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How M&A brand strategy helped me in becoming a mom I didn’t plan to become a mom.

Jenna Isken

S+G Blog

The acquisition of Mom and merger with me

How M&A brand strategy helped me in becoming a mom I didn’t plan to become a mom.

Jenna Isken

A brand promise is your organization’s commitment to its customers — the benefit that makes your brand worthwhile. As we think about building brands that are truly future-proof, your promise must follow suit. With 56% of millennials believing that brands today rarely live up to the promises they make, according to research from brand experience … Continued

Becki Zeuner

S+G Blog

Brand promises should be evergreen, but messaging must evolve

A brand promise is your organization’s commitment to its customers — the benefit that makes your brand worthwhile. As we think about building brands that are truly future-proof, your promise must follow suit. With 56% of millennials believing that brands today rarely live up to the promises they make, according to research from brand experience … Continued

Becki Zeuner

Whether a necessary evil or a welcome pleasure, traveling could always be simpler and inevitably, richer in its reward. So many companies across travel, transport, and hospitality are ignoring the premium people are willing to pay for simplicity—a cool 20 percent more, to be exact.

Siegel+Gale

S+G Blog

Simplicity is the new premium for travel and hospitality

Whether a necessary evil or a welcome pleasure, traveling could always be simpler and inevitably, richer in its reward. So many companies across travel, transport, and hospitality are ignoring the premium people are willing to pay for simplicity—a cool 20 percent more, to be exact.

Siegel+Gale

In this Simplifiers interview, Margaret Molloy speaks with Kimberly Davis, Executive Vice President-Social Impact, Growth & Legislative Affairs, National Hockey League. 

Margaret Molloy

Simplifiers

Kimberly Davis, EVP – Social Impact, Growth & Legislative Affairs, National Hockey League

In this Simplifiers interview, Margaret Molloy speaks with Kimberly Davis, Executive Vice President-Social Impact, Growth & Legislative Affairs, National Hockey League. 

Margaret Molloy

Mitchell Kirkham-Cooper and Robert Costelloe chat with Mike Scott, head of creative for Siegel+Gale in Europe, and Will Bosanko, brand associate, on the challenges and opportunities in education in the face of ballooning student debt and ever rising levels of student dissatisfaction with what they are getting for their money.

Mitchell Kirkham-Cooper + Robert Costelloe

Simplicity Talks

Episode 6: Credibility without a coat of arms

Mitchell Kirkham-Cooper and Robert Costelloe chat with Mike Scott, head of creative for Siegel+Gale in Europe, and Will Bosanko, brand associate, on the challenges and opportunities in education in the face of ballooning student debt and ever rising levels of student dissatisfaction with what they are getting for their money.

Mitchell Kirkham-Cooper + Robert Costelloe

2018 was a tough year for the Internet. We witnessed the explosion of emerging technology such as AI and AR. Meanwhile, established brands such as Facebook dealt with data breaches and faltered before Congress. So, what can we expect from the world of technology in 2019? I predict a return to fundamentals. A chance to make the most of all that technology offers by establishing strategic groundwork for everything to follow. With that in mind, here are some trends to keep in mind as we head into next year.

Jenna Isken

S+G Blog

Digital trends for 2019 – Getting back to fundamentals

2018 was a tough year for the Internet. We witnessed the explosion of emerging technology such as AI and AR. Meanwhile, established brands such as Facebook dealt with data breaches and faltered before Congress. So, what can we expect from the world of technology in 2019? I predict a return to fundamentals. A chance to make the most of all that technology offers by establishing strategic groundwork for everything to follow. With that in mind, here are some trends to keep in mind as we head into next year.

Jenna Isken

We have celebrated International Women’s Day since 2014, convening thought-provoking panel events across our global offices. For IWD 2019, we turn to our Simplifiers interview series and twelve inspiring female business leaders for their insight on simple (and memorable) customer experiences.

Margaret Molloy

S+G Blog

Exploring simplicity in customer experience on International Women’s Day

We have celebrated International Women’s Day since 2014, convening thought-provoking panel events across our global offices. For IWD 2019, we turn to our Simplifiers interview series and twelve inspiring female business leaders for their insight on simple (and memorable) customer experiences.

Margaret Molloy

In this episode of Brand Matters, Kerry Held, Strategy Director, Employee Engagement, New York, discusses trends in employee engagement, motivating internal and external audiences and the successful brands that lean into being different.

Kerry Held

Brand Matters

On fostering employee engagement

In this episode of Brand Matters, Kerry Held, Strategy Director, Employee Engagement, New York, discusses trends in employee engagement, motivating internal and external audiences and the successful brands that lean into being different.

Kerry Held

E-commerce has redefined how we shop, cook, consume and go about our daily lives. Services like Amazon Fresh, Blue Apron and Fresh Direct have redefined convenience, conjuring up images of neatly arranged cardboard boxes and instant delivery. How can grocery stores make sure to stay relevant amid the convenience of online shopping and instant delivery?

Becki Zeuner

S+G Blog

3 steps to creating a more customer-centric store

E-commerce has redefined how we shop, cook, consume and go about our daily lives. Services like Amazon Fresh, Blue Apron and Fresh Direct have redefined convenience, conjuring up images of neatly arranged cardboard boxes and instant delivery. How can grocery stores make sure to stay relevant amid the convenience of online shopping and instant delivery?

Becki Zeuner

In this episode of Brand Matters, Nick Miller, Strategy Director, discusses the importance of having a brand story and a mission committed to flexibility to help prepare for the unknown in today's branding world.

Nick Miller

Brand Matters

On the importance of flexibility

In this episode of Brand Matters, Nick Miller, Strategy Director, discusses the importance of having a brand story and a mission committed to flexibility to help prepare for the unknown in today's branding world.

Nick Miller