We are the simplicity company
Siegel+Gale is a global brand strategy, design and experience firm. Using facts, intuition and creativity, we blend science with art, unlocking the power of simplicity to help organizations realize their full potential.
What we do
What’s your challenge?
Simplicity is timeless
Almost 50 years ago, Alan Siegel built Siegel+Gale on the premise that simple is smart. It’s a philosophy that guided the design of the iconic NBA logo, and it helped forever change how Americans pay taxes with the 1040EZ. To this day, our passion for simplicity inspires us to deliver work that’s unexpectedly fresh and remarkably clear.
Over time, we’ve proven what Alan has always known—that simplicity pays, and that organizations that embrace it reap the rewards: Employees innovate more. Customers pay more. Businesses thrive.
Simplicity has always been the answer.
Our clients have experienced what simplicity can do
Simplicity Pays
The Siegel+Gale Global Brand Simplicity Index is an annual survey of thousands of consumers worldwide, that reveals which brands provide the simplest experience. Each year, we learn something new, but the brand benefits of simplicity don't change. Simpler brands garner greater customer loyalty, foster innovation, and in the long run, increase revenue.
Click here to explore the resultsOur work wins
Hewlett Packard Enterprise
Rebrand 100
2018 Best of Show
Rebrand 100
2018 Best of Show
DXC Technology
Rebrand 100
2018 Distinction
Rebrand 100
2018 Distinction
GroundTruth
Rebrand 100
2018 Distinction
Rebrand 100
2018 Distinction
Radial
Rebrand 100
2018 Distinction
Rebrand 100
2018 Distinction
SAP
Rebrand 100
2018 Distinction
Rebrand 100
2018 Distinction
CVS ExtraCare
Rebrand 100
2018 Merit Award
Rebrand 100
2018 Merit Award
Birchbox Man
Rebrand 100
2018 Merit Award
Rebrand 100
2018 Merit Award
GroundTruth
HOW Logo Design Awards
Top 20 Best Logos of 2017
HOW Logo Design Awards
Top 20 Best Logos of 2017
Hewlett Packard Enterprise, The Machine
HOW Logo Design Awards
Top 20 Best Logos of 2017
HOW Logo Design Awards
Top 20 Best Logos of 2017
USP
HOW Logo Design Awards
Top 20 Best Logos of 2017
HOW Logo Design Awards
Top 20 Best Logos of 2017
Flywheel
W3 Awards
Gold - Website Features Best Practices - 2017
W3 Awards
Gold - Website Features Best Practices - 2017
SAP
W3 Awards
Gold - Brand Strategy - 2017
W3 Awards
Gold - Brand Strategy - 2017
Hewlett Packard Enterprise, The Machine
Creativity International Graphic Design and Advertising Awards, Media and Interactive
Gold - Brand Video - 2017
Creativity International Graphic Design and Advertising Awards, Media and Interactive
Gold - Brand Video - 2017
SAP
Creativity International Graphic Design and Advertising Awards, Media and Interactive
Gold - Brand Video - 2017
Creativity International Graphic Design and Advertising Awards, Media and Interactive
Gold - Brand Video - 2017
Flywheel
Creativity International Graphic Design and Advertising Awards, Media and Interactive
Gold - Website Redesign - 2017
Creativity International Graphic Design and Advertising Awards, Media and Interactive
Gold - Website Redesign - 2017
Mizuho Americas
Creativity International Graphic Design and Advertising Awards, Media and Interactive
Gold - Brand Video - 2017
Creativity International Graphic Design and Advertising Awards, Media and Interactive
Gold - Brand Video - 2017
SAP
BMA Global ACE Awards
Gold - Brand Visual Identity after a Launch or Re-Brand - 2017
BMA Global ACE Awards
Gold - Brand Visual Identity after a Launch or Re-Brand - 2017
SAP
BMA Global ACE Awards
Gold - Brand Visual Identity - 2017
BMA Global ACE Awards
Gold - Brand Visual Identity - 2017
Radial
W3 Awards
Silver - Brand Strategy - 2017
W3 Awards
Silver - Brand Strategy - 2017
Birchbox
W3 Awards
Silver - Brand Strategy - 2017
W3 Awards
Silver - Brand Strategy - 2017
DXC
W3 Awards
Silver - Brand Strategy - 2017
W3 Awards
Silver - Brand Strategy - 2017
Hewlett Packard Enterprise, The Machine
W3 Awards
Silver - Brand Strategy - 2017
W3 Awards
Silver - Brand Strategy - 2017
Ascension
W3 Awards
Silver - Brand Strategy - 2017
W3 Awards
Silver - Brand Strategy - 2017
Flywheel
W3 Awards
Silver - Brand Strategy for Marketing - 2017
W3 Awards
Silver - Brand Strategy for Marketing - 2017
Flywheel
W3 Awards
Silver - Website Experience and Visual Appeal - 2017
W3 Awards
Silver - Website Experience and Visual Appeal - 2017
Flywheel
W3 Awards
Silver - Website Utility - 2017
W3 Awards
Silver - Website Utility - 2017
Flywheel
W3 Awards
Silver - Fitness Website - 2017
W3 Awards
Silver - Fitness Website - 2017
Mizuho Americas
W3 Awards
Silver - Website Best Practices - 2017
W3 Awards
Silver - Website Best Practices - 2017
Mizuho Americas
W3 Awards
Silver - Financial Services Website - 2017
W3 Awards
Silver - Financial Services Website - 2017
Mizuho Americas
W3 Awards
Silver - Website Visual Appeal - 2017
W3 Awards
Silver - Website Visual Appeal - 2017
Hewlett Packard Enterprise
The ANA Reggie Awards
Silver - Brand Launch - 2017
The ANA Reggie Awards
Silver - Brand Launch - 2017
Birchbox
HOW Promotion and Marketing Design Awards
Merit Award - Visual Identity Redesign - 2017
HOW Promotion and Marketing Design Awards
Merit Award - Visual Identity Redesign - 2017
