Where we lead
Industry
Healthcare
Manufacturing + Industrial
Financial services
Consumer + Retail
Technology
Professional services
Energy
Travel + Hospitality
Business challenge
M&A / Spin-off
Rebrand
Brand strategy
Naming
Activation
Insights
Naming in 2025 is tricky. Here are 8 fake company names we love.
Siegel+Gale
Solventum Brand Central. One simple hub. Brand clarity—everywhere
Marketing in 2025: the trends that will define our future
Philip Davies
How should simple sound to you?
Five business benefits of simplifying your brand architecture
Dory Ellis Garfinkle
News
The rise and remit of the Chief Brand Officer
4 questions on brand valuation
AI
Welcome to the golden age of brand voice—powered by AI
Pat Attenasio
Connect and protect: how to create effective masterbrand strategies
The Subtext interview: Pat Attenasio
Events
International Women's Day 2025
A masterclass in celebrating a cultural icon
Patrick Kampff
3 questions research should answer in a merger or acquisition
Marc Desmond
Experience pays: the new marketing math
How Lidl is redefining loyalty, one pint at a time
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