Design
We bring together emotion, art and rigor to design brand experiences that surprise, delight, and drive measurable results.
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Design audits
We analyze opportunities for communicating with your customers at every stage of their journey.
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Creative concepts
We develop the core creative concepts that define and drive visual executions and communications.
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Brand identity
We build brand identity systems that allow a brand to express itself across all channels and mediums.
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Tools and assets
We create design principles and guidelines that allow you to own and execute your new identity.
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Training and maintenance
We train internal teams in your new visual identity and help you maintain your brand as your organization grows.
Our work
Our people
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Howard BelkCo-CEO, Chief Creative Officer -
Austyn StevensCreative Director -
Dalia FawazAssociate Creative Director -
Douglas SellersExecutive Creative Director -
James AllenDesign Director -
Johnson GuGeneral Manager and Executive Creative Director -
Lana RoulhacAssociate Creative Director -
Lloyd BlanderCreative Director -
Matthias MenckeGroup Creative Director -
Mei Wing ChanDesign Director -
Mike ScottAssociate Creative Director -
Mike TysonDesign Director -
Rafael MedinaAssociate Creative Director -
Sarkis ShenSenior Designer -
Steffanie HaaseGroup Director, Creative Services -
Walker WangDesign Director -
Yuting ChangCreative Director
Our ideas
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S+G Blog
Bringing an in-house creative exercise into step with SF Pride
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SMPL Q+A
No battery? No problem—Rebranding a tech pioneer
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SMPL Q+A
Weaving a new thread for LA museum Craft Contemporary
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SMPL Q+A
Douglas Sellers on the duality of design and simplicity
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Brand Matters
On the role of design
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Simplicity Talks
Episode 4: Empty vessels make the most noise?
Our services
Visual expression + identity
Interface design
Interaction design systems
Environmental design
Packaging
Product design
Icon systems
Type design
Animation
Motion principles
Visual storytelling
Signature systems
Visual toolkits + guidelines
Templates + assets
Design training
Interface design
Interaction design systems
Environmental design
Packaging
Product design
Icon systems
Type design
Animation
Motion principles
Visual storytelling
Signature systems
Visual toolkits + guidelines
Templates + assets
Design training