Media Mentions

AI, brands and the importance of simplicity with Philip Davies

Philip Davies, President, EMEA took the stage at The Economist's 4th annual Business Innovation Summit, "Harnessing AI: from Fear to Fortune," to deliver a keynote address on artificial intelligence, branding and the importance of simplicity.

Siegel+Gale

World's Simplest Brands

Digital innovation in hospitality makes for simpler customer experiences

Senior Strategy Director, Patrick Kampff, draws on the tenth edition of World’s Simplest Brands to explore how the hospitality sector has weathered the fallout of the COVID-19 pandemic and used technology to win over some demographics.

Patrick Kampff

March 2024

Media Mentions

How to pick a name for your AI startup

In the world of exploding innovation in the AI industry, a great name paired with a great product can elevate your technology. But what should you consider before naming your AI tech or company?

Siegel+Gale

March 2024

World's Simplest Brands

How auto brands can transform the consumer experience

How can brands in the automotive industry transform the consumer experience? The solution lies in merging experiential and educational moments, turning facts into feelings.

Miranda Wolf

March 2024

S+G Blog

Brand promises, delivered: moments of truth

We know that brand is a powerful lever for transformation, growth and culture, but it’s powerless until it ‘shows up.’ How your brand is experienced is what wins you hearts and minds and loyalty. Through experience, brand shifts from an idea to a way for you to meaningfully connect with the world. 

Ben Osborne

March 2024

Press Room

In the news | World’s Simplest Brands Tenth Edition

From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple

Siegel+Gale

March 2024

S+G Blog

In memoriam Gloria Siegel

We’d like to take a moment to remember Gloria Siegel, who passed away Sunday morning, February 25. Gloria was Alan’s wife, business partner and soulmate for more than 60 years. Her incisive creativity in naming so many iconic brands was surpassed only by the kindness, grace and consideration she had for everyone. Gloria represented the very best of us at Siegel+Gale, and we will miss her dearly. Our heartfelt condolences go out to Alan, daughter Stacey, son-in-law Michael and grandchildren Ruby and Leo.

Howard Belk + David Srere

March 2024

World's Simplest Brands

Healthcare is complex, but patient interactions don’t have to be

No one in the United States needs reminding that healthcare is complex, says Lisa Kane, Group Director, Strategy. Knowing which parts of the patient journey are simple, and which are not, can help improve customer experience.

Lisa Kane

February 2024

SMPL Q+A

The power of Brand-led Change

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we talk about the trends we're excited to see in 2024, misconceptions about Brand-led Change and the importance of in-person connections.

Siegel+Gale

February 2024

World's Simplest Brands

Streaming services in the age of overchoice: finding clarity amidst industry complexity

In the ever-evolving world of streaming, simplicity has been relegated to second billing. Jenna Isken, Group Director, Experience, examines the current era of overchoice.

Jenna Isken

February 2024