Some of our latest thinking

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers, the “casual gamer” represents a newly emerged market segment. 

Siegel+Gale

August 2022

Over the past eight weeks, our summer interns collaborated face-to-face, built relationships with their teams and had hands-on exposure to projects. Most importantly, they learned how to integrate simplicity into their work. Here they share what simplicity means to them.

Siegel+Gale

July 2022

Earlier this year, we surveyed 11 international CMOs and brand leaders in B2B and B2C healthcare not only about how the pandemic impacted the industry, but about which new strategies would stick now that the sector is no longer singularly focused on COVID. Of all the lessons learned, perhaps the most important is that empathy, simplicity and clarity are paramount to success.

Ben Osborne

July 2022

Integrating strong ESG practices into your company’s DNA is key to driving innovation and creating positive impact. Focusing on people and planet, as well as profit, to engage diverse stakeholders with transparency and simplicity is a powerful differentiator to build your brand, long-term value and your impact on the world.

Wendy Gerber

July 2022

As we explored the experiences and perspectives of seven LGBTQ+ marketing and communications leaders, we discussed the role of brands during Pride Month and how brands can genuinely express allyship with the community. In closing, I asked our panelists, “What is your commitment to inclusive storytelling, and how will you measure success?” Here’s what they had to say.

Margaret Molloy

July 2022

With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.

Marc Desmond

July 2022

Associate Creative Director Amanda Bowers Wong speaks to Transform magazine about the subtle—and not so subtle—importance of typography in branding.

Amanda Bowers Wong

June 2022

While the conversation was a source of pride for the panelists, it was also profoundly human and deeply emotional. From a commercial, cultural and human lens, there was much to unpack. Together we explored the importance of dispelling the myth of the model minority, why marketers need to understand nuance and not view the AAPI community as homogenous and in light of the increase in hate crimes and racist rhetoric, why brands have an obligation not only to speak out but to take action.

Margaret Molloy

May 2022

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our brand experts about creating a new website that provides an opportunity to amplify Jacobs’ story and digitally express its brand through the power of people-focused storytelling.

Siegel+Gale

May 2022

You can emulate the best brands, but copying them might not get you far because every brilliant brand is brilliant in its own way. Our President, EMEA, Philip Davies, tells us that there are only three things that unite excellent brands: truth, simplicity and a kind of irreverence.

Philip Davies

May 2022