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Forbes covered our latest CMO study, “In Their Words: 26 CMOs on navigating COVID-19.” Co-CEO + Chief Creative Officer Howard Belk spoke to Bloomberg about corporate America commemorating Juneteenth. ANA interviewed co-CEO + Chief Strategy Officer David Srere about how brands have seized on opportunities to help in the fight against COVID-19. CMO Margaret Molloy penned a piece … Continued

Siegel+Gale

Media Mentions

June 2020 Media Mentions

Forbes covered our latest CMO study, “In Their Words: 26 CMOs on navigating COVID-19.” Co-CEO + Chief Creative Officer Howard Belk spoke to Bloomberg about corporate America commemorating Juneteenth. ANA interviewed co-CEO + Chief Strategy Officer David Srere about how brands have seized on opportunities to help in the fight against COVID-19. CMO Margaret Molloy penned a piece … Continued

Siegel+Gale

Now, more than ever, purpose is playing a vital role in helping us navigate unprecedented strains on the economic and physical health of the world. But through it all there are bright spots with brands that not only articulate a purpose but are defined by it. It’s the difference between having a social purpose—and being socially useful. When executed well, purpose helps brands connect to people in a relevant and valuable way. How can brands be socially useful in the COVID-19 world? 

Nick Miller

Media Mentions

Brands are racing to help with COVID-19, but is their social purpose socially useful?

Now, more than ever, purpose is playing a vital role in helping us navigate unprecedented strains on the economic and physical health of the world. But through it all there are bright spots with brands that not only articulate a purpose but are defined by it. It’s the difference between having a social purpose—and being socially useful. When executed well, purpose helps brands connect to people in a relevant and valuable way. How can brands be socially useful in the COVID-19 world? 

Nick Miller

This article originally appeared on ANA. The news didn’t sit well with supermarket chain Publix: Footage of U.S. farmers destroying fields’ worth of produce and dumping thousands of gallons of milk that they could no longer sell due to the coronavirus. “When we saw these visuals, the cross-functional teams got together and said, ‘Here’s the problem. How … Continued

David Srere

Media Mentions

Brands are rallying to fight the coronavirus

This article originally appeared on ANA. The news didn’t sit well with supermarket chain Publix: Footage of U.S. farmers destroying fields’ worth of produce and dumping thousands of gallons of milk that they could no longer sell due to the coronavirus. “When we saw these visuals, the cross-functional teams got together and said, ‘Here’s the problem. How … Continued

David Srere

This article originally appeared on ANA Amanda Moore, senior manager of integrated marketing and partnerships at the nonprofit Loggerhead Marinelife Center, knows what a challenge it can be to attract and retain younger marketing professionals. Moore can’t afford hefty paychecks and annual bonuses to hire the types of scrappy marketing candidates she needs to raise … Continued

Yasmeen Coning

Media Mentions

The keys to attracting young marketing talent

This article originally appeared on ANA Amanda Moore, senior manager of integrated marketing and partnerships at the nonprofit Loggerhead Marinelife Center, knows what a challenge it can be to attract and retain younger marketing professionals. Moore can’t afford hefty paychecks and annual bonuses to hire the types of scrappy marketing candidates she needs to raise … Continued

Yasmeen Coning

Media Mentions

A new human normal

Think of this as a “KonMari” moment for brands: A chance to strip away the layers of overwrought — and over-thought — messaging and identity, and focus on what makes them part of the global community. To key in on what gives them purpose, and what truly delivers joy to their customers, their partners and their employees.

Siegel+Gale

Media Mentions

A new human normal

Think of this as a “KonMari” moment for brands: A chance to strip away the layers of overwrought — and over-thought — messaging and identity, and focus on what makes them part of the global community. To key in on what gives them purpose, and what truly delivers joy to their customers, their partners and their employees.

Siegel+Gale

Jenna Isken spoke to Ad Age about the intersection of gaming and brand. Margaret Molloy appeared on Branders magazine’s podcast to talk all things rebranding. Kate Floyd offers brands five ways they can add value in the face of uncertainty. Doug Sellers spoke to Adweek about Sun-Maid’s redesigned logo. Aaron Hall, shared what companies should consider when reinventing a well-known brand in AdAge. Melanie McShane weighed in on Bush’s … Continued

Siegel+Gale

Media Mentions

Spring 2020 Media Mentions

Jenna Isken spoke to Ad Age about the intersection of gaming and brand. Margaret Molloy appeared on Branders magazine’s podcast to talk all things rebranding. Kate Floyd offers brands five ways they can add value in the face of uncertainty. Doug Sellers spoke to Adweek about Sun-Maid’s redesigned logo. Aaron Hall, shared what companies should consider when reinventing a well-known brand in AdAge. Melanie McShane weighed in on Bush’s … Continued

Siegel+Gale

In this episode of Velocitize Talks, co-CEO + Chief Creative Officer Howard Belk discusses brand simplicity, voice and creativity in the fast-paced digital age.

Howard Belk

Media Mentions

Velocitize Talks: Howard Belk on brands, voice and keeping it simple

In this episode of Velocitize Talks, co-CEO + Chief Creative Officer Howard Belk discusses brand simplicity, voice and creativity in the fast-paced digital age.

Howard Belk

According to a survey from LendEdu, more than 1 out of 4 millennials (those born between 1981 and 1996) spend more on coffee each month than on their retirement savings.It’s just one example of the shifting financial habits and attitudes towards saving of this generation. Yet, while the spending and saving habits of millennials have changed from those of older generations, Financial Services brands are not keeping pace.

Mitchell Kirkham-Cooper

Media Mentions

Financial Services need to wake up and smell the coffee

According to a survey from LendEdu, more than 1 out of 4 millennials (those born between 1981 and 1996) spend more on coffee each month than on their retirement savings.It’s just one example of the shifting financial habits and attitudes towards saving of this generation. Yet, while the spending and saving habits of millennials have changed from those of older generations, Financial Services brands are not keeping pace.

Mitchell Kirkham-Cooper

This article originally appeared on MediaPost. In the face of the extended crisis that is the COVID-19 pandemic, every business is being challenged to make timely decisions right for employees and customers alike. Here are five ways your brand can help inform your efforts to give back during this crisis. Consider your audience Your audience … Continued

Kate Floyd

Media Mentions

How brands can add value in the face of uncertainty

This article originally appeared on MediaPost. In the face of the extended crisis that is the COVID-19 pandemic, every business is being challenged to make timely decisions right for employees and customers alike. Here are five ways your brand can help inform your efforts to give back during this crisis. Consider your audience Your audience … Continued

Kate Floyd

In times of crisis, people see who their true friends are. For brands looking to build strong relationships with customers, make sure you provide help and service, and aren’t just in it for yourself.

Britt Bulla

Media Mentions

Who are your real brand friends? How to communicate with customers during a crisis

In times of crisis, people see who their true friends are. For brands looking to build strong relationships with customers, make sure you provide help and service, and aren’t just in it for yourself.

Britt Bulla