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Conquercomplexity

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Great brands are simple ones. The most powerful live at the intersection of clarity and surprise. By embracing simplicity, they attract the right people and drive business results. Cutting through the clutter, they’re impossible to ignore.

Recording Academy™ Partners with Siegel+Gale on Refreshed Visual Identity

Ahead of the 60th Annual GRAMMY Awards® on January 28th the Recording Academy™, the world’s leading society of music professionals, today announced its collaboration on a branding engagement with Siegel+Gale.

New Siegel+Gale Study Shows Simple Workplaces Foster Employee Engagement

A recent study shows that organizations who invest in simplifying their workplace benefit from greater trust, advocacy, innovation and retention among employees. Despite this, 30 percent of employees find their workplace complex and difficult to navigate.

Our Simplicity at Work study quantifies the value of an engaged workforce. Explore the findings 

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On the power of keeping it simple: Co-CEO Howard Belk featured on Cheddar TV

Howard Belk, our Co-CEO and Chief Creative Officer, was featured on Cheddar TV discussing our new report, which explores the significant benefits of simplicity in the workplace.

Russ Reid & Grizzard partners with Siegel+Gale to rebrand itself “One & All”

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Aaron Hall, director of naming, about our naming engagement with nonprofit agency Russ Reid & Grizzard.

Siegel+Gale Unveils Seventh Annual Global Brand Simplicity Index™: Brands That Embrace Simplicity Enjoy Increased Revenue, Valuation, Brand Advocacy and Employee Engagement

Global brand strategy, design and experience firm Siegel+Gale today announced the findings of the seventh annual Global Brand Simplicity Index.

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