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Our Future of Branding roundtable series convenes marketing and innovation leaders across industries to explore how the biggest challenges and emerging trends of today will impact brands tomorrow. Since we could not break bread in person, our program went virtual—the first in the series of conversations on brand leadership in the COVID-19 era.

Margaret Molloy

S+G Blog

Future of Branding: Brand leadership in the COVID-19 era

Our Future of Branding roundtable series convenes marketing and innovation leaders across industries to explore how the biggest challenges and emerging trends of today will impact brands tomorrow. Since we could not break bread in person, our program went virtual—the first in the series of conversations on brand leadership in the COVID-19 era.

Margaret Molloy

We can learn from recent crises to inform how brands should react and adapt to the current environment. Using past recessions and the 9/11 terrorist attacks as historical guides, here are six strategic behaviors to help your brand navigate a yet-to-be-defined future.

Kaitlin Smith

S+G Blog

Six behaviors for brands in times of crisis and recession

We can learn from recent crises to inform how brands should react and adapt to the current environment. Using past recessions and the 9/11 terrorist attacks as historical guides, here are six strategic behaviors to help your brand navigate a yet-to-be-defined future.

Kaitlin Smith

In these extraordinary times of physical separation, I am reminded of the beautiful feelings of togetherness and purpose we experienced in March 2020 when I hosted the Siegel+Gale International Women’s Day celebration with 300-plus CMOs and guests across five cities: London, Zurich, New York City, Los Angeles and San Francisco.

Margaret Molloy

S+G Blog

Each for equal

In these extraordinary times of physical separation, I am reminded of the beautiful feelings of togetherness and purpose we experienced in March 2020 when I hosted the Siegel+Gale International Women’s Day celebration with 300-plus CMOs and guests across five cities: London, Zurich, New York City, Los Angeles and San Francisco.

Margaret Molloy

Brand is a compass for familiar territories and uncharted waters. Doubling down on brand values during challenging times delivers organizational direction when it matters most. The teams that will be able to accomplish this throughout this global health crisis will emerge more robust.

Micael Lonergan

S+G Blog

3 simple steps to foster employee engagement during unprecedented times

Brand is a compass for familiar territories and uncharted waters. Doubling down on brand values during challenging times delivers organizational direction when it matters most. The teams that will be able to accomplish this throughout this global health crisis will emerge more robust.

Micael Lonergan

During this pandemic, our actions have the potential to make an exponential impact, and this includes our leaders. They need to communicate clear and compelling messages that help Americans understand the impact of their behaviors and why they need to change. Through simple and direct messaging that speaks to a compelling benefit of saving lives, Oregon has created an impactful message that incites action for the greater good.  

Katie Conway

S+G Blog

Keep Portland alive: Lessons from Oregon on persuasive COVID-19 messaging

During this pandemic, our actions have the potential to make an exponential impact, and this includes our leaders. They need to communicate clear and compelling messages that help Americans understand the impact of their behaviors and why they need to change. Through simple and direct messaging that speaks to a compelling benefit of saving lives, Oregon has created an impactful message that incites action for the greater good.  

Katie Conway

In times of crisis, people see who their true friends are. For brands looking to build strong relationships with customers, make sure you provide help and service, and aren’t just in it for yourself.

Britt Bulla

S+G Blog

Who are your real brand friends? How to communicate with customers during a crisis

In times of crisis, people see who their true friends are. For brands looking to build strong relationships with customers, make sure you provide help and service, and aren’t just in it for yourself.

Britt Bulla

Whether through packaging, store design, user experience, or employee engagement, brands must be thoughtful and intentional to drive real change. As we look to a new decade of brand building and International Women’s Day programming, who will be the next brand to start a revolution?

Rebecca Zeuner

S+G Blog

How can brands revive International Women’s Day?

Whether through packaging, store design, user experience, or employee engagement, brands must be thoughtful and intentional to drive real change. As we look to a new decade of brand building and International Women’s Day programming, who will be the next brand to start a revolution?

Rebecca Zeuner

Every office is proud of its quirks. But what happens when everyone is working from home? Here are some tips to help your teams stay connected and support each other through these difficult times.

Michelle Belgrod

S+G Blog

Five ways to promote culture when working from home

Every office is proud of its quirks. But what happens when everyone is working from home? Here are some tips to help your teams stay connected and support each other through these difficult times.

Michelle Belgrod

We see the difficult road ahead as a clarion call for simplicity. We see the obstacles in our path as an invitation for kindness. And as our world faces down this common foe, we’re ready to take complexity out of the challenge.

David Srere + Howard Belk

Post-crisis

Bringing simplicity to trying times

We see the difficult road ahead as a clarion call for simplicity. We see the obstacles in our path as an invitation for kindness. And as our world faces down this common foe, we’re ready to take complexity out of the challenge.

David Srere + Howard Belk

This article originally appeared in AdAge. As a professional namer, I create names for companies, products and services. Every project has its own unique challenges. But perhaps one of the most challenging naming projects I’ve ever faced was when I had to choose a name for my first dog. Luckily, I was able to rely … Continued

Aaron Hall

S+G Blog

4 company naming strategies that helped me name my dog

This article originally appeared in AdAge. As a professional namer, I create names for companies, products and services. Every project has its own unique challenges. But perhaps one of the most challenging naming projects I’ve ever faced was when I had to choose a name for my first dog. Luckily, I was able to rely … Continued

Aaron Hall