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NEW YORK–NOVEMBER 13, 2018 – Today, Siegel+Gale named Netflix, ALDI and Google as the top three World’s Simplest Brands. The 2018 top-ranked companies consistently deliver on their brand promise with simple, clear, intuitive experiences. For this year’s study, Siegel+Gale asked more than 15,000 people across nine countries in the US, Europe, Asia, India, and the … Continued

Molly Muldoon

Press Releases

Netflix revealed as World’s Simplest Brand, according to annual study from Siegel+Gale

NEW YORK–NOVEMBER 13, 2018 – Today, Siegel+Gale named Netflix, ALDI and Google as the top three World’s Simplest Brands. The 2018 top-ranked companies consistently deliver on their brand promise with simple, clear, intuitive experiences. For this year’s study, Siegel+Gale asked more than 15,000 people across nine countries in the US, Europe, Asia, India, and the … Continued

Molly Muldoon

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The public and private sectors are expected to spend more than $90 billion on Tokyo 2020. But it takes more than one window in time to earn success on a global stage. Jason Cieslak, President, Pacific Rim, offers Japanese brands five areas of focus that can lead to benefits in 2020—and beyond.

Jason Cieslak

Media Mentions

Preparing Japan’s brands to seize the Olympic moment—and beyond

The public and private sectors are expected to spend more than $90 billion on Tokyo 2020. But it takes more than one window in time to earn success on a global stage. Jason Cieslak, President, Pacific Rim, offers Japanese brands five areas of focus that can lead to benefits in 2020—and beyond.

Jason Cieslak

We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other … Continued

Siegel+Gale

Media Mentions

Wyndham Destinations unveils new timeshare club branding

We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other … Continued

Siegel+Gale

LONDON, MAY 22, 2019 – Today, Siegel+Gale announced Joe Goldberg has joined the leadership team as head of strategy in the London office. Goldberg brings almost two decades of expertise in strategic leadership, business transformation and customer acquisition to the firm. “The world of branding has witnessed significant transformation over the past decade,” says Goldberg. “Our … Continued

Press Releases

Siegel+Gale Appoints Joe Goldberg as London, Head of Strategy

LONDON, MAY 22, 2019 – Today, Siegel+Gale announced Joe Goldberg has joined the leadership team as head of strategy in the London office. Goldberg brings almost two decades of expertise in strategic leadership, business transformation and customer acquisition to the firm. “The world of branding has witnessed significant transformation over the past decade,” says Goldberg. “Our … Continued

The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.

Katie Conway

Media Mentions

In pursuit of simplicity: solving the problem of process in the health insurance industry

The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.

Katie Conway

Will Bosanko shares his thoughts on why Snapchat must embrace simplicity in order to secure a brighter future.

Will Bosanko

Media Mentions

Snapchat 2019: Why simplicity is the way forward for the social media platform

Will Bosanko shares his thoughts on why Snapchat must embrace simplicity in order to secure a brighter future.

Will Bosanko

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segment.  Meeting their need is Google’s Stadia, the first-ever cloud gaming platform, promising to lower barriers and amplify portability — anywhere and everywhere — without diminishing quality or experience.

Joanna Komvopoulos

Media Mentions

Beyond the screen: how immersive experiences will change gaming

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segment.  Meeting their need is Google’s Stadia, the first-ever cloud gaming platform, promising to lower barriers and amplify portability — anywhere and everywhere — without diminishing quality or experience.

Joanna Komvopoulos

When it comes to experiences, less is more. Instead of being everywhere all the time, brands that start thinking about behaviors they want people to adopt will be more targeted, useful, and streamlined. Consequently, they may have less interaction with their customers, but potentially, more powerful interactions.

Leesa Wytock

Media Mentions

The C-Suite: Interview with Leesa Wytock, Group Director of Experience

When it comes to experiences, less is more. Instead of being everywhere all the time, brands that start thinking about behaviors they want people to adopt will be more targeted, useful, and streamlined. Consequently, they may have less interaction with their customers, but potentially, more powerful interactions.

Leesa Wytock

Senior strategy director Katie Conway sat down with David Kaplan at kambr.media to share her thoughts about the purpose and pitfalls of United’s graphics move – and what impact, if any, the style changes will have on United’s employees and travelers.

Katie Conway

Media Mentions

Does United Airlines’ livery revamp matter?

Senior strategy director Katie Conway sat down with David Kaplan at kambr.media to share her thoughts about the purpose and pitfalls of United’s graphics move – and what impact, if any, the style changes will have on United’s employees and travelers.

Katie Conway

Aaron Hall was featured on a recent episode of the BBC’s Business Matters discussing why countries and cities decide to change their names. Dan Golden’s piece on the financial services findings of World’s Simplest Brands appeared in the Banking Exchange. Becki Zeuner published a piece in The Drum on authenticity in branding. In Thrive Global, Jenna Isken published a piece about how M&A brand strategy helped her in becoming a new mom. Lastly, Rockstar CMO went Backstage with Margaret Molloy.

Molly Muldoon

Media Mentions

March media mentions

Aaron Hall was featured on a recent episode of the BBC’s Business Matters discussing why countries and cities decide to change their names. Dan Golden’s piece on the financial services findings of World’s Simplest Brands appeared in the Banking Exchange. Becki Zeuner published a piece in The Drum on authenticity in branding. In Thrive Global, Jenna Isken published a piece about how M&A brand strategy helped her in becoming a new mom. Lastly, Rockstar CMO went Backstage with Margaret Molloy.

Molly Muldoon

The proliferation of choice in the grocery industry has dramatically changed the customer experience. From club grocers like Costco and ALDI to mass market players like Safeway and natural grocers including Sprouts and Whole Foods, the retailers winning customer's hearts, minds and wallets are those redefining their offering through the lens of simplicity.

Joanna Komvopoulos

Media Mentions

Is simplicity the winning recipe in the grocery wars race?

The proliferation of choice in the grocery industry has dramatically changed the customer experience. From club grocers like Costco and ALDI to mass market players like Safeway and natural grocers including Sprouts and Whole Foods, the retailers winning customer's hearts, minds and wallets are those redefining their offering through the lens of simplicity.

Joanna Komvopoulos