Strategy
We dig through the data and do the blue sky thinking to help organizations build brands that drive business success.
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Analysis
We review your business, competitive landscape, cultural context, and changing customer needs to add clarity and direction to business strategy and guide brand decisions.
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Positioning
We uncover the simple idea that expresses your unique value and turn it into a philosophy that governs decisions and actions.
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Architecture
We develop the structure that supports your story, aligning brand expression with business strategy and giving you a roadmap for growth.
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Envisioning
We facilitate innovation through the lens of brand, helping you imagine and create new things that deliver on your new strategy.
Our work
Our people
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Lisa KaneGroup Director, Strategy -
Matt EganManaging Director, Strategy -
Katie ConwayGeneral Manager, West Coast -
Jenna IskenGroup Director, Experience -
Feifei Xu | 许飞菲Executive Director, Strategy & Development | 品牌战略与发展执行总监 -
Kaitlin SmithStrategy Director -
Portia Yu | 俞颖斐Strategy Director | 策略总监 -
Melanie McShaneExecutive Director, Strategy -
Liz Liu | 刘思Senior Strategist | 资深策略师 -
Valerine Pan | 潘梦艳Senior Strategist | 资深策略师 -
Carolyn GriffinStrategy Director -
Deonna TateAnalyst -
Elizabeth RodriguezAssociate Strategy Director -
Ellsley SymeAnalyst -
Emma LewisSenior Strategist -
Greta DeLacyStrategist -
Helina AsefaStrategy Director -
Isabella WraggSenior Strategist -
Kade BurnsStrategist -
Mick SmythSenior Strategist -
Miranda WolfAssociate Strategy Director -
Patrick KampffStrategy Director -
Remi DixonStrategist -
Wendy GerberExecutive Director, Strategy + Head of ESG Advisory -
Yuhai Chen | 陈语海Strategy Manager | 策略经理 -
Zhuomin QinAssociate Director, Strategy
Our ideas
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S+G Blog
Three ways brands can go from reactive to active on social justice issues
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SMPL Q+A
The Home Depot
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M&A/Spin
How to protect and enhance brand value after a merger, split or spin-off
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Media Mentions
What makes for strong brands during times of crisis?
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SMPL Q+A
The intersection of ESG and brand-building
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S+G Blog
2023 predictions: The future of brand experience
Our services
Findings presentations
Positioning
Brand platform
Brand architecture
Portfolio strategy
Product definition
Growth roadmaps
Positioning
Brand platform
Brand architecture
Portfolio strategy
Product definition
Growth roadmaps