Some of our latest thinking

To kick off the New Year, Siegel+Gale welcomed colleagues, clients and friends to a special edition of The Marketing Society’s Uncomfortable Breakfast series to highlight visual storytelling in the age of inclusion. As New York Chair of The Marketing Society, I moderated a panel comprised of the city’s top marketers from brands that are championing diversity … Continued

Margaret Molloy

February 2020

In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our colleagues about our partnership with Jacobs and how we helped them evolve from an engineering firm to a premium solutions provider serving a range of industries globally. The rebrand serves as a signal of Jacobs' business transformation—to its people, its customers, the industry, and investors. 

Siegel+Gale

February 2020

This feature originally appeared on Sweet Fish Media. B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. In this episode of B2B Growth, our Strategy Director, Employee Engagement, Kerry Held, explores ways in which employee engagement can be used to improve employer branding. Listen now!  

Kerry Held

February 2020

Our brand strategist Will Bosanko on what the marketing world can learn from the Swedish climate activist.

Will Bosanko

January 2020

Last week, along with around 180,000 fellow tech nerds, enthusiasts and exhibitors, I found myself in Las Vegas for the annual Consumer Electronics Show. As a CES newbie, the 4,500 different exhibiting companies and speakers was nothing short of overwhelming. Sure, I expected to see a couple of robots. Maybe, a crazy TV or two, but the sheer volume of connected items and creativity of tech impressed me.

Jenna Isken

January 2020

We’re a global team of thinkers, dreamers and builders. In our new Spotlight on… series, we feature one of our expert practitioners. Here, Sophie Lutman, Executive Creative Director, EMEA, based in our London office, talks about her love of clean, crisp typography, post-punk bands and the best time of day for creative thinking.   How … Continued

Sophie Lutman

January 2020

The halcyon days of pre-financial crisis banking have left a hangover. Emerging talent has internalized outdated stereotypes of bankers, and the rest of the industry has been tarnished by association. This raises the question—will the Financial Services sector continue to follow a path of least resistance, or will it actively defy the self-selection bias and identify and target a subsegment of youth better oriented to the future of the industry?

Ben Osborne

January 2020

We kick off the decade with a look at the world of financial services—from retail and private banking to asset and wealth management, fintech, and insurance. Specifically, we explore how the talent of tomorrow—the students and post-grads who are figuring out where they want to work—identifies the financial services sector as an employer.

Mitchell Kirkham-Cooper + Robert Costelloe

January 2020

Simplicity means making it easy for your customers to engage with you and making sure your team members understand your brand’s purpose so that they can deliver on it every day.

Margaret Molloy

January 2020

In our SMPL Q+A series, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for the global consulting partnership Kearney.

Siegel+Gale

January 2020