There are plenty of words and phrases that many of us would be happy never to hear again. Quantitative easing. Congestion charging. And for England football fans ‘penalty shoot-out’ almost always invokes fear beyond measure.

Philip Davies

July 2020

As a brand, navigating re-opening and re-closing—and potentially doing this repeatedly—can be a lot. Smart and thoughtful communication will ensure your customers understand what to expect, your employees know how to deliver and your brand is ready for the next step at the right time. Get the strategic platform that delivers clarity and confidence for … Continued

Sarah Grieb

July 2020

This article originally appeared on Forbes Are there any benefits to working remotely, caused by the pandemic? Siegel+Gale, the global brand experience firm, talked with 26 marketing leaders from some of the world’s top brands, including CVS Health, Goldman Sachs, Fandango, NHL, Petco and Pfizer, on conducting business in the midst of the COVID-19 pandemic. What … Continued

Siegel+Gale

July 2020

On Thursday, June 25th, I hosted our second annual Pride edition of our Future of Branding roundtable series, featuring a conversation with five LGBTQ+ executives. Our lively discussion traversed many areas from how our panelists honored and supported Pride, both as individuals and brands, the critical importance of visibility and vulnerability, to making Pride more than a seasonal checklist for brands.

Margaret Molloy

June 2020

Now, more than ever, purpose is playing a vital role in helping us navigate unprecedented strains on the economic and physical health of the world. But through it all there are bright spots with brands that not only articulate a purpose but are defined by it. It’s the difference between having a social purpose—and being socially useful. When executed well, purpose helps brands connect to people in a relevant and valuable way. How can brands be socially useful in the COVID-19 world? 

Nick Miller

June 2020

The true value of purpose has become more apparent than ever in this COVID-19 crisis: It is a tool that makes the impossible simple. Purpose inspires strategies that benefit people and business simultaneously. Purpose helps deliver both utility and delight. Purpose offers clear direction, regardless of where the seas may toss the ship.

David Srere + Bert Phillips + Melanie McShane

June 2020

On Thursday, June 18th, I hosted a special Gen Z edition of our Future of Branding roundtable series, featuring a conversation with five teens of leading global marketing executives. Per our format, I handed the mic to my son Emmet to moderate the discussion. Together with the kids and their parents, we explored how brands … Continued

Margaret Molloy

June 2020

In an effort to provide additional clarity around “Defund the police movement,” we as a creative thinkers and simplifiers, applied our verbal and visual branding tools to elaborate on the language in an effort to help clarify the priorities of the “defund the police” phrase, and to further the vital conversation of criminal justice reform as an ultimate goal.

Nijel Taylor + Aaron Hall

June 2020

The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world. The financial reengineering and corporate restructuring soon to occur is certain to result in a spate of mergers, acquisitions and divestitures. Some of these transactions will be domination plays, where financially stable market leaders will acquire vulnerable competitors, coveted technologies or entry to new markets...

Howard Belk + Matt Egan

June 2020

Emerging technology is perhaps the most dynamic and compelling part of industry today, and tech companies continue to rule the world, judging by the daily headlines, whether it’s Facebook, Amazon, Google, Apple or Uber. By the numbers, Apple and Microsoft compete for the top spot, with market capitalizations of over one trillion USD. The S&P … Continued

Liz Olsen

June 2020