Design
We bring together emotion, art and rigor to design brand experiences that surprise, delight and drive measurable results.
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Design audits
We analyze opportunities for communicating with your customers at every stage of their journey.
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Creative concepts
We develop the core creative concepts that define and drive visual executions and communications.
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Brand identity
We build brand identity systems that allow a brand to express itself across all channels and mediums.
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Tools and assets
We create design principles and guidelines that allow you to own and execute your new identity.
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Training and maintenance
We train internal teams in your new visual identity and help you maintain your brand as your organization grows.
Our work
Our people
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Howard BelkCo-CEO, Chief Creative Officer -
Amanda Bowers WongDesign Director -
Anjou HuaiAssociate Design Director -
Ariel DuongDesign Director -
Bableen ChopraDesigner -
Brice McGowenAssociate Creative Director -
Clinton ClarkeDigital Creative Director -
Douglas SellersExecutive Creative Director -
Ellen FlahertySenior Designer -
Fernanda CanellasSenior Designer -
James AllenAssociate Creative Director -
Jason MillerCreative Director -
Johnson GuGeneral Manager and Executive Creative Director -
Jone YangSenior Designer -
Josefina CostaDesigner -
Josephine LawSenior Designer -
Matt HansenDesigner -
Maureen PerryDesign Director -
Nijel TaylorDesign Director -
PK WuCreative Director -
Rafael MedinaCreative Director -
Regina PunoDesign Director -
Sarkis ShenAssociate Design Director -
Scott BuschkuhlCreative Director -
Simrit BrarCreative Director -
Soo Min OhDesigner -
Sophie LutmanExecutive Creative Director, EMEA -
Steve FanSenior Designer -
Steffanie HaaseGroup Director, Creative Services -
Matthias MenckeGroup Creative Director -
Mei Wing ChanAssociate Creative Director -
Dalia FawazCreative Director
Our ideas
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Media Mentions
Simplicity in branding with Scott Buschkuhl
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Media Mentions
Uncovering your visual identity: Simply standing out from the crowd
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SMPL Q+A
GlobalFoundries
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S+G Blog
Pride 2021: Simple is proud
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SMPL Q+A
Sonoma County Winegrowers
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SMPL Q+A
Mer: Getting EV charging just right
Our services
Visual expression + identity
Interface design
Interaction design systems
Environmental design
Packaging
Product design
Icon systems
Type design
Animation
Motion principles
Visual storytelling
Signature systems
Visual toolkits + guidelines
Templates + assets
Design training
Interface design
Interaction design systems
Environmental design
Packaging
Product design
Icon systems
Type design
Animation
Motion principles
Visual storytelling
Signature systems
Visual toolkits + guidelines
Templates + assets
Design training