Fans should not be surprised that the Cleveland Indians are undergoing a name change — the writing’s been on the wall for years. For several seasons now, Indigenous people and allies have protested the team each Opening Day demanding change. The Indians front office have signaled that they have been listening and took the first step a couple years ago retiring their undeniably racist “Chief Wahoo” logo in 2018.

Siegel+Gale

February 2021

We’re a global team of thinkers, dreamers and builders. In our Spotlight on… series, we feature one of our expert practitioners. Here, Scott Buschkuhl, Creative Director, talks about his design influences, misconceptions about the design process and hidden talents.

Siegel+Gale

February 2021

Whether you consider your brand building exercise a refresh, evolution or revolution, the logo is likely to command a healthy portion of the conversation. Crafting a new brand identity requires vision, restraint and execution—a combination only the most capable brand stewards achieve. Some of the process comes down to an indefinable magic—a meeting of designer and strategist; a striking of creative oil. But there are key qualities for which a team should strive for during the creative process, and by keeping them in mind, can ensure an impactful outcome.

Nijel Taylor

February 2021

As the human cost of Covid-19 escalates, so does the economic cost. With a baseline predication of global GDP contraction sitting at 5.2%, the fallout has been significant. Despite this, many see big opportunities.

Siegel+Gale

February 2021

While start-ups can often consider agility to be an advantage, incumbents are frequently better placed when it comes to branding. Heritage, often synonymous with purpose, is something grown, not created, and it's something incumbent financial institutions tend to have in abundance. However, a brand doesn't need heritage to be authentic—it merely requires a foundation or a purpose rooted in truth.

James Snook

January 2021

Vaccines are getting approved, and people are beginning to see a light at the end of the COVID-19 tunnel. As the new year approaches and we begin to think about life post-pandemic, brands that can demonstrate their unique commitment to care—what that means for patients, communities and each other—will be well-positioned to stand apart as leaders going forward. Here are five key trends to consider in evaluating how you’re delivering on your brand in 2021.

Christine Lim

January 2021

We believe that less is usually more and now, new tools and experience thinking make it possible to do more with less. So, as we head into the new year, here are five tips to consider to help you make the most of what you have when rationalizing your brand portfolio in 2021.

James Withey

January 2021

A global pandemic. Economic uncertainty. Political limbo. Racial inequality. To say 2020 is an “annus horribilis” unlike we’ve ever experienced would be an understatement. But in the words of our co-CEOs, we viewed these obstacles as a clarion call for simplicity. As we look to the year ahead, what’s top of mind for branding experts? Our practitioners weigh in on how companies can differentiate themselves in 2021.

Siegel+Gale

December 2020

Brands today don’t exist in a vacuum. They’re not unilateral, broadcasting to the world what they want people to believe about them. They’re dynamic, shaped and felt by people – their customers, their partners, their investors or their employees – across every touchpoint. Each audience passes judgement based on how that brand shows up, how it speaks to them, and how it makes them feel.

Amale Ghalbouni

December 2020

Given the current climate around the pandemic and global market conditions, mergers and acquisitions are on the rise. This uptick in activity will likely sustain as industries continue to be impacted, and innovation drives the search for efficiencies, consolidation, supply chain adjustments, evolving service models and increased scalability. Embracing change and acquisitions that help across these areas is a priority for many companies. One thing is clear—the success of these deals ultimately hinges on the people inside the organization, not the balance sheet.

Siegel+Gale

December 2020