Some of our latest thinking

More ideas

Simple is smart

 In this episode of Brand Matters, Bert O Phillips, Senior Strategist, Brand Communications, New York, discusses the value of meaningful communication, staying consistent across touchpoints and ice cream-based activism. Bert Phillips is Senior Strategist, Brand Communications at Siegel+Gale Brand Matters is a video series where our practitioners answer key questions in their areas of expertise, … Continued

Bert O Phillips

Brand Matters

On meaningful communication

 In this episode of Brand Matters, Bert O Phillips, Senior Strategist, Brand Communications, New York, discusses the value of meaningful communication, staying consistent across touchpoints and ice cream-based activism. Bert Phillips is Senior Strategist, Brand Communications at Siegel+Gale Brand Matters is a video series where our practitioners answer key questions in their areas of expertise, … Continued

Bert O Phillips

The proliferation of choice in the grocery industry has dramatically changed the customer experience. From club grocers like Costco and ALDI to mass market players like Safeway, Albertsons and Target and natural grocers including Sprouts and Whole Foods, the retailers winning customer’s hearts, minds and wallets are those redefining their offering through the lens of … Continued

Joanna Komvopoulos

S+G Blog

Is simplicity the winning recipe in the grocery wars race?

The proliferation of choice in the grocery industry has dramatically changed the customer experience. From club grocers like Costco and ALDI to mass market players like Safeway, Albertsons and Target and natural grocers including Sprouts and Whole Foods, the retailers winning customer’s hearts, minds and wallets are those redefining their offering through the lens of … Continued

Joanna Komvopoulos

When Tidal launched in 2015, a small constellation of industry stars backed the service—but the music streaming platform has ultimately been regarded as a failure. Our brand associate Will Bosanko warns that Apple’s new paid streaming service could fall into a similar trap if it's not careful.

Will Bosanko

S+G Blog

Apple TV+ is here – But why does it feel like the next Tidal?

When Tidal launched in 2015, a small constellation of industry stars backed the service—but the music streaming platform has ultimately been regarded as a failure. Our brand associate Will Bosanko warns that Apple’s new paid streaming service could fall into a similar trap if it's not careful.

Will Bosanko

In this Simplifiers interview, Margaret Molloy speaks with Melanie Marcus, Chief Marketing Officer, Surescripts. Since 2001, Surescripts has been building an industrial-strength health information network designed to increase patient safety, lower costs and improve quality of care.

Margaret Molloy

Simplifiers

Melanie Marcus, CMO, Surescripts

In this Simplifiers interview, Margaret Molloy speaks with Melanie Marcus, Chief Marketing Officer, Surescripts. Since 2001, Surescripts has been building an industrial-strength health information network designed to increase patient safety, lower costs and improve quality of care.

Margaret Molloy

When it comes to companies who procure personal data, there is a fine line between being proactive and being predatory. But what if sharing data could be a truly simple experience: useful, clear, perhaps even enjoyable? In this SMPL Q&A, we talk to strategist Christine Lim about how data transparency can lead to brand simplicity and greater consumer trust.

Christine Lim

SMPL Q+A

How to prepare for The California Consumer Privacy Act

When it comes to companies who procure personal data, there is a fine line between being proactive and being predatory. But what if sharing data could be a truly simple experience: useful, clear, perhaps even enjoyable? In this SMPL Q&A, we talk to strategist Christine Lim about how data transparency can lead to brand simplicity and greater consumer trust.

Christine Lim

Will financial institutions follow the route of taxi cabs, hotel chains and Blockbuster? New research reveals that the future of finance may not be so dire. For the 2018-2019 World’s Simplest Brands study, Siegel+Gale surveyed 15,000 people across nine countries to evaluate brands and industries on their perceived simplicity. Findings indicate growth in the banking sector—in global rankings, it climbs to the number 15 position; in the United States, it rates as the ninth simplest industry.

Daniel K. Golden

S+G Blog

Brand study points to positive signs for banks

Will financial institutions follow the route of taxi cabs, hotel chains and Blockbuster? New research reveals that the future of finance may not be so dire. For the 2018-2019 World’s Simplest Brands study, Siegel+Gale surveyed 15,000 people across nine countries to evaluate brands and industries on their perceived simplicity. Findings indicate growth in the banking sector—in global rankings, it climbs to the number 15 position; in the United States, it rates as the ninth simplest industry.

Daniel K. Golden

How M&A brand strategy helped me in becoming a mom I didn’t plan to become a mom.

Jenna Isken

S+G Blog

The acquisition of Mom and merger with me

How M&A brand strategy helped me in becoming a mom I didn’t plan to become a mom.

Jenna Isken

A brand promise is your organization’s commitment to its customers — the benefit that makes your brand worthwhile. As we think about building brands that are truly future-proof, your promise must follow suit. With 56% of millennials believing that brands today rarely live up to the promises they make, according to research from brand experience … Continued

Becki Zeuner

S+G Blog

Brand promises should be evergreen, but messaging must evolve

A brand promise is your organization’s commitment to its customers — the benefit that makes your brand worthwhile. As we think about building brands that are truly future-proof, your promise must follow suit. With 56% of millennials believing that brands today rarely live up to the promises they make, according to research from brand experience … Continued

Becki Zeuner

Whether a necessary evil or a welcome pleasure, traveling could always be simpler and inevitably, richer in its reward. So many companies across travel, transport, and hospitality are ignoring the premium people are willing to pay for simplicity—a cool 20 percent more, to be exact.

Siegel+Gale

S+G Blog

Simplicity is the new premium for travel and hospitality

Whether a necessary evil or a welcome pleasure, traveling could always be simpler and inevitably, richer in its reward. So many companies across travel, transport, and hospitality are ignoring the premium people are willing to pay for simplicity—a cool 20 percent more, to be exact.

Siegel+Gale

In this Simplifiers interview, Margaret Molloy speaks with Kimberly Davis, Executive Vice President-Social Impact, Growth & Legislative Affairs, National Hockey League. 

Margaret Molloy

Simplifiers

Kimberly Davis, EVP – Social Impact, Growth & Legislative Affairs, National Hockey League

In this Simplifiers interview, Margaret Molloy speaks with Kimberly Davis, Executive Vice President-Social Impact, Growth & Legislative Affairs, National Hockey League. 

Margaret Molloy