Back Featured Ideas

The gravity-defying success of cryptocurrency made traditional commentators look stolid and foolish... Now they’re taking a great deal of satisfaction from watching the belle of the ball squirming in the mud.

Tom Heesom

S+G Blog

Cryptocurrency: Life after the Apocalypse

The gravity-defying success of cryptocurrency made traditional commentators look stolid and foolish... Now they’re taking a great deal of satisfaction from watching the belle of the ball squirming in the mud.

Tom Heesom

Trade wars, emission limits and competition from technology companies have all contributed to what is now a complex automotive landscape – and these factors have seen two-thirds of automotive brands slide down the rankings of our annual study, The World’s Simplest Brands. However, against this context, Honda has improved eight places.

Ben Osborne

S+G Blog

Honda maintains its lead as the world’s ‘Simplest Mobility Brand’

Trade wars, emission limits and competition from technology companies have all contributed to what is now a complex automotive landscape – and these factors have seen two-thirds of automotive brands slide down the rankings of our annual study, The World’s Simplest Brands. However, against this context, Honda has improved eight places.

Ben Osborne

It’s no secret that China is growing fast. As Chinese companies mature at home, they have sought new routes to growth in North America.

Jason Cieslak

S+G Blog

Why brand building is China’s key to the future

It’s no secret that China is growing fast. As Chinese companies mature at home, they have sought new routes to growth in North America.

Jason Cieslak

Innovation, whether homegrown or acquired by a merger or acquisition, can power the growth, positive change and value creation that companies covet to give them a competitive edge. Yet few understand innovation.

Daniel K. Golden

S+G Blog

How brands can break through the noise and inspire organic innovation

Innovation, whether homegrown or acquired by a merger or acquisition, can power the growth, positive change and value creation that companies covet to give them a competitive edge. Yet few understand innovation.

Daniel K. Golden

Today, we announced that Netflix has been named the World’s Simplest Brand in our annual study based on a survey of more than 15,000 people worldwide. The study, now in its eighth year, not only measures the role of simplicity in brand experience but the value it brings.

Siegel+Gale

S+G Blog

Netflix, ALDI and Google top our World’s Simplest Brands report

Today, we announced that Netflix has been named the World’s Simplest Brand in our annual study based on a survey of more than 15,000 people worldwide. The study, now in its eighth year, not only measures the role of simplicity in brand experience but the value it brings.

Siegel+Gale

Robert Costelloe and Mitchell Kirkham-Cooper speak with Executive Strategy and Development Director for EMEA, Liana Dinghile, and Head of Insights, Ben Osborne, about the brands that are winning in the battle for share and consideration through their clear, transparent, innovative and useful brand experiences.

Mitchell Kirkham-Cooper + Robert Costelloe

Simplicity Talks

Episode 5: World’s Simplest Brands

Robert Costelloe and Mitchell Kirkham-Cooper speak with Executive Strategy and Development Director for EMEA, Liana Dinghile, and Head of Insights, Ben Osborne, about the brands that are winning in the battle for share and consideration through their clear, transparent, innovative and useful brand experiences.

Mitchell Kirkham-Cooper + Robert Costelloe

In this episode of Brand Matters, Matthias Mencke, Group Creative Director, LA, discusses the role of design in solving business challenges.

Matthias Mencke

Brand Matters

On the role of design

In this episode of Brand Matters, Matthias Mencke, Group Creative Director, LA, discusses the role of design in solving business challenges.

Matthias Mencke

In this Simplifiers interview, Margaret Molloy speaks with Meg Goldthwaite, CMO, National Public Radio.

Margaret Molloy

Simplifiers

Meg Goldthwaite, CMO, National Public Radio (NPR)

In this Simplifiers interview, Margaret Molloy speaks with Meg Goldthwaite, CMO, National Public Radio.

Margaret Molloy

In this Simplifiers interview, Margaret Molloy speaks with Harold Weghorst, Executive Director of Global Marketing, Lenzing. Based in Austria, The Lenzing Group is an international company of wood-based cellulose fibers, with over 6,000 employees, and €2.26 billion in annual revenue.

Margaret Molloy

Simplifiers

Harold Weghorst, Executive Director of Global Marketing, Lenzing

In this Simplifiers interview, Margaret Molloy speaks with Harold Weghorst, Executive Director of Global Marketing, Lenzing. Based in Austria, The Lenzing Group is an international company of wood-based cellulose fibers, with over 6,000 employees, and €2.26 billion in annual revenue.

Margaret Molloy

New logos, new identities, new mistakes? The world of fashion and retail is in a constant state of flux as brands and retailers try to figure out who they are, what they stand for, who their customers are and, in many cases, how to just ride out the storm many have been calling the ‘Retail Apocalypse’. So where’s the calm in the storm? Rob Costelloe and Mitchell Cooper talk with London’s Strategy Director, John Matthews and Design Director, Mike Tyson to explore what’s going on.

Mitchell Kirkham-Cooper + Robert Costelloe

Simplicity Talks

Episode 4: Empty vessels make the most noise?

New logos, new identities, new mistakes? The world of fashion and retail is in a constant state of flux as brands and retailers try to figure out who they are, what they stand for, who their customers are and, in many cases, how to just ride out the storm many have been calling the ‘Retail Apocalypse’. So where’s the calm in the storm? Rob Costelloe and Mitchell Cooper talk with London’s Strategy Director, John Matthews and Design Director, Mike Tyson to explore what’s going on.

Mitchell Kirkham-Cooper + Robert Costelloe