U.S. Army

Clear, confident, human

Bristol Myers Squibb

Compassionate science

Tirlán

From farm to table

Nielsen

Powering a better media future for all people

Rainbow triangles that decrease in size with each color change

HPE

The best part of breaking up

CVS Health

Heart of the matter

SAP

The best run simple

Some of our latest thinking See more

Without your people, your brand doesn’t exist. Employees are valuable, for they not only attract revenue and execute the primary functions of your company, but they are the backbone of your brand. Our Simplicity at work study shows only one out of four employees find their workplace truly simple...

Siegel+Gale

S+G Study

Simplicity at work

Without your people, your brand doesn’t exist. Employees are valuable, for they not only attract revenue and execute the primary functions of your company, but they are the backbone of your brand. Our Simplicity at work study shows only one out of four employees find their workplace truly simple...

Siegel+Gale

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Warner Bros. Discovery.

Siegel+Gale

SMPL Q+A

Warner Bros. Discovery: Building a bold new brand for an iconic entertainment merger

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Warner Bros. Discovery.

Siegel+Gale

We’re the simplicity company.