
Media Mentions
Drag up your brand
What can brands learn from RuPaul’s Drag Race? Nana T. Baffour-Awuah, Associate Director, Brand Communication, goes behind the glitter to look at how the reality show’s judging criteria also encapsulates pivotal principles in brand-building.
Nana T. Baffour-Awuah
September 2023

Media Mentions
Drag up your brand
What can brands learn from RuPaul’s Drag Race? Nana T. Baffour-Awuah, Associate Director, Brand Communication, goes behind the glitter to look at how the reality show’s judging criteria also encapsulates pivotal principles in brand-building.
Nana T. Baffour-Awuah
September 2023

Media Mentions
5 ways to simplify your employee experience
As companies expand into new industries, acquire businesses and layer in new tools, they add more friction for employees. But there are several actions you can take to remove complexity, align your workforce and make work easier to do long term. Jared Taylor, Associate Director, Brand-led Change, shares five ways to simplify the employee experience.
Jared Taylor
August 2023

Media Mentions
5 ways to simplify your employee experience
As companies expand into new industries, acquire businesses and layer in new tools, they add more friction for employees. But there are several actions you can take to remove complexity, align your workforce and make work easier to do long term. Jared Taylor, Associate Director, Brand-led Change, shares five ways to simplify the employee experience.
Jared Taylor
August 2023

Media Mentions
Simply Smarter: A newsletter on brand experience (June 2023)
In this month’s newsletter, go behind the scenes of newly launched branding work for Warner Bros. Discovery and QuidelOrtho. In honor of Pride Month, download posters that create visibility and support for the trans community. Our brand experts discuss building a purpose and identity for Nielsen in our latest podcast episode. And, explore our new … Continued
Siegel+Gale
June 2023

Media Mentions
Simply Smarter: A newsletter on brand experience (June 2023)
In this month’s newsletter, go behind the scenes of newly launched branding work for Warner Bros. Discovery and QuidelOrtho. In honor of Pride Month, download posters that create visibility and support for the trans community. Our brand experts discuss building a purpose and identity for Nielsen in our latest podcast episode. And, explore our new … Continued
Siegel+Gale
June 2023

Media Mentions
Simply Smarter: A newsletter on brand experience (May 2023)
In this month’s newsletter, we proudly showcase branding work our teams have created, including the newly launched visual identity for the U.S. Army, naming and strategy work for The Home Depot and 2023 Indigo Design Award winners: Exelon, Jacobs, Livian and Glanbia. Congrats to our clients and teams on bringing home the gold and silver! … Continued
Siegel+Gale
May 2023

Media Mentions
Simply Smarter: A newsletter on brand experience (May 2023)
In this month’s newsletter, we proudly showcase branding work our teams have created, including the newly launched visual identity for the U.S. Army, naming and strategy work for The Home Depot and 2023 Indigo Design Award winners: Exelon, Jacobs, Livian and Glanbia. Congrats to our clients and teams on bringing home the gold and silver! … Continued
Siegel+Gale
May 2023
Gretchen Huestis, Group Director of Brand-led Change, on why companies need to step back and realign with their brand purpose and core values.
Gretchen Huestis
April 2023

Media Mentions
Times may be changing, but the promises you make to employees never should
Gretchen Huestis, Group Director of Brand-led Change, on why companies need to step back and realign with their brand purpose and core values.
Gretchen Huestis
April 2023
In this month’s newsletter, we showcase our newly launched visual identity for the U.S. Army. Our experts examine the new priorities of tech-industry leaders, as well as how Netflix can reassert its dominance as one. Spotlighting our work with Canada’s top law firm, we explore how brand experience spurs success. And you’re invited to our … Continued
Siegel+Gale
March 2023

Media Mentions
Simply Smarter: A newsletter on brand experience (March 2023)
In this month’s newsletter, we showcase our newly launched visual identity for the U.S. Army. Our experts examine the new priorities of tech-industry leaders, as well as how Netflix can reassert its dominance as one. Spotlighting our work with Canada’s top law firm, we explore how brand experience spurs success. And you’re invited to our … Continued
Siegel+Gale
March 2023
Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.
Siegel+Gale
March 2023

Media Mentions
Rediscovering the disruptor mindset: how Netflix can evolve with a changing industry
Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.
Siegel+Gale
March 2023
In this month’s newsletter, we feature our work for The Home Depot and H&R Block; our experts share how to brand a major new offering for the long-term. We also talk to Financial Services CMOs in our new In their Words study, and invite you to our Inclusive Storytelling x International Women’s Day virtual panel. … Continued
Siegel+Gale
February 2023

Media Mentions
Simply Smarter: A newsletter on brand experience (February 2023)
In this month’s newsletter, we feature our work for The Home Depot and H&R Block; our experts share how to brand a major new offering for the long-term. We also talk to Financial Services CMOs in our new In their Words study, and invite you to our Inclusive Storytelling x International Women’s Day virtual panel. … Continued
Siegel+Gale
February 2023
In this month’s newsletter, our branding experts explore how, during increased economic volatility, strong brand building is paramount in reassuring stakeholders and helping them to prioritize where to invest their trust and resources. Today’s preparation, tomorrow’s success As inflation rises worldwide, Strategy Director, Patrick Kampff, outlines how strong brands can provide emotional reward and … Continued
Siegel+Gale
January 2023

Media Mentions
Simply Smarter: A newsletter on brand experience (January 2023)
In this month’s newsletter, our branding experts explore how, during increased economic volatility, strong brand building is paramount in reassuring stakeholders and helping them to prioritize where to invest their trust and resources. Today’s preparation, tomorrow’s success As inflation rises worldwide, Strategy Director, Patrick Kampff, outlines how strong brands can provide emotional reward and … Continued
Siegel+Gale
January 2023
When businesses go through major corporate mergers, splits or spin-offs, how can CMOs focus on protecting and enhancing brand value?
David Srere
February 2023

Press Room
How to protect and enhance brand value after a merger, split or spin-off
When businesses go through major corporate mergers, splits or spin-offs, how can CMOs focus on protecting and enhancing brand value?
David Srere
February 2023