While the conversation was a source of pride for the panelists, it was also profoundly human and deeply emotional. From a commercial, cultural and human lens, there was much to unpack. Together we explored the importance of dispelling the myth of the model minority, why marketers need to understand nuance and not view the AAPI community as homogenous and in light of the increase in hate crimes and racist rhetoric, why brands have an obligation not only to speak out but to take action.

Margaret Molloy

May 2022

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our brand experts about creating a new website that provides an opportunity to amplify Jacobs’ story and digitally express its brand through the power of people-focused storytelling.

Siegel+Gale

May 2022

You can emulate the best brands, but copying them might not get you far because every brilliant brand is brilliant in its own way. Our President, EMEA, Philip Davies, tells us that there are only three things that unite excellent brands: truth, simplicity and a kind of irreverence.

Philip Davies

May 2022

This article originally appeared in Branders Magazine. The coronavirus pandemic has elevated the desire for escapism to new levels. As the world has looked collectively to escape the reality of lockdown, the sale of immersive equipment has risen. In the U.K., for instance, the sale of VR headsets has increased 350%. And in the U.S., Nielsen reported that the cumulative time spent streaming video went up to nearly … Continued

Jenna Isken

May 2022

A new healthcare universe has been expanding with strategic household branding, omnipresent metahealth and genuine soul at its core.

Patrick Kampff

April 2022