Back Press Room

In March 2021, digital artist Beeple sold his piece “The First 5,000 days” as an NFT at a Christie’s auction for $69 million. In February, Grimes sold an NFT for $6 million, and in May “Disaster Girl” sold the meme that made her name for $500k to clear off her student debts. At this point you’re possibly wondering, WTF is an NFT?

Liz Olsen

Multiple shades of blue pixels in a golden picture frame, non-fungible tokens

Media Mentions

Art, authenticity and non-fungible tokens

In March 2021, digital artist Beeple sold his piece “The First 5,000 days” as an NFT at a Christie’s auction for $69 million. In February, Grimes sold an NFT for $6 million, and in May “Disaster Girl” sold the meme that made her name for $500k to clear off her student debts. At this point you’re possibly wondering, WTF is an NFT?

Liz Olsen

As retailers search for new methods to win customers’ hearts and minds, a brand’s physical space of commerce will not play the same transactional role as it once did. With so much accelerated change in the external forces, the bigger opportunity is to have a fluid mindset for their retail experience. Retailers must think of their spaces as living, breathing and ever-changing organisms—called organic retail—that operate more like code or software than a static footprint. 

Jared Fink

Nike NYC flagship store's sneaker bar front desk, creating organic retail experiences

Media Mentions

Organic Retail: Reimagining the role of retail through experience

As retailers search for new methods to win customers’ hearts and minds, a brand’s physical space of commerce will not play the same transactional role as it once did. With so much accelerated change in the external forces, the bigger opportunity is to have a fluid mindset for their retail experience. Retailers must think of their spaces as living, breathing and ever-changing organisms—called organic retail—that operate more like code or software than a static footprint. 

Jared Fink

Living out of a hotel used to be something only seen in movies. But in the age of digital nomads and remote working, hotels are making it simple for consumers to stay long-term. From InterContinental to Marriott, brands are taking a page out of Netflix’s handbook and offering subscription models.

Katie Conway

Blue suitcase over a pinkbackground, simplifying hotel subscription models

Media Mentions

Hotels can use subscription models to capitalize on new travel culture

Living out of a hotel used to be something only seen in movies. But in the age of digital nomads and remote working, hotels are making it simple for consumers to stay long-term. From InterContinental to Marriott, brands are taking a page out of Netflix’s handbook and offering subscription models.

Katie Conway

In episode 16 of The JUST Branding Podcast, our Creative Director Scott Buschkuhl discusses designing for humans, simplicity as an approach to brand strategy, presentation techniques and much more.

Siegel+Gale

Siegel+Gale's Creative director, Scott Buschkuhl, on the JUST Branding Podcast

Media Mentions

Simplicity in branding with Scott Buschkuhl

In episode 16 of The JUST Branding Podcast, our Creative Director Scott Buschkuhl discusses designing for humans, simplicity as an approach to brand strategy, presentation techniques and much more.

Siegel+Gale

For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.

Margaret Molloy

Media Mentions

Why B2B branding is more important than ever

For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.

Margaret Molloy

Our recent rebranding work for West Coast client GlobalFoundries was covered in both Transform and BrandNew. In Adweek, Margaret Molloy commented on the shift in how many affluent shoppers are redefining luxury; Chris Lehtonen weighed in on brands funding anti-LGTBQ+ lawmakers; and Sandra Habib discussed why viral trends are a chance to reinvigorate brands with younger generations. Mel … Continued

Siegel+Gale

Media Mentions

Summer 2021 Media Mentions

Our recent rebranding work for West Coast client GlobalFoundries was covered in both Transform and BrandNew. In Adweek, Margaret Molloy commented on the shift in how many affluent shoppers are redefining luxury; Chris Lehtonen weighed in on brands funding anti-LGTBQ+ lawmakers; and Sandra Habib discussed why viral trends are a chance to reinvigorate brands with younger generations. Mel … Continued

Siegel+Gale

I recently hosted a multigenerational conversation with five marketing leaders and their Boomer parents, where we explored how brands are approaching this generation. The discussion squashed myths, such as the uninformed senior consumer, while shining a light on the influence of traditional media and highlighting the need for simple brand experiences. 

Margaret Molloy

13 miniature figurines under a magnifying glass, how brands can reach Baby Boomers

Media Mentions

Don’t forget about us: How brands can reach Baby Boomers

I recently hosted a multigenerational conversation with five marketing leaders and their Boomer parents, where we explored how brands are approaching this generation. The discussion squashed myths, such as the uninformed senior consumer, while shining a light on the influence of traditional media and highlighting the need for simple brand experiences. 

Margaret Molloy

How, when people are inundated with so much information and forced to make decisions more quickly, can a brand cut through the noise? For one, a strong visual identity can help. But what exactly is a visual identity, and how can it be developed? Here, Executive Creative Director, EMEA, Sophie Lutman explains and offers her top tips for creating a visual identity that future-proofs your brand and helps you stand out from the crowd. 

Sophie Lutman

Yellow tomato surrounded by green tomatoes, creating a brand visual identity that stands out

Media Mentions

Uncovering your visual identity: Simply standing out from the crowd

How, when people are inundated with so much information and forced to make decisions more quickly, can a brand cut through the noise? For one, a strong visual identity can help. But what exactly is a visual identity, and how can it be developed? Here, Executive Creative Director, EMEA, Sophie Lutman explains and offers her top tips for creating a visual identity that future-proofs your brand and helps you stand out from the crowd. 

Sophie Lutman

Brands are likely to be held to even higher standards in the future, and with Generation Z now moving into the workforce and earning some level of disposable income, its constituents will no doubt be the target focus of many brands. So, what are some things Generation Z may expect more from brands than the generations before?

Liz Olsen

Two yellow hands reaching for each other with red instagram like symbols over a turquoise background, branding for Gen Z

Media Mentions

Are you ready for Generation Z?

Brands are likely to be held to even higher standards in the future, and with Generation Z now moving into the workforce and earning some level of disposable income, its constituents will no doubt be the target focus of many brands. So, what are some things Generation Z may expect more from brands than the generations before?

Liz Olsen

In our volatile world, bravery is no longer the purview of caped crusaders. Instead, it’s an essential, though unexplored, capability that all leaders must develop. Bravery is the one force that will make a difference in an environment craving changemakers.

Margaret Molloy

Media Mentions

7 habits for laying the foundation for business bravery

In our volatile world, bravery is no longer the purview of caped crusaders. Instead, it’s an essential, though unexplored, capability that all leaders must develop. Bravery is the one force that will make a difference in an environment craving changemakers.

Margaret Molloy