Some of our latest thinking
In our latest installment of Unlocking Brand, our Global CMO, Margaret Molloy, moderated a conversation between KPMG's Global CMO, Sam Burns, and U.S. CMO, Lauren Boyman, and our Executive Director of Strategy, Melanie McShane and Creative Director, Rafael Medina. Together they explored how they transformed the iconic brand, including using data to achieve alignment, bringing brand-led experiences to life and using design to express business strategy.
Siegel+Gale
November 2022
SMPL Q+A
KPMG: Evolving an iconic brand for growth
In our latest installment of Unlocking Brand, our Global CMO, Margaret Molloy, moderated a conversation between KPMG's Global CMO, Sam Burns, and U.S. CMO, Lauren Boyman, and our Executive Director of Strategy, Melanie McShane and Creative Director, Rafael Medina. Together they explored how they transformed the iconic brand, including using data to achieve alignment, bringing brand-led experiences to life and using design to express business strategy.
Siegel+Gale
November 2022
Media Mentions
Working Hard, or Hardly Working
In the conclusion of his three-part series on the foundations of consumer needs, our Group Director of Experience, Jared Fink, analyzes how, despite their best storytelling and marketing efforts, many hotels aren’t checking in trends or brand-led experiences.
Siegel+Gale
November 2022
Media Mentions
Working Hard, or Hardly Working
In the conclusion of his three-part series on the foundations of consumer needs, our Group Director of Experience, Jared Fink, analyzes how, despite their best storytelling and marketing efforts, many hotels aren’t checking in trends or brand-led experiences.
Siegel+Gale
November 2022
Broadcast
The role of brand in a M&A or spin-off
Our global branding experts examine why a M&A or spin-off is ripe for reassessing your brand story, visual identity, culture, and brand-led experiences, propelling the new entity into the future.
November 1, 2022
Broadcast
The role of brand in a M&A or spin-off
Our global branding experts examine why a M&A or spin-off is ripe for reassessing your brand story, visual identity, culture, and brand-led experiences, propelling the new entity into the future.
November 1, 2022
More ideas
Simple is smartIn SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with AnaCristina Tamasese, Kaitlin Smith, Simrit Brar and Thom Wyatt about our work with Minds Matter SoCal. Minds Matter connects driven and determined students from low-income families with the people, preparation and possibilities to succeed in college, create their future and change the world.
Siegel+Gale
December 2022
SMPL Q+A
Minds Matter SoCal: Igniting individual potential, together
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with AnaCristina Tamasese, Kaitlin Smith, Simrit Brar and Thom Wyatt about our work with Minds Matter SoCal. Minds Matter connects driven and determined students from low-income families with the people, preparation and possibilities to succeed in college, create their future and change the world.
Siegel+Gale
December 2022
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Design Director, Regina Puno, about the rise of the hot pink hue that has dominated design in 2022.
Regina Puno
November 2022
SMPL Q+A
Think pink: Design Director Regina Puno on the rise of hot pink
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Design Director, Regina Puno, about the rise of the hot pink hue that has dominated design in 2022.
Regina Puno
November 2022
In our latest installment of Unlocking Brand, our Global CMO, Margaret Molloy, moderated a conversation between KPMG's Global CMO, Sam Burns, and U.S. CMO, Lauren Boyman, and our Executive Director of Strategy, Melanie McShane and Creative Director, Rafael Medina. Together they explored how they transformed the iconic brand, including using data to achieve alignment, bringing brand-led experiences to life and using design to express business strategy.
Siegel+Gale
November 2022
SMPL Q+A
KPMG: Evolving an iconic brand for growth
In our latest installment of Unlocking Brand, our Global CMO, Margaret Molloy, moderated a conversation between KPMG's Global CMO, Sam Burns, and U.S. CMO, Lauren Boyman, and our Executive Director of Strategy, Melanie McShane and Creative Director, Rafael Medina. Together they explored how they transformed the iconic brand, including using data to achieve alignment, bringing brand-led experiences to life and using design to express business strategy.
Siegel+Gale
November 2022
Media Mentions
Working Hard, or Hardly Working
In the conclusion of his three-part series on the foundations of consumer needs, our Group Director of Experience, Jared Fink, analyzes how, despite their best storytelling and marketing efforts, many hotels aren’t checking in trends or brand-led experiences.
Siegel+Gale
November 2022
Media Mentions
Working Hard, or Hardly Working
In the conclusion of his three-part series on the foundations of consumer needs, our Group Director of Experience, Jared Fink, analyzes how, despite their best storytelling and marketing efforts, many hotels aren’t checking in trends or brand-led experiences.
Siegel+Gale
November 2022
Broadcast
The role of brand in a M&A or spin-off
Our global branding experts examine why a M&A or spin-off is ripe for reassessing your brand story, visual identity, culture, and brand-led experiences, propelling the new entity into the future.
November 1, 2022
Broadcast
The role of brand in a M&A or spin-off
Our global branding experts examine why a M&A or spin-off is ripe for reassessing your brand story, visual identity, culture, and brand-led experiences, propelling the new entity into the future.
November 1, 2022
Media Mentions
The Plateau
Our Group Director of Experience, Jared Fink, presents part two of his three-part series examining fundamental consumer needs. Exploring the health-and-wellness industry, Jared discusses how brands must create an ecosystem of brand-led experiences to attract customers.
Jared Fink
October 2022
Media Mentions
The Plateau
Our Group Director of Experience, Jared Fink, presents part two of his three-part series examining fundamental consumer needs. Exploring the health-and-wellness industry, Jared discusses how brands must create an ecosystem of brand-led experiences to attract customers.
Jared Fink
October 2022
Media Mentions
The Core, the Unmet and the Desired
This op-ed by Group Director of Experience Jared Fink is part of a three-part series analyzing consumer needs at their most basic elements. First up, Jared examines how to design experiences in the airline industry that reduce friction and complexity, and satisfy the three facets of consumer needs.
Jared Fink
October 2022
Media Mentions
The Core, the Unmet and the Desired
This op-ed by Group Director of Experience Jared Fink is part of a three-part series analyzing consumer needs at their most basic elements. First up, Jared examines how to design experiences in the airline industry that reduce friction and complexity, and satisfy the three facets of consumer needs.
Jared Fink
October 2022
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Associate Strategy Director, Elizabeth Rodriguez, to discuss the NFL’s egregious error for Hispanic Heritage Month, as well as how brands can authentically and actionably honor the community year-round.
Elizabeth Rodriguez
October 2022
SMPL Q+A
Tackling the NFL’s foul Hispanic Heritage Month celebration
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Associate Strategy Director, Elizabeth Rodriguez, to discuss the NFL’s egregious error for Hispanic Heritage Month, as well as how brands can authentically and actionably honor the community year-round.
Elizabeth Rodriguez
October 2022
When Foot Locker told the world that Nike was cutting back on the shoes the retailer could sell, it forfeited $950m in value overnight. Foot Locker has since repaired some of the damage to its stock price, but the same can’t be said for the brand—or its place in culture.
Frankie Margotta
September 2022
Media Mentions
Foot Locker stands to lose more than shoes with Nike cutbacks
When Foot Locker told the world that Nike was cutting back on the shoes the retailer could sell, it forfeited $950m in value overnight. Foot Locker has since repaired some of the damage to its stock price, but the same can’t be said for the brand—or its place in culture.
Frankie Margotta
September 2022
With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.
Marc Desmond
September 2022
Media Mentions
3 questions research should answer in a merger or acquisition
With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.
Marc Desmond
September 2022