Strategy
We dig through the data and do the blue sky thinking to help organizations build brands that drive business success.
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Analysis
We review your business, competitive landscape, cultural context, and changing customer needs to add clarity and direction to business strategy and guide brand decisions.
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Positioning
We uncover the simple idea that expresses your unique value and turn it into a philosophy that governs decisions and actions.
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Architecture
We develop the structure that supports your story, aligning brand expression with business strategy and giving you a roadmap for growth.
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Envisioning
We facilitate innovation through the lens of brand, helping you imagine and create new things that deliver on your new strategy.
Our work
Our people
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Lisa KaneGroup Director, Strategy -
Matt EganManaging Director, Strategy -
Katie ConwayGeneral Manager, West Coast -
Feifei Xu | 许飞菲Executive Director, Strategy & Development | 品牌战略与发展执行总监 -
Kaitlin SmithStrategy Director -
Portia Yu | 俞颖斐Strategy Director | 策略总监 -
Liz Liu | 刘思Senior Strategist | 资深策略师 -
Valerine Pan | 潘梦艳Senior Strategist | 资深策略师 -
Carolyn GriffinStrategy Director -
Deonna TateAssociate Strategist, Strategy -
Elizabeth RodriguezAssociate Strategy Director -
Emma LewisAssociate Director, Strategy -
Greta DeLacyStrategist -
Helina AsefaStrategy Director -
Isabella WraggSenior Strategist -
Miranda WolfAssociate Strategy Director -
Patrick KampffSenior Strategy Director -
Remi DixonSenior Strategist -
Sadie DyerStrategy Director -
Yuhai Chen | 陈语海Strategy Manager | 策略经理
Our ideas
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S+G Blog
Becoming Solventum
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S+G Blog
Omnicom Health Group: changing lives for good
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S+G Blog
BorgWarner: Charging Forward
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SMPL Q+A
Warner Bros. Discovery: Building a bold new brand for an iconic entertainment merger
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S+G Blog
Three ways brands can go from reactive to active on social justice issues
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SMPL Q+A
The Home Depot
Our services
Findings presentations
Positioning
Brand platform
Brand architecture
Portfolio strategy
Product definition
Growth roadmaps
Positioning
Brand platform
Brand architecture
Portfolio strategy
Product definition
Growth roadmaps