Media Mentions
The rise and remit of the Chief Brand Officer
Marketing a brand is one job; nurturing it is a different skillset
Thom Wyatt
April 2025
Media Mentions
The rise and remit of the Chief Brand Officer
Marketing a brand is one job; nurturing it is a different skillset
Thom Wyatt
April 2025
Getting masterbrand strategy right requires companies to build effective emotional connections with each brand’s audience and then mitigate against reputational risk
Siegel+Gale
April 2025
Media Mentions
Connect and protect: how to create effective masterbrand strategies
Getting masterbrand strategy right requires companies to build effective emotional connections with each brand’s audience and then mitigate against reputational risk
Siegel+Gale
April 2025
Media Mentions
The Subtext interview: Pat Attenasio
For Pat Attenasio, Director of Brand Communication, simplicity isn’t a given—it’s an art that demands hard work, but leads to copy that lands and collaboration that flows naturally.
Pat Attenasio
April 2025
Media Mentions
The Subtext interview: Pat Attenasio
For Pat Attenasio, Director of Brand Communication, simplicity isn’t a given—it’s an art that demands hard work, but leads to copy that lands and collaboration that flows naturally.
Pat Attenasio
April 2025
As London awaits the retailer’s new flagship store on Oxford Street, a pop-up celebrating the brand’s blue bag demonstrates how everyday items can take on new status – in the right hands
Patrick Kampff
March 2025
Media Mentions
IKEA’s new pop-up is a masterclass in celebrating a cultural icon
As London awaits the retailer’s new flagship store on Oxford Street, a pop-up celebrating the brand’s blue bag demonstrates how everyday items can take on new status – in the right hands
Patrick Kampff
March 2025
With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.
Marc Desmond
Media Mentions
3 questions research should answer in a merger or acquisition
With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.
Marc Desmond
Media Mentions
Experience pays: the new marketing math
In today’s landscape, brand growth isn’t just about stacking up impressions; it’s about crafting experiences that forge real connections and ripple across audiences. Jenna Isken, Global Group Director of Brand Experience, explains how prioritizing meaningful interactions over vanity metrics unlocks exponential impact—turning customer loyalty into a force that fuels unstoppable momentum.
Jenna Isken
February 2025
Media Mentions
Experience pays: the new marketing math
In today’s landscape, brand growth isn’t just about stacking up impressions; it’s about crafting experiences that forge real connections and ripple across audiences. Jenna Isken, Global Group Director of Brand Experience, explains how prioritizing meaningful interactions over vanity metrics unlocks exponential impact—turning customer loyalty into a force that fuels unstoppable momentum.
Jenna Isken
February 2025
Media Mentions
How Lidl is redefining loyalty, one pint at a time
Lidl is integrating a pub into one of its Northern Ireland stores. It is a strategy that could boost brand loyalty and change the way supermarkets think about engaging with their customers
Patrick Kampff
February 2025
Media Mentions
How Lidl is redefining loyalty, one pint at a time
Lidl is integrating a pub into one of its Northern Ireland stores. It is a strategy that could boost brand loyalty and change the way supermarkets think about engaging with their customers
Patrick Kampff
February 2025
Media Mentions
Go big or go home: how brands showed up at Super Bowl LIX
Whether it was extraterrestrial mascots or self-deprecating humor, our experts, Jenna Isken, Lisa Kane, and Amy Chen, weigh in on the ads from Super Bowl LIX.
Siegel+Gale
February 2025
Media Mentions
Go big or go home: how brands showed up at Super Bowl LIX
Whether it was extraterrestrial mascots or self-deprecating humor, our experts, Jenna Isken, Lisa Kane, and Amy Chen, weigh in on the ads from Super Bowl LIX.
Siegel+Gale
February 2025
Inspired by the news of Kimberly-Clark hiring its first global chief creative and design officer, our Chief Marketing Officer, Dory Ellis Garfinkle spoke with Digiday’s Kristina Monllos about the rebrand of the CMO role and if it will strike a better balance between brand and performance marketing.
Digiday
January 2025
Media Mentions
Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?
Inspired by the news of Kimberly-Clark hiring its first global chief creative and design officer, our Chief Marketing Officer, Dory Ellis Garfinkle spoke with Digiday’s Kristina Monllos about the rebrand of the CMO role and if it will strike a better balance between brand and performance marketing.
Digiday
January 2025
JDRF takes on the name Breakthrough T1D as it dispels the notion that only children are diagnosed with Type 1 diabetes.
Siegel+Gale
December 2024
Press Room
Behind a leading diabetes research foundation’s rebrand
JDRF takes on the name Breakthrough T1D as it dispels the notion that only children are diagnosed with Type 1 diabetes.
Siegel+Gale
December 2024