Experience
By defining how brands behave, we create meaningful, memorable experiences for users—and help brands deliver on their purpose.
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User research
We get into the heads of your current and prospective users—diving into their needs, expectations and motivations to develop a fact base that guides our work.
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Experience strategy
We define the principles—both conceptual and applied—that guide your organization’s behavior across touchpoints and moments in time.
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Customer experience
We map your customers’ journey, identifying barriers to success as well as the opportunities for creating an ideal future state.
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Experience design
We design websites, apps and physical environments that are human-centered, differentiated and influence your users’ actions.
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Product development
We build, test and launch digital experiences that fit seamlessly into your organization’s operations—and make your brand purpose real.
Our work
Our people
Our ideas
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Brand Matters
On creating memorable experiences
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S+G Blog
The C-Suite: Interview with Leesa Wytock, Group Director of Experience
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S+G Blog
Digital trends for 2019 – Getting back to fundamentals
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S+G Blog
How brands should approach AI
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SMPL Q+A
4 questions on our work for HMH with Leesa Wytock
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SMPL Q+A
4 questions on digital customer experience with Leesa Wytock
Our services
Service blueprints
Experience maps + playbooks
Digital strategy
Information architecture
User journeys
Employee platforms and brand centers
Websites and mobile apps
Interactive installations