Press room

Global brand experience firm Siegel+Gale today announced the appointment of Dory Ellis Garfinkle as chief marketing officer. Ellis Garfinkle joins Siegel+Gale from Silicon Valley disruptor Lyft, where she was Director of Marketing for the Transit, Bikes and Scooters division. She previously served as Senior Lead of Global Brand Experience at IDEO, one of the world's leading innovation and design companies.

Siegel+Gale

Press Room

Dory Ellis Garfinkle joins Siegel+Gale as Chief Marketing Officer

Global brand experience firm Siegel+Gale today announced the appointment of Dory Ellis Garfinkle as chief marketing officer. Ellis Garfinkle joins Siegel+Gale from Silicon Valley disruptor Lyft, where she was Director of Marketing for the Transit, Bikes and Scooters division. She previously served as Senior Lead of Global Brand Experience at IDEO, one of the world's leading innovation and design companies.

Siegel+Gale

Would you like to get in touch with one of our branding experts?
Please contact:

This article originally appeared in ANA. We all encounter media and news. Papers, TV, online sources, news apps—the channels are ever-expanding. With one of the highest global consumer penetrations of all industries and a global average of 76% of people reporting that they read or watch the news and TV, it’s everywhere. And Siegel+Gale’s latest … Continued

Emma Lewis

Media Mentions

What’s breaking the news? A fresh look at experience perceptions of the media industry

This article originally appeared in ANA. We all encounter media and news. Papers, TV, online sources, news apps—the channels are ever-expanding. With one of the highest global consumer penetrations of all industries and a global average of 76% of people reporting that they read or watch the news and TV, it’s everywhere. And Siegel+Gale’s latest … Continued

Emma Lewis

This article originally appeared in Little Black Book. It’s only Tuesday, and it already feels like one of those weeks at work. You’ve been on back-to-backs since saying ‘good morning’ to colleagues and your boss is chasing you. Deadlines are looming over your head like a dark nimbus cloud, ready to pour down the end … Continued

Patrick Kampff

Media Mentions

Bridging trust: humanizing technology in finance

This article originally appeared in Little Black Book. It’s only Tuesday, and it already feels like one of those weeks at work. You’ve been on back-to-backs since saying ‘good morning’ to colleagues and your boss is chasing you. Deadlines are looming over your head like a dark nimbus cloud, ready to pour down the end … Continued

Patrick Kampff

AI is reshaping how we think about the creative process. The next frontier will change how brands are built and managed, and the call to harness new AI tools to power up capabilities is growing. The time to explore what’s possible and pilot new initiatives is now.

Lauren Thebault

Media Mentions

AI and brand management: how technology can keep creative output true to a brand’s identity

AI is reshaping how we think about the creative process. The next frontier will change how brands are built and managed, and the call to harness new AI tools to power up capabilities is growing. The time to explore what’s possible and pilot new initiatives is now.

Lauren Thebault

After 2023's slump, a surge of megadeals suggests a potential revival in mergers and acquisitions. As activity heats up, how can brands maximize the value of a merger, acquisition or spin-off? In this month's newsletter, we turn to our branding experts to find out.

Siegel+Gale

Media Mentions

Simply Smarter: A brand experience newsletter

After 2023's slump, a surge of megadeals suggests a potential revival in mergers and acquisitions. As activity heats up, how can brands maximize the value of a merger, acquisition or spin-off? In this month's newsletter, we turn to our branding experts to find out.

Siegel+Gale

Philip Davies, President, EMEA took the stage at The Economist's 4th annual Business Innovation Summit, "Harnessing AI: from Fear to Fortune," to deliver a keynote address on artificial intelligence, branding and the importance of simplicity.

Siegel+Gale

Media Mentions

AI, brands and the importance of simplicity with Philip Davies

Philip Davies, President, EMEA took the stage at The Economist's 4th annual Business Innovation Summit, "Harnessing AI: from Fear to Fortune," to deliver a keynote address on artificial intelligence, branding and the importance of simplicity.

Siegel+Gale

As C-Suites look for growth through mergers and acquisitions, marketers at those companies face questions: What happens to the brands? Do they become one? How do you market the new brand? Digiday caught up with branding experts, including our President, Pacific Rim, Jason Cieslak, to understand the process.

Siegel+Gale

Media Mentions

As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’

As C-Suites look for growth through mergers and acquisitions, marketers at those companies face questions: What happens to the brands? Do they become one? How do you market the new brand? Digiday caught up with branding experts, including our President, Pacific Rim, Jason Cieslak, to understand the process.

Siegel+Gale

Senior Strategy Director, Patrick Kampff, draws on the tenth edition of World’s Simplest Brands to explore how the hospitality sector has weathered the fallout of the COVID-19 pandemic and used technology to win over some demographics.

Patrick Kampff

Media Mentions

Digital innovation in hospitality makes for simpler customer experiences

Senior Strategy Director, Patrick Kampff, draws on the tenth edition of World’s Simplest Brands to explore how the hospitality sector has weathered the fallout of the COVID-19 pandemic and used technology to win over some demographics.

Patrick Kampff

In the world of exploding innovation in the AI industry, a great name paired with a great product can elevate your technology. But what should you consider before naming your AI tech or company?

Aaron Hall

Media Mentions

How to pick a name for your AI startup

In the world of exploding innovation in the AI industry, a great name paired with a great product can elevate your technology. But what should you consider before naming your AI tech or company?

Aaron Hall

How can brands in the automotive industry transform the consumer experience? The solution lies in merging experiential and educational moments, turning facts into feelings.

Miranda Wolf

Media Mentions

How auto brands can transform the consumer experience

How can brands in the automotive industry transform the consumer experience? The solution lies in merging experiential and educational moments, turning facts into feelings.

Miranda Wolf

From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple

Siegel+Gale

Media Mentions

In the news | World’s Simplest Brands Tenth Edition

From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple

Siegel+Gale