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Conquercomplexity

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Great brands are simple ones. The most powerful live at the intersection of clarity and surprise. By embracing simplicity, they attract the right people and drive business results. Cutting through the clutter, they’re impossible to ignore.

Brand Matters: On the value of brand-led innovation

In this episode of Brand Matters, Daniel K. Golden, Group Director of Strategy in New York, discusses how brands can be used as a leverage to drive innovation and business transformation, while also dispelling some common myths.

Why simple brands win

The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders.

Our Simplicity at Work study quantifies the value of an engaged workforce. Explore the findings 

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Simplicity Talks Episode 2 – A crisis of trust

Simplicity Talks: a conversation exploring the issues and trends in the worlds of business and brand through the unique Siegel+Gale lens of simplic

Three key factors necessary for a successful M&A

Mergers and acquisitions done right can offer companies tremendous opportunities for growth. They can also be a complicated, messy time for brands. Building an effective, merged business is a high-risk act of undoing existing assumptions—for employees, for customers, for investors, and others. In this time of flux, brand equity must be managed strategically, clearly and consistently.

The pivotal role of creativity in brand building: Q&A with Howard Belk

Brands of today need to group their efforts on delivering the best ‘return on creativity’ to fuel their performance. It’s impossible for a brand to rise above the noise without creative strategies to help them shine. The current renaissance of technology has created huge challenges for brands, but they have also created a playground for creativity. In a Middle East-first, the berries interviewed Howard Belk, to discuss his thoughts on the current state of global creativity and how can brands leverage it.

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