Simple, clear communications and experiences are essential for all parts of the landscape—from pharma and biotechs to insurers and hospital systems. As The Simplicity Company, we counsel healthcare brands by offering clarity in both message and execution via meaningful experiences, while confidently defining their evolving role in a complex, dynamic marketplace. Explore how we’ve helped healthcare businesses leverage brand to solve complex challenges, including CVS Health, Bristol Myers Squibb, Centrient and Mount Sinai.
Siegel+Gale
February 2021
S+G Blog
Simple, clear communications and experiences are essential for all parts of the landscape—from pharma and biotechs to insurers and hospital systems. As The Simplicity Company, we counsel healthcare brands by offering clarity in both message and execution via meaningful experiences, while confidently defining their evolving role in a complex, dynamic marketplace. Explore how we’ve helped healthcare businesses leverage brand to solve complex challenges, including CVS Health, Bristol Myers Squibb, Centrient and Mount Sinai.
Siegel+Gale
February 2021
Brands today are dynamic. They no longer shout from the rooftops in a one-way conversation. They shift and morph and are felt by different audiences – customers, employees, partners and investors alike. How brands show up today is scrutinised by these diverse groups, where the touch point with the weakest experience is remembered twice as much as the positive one.
Amale Ghalbouni
April 2021
S+G Blog
Brands today are dynamic. They no longer shout from the rooftops in a one-way conversation. They shift and morph and are felt by different audiences – customers, employees, partners and investors alike. How brands show up today is scrutinised by these diverse groups, where the touch point with the weakest experience is remembered twice as much as the positive one.
Amale Ghalbouni
April 2021