Birchbox Man
HOW Promotion and Marketing Design Awards
Merit Award - Visual Identity Redesign - 2017
HOW Promotion and Marketing Design Awards
Merit Award - Visual Identity Redesign - 2017
Mizuho Americas
Creativity International Graphic Design and Advertising Awards, Media and Interactive
Silver - Website Redesign - 2017
Creativity International Graphic Design and Advertising Awards, Media and Interactive
Silver - Website Redesign - 2017
Radial
BMA Global ACE Awards
Bronze - Logo Redesign - 2017
BMA Global ACE Awards
Bronze - Logo Redesign - 2017
MiSK Schools
Transform Awards MENA - Best visual identity from the education sector
Gold - 2017
Transform Awards MENA - Best visual identity from the education sector
Gold - 2017
MiSK Schools
Transform Awards MENA - Best new brand within an existing portfolio
Gold - 2017
Transform Awards MENA - Best new brand within an existing portfolio
Gold - 2017
Andrews
Transform Awards Europe
Silver - Best Visual Identity in the Property sector - 2017
Transform Awards Europe
Silver - Best Visual Identity in the Property sector - 2017
Border Crossing
PRINT RDA
Winner - 2016
PRINT RDA
Winner - 2016
Blue Apron
Creativity International Awards
Winner - Outstanding Print & Packaging Design - 2016
Creativity International Awards
Winner - Outstanding Print & Packaging Design - 2016
Trunk Club
Creativity Media & Interactive Design Awards
Gold - Sales Film/Video - 2016
Creativity Media & Interactive Design Awards
Gold - Sales Film/Video - 2016
Trunk Club
Creativity Media & Interactive Design Awards
Silver - Consumer TV Ad - 2016
Creativity Media & Interactive Design Awards
Silver - Consumer TV Ad - 2016
Bapco
Transform Awards - MENA
Gold - 2016
Transform Awards - MENA
Gold - 2016
BD Sustainability Annual Report
Creativity Media & Interactive Design Awards
Silver - Digital/Online Annual Report
Creativity Media & Interactive Design Awards
Silver - Digital/Online Annual Report
Border Crossing - 2016
Communication Arts Typography Annual Award
Award of Excellence - 2016
Communication Arts Typography Annual Award
Award of Excellence - 2016
TEGNA
Creativity Media & Interactive Design Awards
Silver - Consumer Website Designs - 2016
Creativity Media & Interactive Design Awards
Silver - Consumer Website Designs - 2016
Hewlett Packard Enterprise
Transform Awards North America
Highly commended – Best corporate rebrand following a merger or an acquisition - 2016
Transform Awards North America
Highly commended – Best corporate rebrand following a merger or an acquisition - 2016
Andrews Property Group
London Design Awards
Gold - 2016
London Design Awards
Gold - 2016
Andrews Property Group
HOW International Design Awards
Merit Winner - 2016
HOW International Design Awards
Merit Winner - 2016
Hewlett Packard Enterprise
Transform Awards North America
Bronze - Best visual identity in the TMT sector - 2016
Transform Awards North America
Bronze - Best visual identity in the TMT sector - 2016
GAM
Transform Awards - EMEA
Bronze - 2016
Transform Awards - EMEA
Bronze - 2016
Blue Apron
Transform Awards North America
Bronze - Best use of packaging - 2016
Transform Awards North America
Bronze - Best use of packaging - 2016
CVS Health
AIGA Award | Cased
Winner - Outstanding Case Study - 2015
AIGA Award | Cased
Winner - Outstanding Case Study - 2015
CVS Health
Transform Awards - North America
2015 Grand Prix / Best brand evolution - Gold / Changed Mission, Values, Positioning - Gold
Transform Awards - North America
2015 Grand Prix / Best brand evolution - Gold / Changed Mission, Values, Positioning - Gold
GE Transportation
BMA Award of Excellence
Internal Branding and Communication - 2015
BMA Award of Excellence
Internal Branding and Communication - 2015
CVS Health
The Communicator Awards
Gold Award of Distinction - Best Brand Development to Reflect a Changed Mission - 2015
The Communicator Awards
Gold Award of Distinction - Best Brand Development to Reflect a Changed Mission - 2015
CVS Health
The Communicator Awards
Gold Award of Distinction - Best Brand Evolution - 2015
The Communicator Awards
Gold Award of Distinction - Best Brand Evolution - 2015
CVS Health
The Communicator Awards
Silver Award of Distinction - Best Internal Communications for Connections Magazine - 2015
The Communicator Awards
Silver Award of Distinction - Best Internal Communications for Connections Magazine - 2015
CVS Health
The Communicator Awards
Silver Award of Distinction - Best Strategic/Creative Development - 2015
The Communicator Awards
Silver Award of Distinction - Best Strategic/Creative Development - 2015
Monster
The Communicator Awards
Silver Awards of Distinction - Corporate Identity Campaign - 2015
The Communicator Awards
Silver Awards of Distinction - Corporate Identity Campaign - 2015
Navient
The Center for Plain Language
ClearMark Award of Distinction - Transitional Comms - 2015
The Center for Plain Language
ClearMark Award of Distinction - Transitional Comms - 2015
Humana
The Center for Plain Language
ClearMark Award of Distinction - Member’s Guide - 2015
The Center for Plain Language
ClearMark Award of Distinction - Member’s Guide - 2015
Rotary
Rebrand 100 Global Awards
Distinction - 2015
Rebrand 100 Global Awards
Distinction - 2015