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SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with group director, strategy, Lisa Kane, about how M&A activity continues to disrupt healthcare.

Lisa Kane

SMPL Q+A

4 questions on M&A in healthcare with Lisa Kane

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with group director, strategy, Lisa Kane, about how M&A activity continues to disrupt healthcare.

Lisa Kane

In this episode of Brand Matters, Shana Orth, Group Account Director, discusses how having the same mission and values that clients are looking to achieve, along with seamless empathy, can create moments of delight that captivate and inspire. Shana Orth, is Group Account Director, at Siegel+Gale. Brand Matters is a video series where our practitioners answer key questions … Continued

Shana Orth

Brand Matters

On the value of empathy

In this episode of Brand Matters, Shana Orth, Group Account Director, discusses how having the same mission and values that clients are looking to achieve, along with seamless empathy, can create moments of delight that captivate and inspire. Shana Orth, is Group Account Director, at Siegel+Gale. Brand Matters is a video series where our practitioners answer key questions … Continued

Shana Orth

Simple Q&A is a blog feature in which we interview experts on all things relevant to branding, design, and simplicity. In this Q&A we speak with Kira Sea, senior designer, about her design approach.

Kira Sea

SMPL Q+A

The personality of design with Kira Sea

Simple Q&A is a blog feature in which we interview experts on all things relevant to branding, design, and simplicity. In this Q&A we speak with Kira Sea, senior designer, about her design approach.

Kira Sea

  For this year’s AIGA Design Census, our design team set out to unravel a complex set of data and visualize its key message. The end result was “Design with Diversity in Mind,” the colorful short which shows the ethnic and educational breakout of over 13,000 designers that participated in the survey.  With the main … Continued

Anne Swan

S+G Blog

Design with Diversity in Mind — AIGA Design Census

  For this year’s AIGA Design Census, our design team set out to unravel a complex set of data and visualize its key message. The end result was “Design with Diversity in Mind,” the colorful short which shows the ethnic and educational breakout of over 13,000 designers that participated in the survey.  With the main … Continued

Anne Swan

This article originally appeared on Brand Experience Magazine.  Words are tools. We invent them, collect them, employ them to build meaning and communicate the meaningful to others. We are taught how to use our words most effectively and persuasively from a very young age. We call it rhetoric. And one of our earliest and most … Continued

Gabriele Zamora

S+G Blog

Why metaphors make powerful brand names

This article originally appeared on Brand Experience Magazine.  Words are tools. We invent them, collect them, employ them to build meaning and communicate the meaningful to others. We are taught how to use our words most effectively and persuasively from a very young age. We call it rhetoric. And one of our earliest and most … Continued

Gabriele Zamora

The pace of innovation, with its ceaseless introduction of new products, services, channels and markets, has radically altered how we approach design. Visual identity development was once thorough, deliberate and based on the premise that a brand’s identity should be enduring. However, the social media imperative—to interact with customers in real time—and declining marketing budgets have shortened timelines and required that once-sequential work streams run in parallel. Both the way we execute on design engagements and how we conceive the role design plays in telling brands’ stories are in various stages of revision. Let’s look at five ways design needs to deliver in 2018 to create successful brand identity.

Anne Swan

S+G Blog

Five ways to create successful brand identity

The pace of innovation, with its ceaseless introduction of new products, services, channels and markets, has radically altered how we approach design. Visual identity development was once thorough, deliberate and based on the premise that a brand’s identity should be enduring. However, the social media imperative—to interact with customers in real time—and declining marketing budgets have shortened timelines and required that once-sequential work streams run in parallel. Both the way we execute on design engagements and how we conceive the role design plays in telling brands’ stories are in various stages of revision. Let’s look at five ways design needs to deliver in 2018 to create successful brand identity.

Anne Swan

Whatever void you hope to fill with a new product or service, you need a name. Otherwise there’s no way to pitch it, fund it, hype it, or even write home about it. Sure, you can put it off for a while and find some filler: Tom’s Thing or Project Pogo or Idea 7 or Disruption Opportunity or ‘Music App’. After all, before Yahoo, there was Jerry and David’s Guide to the World Wide Web. Before Google there was Backrub.

Christian Turner

S+G Blog

10 considerations when naming your business

Whatever void you hope to fill with a new product or service, you need a name. Otherwise there’s no way to pitch it, fund it, hype it, or even write home about it. Sure, you can put it off for a while and find some filler: Tom’s Thing or Project Pogo or Idea 7 or Disruption Opportunity or ‘Music App’. After all, before Yahoo, there was Jerry and David’s Guide to the World Wide Web. Before Google there was Backrub.

Christian Turner

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Will Dean, Founder and CEO at Tough Mudder.

Margaret Molloy

Simplifiers

Will Dean, Founder & CEO, Tough Mudder

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Will Dean, Founder and CEO at Tough Mudder.

Margaret Molloy

In this episode, we delve into an apparent “crisis of trust” facing some of the biggest industries and names out there, from the Big Four accountancy firms to Big Pharma. This week we get views on this crisis and what it means for the players caught in the crossfire from Design Director, Mike Tyson and Ben Osborne, Director of Insights, EMEA.

Mitchell Kirkham-Cooper + Robert Costelloe

Simplicity Talks

Episode 2 – A crisis of trust

In this episode, we delve into an apparent “crisis of trust” facing some of the biggest industries and names out there, from the Big Four accountancy firms to Big Pharma. This week we get views on this crisis and what it means for the players caught in the crossfire from Design Director, Mike Tyson and Ben Osborne, Director of Insights, EMEA.

Mitchell Kirkham-Cooper + Robert Costelloe

Lloyd Blander is an expert at creating strategic designs and using them as effective marketing machines. Now a creative director at Siegel+Gale, he has worked with top clients such as American Express, Facebook and Microsoft, and lead campaigns of all sizes. He sat down with DesignRush to share where he finds his inspiration, how he motivates his team, and what businesses can do to ensure a successful partnership with a design or marketing company.

Lloyd Blander

S+G Blog

Q&A: Lloyd Blander on design inspiration and motivation

Lloyd Blander is an expert at creating strategic designs and using them as effective marketing machines. Now a creative director at Siegel+Gale, he has worked with top clients such as American Express, Facebook and Microsoft, and lead campaigns of all sizes. He sat down with DesignRush to share where he finds his inspiration, how he motivates his team, and what businesses can do to ensure a successful partnership with a design or marketing company.

Lloyd Blander