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NEW YORK–NOVEMBER 13, 2018 – Today, Siegel+Gale named Netflix, ALDI and Google as the top three World’s Simplest Brands. The 2018 top-ranked companies consistently deliver on their brand promise with simple, clear, intuitive experiences. For this year’s study, Siegel+Gale asked more than 15,000 people across nine countries in the US, Europe, Asia, India, and the … Continued

Molly Muldoon

Press Releases

Netflix revealed as World’s Simplest Brand, according to annual study from Siegel+Gale

NEW YORK–NOVEMBER 13, 2018 – Today, Siegel+Gale named Netflix, ALDI and Google as the top three World’s Simplest Brands. The 2018 top-ranked companies consistently deliver on their brand promise with simple, clear, intuitive experiences. For this year’s study, Siegel+Gale asked more than 15,000 people across nine countries in the US, Europe, Asia, India, and the … Continued

Molly Muldoon

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Molly Muldoon

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Aaron Hall was featured on a recent episode of the BBC’s Business Matters discussing why countries and cities decide to change their names. Dan Golden’s piece on the financial services findings of World’s Simplest Brands appeared in the Banking Exchange. Becki Zeuner published a piece in The Drum on authenticity in branding. In Thrive Global, Jenna Isken published a piece about how M&A brand strategy helped her in becoming a new mom. Lastly, Rockstar CMO went Backstage with Margaret Molloy.

Molly Muldoon

Media Mentions

March media mentions

Aaron Hall was featured on a recent episode of the BBC’s Business Matters discussing why countries and cities decide to change their names. Dan Golden’s piece on the financial services findings of World’s Simplest Brands appeared in the Banking Exchange. Becki Zeuner published a piece in The Drum on authenticity in branding. In Thrive Global, Jenna Isken published a piece about how M&A brand strategy helped her in becoming a new mom. Lastly, Rockstar CMO went Backstage with Margaret Molloy.

Molly Muldoon

This article originally appeared in Retail Customer Experience. The proliferation of choice in the grocery industry has dramatically changed the customer experience. From club grocers like Costco and ALDI to mass market players like Safeway, Albertsons and Target and natural grocers including Sprouts and Whole Foods, the retailers winning customer’s hearts, minds and wallets are those … Continued

Joanna Komvopoulos

Media Mentions

Is simplicity the winning recipe in the grocery wars race?

This article originally appeared in Retail Customer Experience. The proliferation of choice in the grocery industry has dramatically changed the customer experience. From club grocers like Costco and ALDI to mass market players like Safeway, Albertsons and Target and natural grocers including Sprouts and Whole Foods, the retailers winning customer’s hearts, minds and wallets are those … Continued

Joanna Komvopoulos

This article originally appeared on Compelo. Cast your minds back to March 2015. In a crowded venue in Herald Square, New York City, one of the biggest hip-hop artists on the planet, Jay-Z, unveiled his latest, hotly-anticipated business venture – Tidal, a new music streaming platform backed by 16 of the most successful music stars in the … Continued

Will Bosanko

Media Mentions

Apple TV+ is here – But why does it feel like the next Tidal?

This article originally appeared on Compelo. Cast your minds back to March 2015. In a crowded venue in Herald Square, New York City, one of the biggest hip-hop artists on the planet, Jay-Z, unveiled his latest, hotly-anticipated business venture – Tidal, a new music streaming platform backed by 16 of the most successful music stars in the … Continued

Will Bosanko

Recently, our co-CEO David Srere spoke to The New York Times about climate change messaging; Jason Cieslak, President, Pacific Rim spoke to The Wall Street Journal about Facebook's rocky start to 2019. Our design work for Los Angeles' Craft Contemporary was featured in both Transform magazine and Brand New, and Siegel+Gale was named a finalist in The Drum Awards' Marketing Agency of the Year category.

