Some of our latest thinking
Navigating the current landscape is complicated, so to better illuminate the road ahead, we turned to our community of CMOs. We spoke with brand leaders from around the globe on their experiences in marketing and conducting business amid the global pandemic. Here they share their insights into what it has been like living and working over the past few months...
Siegel+Gale
June 2020
S+G Study
In their words: CMOs on navigating COVID-19
Navigating the current landscape is complicated, so to better illuminate the road ahead, we turned to our community of CMOs. We spoke with brand leaders from around the globe on their experiences in marketing and conducting business amid the global pandemic. Here they share their insights into what it has been like living and working over the past few months...
Siegel+Gale
June 2020
The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world. The financial reengineering and corporate restructuring soon to occur is certain to result in a spate of mergers, acquisitions and divestitures. Some of these transactions will be domination plays, where financially stable market leaders will acquire vulnerable competitors, coveted technologies or entry to new markets...
Howard Belk + Matt Egan
June 2020
Post-crisis
Brand building for the coming wave of corporate M&A
The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world. The financial reengineering and corporate restructuring soon to occur is certain to result in a spate of mergers, acquisitions and divestitures. Some of these transactions will be domination plays, where financially stable market leaders will acquire vulnerable competitors, coveted technologies or entry to new markets...
Howard Belk + Matt Egan
June 2020
S+G Blog
A new human normal
Think of this as a “KonMari” moment for brands: A chance to strip away the layers of overwrought — and over-thought — messaging and identity, and focus on what makes them part of the global community. To key in on what gives them purpose, and what truly delivers joy to their customers, their partners and their employees.
Casey Seijas
June 2020
S+G Blog
A new human normal
Think of this as a “KonMari” moment for brands: A chance to strip away the layers of overwrought — and over-thought — messaging and identity, and focus on what makes them part of the global community. To key in on what gives them purpose, and what truly delivers joy to their customers, their partners and their employees.
Casey Seijas
June 2020
More ideas
Simple is smartThe world is changing. Customer expectations are evolving, and employee expectations are aligning. People expect brands to take more responsibility for their place in the world. And if you’re not showing a positive contribution, then you’re contributing to the problem. There is no industry where this is truer than the energy sector, where no brand can escape assessment.
Ben Osborne
July 2020
S+G Blog
Next generation energy: How to win the battle for new talent
The world is changing. Customer expectations are evolving, and employee expectations are aligning. People expect brands to take more responsibility for their place in the world. And if you’re not showing a positive contribution, then you’re contributing to the problem. There is no industry where this is truer than the energy sector, where no brand can escape assessment.
Ben Osborne
July 2020
We are experiencing a global crisis. It’s of a significance that most of us have never known and will change our lives in myriad ways – not only in its midst but long after and on multiple fronts. Our world of work will be one such front of enduring change. I am a strategist at … Continued
Liz Olsen
July 2020
S+G Blog
Ways of working predictions and hopes
We are experiencing a global crisis. It’s of a significance that most of us have never known and will change our lives in myriad ways – not only in its midst but long after and on multiple fronts. Our world of work will be one such front of enduring change. I am a strategist at … Continued
Liz Olsen
July 2020
S+G Blog
Simply safe, rather than distant
There are plenty of words and phrases that many of us would be happy never to hear again. Quantitative easing. Congestion charging. And for England football fans ‘penalty shoot-out’ almost always invokes fear beyond measure.
Philip Davies
July 2020
S+G Blog
Simply safe, rather than distant
There are plenty of words and phrases that many of us would be happy never to hear again. Quantitative easing. Congestion charging. And for England football fans ‘penalty shoot-out’ almost always invokes fear beyond measure.
Philip Davies
July 2020
This article originally appeared on Forbes Are there any benefits to working remotely, caused by the pandemic? Siegel+Gale, the global brand experience firm, talked with 26 marketing leaders from some of the world’s top brands, including CVS Health, Goldman Sachs, Fandango, NHL, Petco and Pfizer, on conducting business in the midst of the COVID-19 pandemic. What … Continued
Siegel+Gale
July 2020
Media Mentions
New study on the upside of being shut down: CMOs identify business benefits
This article originally appeared on Forbes Are there any benefits to working remotely, caused by the pandemic? Siegel+Gale, the global brand experience firm, talked with 26 marketing leaders from some of the world’s top brands, including CVS Health, Goldman Sachs, Fandango, NHL, Petco and Pfizer, on conducting business in the midst of the COVID-19 pandemic. What … Continued
Siegel+Gale
July 2020
S+G Blog
Future of Branding: Pride 2020
On Thursday, June 25th, I hosted our second annual Pride edition of our Future of Branding roundtable series, featuring a conversation with five LGBTQ+ executives. Our lively discussion traversed many areas from how our panelists honored and supported Pride, both as individuals and brands, the critical importance of visibility and vulnerability, to making Pride more than a seasonal checklist for brands.
