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Conquercomplexity

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Great brands are simple ones. The most powerful live at the intersection of clarity and surprise. By embracing simplicity, they attract the right people and drive business results. Cutting through the clutter, they’re impossible to ignore.

Simplicity Talks Episode 4: Empty vessels make the most noise?

New logos, new identities, new mistakes? We’ve just had the seasonal circus of fashion weeks in New York, London, Milan and Paris. The world of fashion and retail is in a constant state of flux as brands and retailers try to figure out who they are, what they stand for, who their customers are and, in many cases, how to just ride out the storm many have been calling the ‘Retail Apocalypse’.

Brand Matters: On the value of brand-led innovation

In this episode of Brand Matters, Daniel K. Golden, Group Director of Strategy in New York, discusses how brands can be used as a leverage to drive innovation and business transformation, while also dispelling some common myths.

Our Simplicity at Work study quantifies the value of an engaged workforce. Explore the findings 

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Why simple brands win

The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders.

Measuring brand value: A methodology that makes it simple

In a world where data has become a common denominator across business units, marketers have a new assignment: demonstrate the value of your brand and show your work. Finding the value of a brand is complicated but we have a methodology that makes it simple.

The importance of brand in a changing talent landscape

A brand is more than a logo — it’s a promise. In today’s talent landscape, organizations must use the power of their internal brand champions to remain relevant in a competitive job marketplace. Today’s talent pool is different than previous generations, but what accounts for this transformation? Three major shifts have changed the way top talent navigates corporate America, leading to a rise in new demands on company culture, growth development and purpose.

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