Experience
By defining how brands behave, we create meaningful, memorable experiences for users—and help brands deliver on their purpose.
-
User research
We get into the heads of your current and prospective users—diving into their needs, expectations and motivations to develop a fact base that guides our work.
-
Experience strategy
We define the principles—both conceptual and applied—that guide your organization’s behavior across touchpoints and moments in time.
-
Customer experience
We map your customers’ journey, identifying barriers to success as well as the opportunities for creating an ideal future state.
-
Experience design
We design websites, apps and physical environments that are human-centered, differentiated and influence your users’ actions.
-
Product development
We build, test and launch digital experiences that fit seamlessly into your organization’s operations—and make your brand purpose real.
Our work
Our people
Our ideas
-
Media Mentions
What is Web3—and why should you care?
-
S+G Blog
2023 predictions: The future of brand experience
-
S+G Blog
Beyond the screen: How immersive experiences will change gaming
-
SMPL Q+A
The new Jacobs.com: An extension of its people
-
Media Mentions
Immersive experiences: Escapism with brand ROI
-
Media Mentions
Organic Retail: Ten steps to consider for modern retail brands to win
Our services
Service blueprints
Experience maps + playbooks
Digital strategy
Information architecture
User journeys
Employee platforms and brand centers
Websites and mobile apps
Interactive installations