marketing and Communications, AIG – General. With roots that trace back to 1919, AIG is a global insurance company … Continued

Margaret Molloy

Simplifiers

Ed Dandridge, Global Head of Marketing and Communications, AIG – General Insurance

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, I interview business leaders who put simplicity to work. Here, I speak with Ed Dandridge, Global Head of Marketing and Communications, AIG – General. With roots that trace back to 1919, AIG is a global insurance company … Continued

Margaret Molloy

 In this episode of Brand Matters, James Barnes, Associate Director, Experience Design, New York, discusses simplifying the user journey, how brands can respect consumers and the pros and cons of time travel. James Barnes is Associate Director, Experience Design at Siegel+Gale Brand Matters is a video series where our practitioners answer key questions in their areas … Continued

James Barnes

Brand Matters

On creating memorable experiences

 In this episode of Brand Matters, James Barnes, Associate Director, Experience Design, New York, discusses simplifying the user journey, how brands can respect consumers and the pros and cons of time travel. James Barnes is Associate Director, Experience Design at Siegel+Gale Brand Matters is a video series where our practitioners answer key questions in their areas … Continued

James Barnes

Companies that connect their people to their brand have much greater success in attracting and retaining top talent. It’s crucial for companies to create a brand their employees can be excited about, one that supports employees’ ambitions, values and goals.

Kerry Held

S+G Blog

What does your brand say about your people?

Companies that connect their people to their brand have much greater success in attracting and retaining top talent. It’s crucial for companies to create a brand their employees can be excited about, one that supports employees’ ambitions, values and goals.

Kerry Held

We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other … Continued

Siegel+Gale

S+G Blog

Wyndham Destinations unveils new timeshare club branding

We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other … Continued

Siegel+Gale

Social media ad spend is set to increase by 40% by 2020. In short: it’s a pretty big deal. But against this increasingly competitive, over-communicated tidal wave of messaging, what is the guiding North Star for brands to cut through the noise and resonate online

Will Bosanko

S+G Blog

Becoming more like Greggs and Moët: Why authenticity is winning on social media in 2019

Social media ad spend is set to increase by 40% by 2020. In short: it’s a pretty big deal. But against this increasingly competitive, over-communicated tidal wave of messaging, what is the guiding North Star for brands to cut through the noise and resonate online

Will Bosanko

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, Margaret speaks with Lucy Chow, Director, Women’s Angel Investor Network and Investment Committee, Mindshift Capital.

Margaret Molloy

Simplifiers

Lucy Chow, Director, Women’s Angel Investor Network (WAIN)

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, Margaret speaks with Lucy Chow, Director, Women’s Angel Investor Network and Investment Committee, Mindshift Capital.

Margaret Molloy

The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.

Katie Conway

S+G Blog

In pursuit of simplicity: solving the problem of process in the health insurance industry

The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.

Katie Conway

For the average couple, naming a baby is a challenging feat. But what do Royals need to think about when naming their offspring? A lot, it turns out. Christian Turner, our Global Head of Naming, shares his insights about Prince Harry and Meghan Markle’s name choice for their first son, Archie Harrison.

Christian Turner

S+G Blog

Royal baby naming: a delicate balance between tradition and accessibility

For the average couple, naming a baby is a challenging feat. But what do Royals need to think about when naming their offspring? A lot, it turns out. Christian Turner, our Global Head of Naming, shares his insights about Prince Harry and Meghan Markle’s name choice for their first son, Archie Harrison.

Christian Turner

Will Bosanko shares his thoughts on why Snapchat must embrace simplicity in order to secure a brighter future.

Will Bosanko

S+G Blog

Snapchat 2019: Why simplicity is the way forward for the social media platform

Will Bosanko shares his thoughts on why Snapchat must embrace simplicity in order to secure a brighter future.

Will Bosanko

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segment.  Meeting their need is Google’s Stadia, the first-ever cloud gaming platform, promising to lower barriers and amplify portability — anywhere and everywhere — without diminishing quality or experience.

Joanna Komvopoulos

S+G Blog

Beyond the screen: how immersive experiences will change gaming

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segment.  Meeting their need is Google’s Stadia, the first-ever cloud gaming platform, promising to lower barriers and amplify portability — anywhere and everywhere — without diminishing quality or experience.

Joanna Komvopoulos