Where we lead
Industry
Healthcare
Manufacturing + Industrial
Financial services
Consumer + Retail
Technology
Professional services
Energy
Travel + Hospitality
Business challenge
M&A / Spin-off
Rebrand
Brand strategy
Naming
Activation
Insights
How should simple sound to you?
Chad Thomas
Five business benefits of simplifying your brand architecture
Dory Ellis Garfinkle
News
The rise and remit of the Chief Brand Officer
Siegel+Gale
4 questions on brand valuation
AI
Welcome to the golden age of brand voice—powered by AI
Pat Attenasio
Connect and protect: how to create effective masterbrand strategies
The Subtext interview: Pat Attenasio
Events
International Women's Day 2025
A masterclass in celebrating a cultural icon
Patrick Kampff
3 questions research should answer in a merger or acquisition
Marc Desmond
Experience pays: the new marketing math
How Lidl is redefining loyalty, one pint at a time
Go big or go home: how brands showed up at Super Bowl LIX
Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?
Digiday
The 10 pitfalls of naming
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