Margaret Molloy
June 2020
S+G Blog
Future of Branding: Pride 2020
On Thursday, June 25th, I hosted our second annual Pride edition of our Future of Branding roundtable series, featuring a conversation with five LGBTQ+ executives. Our lively discussion traversed many areas from how our panelists honored and supported Pride, both as individuals and brands, the critical importance of visibility and vulnerability, to making Pride more than a seasonal checklist for brands.
Margaret Molloy
June 2020
Now, more than ever, purpose is playing a vital role in helping us navigate unprecedented strains on the economic and physical health of the world. But through it all there are bright spots with brands that not only articulate a purpose but are defined by it. It’s the difference between having a social purpose—and being socially useful. When executed well, purpose helps brands connect to people in a relevant and valuable way. How can brands be socially useful in the COVID-19 world?
Nick Miller
June 2020
S+G Blog
Brands are racing to help with COVID-19, but is their social purpose socially useful?
Now, more than ever, purpose is playing a vital role in helping us navigate unprecedented strains on the economic and physical health of the world. But through it all there are bright spots with brands that not only articulate a purpose but are defined by it. It’s the difference between having a social purpose—and being socially useful. When executed well, purpose helps brands connect to people in a relevant and valuable way. How can brands be socially useful in the COVID-19 world?
Nick Miller
June 2020
The true value of purpose has become more apparent than ever in this COVID-19 crisis: It is a tool that makes the impossible simple. Purpose inspires strategies that benefit people and business simultaneously. Purpose helps deliver both utility and delight. Purpose offers clear direction, regardless of where the seas may toss the ship.
David Srere + Bert Phillips + Melanie McShane
June 2020
S+G Blog
The real value of brand purpose emerges
The true value of purpose has become more apparent than ever in this COVID-19 crisis: It is a tool that makes the impossible simple. Purpose inspires strategies that benefit people and business simultaneously. Purpose helps deliver both utility and delight. Purpose offers clear direction, regardless of where the seas may toss the ship.
David Srere + Bert Phillips + Melanie McShane
June 2020
S+G Blog
Future of Branding: Gen Z Edition
On Thursday, June 18th, I hosted a special Gen Z edition of our Future of Branding roundtable series, featuring a conversation with five teens of leading global marketing executives. Per our format, I handed the mic to my son Emmet to moderate the discussion. Together with the kids and their parents, we explored how brands … Continued
Margaret Molloy
June 2020
S+G Blog
Future of Branding: Gen Z Edition
On Thursday, June 18th, I hosted a special Gen Z edition of our Future of Branding roundtable series, featuring a conversation with five teens of leading global marketing executives. Per our format, I handed the mic to my son Emmet to moderate the discussion. Together with the kids and their parents, we explored how brands … Continued
Margaret Molloy
June 2020
In an effort to provide additional clarity around “Defund the police movement,” we as a creative thinkers and simplifiers, applied our verbal and visual branding tools to elaborate on the language in an effort to help clarify the priorities of the “defund the police” phrase, and to further the vital conversation of criminal justice reform as an ultimate goal.
Nijel Taylor + Aaron Hall
June 2020
S+G Blog
Overhaul the system: Clarity during times of racial injustice
In an effort to provide additional clarity around “Defund the police movement,” we as a creative thinkers and simplifiers, applied our verbal and visual branding tools to elaborate on the language in an effort to help clarify the priorities of the “defund the police” phrase, and to further the vital conversation of criminal justice reform as an ultimate goal.
Nijel Taylor + Aaron Hall
June 2020
The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world. The financial reengineering and corporate restructuring soon to occur is certain to result in a spate of mergers, acquisitions and divestitures. Some of these transactions will be domination plays, where financially stable market leaders will acquire vulnerable competitors, coveted technologies or entry to new markets...
Howard Belk + Matt Egan
June 2020
Post-crisis
Brand building for the coming wave of corporate M&A
The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world. The financial reengineering and corporate restructuring soon to occur is certain to result in a spate of mergers, acquisitions and divestitures. Some of these transactions will be domination plays, where financially stable market leaders will acquire vulnerable competitors, coveted technologies or entry to new markets...
Howard Belk + Matt Egan
June 2020