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  • What's the value
    of simplicity?

  • The
    results
    are in.

  • Introducing the The World's Simplest Brands 2018-2019
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Great brands are simple ones. The most powerful live at the intersection of clarity and surprise. By embracing simplicity, they attract the right people and drive business results. Cutting through the clutter, they’re impossible to ignore.

Netflix revealed as World’s Simplest Brand, according to annual study from Siegel+Gale

Today, Siegel+Gale named Netflix, ALDI and Google as the top three World’s Simplest Brands. The 2018 top-ranked companies consistently deliver on their brand promise with simple, clear, intuitive experiences.

Delivering simplicity where it matters most: Netflix, ALDI and Google top our World’s Simplest Brands report

Today, we announced that Netflix has been named the World’s Simplest Brand in our annual study based on a survey of more than 15,000 people worldwide.

Our Simplicity at Work study quantifies the value of an engaged workforce. Explore the findings 

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SMPL Q+A: Weaving a new thread for LA museum Craft Contemporary

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design and simplicity. Here, we speak with Gabriele Zamora, senior strategist in naming and designer Ariel Duong about our engagement with Craft Contemporary, formerly known as the Craft & Folk Art Museum.

The importance of brand in a changing talent landscape

A brand is more than a logo — it’s a promise. In today’s talent landscape, organizations must use the power of their internal brand champions to remain relevant in a competitive job marketplace. Today’s talent pool is different than previous generations, but what accounts for this transformation? Three major shifts have changed the way top talent navigates corporate America, leading to a rise in new demands on company culture, growth development and purpose.

Why simple brands win

The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders.

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