We believe in the power of simplicity
At Siegel+Gale, we own it, defend it and live by it. We’re a brand strategy, design and experience firm. With unlimited imagination and a dedication to the facts, we build brands that cut through the clutter—and unlock success for our clients.
Our Story
Simplicity always wins
Siegel+Gale was founded with a clear point of view: that simple is smart. In 1969, branding pioneer Alan Siegel, frustrated by the complexity of communications across industries, set out to help organizations create simpler experiences. Experiences that better serve their audiences—and their bottom line. From designing the iconic NBA logo to changing how Americans pay taxes with the 1040EZ, we’ve been champions of simplicity ever since. Every day, we partner with the world’s leading corporations, nonprofits and government organizations to build brand experiences that are remarkably clear and unexpectedly fresh. In other words, simple. Because brands that embrace simplicity forge deeper relationships with their customers and employees—and unleash powerful business results.
Simplicity is our DNA. So not surprisingly, simplicity guides our commitment to DEIB: to create a sense of belonging for everyone at the firm, no matter who they are or where they come from. That means putting clear, straightforward systems and policies in place that foster diversity, equity, inclusiveness and anti-racist behavior. And because we also believe in the power of facts, it means continually measuring our progress in each of these areas, to ensure that the firm we seek to become is in fact the firm we are becoming.
To turn this commitment into reality, we’ve initiated the following programs:
current state
belonging at Siegel+Gale with
outside experts
practices
mentoring and promoting of
BIPOC (Black, indigenous and
people of color) talent
criteria
our own communities, and
the communities our clients
engage with
actively anti-racist culture
facilitated conversations across
our offices
pledge
vendors who support our values,
and who move the world forward
our progress
to ensure we have the facts
when it comes to assessing our
progress and staying
on course
Our leadership
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Howard BelkCo-CEO, Chief Creative Officer -
David B. SrereCo-CEO, Chief Strategy Officer -
Margaret MolloyGlobal Chief Marketing Officer and Head of Business Development -
Michael GrossChief Financial Officer -
Lori AlmeidaChief Talent Officer -
Jason CieslakPresident, Pacific Rim -
Philip DaviesPresident, EMEA -
Thom WyattManaging Director -
Zouheir ZoueihedManaging Director -
Johnson GuGeneral Manager and Executive Creative Director -
Brian RaffertyGlobal Director, Business Analytics & Insights -
Lisa KaneGroup Director, Strategy -
Matt EganManaging Director, Strategy -
Douglas SellersExecutive Creative Director -
Matthias MenckeGroup Creative Director -
Steffanie HaaseGroup Director, Creative Services -
Jared FinkGroup Director, Experience -
Billy KingslandGroup Director, Brand Communication -
Gina KimGroup Director, Brand Communication -
Lea ChuGroup Director, Naming -
Aaron HallGroup Director, Naming -
Sophie LutmanExecutive Creative Director, EMEA -
Ben OsborneHead of Insights, EMEA -
Liz OlsenHead of Strategy, EMEA -
Lauren ThebaultDirector, Activation and Brand Management -
Christie RyanGroup Director, Account Management -
Shana OrthGroup Director, Account Management -
Laura MarinoSenior Director, Account Management -
Melanie McShaneExecutive Director, Strategy -
Dalia FawazCreative Director -
Clinton ClarkeDigital Creative Director -
Scott BuschkuhlCreative Director -
Jason MillerCreative Director -
Gretchen HuestisGroup Director, Brand-led Change -
Molly McMahonDirector, Brand-led Change -
Wendy GerberExecutive Director, Strategy
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Work
Explore the work we've created with clients across industries
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Careers
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Press Room
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