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“In our words,” Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic.

Siegel+Gale

Research

In their words: Healthcare looking to the future

“In our words,” Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic.

Siegel+Gale

We are operating at a time when the customer has tremendous power. Customers are equipped with more access, knowledge, choice and voice over the brands with which they interact. They are more informed, connected and influential over any touchpoint. If an experience is not meeting expectations, they can share that story to the world to affect the brand’s standing in the minds of the market. One way to retain—and win customers—is to lead with a holistic and signature customer experience approach.

Jared Fink

Happy shopper holding multiple shopping bags, creating a great customer experience

S+G Blog

The customer (experience) is always right

We are operating at a time when the customer has tremendous power. Customers are equipped with more access, knowledge, choice and voice over the brands with which they interact. They are more informed, connected and influential over any touchpoint. If an experience is not meeting expectations, they can share that story to the world to affect the brand’s standing in the minds of the market. One way to retain—and win customers—is to lead with a holistic and signature customer experience approach.

Jared Fink

Simplicity is the baseline for the modern consumer experience, and the last two years have thrown that fact into sharp relief. Given the complexity of this current era many people feel that the path forward is increasingly unclear. Furthermore, they appear to have lost trust in political institutions and the media. In response, people have placed their trust in brands, particularly brands that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, brands that are simple.

Brian Rafferty

White upward zigzag arrow over a red background, increasing demand for simplicty in world's simplest brands report

Media Mentions

From premium products to premium experiences, consumers want radical simplicity

Simplicity is the baseline for the modern consumer experience, and the last two years have thrown that fact into sharp relief. Given the complexity of this current era many people feel that the path forward is increasingly unclear. Furthermore, they appear to have lost trust in political institutions and the media. In response, people have placed their trust in brands, particularly brands that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, brands that are simple.

Brian Rafferty

The pandemic has made people’s lives more complex, according to research in the ninth edition of Siegel+Gale’s World’s Simplest Brands study. The global survey also revealed that consumers are more willing to pay a premium for simpler experiences. World’s Simplest Brands ranks the leading brands on simplicity, asking more than 15,000 people across nine countries which brands and industries provide the simplest experiences, ultimately reducing stress and improving the lives of consumers everywhere.

Siegel+Gale

Press Room

As the pandemic makes life more complex, people crave simpler brands

The pandemic has made people’s lives more complex, according to research in the ninth edition of Siegel+Gale’s World’s Simplest Brands study. The global survey also revealed that consumers are more willing to pay a premium for simpler experiences. World’s Simplest Brands ranks the leading brands on simplicity, asking more than 15,000 people across nine countries which brands and industries provide the simplest experiences, ultimately reducing stress and improving the lives of consumers everywhere.

Siegel+Gale

Leaders can come in all shapes and sizes - including bright and colorful creative ones. The born-and-raised Londoner, Sophie Lutman, has forged a career out of creativity that spans over 25 years. In various creative director roles, Lutman has worked with the likes of BBC, Telefonica, Capgemini, Credit Suisse, Deloitte, and EY, to bring their ideas to life. Months before the pandemic swept the UK and changed our working lives for good, she joined Siegel+Gale to head up its EMEA creative division. Like most leaders, her latest challenge has been guiding her team through the new challenges that working from home brings, including its limitations to collaborating on client briefs and stifling creativity.

Sophie Lutman

Siegel+Gale's Executive Creative Director, EMEA, Sophie Lutman on working from home

Media Mentions

Five minutes with: Sophie Lutman on removing complexity

Leaders can come in all shapes and sizes - including bright and colorful creative ones. The born-and-raised Londoner, Sophie Lutman, has forged a career out of creativity that spans over 25 years. In various creative director roles, Lutman has worked with the likes of BBC, Telefonica, Capgemini, Credit Suisse, Deloitte, and EY, to bring their ideas to life. Months before the pandemic swept the UK and changed our working lives for good, she joined Siegel+Gale to head up its EMEA creative division. Like most leaders, her latest challenge has been guiding her team through the new challenges that working from home brings, including its limitations to collaborating on client briefs and stifling creativity.

Sophie Lutman

Evolving stakeholder expectations of companies, accelerated digital transformation and radical shifts in how we work have changed companies dramatically, especially in the marketing function. Amid this uncertainty, it has become clear that all leaders require the ability to adapt and learn.

Margaret Molloy

rainbow light coming from a macbook pro over a black background, The Future of Branding

Future of Branding

Future of Branding: Asia Matters Global Summit 2021

Evolving stakeholder expectations of companies, accelerated digital transformation and radical shifts in how we work have changed companies dramatically, especially in the marketing function. Amid this uncertainty, it has become clear that all leaders require the ability to adapt and learn.

Margaret Molloy

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Brian Rafferty, Global Director, Business Analytics & Insights and Account Manager Simone Schuster about our work with athenahealth.

Siegel+Gale

Red cross symbol, Pills, and DNA strain in a white box, athenahealth new brand strategy and positioning

SMPL Q+A

athenahealth: Creating connections

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Brian Rafferty, Global Director, Business Analytics & Insights and Account Manager Simone Schuster about our work with athenahealth.

Siegel+Gale