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Media Mentions

The Plateau

Our Group Director of Experience, Jared Fink, presents part two of his three-part series examining fundamental consumer needs. Exploring the health-and-wellness industry, Jared discusses how brands must create an ecosystem of brand-led experiences to attract customers.

Siegel+Gale

Media Mentions

The Plateau

Our Group Director of Experience, Jared Fink, presents part two of his three-part series examining fundamental consumer needs. Exploring the health-and-wellness industry, Jared discusses how brands must create an ecosystem of brand-led experiences to attract customers.

Siegel+Gale

This op-ed by Group Director of Experience Jared Fink is part of a three-part series analyzing consumer needs at their most basic elements. First up, Jared examines how to design experiences in the airline industry that reduce friction and complexity, and satisfy the three facets of consumer needs.

Siegel+Gale

Media Mentions

The Core, the Unmet and the Desired

This op-ed by Group Director of Experience Jared Fink is part of a three-part series analyzing consumer needs at their most basic elements. First up, Jared examines how to design experiences in the airline industry that reduce friction and complexity, and satisfy the three facets of consumer needs.

Siegel+Gale

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Associate Strategy Director, Elizabeth Rodriguez, to discuss the NFL’s egregious error for Hispanic Heritage Month, as well as how brands can authentically and actionably honor the community year-round.

Elizabeth Rodriguez

SMPL Q+A

Tackling the NFL’s foul Hispanic Heritage Month celebration

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our Associate Strategy Director, Elizabeth Rodriguez, to discuss the NFL’s egregious error for Hispanic Heritage Month, as well as how brands can authentically and actionably honor the community year-round.

Elizabeth Rodriguez

When Foot Locker told the world that Nike was cutting back on the shoes the retailer could sell, it forfeited $950m in value overnight. Foot Locker has since repaired some of the damage to its stock price, but the same can’t be said for the brand—or its place in culture.

Frankie Margotta

Media Mentions

Foot Locker stands to lose more than shoes with Nike cutbacks

When Foot Locker told the world that Nike was cutting back on the shoes the retailer could sell, it forfeited $950m in value overnight. Foot Locker has since repaired some of the damage to its stock price, but the same can’t be said for the brand—or its place in culture.

Frankie Margotta

With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.

Marc Desmond

2 business people shaking hands over a red, blue and black background, mergers and acquisitions

Media Mentions

3 questions research should answer in a merger or acquisition

With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.

Marc Desmond

In our latest “Spotlight on…," we talk with our Summer 2022 design interns. Here, Anmol Govinda Rao, Hamin Jeon and Silei Fu share their experiences as interns, their journey towards becoming designers and what tools they can’t live without.

Siegel+Gale

S+G Blog

Designer spotlight on…2022 Design Interns

In our latest “Spotlight on…," we talk with our Summer 2022 design interns. Here, Anmol Govinda Rao, Hamin Jeon and Silei Fu share their experiences as interns, their journey towards becoming designers and what tools they can’t live without.

Siegel+Gale

Each year, we host a diverse group of summer interns across our offices and practices. Our interns have two roles: one, to assist their practice leads as they learn about branding through real client work, and two, to work together to create a brand based on a fictional project brief. This year, we split our interns into two groups and tasked them with a fictitious prompt: an investor purchased the rights to the Blockbuster brand and is reinventing it as a streaming aggregator—a single app that partners with and provides access to a vast variety of streaming app content and subscriptions in one place.

Siegel+Gale

S+G Blog

Pressing play: 2022 Summer intern project

Each year, we host a diverse group of summer interns across our offices and practices. Our interns have two roles: one, to assist their practice leads as they learn about branding through real client work, and two, to work together to create a brand based on a fictional project brief. This year, we split our interns into two groups and tasked them with a fictitious prompt: an investor purchased the rights to the Blockbuster brand and is reinventing it as a streaming aggregator—a single app that partners with and provides access to a vast variety of streaming app content and subscriptions in one place.

Siegel+Gale

In honor of Black activist Anna Julia Cooper’s birthday on August 10th, we asked our global design team to reimagine the passport, creating one spread that either celebrated a voice related to a culture of their choosing or celebrated the diversity of the world.

Siegel+Gale

S+G Blog

Ticket to ride: Redesigning the passport

In honor of Black activist Anna Julia Cooper’s birthday on August 10th, we asked our global design team to reimagine the passport, creating one spread that either celebrated a voice related to a culture of their choosing or celebrated the diversity of the world.

Siegel+Gale

Jason Cieslak, our President, Pacific Rim and Katie Conway, our General Manager, West Coast were joined by Michelle Leyden Li, CMO, GlobalFoundries for an in-depth conversation that explored the lessons learned and the results experienced from rolling out a new GlobalFoundries brand one year ago.

Unlocking Brand

Broadcast

Unlocking Brand: Impact of a rebrand one year in

Jason Cieslak, our President, Pacific Rim and Katie Conway, our General Manager, West Coast were joined by Michelle Leyden Li, CMO, GlobalFoundries for an in-depth conversation that explored the lessons learned and the results experienced from rolling out a new GlobalFoundries brand one year ago.

Unlocking Brand

Katie Conway, our General Manager, West Coast, Jared Fink, our Group Director, Experience, and Gretchen Huestis, our Group Director, Brand-led Change led an in-depth conversation that explored how companies can build distinct and compelling brand-led experiences that create lasting impact.

Unlocking Brand

Broadcast

Unlocking Brand: Building a brand fit for the future

Katie Conway, our General Manager, West Coast, Jared Fink, our Group Director, Experience, and Gretchen Huestis, our Group Director, Brand-led Change led an in-depth conversation that explored how companies can build distinct and compelling brand-led experiences that create lasting impact.

Unlocking Brand