Press room

What can brands learn from RuPaul’s Drag Race? Nana T. Baffour-Awuah, Associate Director, Brand Communication, goes behind the glitter to look at how the reality show’s judging criteria also encapsulates pivotal principles in brand-building.

Nana T. Baffour-Awuah

September 2023

As companies expand into new industries, acquire businesses and layer in new tools, they add more friction for employees. But there are several actions you can take to remove complexity, align your workforce and make work easier to do long term. Jared Taylor, Associate Director, Brand-led Change, shares five ways to simplify the employee experience.

Jared Taylor

August 2023

In this month’s newsletter, go behind the scenes of newly launched branding work for Warner Bros. Discovery and QuidelOrtho. In honor of Pride Month, download posters that create visibility and support for the trans community. Our brand experts discuss building a purpose and identity for Nielsen in our latest podcast episode. And, explore our new … Continued

Siegel+Gale

June 2023

In this month’s newsletter, we proudly showcase branding work our teams have created, including the newly launched visual identity for the U.S. Army, naming and strategy work for The Home Depot and 2023 Indigo Design Award winners: Exelon, Jacobs, Livian and Glanbia. Congrats to our clients and teams on bringing home the gold and silver! … Continued

Siegel+Gale

May 2023

Gretchen Huestis, Group Director of Brand-led Change, on why companies need to step back and realign with their brand purpose and core values.

Gretchen Huestis

April 2023

In this month’s newsletter, we showcase our newly launched visual identity for the U.S. Army. Our experts examine the new priorities of tech-industry leaders, as well as how Netflix can reassert its dominance as one. Spotlighting our work with Canada’s top law firm, we explore how brand experience spurs success. And you’re invited to our … Continued

Siegel+Gale

March 2023

Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.

Siegel+Gale

March 2023

In this month’s newsletter, we feature our work for The Home Depot and H&R Block; our experts share how to brand a major new offering for the long-term. We also talk to Financial Services CMOs in our new In their Words study, and invite you to our Inclusive Storytelling x International Women’s Day virtual panel. … Continued

Siegel+Gale

February 2023

In this month’s newsletter, our branding experts explore how, during increased economic volatility, strong brand building is paramount in reassuring stakeholders and helping them to prioritize where to invest their trust and resources.   Today’s preparation, tomorrow’s success As inflation rises worldwide, Strategy Director, Patrick Kampff, outlines how strong brands can provide emotional reward and … Continued

Siegel+Gale

January 2023

When businesses go through major corporate mergers, splits or spin-offs, how can CMOs focus on protecting and enhancing brand value?

David Srere

February 2023