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News

IKEA’s new pop-up is a masterclass in celebrating a cultural icon

Patrick Kampff

M&A / Spin-off

3 questions research should answer in a merger or acquisition

Marc Desmond

News

Experience pays: the new marketing math

Jenna Isken

News

How Lidl is redefining loyalty, one pint at a time

Patrick Kampff

News

Go big or go home: how brands showed up at Super Bowl LIX

Siegel+Gale

News

Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?

Digiday

Insights

The 10 pitfalls of naming

Siegel+Gale

M&A / Spin-off

The United States Steel drama: How branding can forge a unified future

Howard Belk

Insights

The secret to simplicity in brand transformation

Siegel+Gale

AI

Your users' brains are being rewired (and your website is giving them a headache)

Jenna Isken

News

Behind a leading diabetes research foundation’s rebrand

Siegel+Gale

M&A / Spin-off

Navigating brand management in the current era of corporate spin-offs: a guide for CMOs

Howard Belk

AI

The anti-hype AI playbook: what marketing leaders aren't talking about

Jenna Isken

News

The great small-format store experiment – brand boon or bust for retailers?

Brian Rafferty

Events

Dare to Simplify: Embracing brand simplicity in the face of the unknown

Katie Conway + Christie Ryan

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