Consumers have arguably never been so engaged with how brands show up every day. Moreover, emerging generations have never been more critical of the role a brand assumes in our lives. They don’t want you to overstep, and they want a brand that aligns with their values. As a result, brands need to carefully select what partnerships can help them expand without contracting their current loyal members.

Leesa Wytock

September 2019

In the newest Simplifiers interview, Margaret Molloy chats with Blair Shane, Chief Marketing Officer, Sequoia, about the difference between investing and company building, force pruning to make room for the new, and why all great companies need to be founded on a strong culture.

Margaret Molloy

September 2019

While it is easy to consider a name as just another brand element—one of the many factors that shape consumer perception and buying behaviors—a name represents more than that. It is the first word of your story: a tangible asset. When it comes to developing names for businesses and products, people tend to underestimate the … Continued

Siegel+Gale Naming

September 2019

How do logo styles evoke distinct brand perceptions and personalities for consumers? Siegel+Gale surveyed 3,000 respondents in the US and UK regarding logos for more than 100 of the world’s largest brands. Logos Now sheds light on the impact of memorable logos and how logo styles evoke brand perceptions and personalities for consumers.

Brian Rafferty

September 2019

Our brand naming team reflects on why some of our favorite brand names happen to be entirely fictitious—from Looney Tunes' "Acme Corporation" to "Massive Dynamic" from Fox's Fringe.

Christian Turner

August 2019

In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Blake Bäkken, Creative Director and Matt Hansen, Designer about our recent work for CalAnimals.  The California Animal Welfare Association (“CalAnimals”) formed in 2018 through a merger between California’s two statewide animal-welfare associations: California Animal Control Directors … Continued

Blake Bäkken + Matt Hansen

August 2019

Everyone’s got metal cards on their mind at the moment, whether they like them or not. While N26 and Revolut have already released metal versions, news of Monzo’s upcoming metal experiment and Apple’s titanium credit card US launch have got people in the fintech industry asking: why?

Siegel+Gale

August 2019

From improving a resume to gaining real-world job experience, interning is a vital stepping stone in every career. In fact, research reveals a clear connection between internship experience and job prospects. However, great work experience doesn’t just happen–it takes nurturing and time from managers and peers.  We were thrilled to once again host an ambitious group … Continued

Siegel+Gale

August 2019

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, Margaret speaks with Amanda Hill, Chief Marketing & Customer Officer, Harrods.

Margaret Molloy

August 2019

Spontaneity is intrinsically linked with being curious, a trigger of some of our best, most joyous memories; a moment to give us a sense of accomplishment. Not only is this good for our humanity, it also benefits businesses. Because when we reach this stratosphere of spontaneity, we spend more, we try new things and take a chance on upgrading different aspects of our life.

Leesa Wytock

August 2019