JDRF takes on the name Breakthrough T1D as it dispels the notion that only children are diagnosed with Type 1 diabetes.
Siegel+Gale
December 2024
Press Room
Behind a leading diabetes research foundation’s rebrand
JDRF takes on the name Breakthrough T1D as it dispels the notion that only children are diagnosed with Type 1 diabetes.
Siegel+Gale
December 2024
Brian Rafferty, Global Director, Business Analytics & Insights, delves into how small-format stores can excel in delivering simplicity.
Brian Rafferty
November 2024
Media Mentions
The great small-format store experiment – brand boon or bust for retailers?
Brian Rafferty, Global Director, Business Analytics & Insights, delves into how small-format stores can excel in delivering simplicity.
Brian Rafferty
November 2024
Unite or become irrelevant, says Global Group Director, Brand Experience, Jenna Isken.
Jenna Isken
October 2024
Media Mentions
Olympic Marketing 2.0: how brands are winning gold through unity, not just sponsorship
Unite or become irrelevant, says Global Group Director, Brand Experience, Jenna Isken.
Jenna Isken
October 2024
Media Mentions
Brand building in the age of chaos
Rishi Dhir, Head of Strategy, EMEA, on the power of unexpected creativity.
Rishi Dhir
August 2024
Media Mentions
Brand building in the age of chaos
Rishi Dhir, Head of Strategy, EMEA, on the power of unexpected creativity.
Rishi Dhir
August 2024
Some brands have it, others don’t. Strategist, Flora de la Mortiere, asks: how do you build a brand that stands the test of time?
Flora de la Mortière
July 2024
Media Mentions
What can Chanel and the NBA teach us about the secret to brand longevity?
Some brands have it, others don’t. Strategist, Flora de la Mortiere, asks: how do you build a brand that stands the test of time?
Flora de la Mortière
July 2024
"I'm thrilled to join a firm that embodies the power of simplicity. Throughout my career, I have consistently focused on crafting brand strategies that resonate deeply on a human level. At Siegel+Gale, we are committed to communicating with people through a single, simple truth or insight, guiding everything we do. After all, brand is where human emotion meets business."
Siegel+Gale
June 2024
Press Room
Andy Humphreys joins Siegel+Gale as Strategy Director for Middle East
"I'm thrilled to join a firm that embodies the power of simplicity. Throughout my career, I have consistently focused on crafting brand strategies that resonate deeply on a human level. At Siegel+Gale, we are committed to communicating with people through a single, simple truth or insight, guiding everything we do. After all, brand is where human emotion meets business."
Siegel+Gale
June 2024
This article originally appeared in ANA. We all encounter media and news. Papers, TV, online sources, news apps—the channels are ever-expanding. With one of the highest global consumer penetrations of … Continued
Emma Lewis
May 2024
Media Mentions
What’s breaking the news? A fresh look at experience perceptions of the media industry
This article originally appeared in ANA. We all encounter media and news. Papers, TV, online sources, news apps—the channels are ever-expanding. With one of the highest global consumer penetrations of … Continued
Emma Lewis
May 2024
Media Mentions
Bridging trust: humanizing technology in finance
This article originally appeared in Little Black Book. It’s only Tuesday, and it already feels like one of those weeks at work. You’ve been on back-to-backs since saying “good morning” … Continued
Patrick Kampff
May 2024
Media Mentions
Bridging trust: humanizing technology in finance
This article originally appeared in Little Black Book. It’s only Tuesday, and it already feels like one of those weeks at work. You’ve been on back-to-backs since saying “good morning” … Continued
Patrick Kampff
May 2024
AI is reshaping how we think about the creative process. The next frontier will change how brands are built and managed, and the call to harness new AI tools to power up capabilities is growing. The time to explore what’s possible and pilot new initiatives is now.
Lauren Thebault
May 2024
Media Mentions
AI and brand management: how technology can keep creative output true to a brand’s identity
AI is reshaping how we think about the creative process. The next frontier will change how brands are built and managed, and the call to harness new AI tools to power up capabilities is growing. The time to explore what’s possible and pilot new initiatives is now.
Lauren Thebault
May 2024
Media Mentions
Simply Smarter: A brand experience newsletter
After 2023's slump, a surge of megadeals suggests a potential revival in mergers and acquisitions. As activity heats up, how can brands maximize the value of a merger, acquisition or spin-off? In this month's newsletter, we turn to our branding experts to find out.
Siegel+Gale
April 2024
Media Mentions
Simply Smarter: A brand experience newsletter
After 2023's slump, a surge of megadeals suggests a potential revival in mergers and acquisitions. As activity heats up, how can brands maximize the value of a merger, acquisition or spin-off? In this month's newsletter, we turn to our branding experts to find out.
Siegel+Gale
April 2024