Molly Muldoon

Media Mentions

Spring media highlights

Recently, our co-CEO David Srere spoke to The New York Times about climate change messaging; Jason Cieslak, President, Pacific Rim spoke to The Wall Street Journal about Facebook's rocky start to 2019. Our design work for Los Angeles' Craft Contemporary was featured in both Transform magazine and Brand New, and Siegel+Gale was named a finalist in The Drum Awards' Marketing Agency of the Year category.

Molly Muldoon

I’m entirely aware that this may be the sole instance in which motherhood and M&A are mentioned in one breath. However, for me and my experience with brand during this period, it was the most relevant explanation for what I was going through. Once my daughter arrived, I found myself asking similar questions to what a CEO would pose during a merger: Who are we now? How do we look? How do we act?

Jenna Isken

Media Mentions

The acquisition of Mom and merger with me

I’m entirely aware that this may be the sole instance in which motherhood and M&A are mentioned in one breath. However, for me and my experience with brand during this period, it was the most relevant explanation for what I was going through. Once my daughter arrived, I found myself asking similar questions to what a CEO would pose during a merger: Who are we now? How do we look? How do we act?

Jenna Isken

A brand promise is your organization’s commitment to its customers—the benefit that makes your brand worthwhile. As we think about building brands that are truly future-proof, how do we build brands that are enduring yet flexible enough to adapt?

Becki Zeuner

Media Mentions

Brand promises should be evergreen, but messaging must evolve

A brand promise is your organization’s commitment to its customers—the benefit that makes your brand worthwhile. As we think about building brands that are truly future-proof, how do we build brands that are enduring yet flexible enough to adapt?

Becki Zeuner

E-commerce has redefined how we shop, cook, consume and go about our daily lives. Services like Amazon Fresh, Blue Apron and Fresh Direct have redefined convenience, conjuring up images of neatly arranged cardboard boxes and instant delivery. How can grocery stores make sure to stay relevant amid the convenience of online shopping and instant delivery?

Becki Zeuner

Media Mentions

3 steps to creating a more customer-centric store

E-commerce has redefined how we shop, cook, consume and go about our daily lives. Services like Amazon Fresh, Blue Apron and Fresh Direct have redefined convenience, conjuring up images of neatly arranged cardboard boxes and instant delivery. How can grocery stores make sure to stay relevant amid the convenience of online shopping and instant delivery?

Becki Zeuner

Aligning sales and marketing and keeping the customer at the center of the enterprise can be a challenge in static environments, but it is even more challenging amid a rebrand when the very moniker to which you refer to the company and which employees work for is changing. Here is some practical advice on how to make sure your rebrand is leveraged for maximum growth and cooperative productivity.

Margaret Molloy

Media Mentions

7 ways to align sales and marketing amidst a rebrand

Aligning sales and marketing and keeping the customer at the center of the enterprise can be a challenge in static environments, but it is even more challenging amid a rebrand when the very moniker to which you refer to the company and which employees work for is changing. Here is some practical advice on how to make sure your rebrand is leveraged for maximum growth and cooperative productivity.

Margaret Molloy

Siegel+Gale today announced the appointment of Kerry Held as strategy director of employee engagement. Held, who joins the New York office, brings 15 years of culture, leadership and change management experience to the firm.

Molly Muldoon

Press Releases

Siegel+Gale expands employee engagement practice with appointment of Kerry Held

Siegel+Gale today announced the appointment of Kerry Held as strategy director of employee engagement. Held, who joins the New York office, brings 15 years of culture, leadership and change management experience to the firm.

Molly Muldoon

Lana Roulhac has more than 10 years of design expertise, focusing especially on bringing humanity and relevance to government design and technology brands. She’s worked on projects around the world, including in the UK, Asia and the US with brands like AMEX, Allied Vision, Min Cheng Bank and the World Health Campaign to end TB.

Lana Roulhac

Media Mentions

Print Magazine designer of the week: Lana Roulhac

Lana Roulhac has more than 10 years of design expertise, focusing especially on bringing humanity and relevance to government design and technology brands. She’s worked on projects around the world, including in the UK, Asia and the US with brands like AMEX, Allied Vision, Min Cheng Bank and the World Health Campaign to end TB.

Lana Roulhac