Brand Matters
On the importance of flexibility
In this episode of Brand Matters, Nick Miller, Strategy Director, discusses the importance of having a brand story and a mission committed to flexibility to help prepare for the unknown in today's branding world.
Nick Miller
February 2019
Brand Matters
On the importance of flexibility
In this episode of Brand Matters, Nick Miller, Strategy Director, discusses the importance of having a brand story and a mission committed to flexibility to help prepare for the unknown in today's branding world.
Nick Miller
February 2019
In this Simplifiers interview, Margaret Molloy speaks with Riham El-Lakany, Chief Marketing Officer, Single-Family at Freddie Mac.
Margaret Molloy
February 2019
Simplifiers
Riham El-Lakany, Chief Marketing Officer, Single-Family at Freddie Mac
In this Simplifiers interview, Margaret Molloy speaks with Riham El-Lakany, Chief Marketing Officer, Single-Family at Freddie Mac.
Margaret Molloy
February 2019
In this SMPL Q+A, we speak with Gabriele Zamora, senior strategist in naming & designer Ariel Duong about our engagement with Craft Contemporary, the institution formerly known as the Craft & Folk Art Museum.
Gabriele Zamora + Ariel Duong
February 2019
SMPL Q+A
Weaving a new thread for LA museum Craft Contemporary
In this SMPL Q+A, we speak with Gabriele Zamora, senior strategist in naming & designer Ariel Duong about our engagement with Craft Contemporary, the institution formerly known as the Craft & Folk Art Museum.
Gabriele Zamora + Ariel Duong
February 2019
Simplifiers
William (Bill) Hurley, CMO, Syniverse
In this Simplifiers interview, Margaret Molloy speaks with Bill Hurley, CMO, Syniverse. Founded in 1987, Syniverse has a secure global network that serves as a bridge to billions of people and devices across the world.
Margaret Molloy
January 2019
Simplifiers
William (Bill) Hurley, CMO, Syniverse
In this Simplifiers interview, Margaret Molloy speaks with Bill Hurley, CMO, Syniverse. Founded in 1987, Syniverse has a secure global network that serves as a bridge to billions of people and devices across the world.
Margaret Molloy
January 2019
In this SMPL Q&A, we speak with Douglas Sellers, Executive Creative Director, about the duality of design and simplicity.
Douglas Sellers
January 2019
SMPL Q+A
Douglas Sellers on the duality of design and simplicity
In this SMPL Q&A, we speak with Douglas Sellers, Executive Creative Director, about the duality of design and simplicity.
Douglas Sellers
January 2019
The gravity-defying success of cryptocurrency made traditional commentators look stolid and foolish... Now they’re taking a great deal of satisfaction from watching the belle of the ball squirming in the mud.
Tom Heesom
January 2019
S+G Blog
Cryptocurrency: Life after the Apocalypse
The gravity-defying success of cryptocurrency made traditional commentators look stolid and foolish... Now they’re taking a great deal of satisfaction from watching the belle of the ball squirming in the mud.
Tom Heesom
January 2019
Trade wars, emission limits and competition from technology companies have all contributed to what is now a complex automotive landscape – and these factors have seen two-thirds of automotive brands slide down the rankings of our annual study, The World’s Simplest Brands. However, against this context, Honda has improved eight places.
Ben Osborne
January 2019
S+G Blog
Honda maintains its lead as the world’s ‘Simplest Mobility Brand’
Trade wars, emission limits and competition from technology companies have all contributed to what is now a complex automotive landscape – and these factors have seen two-thirds of automotive brands slide down the rankings of our annual study, The World’s Simplest Brands. However, against this context, Honda has improved eight places.
Ben Osborne
January 2019
It’s no secret that China is growing fast. As Chinese companies mature at home, they have sought new routes to growth in North America.
Jason Cieslak
December 2018
S+G Blog
Why brand building is China’s key to the future
It’s no secret that China is growing fast. As Chinese companies mature at home, they have sought new routes to growth in North America.
Jason Cieslak
December 2018
Innovation, whether homegrown or acquired by a merger or acquisition, can power the growth, positive change and value creation that companies covet to give them a competitive edge. Yet few understand innovation.
Daniel K. Golden
December 2018
S+G Blog
How brands can break through the noise and inspire organic innovation
Innovation, whether homegrown or acquired by a merger or acquisition, can power the growth, positive change and value creation that companies covet to give them a competitive edge. Yet few understand innovation.
Daniel K. Golden
December 2018
Today, we announced that Netflix has been named the World’s Simplest Brand in our annual study based on a survey of more than 15,000 people worldwide. The study, now in its eighth year, not only measures the role of simplicity in brand experience but the value it brings.
Siegel+Gale
November 2018
S+G Blog
Netflix, ALDI and Google top our World’s Simplest Brands report
Today, we announced that Netflix has been named the World’s Simplest Brand in our annual study based on a survey of more than 15,000 people worldwide. The study, now in its eighth year, not only measures the role of simplicity in brand experience but the value it brings.
Siegel+Gale
November 2018