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In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Warner Bros. Discovery.

Siegel+Gale

SMPL Q+A

Warner Bros. Discovery: Building a bold new brand for an iconic entertainment merger

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Warner Bros. Discovery.

Siegel+Gale

Without your people, your brand doesn’t exist. Employees are valuable, for they not only attract revenue and execute the primary functions of your company, but they are the backbone of your brand. Our Simplicity at work study shows only one out of four employees find their workplace truly simple...

Siegel+Gale

S+G Study

Simplicity at work

Without your people, your brand doesn’t exist. Employees are valuable, for they not only attract revenue and execute the primary functions of your company, but they are the backbone of your brand. Our Simplicity at work study shows only one out of four employees find their workplace truly simple...

Siegel+Gale

With the arrival of spring comes the rebirth of life—and an awakening of brands from their blanding hibernation.  Brands such as Burberry and Louisa Parris have debuted new identities, ushering in a renaissance of vibrancy.  Let's explore the past, present and future of the blanding trend and offer three steps to banish the bland and to rejuvenate your brand.  

Clinton Clarke

S+G Blog

Bring the bold, banish the bland 

With the arrival of spring comes the rebirth of life—and an awakening of brands from their blanding hibernation.  Brands such as Burberry and Louisa Parris have debuted new identities, ushering in a renaissance of vibrancy.  Let's explore the past, present and future of the blanding trend and offer three steps to banish the bland and to rejuvenate your brand.  

Clinton Clarke

In our Unlocking Brand series, a CMO joins our branding experts to explore an exceptional brand-building case. In this installment, “Brand as a strategic business asset,” our Global CMO, Margaret Molloy, moderates a conversation between Melanie Marcus, CMO, Surescripts, and our Global Director of Business Analytics + Insights, Brian Rafferty.

Siegel+Gale

SMPL Q+A

Surescripts: brand as a strategic business asset

In our Unlocking Brand series, a CMO joins our branding experts to explore an exceptional brand-building case. In this installment, “Brand as a strategic business asset,” our Global CMO, Margaret Molloy, moderates a conversation between Melanie Marcus, CMO, Surescripts, and our Global Director of Business Analytics + Insights, Brian Rafferty.

Siegel+Gale

Gretchen Huestis, Group Director of Brand-led Change, on why companies need to step back and realign with their brand purpose and core values.

Gretchen Huestis

S+G Blog

Times may be changing, but the promises you make to employees never should

Gretchen Huestis, Group Director of Brand-led Change, on why companies need to step back and realign with their brand purpose and core values.

Gretchen Huestis

Our world is at a tipping point, making it critical for brands—and all of us—to focus on Environmental, Social and Governance (ESG). Recent attempts to politicize ESG as “woke capitalism” are misguided at best and potentially perilous.  

Siegel+Gale

S+G Blog

ESG Impact: progress over politics

Our world is at a tipping point, making it critical for brands—and all of us—to focus on Environmental, Social and Governance (ESG). Recent attempts to politicize ESG as “woke capitalism” are misguided at best and potentially perilous.  

Siegel+Gale

The return of business travel has been more a case of resuscitation than renaissance following the pandemic. The deeply uncertain economic outlook, full-throttle hybrid work patterns and growth in climate-conscious companies reducing their corporate travel have all led to a slow restart to the industry. Yet, meeting in person undeniably offers competitive advantage for businesses … Continued

Emma Lewis, Ben Osborne + Natasha Bowyer

S+G Blog

En route to sustainable: the business travel of tomorrow

The return of business travel has been more a case of resuscitation than renaissance following the pandemic. The deeply uncertain economic outlook, full-throttle hybrid work patterns and growth in climate-conscious companies reducing their corporate travel have all led to a slow restart to the industry. Yet, meeting in person undeniably offers competitive advantage for businesses … Continued

Emma Lewis, Ben Osborne + Natasha Bowyer

Whether you’re fearing disruption from technology innovators or rejuvenating a neglected, out-of-date company, we consider how brand can both alleviate these worries and spur evolution.

Branding 101

Broadcast

Evolving a brand to disrupt or rejuvenate

Whether you’re fearing disruption from technology innovators or rejuvenating a neglected, out-of-date company, we consider how brand can both alleviate these worries and spur evolution.

Branding 101

As we near mid-2023, it’s become clear that the technology sector’s days of unbridled awesomeness and envy are behind us. The past nine months have forever changed how employees, investors, and the media will see the broader technology industry. For those in the sector, business as usual is over. And new priorities must take shape for those leading these businesses.

Jason Cieslak

S+G Blog

Time for the technology sector to grow up

As we near mid-2023, it’s become clear that the technology sector’s days of unbridled awesomeness and envy are behind us. The past nine months have forever changed how employees, investors, and the media will see the broader technology industry. For those in the sector, business as usual is over. And new priorities must take shape for those leading these businesses.

Jason Cieslak

Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.

Siegel+Gale

Media Mentions

Rediscovering the disruptor mindset: how Netflix can evolve with a changing industry

Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.

Siegel+Gale