Gretchen Huestis, Group Director of Brand-led Change, on why companies need to step back and realign with their brand purpose and core values.
Gretchen Huestis
April 2023
Media Mentions
Times may be changing, but the promises you make to employees never should
Gretchen Huestis, Group Director of Brand-led Change, on why companies need to step back and realign with their brand purpose and core values.
Gretchen Huestis
April 2023
In this month’s newsletter, we showcase our newly launched visual identity for the U.S. Army. Our experts examine the new priorities of tech-industry leaders, as well as how Netflix can reassert its dominance as one. Spotlighting our work with Canada’s top law firm, we explore how brand experience spurs success. And you’re invited to our … Continued
Siegel+Gale
March 2023
Media Mentions
Simply Smarter: A newsletter on brand experience (March 2023)
In this month’s newsletter, we showcase our newly launched visual identity for the U.S. Army. Our experts examine the new priorities of tech-industry leaders, as well as how Netflix can reassert its dominance as one. Spotlighting our work with Canada’s top law firm, we explore how brand experience spurs success. And you’re invited to our … Continued
Siegel+Gale
March 2023
Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.
Mick Smyth
March 2023
Media Mentions
Rediscovering the disruptor mindset: how Netflix can evolve with a changing industry
Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.
Mick Smyth
March 2023
In this month’s newsletter, we feature our work for The Home Depot and H&R Block; our experts share how to brand a major new offering for the long-term. We also talk to Financial Services CMOs in our new In their Words study, and invite you to our Inclusive Storytelling x International Women’s Day virtual panel. … Continued
Siegel+Gale
February 2023
Media Mentions
Simply Smarter: A newsletter on brand experience (February 2023)
In this month’s newsletter, we feature our work for The Home Depot and H&R Block; our experts share how to brand a major new offering for the long-term. We also talk to Financial Services CMOs in our new In their Words study, and invite you to our Inclusive Storytelling x International Women’s Day virtual panel. … Continued
Siegel+Gale
February 2023
In this month’s newsletter, our branding experts explore how, during increased economic volatility, strong brand building is paramount in reassuring stakeholders and helping them to prioritize where to invest their trust and resources. Today’s preparation, tomorrow’s success As inflation rises worldwide, Strategy Director, Patrick Kampff, outlines how strong brands can provide emotional reward and … Continued
Siegel+Gale
January 2023
Media Mentions
Simply Smarter: A newsletter on brand experience (January 2023)
In this month’s newsletter, our branding experts explore how, during increased economic volatility, strong brand building is paramount in reassuring stakeholders and helping them to prioritize where to invest their trust and resources. Today’s preparation, tomorrow’s success As inflation rises worldwide, Strategy Director, Patrick Kampff, outlines how strong brands can provide emotional reward and … Continued
Siegel+Gale
January 2023
When businesses go through major corporate mergers, splits or spin-offs, how can CMOs focus on protecting and enhancing brand value?
David Srere
February 2023
Press Room
How to protect and enhance brand value after a merger, split or spin-off
When businesses go through major corporate mergers, splits or spin-offs, how can CMOs focus on protecting and enhancing brand value?
David Srere
February 2023
Media Mentions
What makes for strong brands during times of crisis?
As inflation continues to rise worldwide, Strategy Director, Patrick Kampff, questions how brands can get prepared, and offers effective practices to employ for weathering tough times.
Patrick Kampff
February 2023
Media Mentions
What makes for strong brands during times of crisis?
As inflation continues to rise worldwide, Strategy Director, Patrick Kampff, questions how brands can get prepared, and offers effective practices to employ for weathering tough times.
Patrick Kampff
February 2023
Media Mentions
What is Web3—and why should you care?
What is Web3 — and why should you care? Director of Experience, Amy Chen, unpacks Web3's promises and potential, and what brands should anticipate in 2023.
Amy Chen
January 2023
Media Mentions
What is Web3—and why should you care?
What is Web3 — and why should you care? Director of Experience, Amy Chen, unpacks Web3's promises and potential, and what brands should anticipate in 2023.
Amy Chen
January 2023
Media Mentions
Why B2B branding is more important than ever
For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.
Margaret Molloy
January 2023
Media Mentions
Why B2B branding is more important than ever
For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.
Margaret Molloy
January 2023
If the past two and a half years had a motto, it would be, “The only constant is change.” Change has permeated nearly every part of life, producing friction and complexity. But companies are not investing in or deploying brand-led experiences in such a way to prioritize consumers, ultimately alleviating friction and complexity. In this … Continued
Siegel+Gale
December 2022
Press Room
Simply Smarter: A newsletter on brand experience (December 2022)
If the past two and a half years had a motto, it would be, “The only constant is change.” Change has permeated nearly every part of life, producing friction and complexity. But companies are not investing in or deploying brand-led experiences in such a way to prioritize consumers, ultimately alleviating friction and complexity. In this … Continued
Siegel+Gale
December 2022