Future of Branding
Future of Branding: Driving the future of sustainability
Ahead of Earth Day 2022, I hosted a panel for The Marketing Society about driving the future of sustainability featuring four global marketing leaders from the food and beverage industry. Increasingly, today’s shoppers have a greater desire to do good, and they are paying close attention to the environmental impact of their purchases when picking … Continued
Margaret Molloy
April 2022
Future of Branding
Future of Branding: Driving the future of sustainability
Ahead of Earth Day 2022, I hosted a panel for The Marketing Society about driving the future of sustainability featuring four global marketing leaders from the food and beverage industry. Increasingly, today’s shoppers have a greater desire to do good, and they are paying close attention to the environmental impact of their purchases when picking … Continued
Margaret Molloy
April 2022
Media Mentions
What being consumer-led means for businesses in 2022
This article originally appeared in Ecommerce Age. We love something different every now and again. Maybe it’s in our endless pursuit of happiness or motivation. Maybe it’s ADHD slowly catching up with our internet-overused minds. Whatever it is. We simply cannot stand being inert. The ostriches and the meerkats In the face of change, everyone … Continued
Ben Osborne
April 2022
Media Mentions
What being consumer-led means for businesses in 2022
This article originally appeared in Ecommerce Age. We love something different every now and again. Maybe it’s in our endless pursuit of happiness or motivation. Maybe it’s ADHD slowly catching up with our internet-overused minds. Whatever it is. We simply cannot stand being inert. The ostriches and the meerkats In the face of change, everyone … Continued
Ben Osborne
April 2022
Media Mentions
How brands can use their privilege in the fight for women
This article originally appeared in The Drum. It can be hard to believe that, in 2022, we’re still having conversations about breaking gender biases in the workplace and beyond. When I first entered the corporate marketing world decades ago, like many women beginning their careers, I naively thought that gender didn’t influence trajectories — instead … Continued
Margaret Molloy
April 2022
Media Mentions
How brands can use their privilege in the fight for women
This article originally appeared in The Drum. It can be hard to believe that, in 2022, we’re still having conversations about breaking gender biases in the workplace and beyond. When I first entered the corporate marketing world decades ago, like many women beginning their careers, I naively thought that gender didn’t influence trajectories — instead … Continued
Margaret Molloy
April 2022
Future of Branding
Future of Branding: International Women’s Day 2022
On Monday, March 7, I had the honor of hosting a panel for International Women’s Day (IWD), which is celebrated the world over on March 8. This was Siegel+Gale’s ninth annual IWD celebration. I, along with six pioneering women marketing leaders, explored the role of brands in gender equality. IWD is a day to revel … Continued
Margaret Molloy
March 2022
Future of Branding
Future of Branding: International Women’s Day 2022
On Monday, March 7, I had the honor of hosting a panel for International Women’s Day (IWD), which is celebrated the world over on March 8. This was Siegel+Gale’s ninth annual IWD celebration. I, along with six pioneering women marketing leaders, explored the role of brands in gender equality. IWD is a day to revel … Continued
Margaret Molloy
March 2022
Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored the massive role brands and marketing can play as we #BreakTheBias and strive for gender equity.
March 7, 2022
Broadcast
CMO Panel: International Women’s Day 2022
Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored the massive role brands and marketing can play as we #BreakTheBias and strive for gender equity.
March 7, 2022
Future of Branding
Future of Branding: Black leadership and inclusive storytelling
In February, I had the pleasure of hosting Siegel+Gale’s Future of Branding series, “Black Leadership and Inclusive Storytelling.” This latest panel is part of our ongoing Inclusive Storytelling series, in which we explore—and emphasize—the ways in which brands can reflect and shape a more inclusive, resilient, and equitable society and planet. Through the personal stories … Continued
Margaret Molloy
March 2022
Future of Branding
Future of Branding: Black leadership and inclusive storytelling
In February, I had the pleasure of hosting Siegel+Gale’s Future of Branding series, “Black Leadership and Inclusive Storytelling.” This latest panel is part of our ongoing Inclusive Storytelling series, in which we explore—and emphasize—the ways in which brands can reflect and shape a more inclusive, resilient, and equitable society and planet. Through the personal stories … Continued
Margaret Molloy
March 2022
SMPL Q+A
Honoring heritage months
Black History Month marked the beginning of U.S. heritage months. When observed authentically, these months can celebrate a community. On the other hand, when observed inauthentically, they can be performative, misrepresentative, ignorant, and—oftentimes—offensive. To discuss the role of brand in observing heritage months throughout the year, we asked several of our expert brand builders, “How … Continued
Siegel+Gale
February 2022
SMPL Q+A
Honoring heritage months
Black History Month marked the beginning of U.S. heritage months. When observed authentically, these months can celebrate a community. On the other hand, when observed inauthentically, they can be performative, misrepresentative, ignorant, and—oftentimes—offensive. To discuss the role of brand in observing heritage months throughout the year, we asked several of our expert brand builders, “How … Continued
Siegel+Gale
February 2022
SMPL Q+A
Syngenta
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Senior Designer James Snook about our work with the world’s leading agricultural science and innovation company Syngenta. Why did Syngenta approach Siegel+Gale? James Snook: When Novartis and AstraZeneca merged their agrichemical businesses in 2000, the newly … Continued
Siegel+Gale
February 2022
SMPL Q+A
Syngenta
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Senior Designer James Snook about our work with the world’s leading agricultural science and innovation company Syngenta. Why did Syngenta approach Siegel+Gale? James Snook: When Novartis and AstraZeneca merged their agrichemical businesses in 2000, the newly … Continued
Siegel+Gale
February 2022
Ben Osborne, our Head of Insights, was joined by Philip Davies, our President, EMEA, for a conversation on fact-based branding.
February 23, 2022
Broadcast
Unlocking Brand: Measurement over Management
Ben Osborne, our Head of Insights, was joined by Philip Davies, our President, EMEA, for a conversation on fact-based branding.
February 23, 2022