Business Analytics + Insights
We believe in fact-based branding. We deploy a set of proprietary research tools to address branding challenges and lay the foundation for branding decisions.
Identify drivers of market share and measure brand performance
We use a simulator that models individual share impact—identifying which brand attributes most drive preference, and measuring how your and your competitors’ brands are perceived on those attributes.
Calculate your brand’s contribution
We rigorously identify the value of your brand by determining your brand’s contribution to your organization’s revenues.
Quantify employee brand engagement
We measure the level of brand engagement of your employees, determining what drives it and measuring its specific impact on your organization.
Optimize your customer journey
We help you understand which touchpoints have the greatest influence on customer satisfaction and loyalty.
Test and validate concepts and brand assets
Whether it’s your name, logo, campaign line or customer communication, we can determine if the asset is accomplishing its intended purpose and moving brand perceptions.
Uncover the emotional underpinnings of brand choice
We help you understand the deeper emotional factors behind customers’ brand choices.
EnGage: Measure employee brand engagement
PinPoint: Determine touchpoints that drive loyalty
SimpLab: Measure execution on any given asset
DecisionMapper: Understand the emotional dimensions of choice