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In their words: CMOs on navigating COVID-19

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Heart of the matter

Bristol Myers Squibb

Compassionate science

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Inspired by the energy and enthusiasm surrounding voter turnout, our New York design team reimagined the American voting emblem in a series of animations for people to download and share on their social channels.

Siegel+Gale

S+G Blog

Election 2020: Reimagining the ‘I Voted’ sticker

Inspired by the energy and enthusiasm surrounding voter turnout, our New York design team reimagined the American voting emblem in a series of animations for people to download and share on their social channels.

Siegel+Gale

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here our Senior Director of Strategy Britt Bulla + GE’s Director of Global Brand Zara Mirza share how to discover a purpose that sticks, how we crafted GE’s new brand purpose and some of the key tenets for successfully unlocking purpose at your organization. 

Siegel+Gale

SMPL Q+A

Unlocking GE’s brand purpose

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here our Senior Director of Strategy Britt Bulla + GE’s Director of Global Brand Zara Mirza share how to discover a purpose that sticks, how we crafted GE’s new brand purpose and some of the key tenets for successfully unlocking purpose at your organization. 

Siegel+Gale

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