We solve complex
brand challenges

Our Story

Simplicity endures

Siegel+Gale was founded with a clear point of view: that simple is smart. In 1969, branding pioneer Alan Siegel, frustrated by the complexity of communications across industries, set out to help organizations create simpler experiences. Experiences that better serve their audiences—and their bottom line. From designing the iconic NBA logo to changing how Americans pay taxes with the 1040EZ, we’ve been champions of simplicity ever since. Every day, we partner with the world’s leading corporations, nonprofits and government organizations to build brand experiences that are remarkably clear and unexpectedly fresh. In other words, simple. Because brands that embrace simplicity forge deeper relationships with their customers and employees—and unleash powerful business results.

How we work
Do you want to communicate with impact and purpose?
Brand Communication
We find the right words to express new ideas, simplify complex topics, and empower our clients to communicate in the most effective and meaningful ways.
How do you activate your new brand?
Brand Management
We’re where the rubber hits the road. We help organizations implement and govern their brands—both internally and externally.
How do you realize your brand’s potential internally and externally?
Brand-led Change
We help clients deliver on the full potential of their brand by embedding it in the hearts, minds and actions of the entire organization. 
What makes a fact-based approach essential to branding?
Business Analytics + Insights
We believe in fact-based branding. We deploy a set of proprietary research tools to address branding challenges and lay the foundation for branding decisions.
Why blend creativity and precision?
Design
We bring together emotion, art and rigor to design brand experiences that surprise, delight and drive measurable results.
How do you craft an evocative experience for your customers?
Experience
By defining how brands behave, we create meaningful, memorable experiences for users—and help brands deliver on their purpose.
How can data unlock your unique value?
Strategy
We dig through the data and do the blue sky thinking to help organizations build brands that drive business success.
How do we do naming differently?
Naming
We do naming differently. Our names do more than make people take notice—they take people to new places.