On Wednesday, July 15th, I hosted the eighth installment of our Future of Branding roundtable series. We (virtually) traveled the globe to meet five marketing leaders. From Atlanta, Georgia and Sao Paolo to southern Finland and the Middle East, these men and women are distinguishing themselves by building and leading local brands in sectors at the forefront of the pandemic: hospitals, grocery, renewable materials, economic development and entertainment.

Margaret Molloy

July 2020

From India to the U.S., from Africa to Europe, our panelists have distinguished themselves as global leaders. Our discussion touched on several areas, from how brand purpose has come to life during the COVID-19 era, to the unexpected advantages that have emerged, the somber challenges that must be acknowledged, and why we should view the future as a new beginning rather than a new normal.

Margaret Molloy

July 2020

The world is changing. Customer expectations are evolving, and employee expectations are aligning. People expect brands to take more responsibility for their place in the world. And if you’re not showing a positive contribution, then you’re contributing to the problem. There is no industry where this is truer than the energy sector, where no brand can escape assessment.

Ben Osborne

July 2020

We are experiencing a global crisis. It’s of a significance that most of us have never known and will change our lives in myriad ways – not only in its midst but long after and on multiple fronts. Our world of work will be one such front of enduring change. I am a strategist at … Continued

Liz Olsen

July 2020

There are plenty of words and phrases that many of us would be happy never to hear again. Quantitative easing. Congestion charging. And for England football fans ‘penalty shoot-out’ almost always invokes fear beyond measure.

Philip Davies

July 2020

As a brand, navigating re-opening and re-closing—and potentially doing this repeatedly—can be a lot. Smart and thoughtful communication will ensure your customers understand what to expect, your employees know how to deliver and your brand is ready for the next step at the right time. Get the strategic platform that delivers clarity and confidence for … Continued

Sarah Grieb

July 2020

This article originally appeared on Forbes Are there any benefits to working remotely, caused by the pandemic? Siegel+Gale, the global brand experience firm, talked with 26 marketing leaders from some of the world’s top brands, including CVS Health, Goldman Sachs, Fandango, NHL, Petco and Pfizer, on conducting business in the midst of the COVID-19 pandemic. What … Continued

Siegel+Gale

July 2020

On Thursday, June 25th, I hosted our second annual Pride edition of our Future of Branding roundtable series, featuring a conversation with five LGBTQ+ executives. Our lively discussion traversed many areas from how our panelists honored and supported Pride, both as individuals and brands, the critical importance of visibility and vulnerability, to making Pride more than a seasonal checklist for brands.

Margaret Molloy

June 2020

Now, more than ever, purpose is playing a vital role in helping us navigate unprecedented strains on the economic and physical health of the world. But through it all there are bright spots with brands that not only articulate a purpose but are defined by it. It’s the difference between having a social purpose—and being socially useful. When executed well, purpose helps brands connect to people in a relevant and valuable way. How can brands be socially useful in the COVID-19 world? 

Nick Miller

June 2020

The true value of purpose has become more apparent than ever in this COVID-19 crisis: It is a tool that makes the impossible simple. Purpose inspires strategies that benefit people and business simultaneously. Purpose helps deliver both utility and delight. Purpose offers clear direction, regardless of where the seas may toss the ship.

David Srere + Melanie McShane + Bert Phillips

June 2020