U.S. Army

Clear, confident, human

Bristol Myers Squibb

Compassionate science

Tirlán

From farm to table

Nielsen

Powering a better media future for all people

Rainbow triangles that decrease in size with each color change

HPE

The best part of breaking up

CVS Health

Heart of the matter

SAP

The best run simple

Some of our latest thinking See more

From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple.

Siegel+Gale

Press Room

Grocery giants Lidl and Whole Foods Market are two of the world’s simplest brands

From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple.

Siegel+Gale

Since its launch. World's Simplest Brands has consistently determined the global state of simplicity. Our tenth edition proves that, now more than ever, how brands rank depends on the experiences they deliver. And delivering simple experiences — those characterized as easy to understand, transparent and honest, caring for and meeting consumer needs, innovative and fresh, and useful — is rewarded the world over.

Brian Rafferty

World's Simplest Brands

Delivering simple experiences has never been more important

Since its launch. World's Simplest Brands has consistently determined the global state of simplicity. Our tenth edition proves that, now more than ever, how brands rank depends on the experiences they deliver. And delivering simple experiences — those characterized as easy to understand, transparent and honest, caring for and meeting consumer needs, innovative and fresh, and useful — is rewarded the world over.

Brian Rafferty

We’re the simplicity company.