Some of our latest thinking

More ideas

Simple is smart

What is Web3 — and why should you care? Director of Experience, Amy Chen, unpacks Web3's promises and potential, and what brands should anticipate in 2023.

Amy Chen

Media Mentions

What is Web3—and why should you care?

What is Web3 — and why should you care? Director of Experience, Amy Chen, unpacks Web3's promises and potential, and what brands should anticipate in 2023.

Amy Chen

For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.

Margaret Molloy

S+G Blog

Why B2B branding is more important than ever

For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.

Margaret Molloy

With insights from across our global practices, we explore how simple, smart branding sets up signature products and services—and the companies bringing them to the market—for success.

Branding 101

Broadcast

Launching a new product or service

With insights from across our global practices, we explore how simple, smart branding sets up signature products and services—and the companies bringing them to the market—for success.

Branding 101

In their words, Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic era.

Siegel+Gale

Research

In their words: Financial Services navigating challenges

In their words, Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic era.

Siegel+Gale

In the latest installment of our Unlocking Brand series, “ESG and brand-building,” our Global CMO, Margaret Molloy, spoke with our Executive Director of Strategy and Head of ESG Advisory, Wendy Gerber. Together they explored how ESG (Environmental, Social, Governance) and leading with purpose is critical to build brand reputations, drive business growth and build loyalty among customers for both B2C and B2B companies.

Siegel+Gale

SMPL Q+A

The intersection of ESG and brand-building

In the latest installment of our Unlocking Brand series, “ESG and brand-building,” our Global CMO, Margaret Molloy, spoke with our Executive Director of Strategy and Head of ESG Advisory, Wendy Gerber. Together they explored how ESG (Environmental, Social, Governance) and leading with purpose is critical to build brand reputations, drive business growth and build loyalty among customers for both B2C and B2B companies.

Siegel+Gale

Today, consumers expect—and demand—that an interaction with a brand is an engaging, all-encompassing escape from the rapidly changing world. As we look to the year ahead, our global experts predict what's in store for brand experience.

Siegel+Gale

S+G Blog

2023 predictions: The future of brand experience

Today, consumers expect—and demand—that an interaction with a brand is an engaging, all-encompassing escape from the rapidly changing world. As we look to the year ahead, our global experts predict what's in store for brand experience.

Siegel+Gale

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with AnaCristina Tamasese, Kaitlin Smith, Simrit Brar and Thom Wyatt about our work with Minds Matter SoCal. Minds Matter connects driven and determined students from low-income families with the people, preparation and possibilities to succeed in college, create their future and change the world.

Siegel+Gale

SMPL Q+A

Minds Matter SoCal: Igniting individual potential, together

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with AnaCristina Tamasese, Kaitlin Smith, Simrit Brar and Thom Wyatt about our work with Minds Matter SoCal. Minds Matter connects driven and determined students from low-income families with the people, preparation and possibilities to succeed in college, create their future and change the world.

Siegel+Gale

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Design Director, Regina Puno, about the rise of the hot pink hue that has dominated design in 2022. 

Regina Puno

Hot Pink Brand Designs on the rise in 2022

SMPL Q+A

Think pink: Design Director Regina Puno on the rise of hot pink

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Design Director, Regina Puno, about the rise of the hot pink hue that has dominated design in 2022. 

Regina Puno

In our latest installment of Unlocking Brand, our Global CMO, Margaret Molloy, moderated a conversation between KPMG's Global CMO, Sam Burns, and U.S. CMO, Lauren Boyman, and our Executive Director of Strategy, Melanie McShane and Creative Director, Rafael Medina. Together they explored how they transformed the iconic brand, including using data to achieve alignment, bringing brand-led experiences to life and using design to express business strategy.

Siegel+Gale

SMPL Q+A

KPMG: Evolving an iconic brand for growth

In our latest installment of Unlocking Brand, our Global CMO, Margaret Molloy, moderated a conversation between KPMG's Global CMO, Sam Burns, and U.S. CMO, Lauren Boyman, and our Executive Director of Strategy, Melanie McShane and Creative Director, Rafael Medina. Together they explored how they transformed the iconic brand, including using data to achieve alignment, bringing brand-led experiences to life and using design to express business strategy.

Siegel+Gale

In the conclusion of his three-part series on the foundations of consumer needs, our Group Director of Experience, Jared Fink, analyzes how, despite their best storytelling and marketing efforts, many hotels aren’t checking in trends or brand-led experiences.

Siegel+Gale

Media Mentions

Working Hard, or Hardly Working

In the conclusion of his three-part series on the foundations of consumer needs, our Group Director of Experience, Jared Fink, analyzes how, despite their best storytelling and marketing efforts, many hotels aren’t checking in trends or brand-led experiences.

Siegel+Gale