In SMPL Q+A we speak with Carissa Heller, Kristen Berry-Owen, Jenna Isken, Matthias Mencke, Sarah Grieb, and Aaron Hall about our rebranding work for FileMaker. The technology company engaged Siegel+Gale in April 2019 to create a modern brand that accurately reflects the business offerings, values and vision of the business.

Siegel+Gale

August 2019

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Nick Miller, Senior Strategy Director, Deva Corriveau, Design Director, and James Barnes, Associate Director, Experience Design about our work with global cloud-native solutions provider Cloudreach. For more information about the branding partnership, read our press release. What was … Continued

Nick Miller + Deva Corriveau + James Barnes

August 2019

 In this episode of Brand Matters, Lea Chu, Group Director, Naming, New York, discusses how a name can deliver on simplicity, the connection between emotion and language, and the importance of prioritization during the naming process. Lea Chu is Group Director, Naming at Siegel+Gale Brand Matters is a video series where our practitioners answer key … Continued

Lea Chu

July 2019

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, Margaret speaks with Tracy Keim, VP Consumer Marketing + Brand, 23andMe.   Margaret Molloy: What is 23andMe?           Tracy Keim: We are the only FDA authorized, direct-to-consumer genetics company. … Continued

Margaret Molloy

July 2019

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Jason Hall, creative lead, naming and Jenna Isken, associate director, experience about our engagement with Stanford Medicine and bringing Precision Health to life through their bold, pilot project, Humanwide. 

Jason Hall + Jenna Isken

July 2019

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, Margaret speaks with Grant McLaughlin, Vice President, Corporate Affairs, Booz Allen Hamilton.

Margaret Molloy

July 2019

Mitchell Kirkham-Cooper and Robert Costelloe sit down with Siegel+Gale London's Head of Strategy Rana Brightman and Head of Insights Ben R. Osborne to explore the wide world of “brand architecture.”

Mitchell Kirkham-Cooper + Robert Costelloe

July 2019

This article originally appeared on The Marketing Society. All too often we get stuck at our desks. Looking through the same books and websites for inspiration. It doesn’t take long before your creative work starts to look just like the creative work you generated for your previous project. Why wouldn’t it? You’re pulling from the … Continued

Aaron Hall

July 2019

Business at our San Francisco office has been growing briskly over the last year, and our design team has been welcoming new members to keep pace with the work. They’ve been doing a stellar job, both exceeding client goals and exemplifying Siegel+Gale’s core values as a progressive, smart, deeply-caring, and closely-knit organization. Inspired by this … Continued

Blake Bäkken

July 2019

Viewed through the prism of marketing, the LGBTQ market is both compelling and nuanced. While it’s the fastest-growing demographic in the US—with 13 percent of Americans identifying as LGBTQ—the opportunity facing brands is how to reflect the tastes and attitude of this audience in a way that feels authentic. With an estimated $1 trillion buying power, not surprisingly more and more brands are targeting LGBTQ consumers.

Margaret Molloy

July 2019