Some of our latest thinking

Our brand strategist Will Bosanko on what the marketing world can learn from the Swedish climate activist.

Will Bosanko

January 2020

Last week, along with around 180,000 fellow tech nerds, enthusiasts and exhibitors, I found myself in Las Vegas for the annual Consumer Electronics Show. As a CES newbie, the 4,500 different exhibiting companies and speakers was nothing short of overwhelming. Sure, I expected to see a couple of robots. Maybe, a crazy TV or two, but the sheer volume of connected items and creativity of tech impressed me.

Jenna Isken

January 2020

We’re a global team of thinkers, dreamers and builders. In our new Spotlight on… series, we feature one of our expert practitioners. Here, Sophie Lutman, Executive Creative Director, EMEA, based in our London office, talks about her love of clean, crisp typography, post-punk bands and the best time of day for creative thinking.   How … Continued

Sophie Lutman

January 2020

The halcyon days of pre-financial crisis banking have left a hangover. Emerging talent has internalized outdated stereotypes of bankers, and the rest of the industry has been tarnished by association. This raises the question—will the Financial Services sector continue to follow a path of least resistance, or will it actively defy the self-selection bias and identify and target a subsegment of youth better oriented to the future of the industry?

Ben Osborne

January 2020

We kick off the decade with a look at the world of financial services—from retail and private banking to asset and wealth management, fintech, and insurance. Specifically, we explore how the talent of tomorrow—the students and post-grads who are figuring out where they want to work—identifies the financial services sector as an employer.

Mitchell Kirkham-Cooper + Robert Costelloe

January 2020

Simplicity means making it easy for your customers to engage with you and making sure your team members understand your brand’s purpose so that they can deliver on it every day.

Margaret Molloy

January 2020

In our SMPL Q+A series, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for the global consulting partnership Kearney.

Siegel+Gale

January 2020

With everything from toothbrushes, clothing, scooters, cars, meal delivery and furniture assembly all available from service brands, we live in a fully consumption-based service economy. I believe that brands need to understand that this isn't a fad; it's a foundational shift in our society. Try to think like services and solutions companies. Digital and physical retail is only one node in a broader ecosystem that surrounds the consumer. Look for ways to surround your customers at every turn.

Jason Cieslak

January 2020

Siegel+Gale announces the appointment of Feifei Xu as executive director, strategy and development. Xu, who joins the Shanghai office, brings over 16 years of brand strategy experience to the firm.

Siegel+Gale

January 2020

What a difference a year makes. As we bid farewell to 2019 and prepare to enter a new decade, what is top of mind for leading branding experts? To gather insights, we spoke with leaders across our global offices. Whether it is brands taking a stance on hot-button issues, or states across the US preparing … Continued

Molly Muldoon

December 2019