In this Simplifiers interview, Margaret Molloy speaks with Meg Goldthwaite, CMO, National Public Radio.

Margaret Molloy

October 2018

In this Simplifiers interview, Margaret Molloy speaks with Harold Weghorst, Executive Director of Global Marketing, Lenzing. Based in Austria, The Lenzing Group is an international company of wood-based cellulose fibers, with over 6,000 employees, and €2.26 billion in annual revenue.

Margaret Molloy

October 2018

New logos, new identities, new mistakes? The world of fashion and retail is in a constant state of flux as brands and retailers try to figure out who they are, what they stand for, who their customers are and, in many cases, how to just ride out the storm many have been calling the ‘Retail Apocalypse’. So where’s the calm in the storm? Rob Costelloe and Mitchell Cooper talk with London’s Strategy Director, John Matthews and Design Director, Mike Tyson to explore what’s going on.

Mitchell Kirkham-Cooper + Robert Costelloe

October 2018

A brand is more than a logo — it’s a promise. In today’s talent landscape, organizations must use the power of their internal brand champions to remain relevant in a competitive job marketplace. Today’s talent pool is different than previous generations, but what accounts for this transformation?

Joanna Komvopoulos

September 2018

The futurist Ray Kurzweil, a modern Nostradamus, predicted that essential advances in digital pattern recognition and knowledge representation — the key components of intelligence — will make artificial intelligence possible and then commonplace. He argues “the age of intelligent machines” will change all aspects of society as we know it. That technology is here already.

Erik Mashkilleyson

September 2018

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview, I speak with Cynthia Kleinbaum, Head of Marketing—Everyday Living Business at Walmart eCommerce.

Margaret Molloy

September 2018

In this SMPL Q&A, we speak with Global CMO and Head of Business Development, Margaret Molloy, about the evolving role of Chief Marketing Officer.

Margaret Molloy

September 2018

This article originally appeared on Quirk’s Media. A merger or acquisition is one of the largest shifts a business can undergo. It is a pivotal cultural, operational and financial inflection point that redefines a company’s business as well as its brand. Mergers and acquisitions (M&A) hit a record high in 2017, increasing 109 percent in … Continued

Marc Desmond

September 2018

Behind every brand delivering a great experience is a leader who recognizes the value of keeping things simple.  In Simplifiers, Margaret Molloy, our Global CMO, interviews business leaders who put simplicity to work.  In this Simplifiers interview, Margaret speaks with Barbara Martin Coppola, Chief Digital Officer, IKEA Group. MM: What does your brand stand for, and … Continued

Margaret Molloy

September 2018

At the top of the market, in an industry that traditionally hasn’t considered its marketing efforts a priority, it is more important than ever to differentiate yourself by clearly articulating your firm’s core proposition, to cut through the noise of your peers, and to clearly demonstrate the business practices and behaviours that provide better and more reliable returns than your competitors.

Camilla Butcher

August 2018