Strategy
We dig through the data and do the blue sky thinking to help organizations build brands that drive business success.
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Analysis
We review your business, competitive landscape, cultural context, and changing customer needs to add clarity and direction to business strategy and guide brand decisions.
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Positioning
We uncover the simple idea that expresses your unique value and turn it into a philosophy that governs decisions and actions.
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Architecture
We develop the structure that supports your story, aligning brand expression with business strategy and giving you a roadmap for growth.
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Envisioning
We facilitate innovation through the lens of brand, helping you imagine and create new things that deliver on your new strategy.
Our work
Our ideas
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World's Simplest Brands
Healthcare is complex, but patient interactions don’t have to be
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SMPL Q+A
Rigetti’s newest evolution: The Novera QPU, the premiere “personal” quantum computer
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S+G Blog
Becoming Solventum
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S+G Blog
Omnicom Health Group: changing lives for good
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S+G Blog
BorgWarner: Charging Forward
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SMPL Q+A
Warner Bros. Discovery: Building a bold new brand for an iconic entertainment merger
Our services
Findings presentations
Positioning
Brand platform
Brand architecture
Portfolio strategy
Product definition
Growth roadmaps
Positioning
Brand platform
Brand architecture
Portfolio strategy
Product definition
Growth roadmaps