Business analytics + insights

We use a simulator that models individual share impact—identifying which brand attributes most drive preference, and measuring how your and your competitors’ brands are perceived on those attributes.

We rigorously identify the value of your brand by determining your brand’s contribution to your organization’s revenues.

We measure the level of brand engagement of your employees, determining what drives it and measuring its specific impact on your organization.

We help you understand which touchpoints have the greatest influence on customer satisfaction and loyalty.

Whether it’s your name, logo, campaign line or customer communication, we can determine if the asset is accomplishing its intended purpose and moving brand perceptions.

We use business analytics insights to help you understand the deeper emotional factors behind customers’ brand choices.