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We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other … Continued

Siegel+Gale

S+G Blog

Wyndham Destinations unveils new timeshare club branding

We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other … Continued

Siegel+Gale

Social media ad spend is set to increase by 40% by 2020. In short: it’s a pretty big deal. But against this increasingly competitive, over-communicated tidal wave of messaging, what is the guiding North Star for brands to cut through the noise and resonate online

Will Bosanko

S+G Blog

Becoming more like Greggs and Moët: Why authenticity is winning on social media in 2019

Social media ad spend is set to increase by 40% by 2020. In short: it’s a pretty big deal. But against this increasingly competitive, over-communicated tidal wave of messaging, what is the guiding North Star for brands to cut through the noise and resonate online

Will Bosanko

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, Margaret speaks with Lucy Chow, Director, Women’s Angel Investor Network and Investment Committee, Mindshift Capital.

Margaret Molloy

Simplifiers

Lucy Chow, Director, Women’s Angel Investor Network (WAIN)

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, Margaret speaks with Lucy Chow, Director, Women’s Angel Investor Network and Investment Committee, Mindshift Capital.

Margaret Molloy

The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.

Katie Conway

S+G Blog

In pursuit of simplicity: solving the problem of process in the health insurance industry

The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.

Katie Conway

For the average couple, naming a baby is a challenging feat. But what do Royals need to think about when naming their offspring? A lot, it turns out. Christian Turner, our Global Head of Naming, shares his insights about Prince Harry and Meghan Markle’s name choice for their first son, Archie Harrison.

Christian Turner

S+G Blog

Royal baby naming: a delicate balance between tradition and accessibility

For the average couple, naming a baby is a challenging feat. But what do Royals need to think about when naming their offspring? A lot, it turns out. Christian Turner, our Global Head of Naming, shares his insights about Prince Harry and Meghan Markle’s name choice for their first son, Archie Harrison.

Christian Turner

Will Bosanko shares his thoughts on why Snapchat must embrace simplicity in order to secure a brighter future.

Will Bosanko

S+G Blog

Snapchat 2019: Why simplicity is the way forward for the social media platform

Will Bosanko shares his thoughts on why Snapchat must embrace simplicity in order to secure a brighter future.

Will Bosanko

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segment.  Meeting their need is Google’s Stadia, the first-ever cloud gaming platform, promising to lower barriers and amplify portability — anywhere and everywhere — without diminishing quality or experience.

Joanna Komvopoulos

S+G Blog

Beyond the screen: how immersive experiences will change gaming

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segment.  Meeting their need is Google’s Stadia, the first-ever cloud gaming platform, promising to lower barriers and amplify portability — anywhere and everywhere — without diminishing quality or experience.

Joanna Komvopoulos

When it comes to experiences, less is more. Instead of being everywhere all the time, brands that start thinking about behaviors they want people to adopt will be more targeted, useful, and streamlined. Consequently, they may have less interaction with their customers, but potentially, more powerful interactions.

Leesa Wytock

S+G Blog

The C-Suite: Interview with Leesa Wytock, Group Director of Experience

When it comes to experiences, less is more. Instead of being everywhere all the time, brands that start thinking about behaviors they want people to adopt will be more targeted, useful, and streamlined. Consequently, they may have less interaction with their customers, but potentially, more powerful interactions.

Leesa Wytock

In this SMPL Q&A, we speak with Zouheir Zoueihed, Managing Director and Dalia Fawaz, Associate Creative Director, about our engagement with Mazoon Dairy, Oman's first vertically integrated dairy company.

Zouheir Zoueihed + Dalia Fawaz

SMPL Q+A

Got Mazoon? Exploring Oman’s first dairy brand

In this SMPL Q&A, we speak with Zouheir Zoueihed, Managing Director and Dalia Fawaz, Associate Creative Director, about our engagement with Mazoon Dairy, Oman's first vertically integrated dairy company.

Zouheir Zoueihed + Dalia Fawaz

Simplicity is allowing people to get to their desired outcome as quickly as possible.

Margaret Molloy

Simplifiers

Rishi Dave, CMO, Vonage

Simplicity is allowing people to get to their desired outcome as quickly as possible.

Margaret Molloy