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Simplicity is the ratio between the level of effort and difficulty to the desired outcome. As a marketing leader, it is the ease of one’s engagement with a product or service throughout the buying journey that delivers the intended positive outcome. 

Margaret Molloy

Simplifiers

Kathy Schneider, Chief Marketing Officer, Sungard AS

Simplicity is the ratio between the level of effort and difficulty to the desired outcome. As a marketing leader, it is the ease of one’s engagement with a product or service throughout the buying journey that delivers the intended positive outcome. 

Margaret Molloy

Group Strategy Director Rana Brightman explores the impact of Brexit on Britain’s brand in her latest article for Bdaily News.

Rana Brightman

S+G Blog

Brexit Britain’s brand

Group Strategy Director Rana Brightman explores the impact of Brexit on Britain’s brand in her latest article for Bdaily News.

Rana Brightman

This article originally appeared in Real Business At best, mainstream healthcare services offer ‘sick care’ rather than better healthcare. Would things change if we looked at them like any other business, and went for a rebrand? Our healthcare can ironically be described as a good ‘sick-care’ system. Better healthcare means moving beyond a set of … Continued

Rasha Kawa

S+G Blog

Can rebranding the healthcare business help save lives?

This article originally appeared in Real Business At best, mainstream healthcare services offer ‘sick care’ rather than better healthcare. Would things change if we looked at them like any other business, and went for a rebrand? Our healthcare can ironically be described as a good ‘sick-care’ system. Better healthcare means moving beyond a set of … Continued

Rasha Kawa

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, she speaks with Jerome Hiquet, Chief Marketing Officer, Formula E.

Margaret Molloy

Simplifiers

Jerome Hiquet, Chief Marketing Officer, Formula E

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, she speaks with Jerome Hiquet, Chief Marketing Officer, Formula E.

Margaret Molloy

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about bringing new life to Maricopa Integrated Health System (MIHS). Located in Phoenix, Arizona, MIHS has a proud tradition of being both the community safety net health care system, with a mission and commitment … Continued

Siegel+Gale

SMPL Q+A

Valleywise Health: Bringing new life to a celebrated health care system

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about bringing new life to Maricopa Integrated Health System (MIHS). Located in Phoenix, Arizona, MIHS has a proud tradition of being both the community safety net health care system, with a mission and commitment … Continued

Siegel+Gale

This week, our Global Chief Marketing Officer Margaret Molloy was featured on ChedHER, the weekly show that celebrates representation and inclusion in business, and shines a light on the women who are making strides in their industries. On the floor of the New York Stock Exchange, Margaret discussed the evolution of the branding industry, the many … Continued

Margaret Molloy

S+G Blog

Simplicity in branding: CMO Margaret Molloy featured on ChedHER

This week, our Global Chief Marketing Officer Margaret Molloy was featured on ChedHER, the weekly show that celebrates representation and inclusion in business, and shines a light on the women who are making strides in their industries. On the floor of the New York Stock Exchange, Margaret discussed the evolution of the branding industry, the many … Continued

Margaret Molloy

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Siegel+Gale encourages global office swaps so that practitioners can master their craft in a new city. The exchange program is personally and professionally enriching, making our people better at what they do. Here, we speak with San Francisco-based Gabriele … Continued

Gabriele Zamora

SMPL Q+A

Gabriele Zamora on the Siegel+Gale naming exchange

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Siegel+Gale encourages global office swaps so that practitioners can master their craft in a new city. The exchange program is personally and professionally enriching, making our people better at what they do. Here, we speak with San Francisco-based Gabriele … Continued

Gabriele Zamora

Consumers have arguably never been so engaged with how brands show up every day. Moreover, emerging generations have never been more critical of the role a brand assumes in our lives. They don’t want you to overstep, and they want a brand that aligns with their values. As a result, brands need to carefully select what partnerships can help them expand without contracting their current loyal members.

Leesa Wytock

SMPL Q+A

Leesa Wytock on fashion brand partnerships

Consumers have arguably never been so engaged with how brands show up every day. Moreover, emerging generations have never been more critical of the role a brand assumes in our lives. They don’t want you to overstep, and they want a brand that aligns with their values. As a result, brands need to carefully select what partnerships can help them expand without contracting their current loyal members.

Leesa Wytock

In the newest Simplifiers interview, Margaret Molloy chats with Blair Shane, Chief Marketing Officer, Sequoia, about the difference between investing and company building, force pruning to make room for the new, and why all great companies need to be founded on a strong culture.

Margaret Molloy

Simplifiers

Blair Shane, Chief Marketing Officer, Sequoia Capital

In the newest Simplifiers interview, Margaret Molloy chats with Blair Shane, Chief Marketing Officer, Sequoia, about the difference between investing and company building, force pruning to make room for the new, and why all great companies need to be founded on a strong culture.

Margaret Molloy

While it is easy to consider a name as just another brand element—one of the many factors that shape consumer perception and buying behaviors—a name represents more than that. It is the first word of your story: a tangible asset. When it comes to developing names for businesses and products, people tend to underestimate the … Continued

Siegel+Gale Naming

S+G Blog

Walk that name back

While it is easy to consider a name as just another brand element—one of the many factors that shape consumer perception and buying behaviors—a name represents more than that. It is the first word of your story: a tangible asset. When it comes to developing names for businesses and products, people tend to underestimate the … Continued

Siegel+Gale Naming