NEW YORK–May 15, 2024 – Global brand experience firm Siegel+Gale today announced the appointment of Dory Ellis Garfinkle as chief marketing officer.

Ellis Garfinkle joins Siegel+Gale from Silicon Valley disruptor Lyft, where she was Director of Marketing for the Transit, Bikes and Scooters division. She previously served as Senior Lead of Global Brand Experience at IDEO, one of the world’s leading innovation and design companies.

“Dory shares the Siegel+Gale commitment to simplicity and understands the role that experiences play in shaping today’s leading brands. Her deep expertise across traditional and emerging digital channels made her an obvious choice for this prominent role in our organization,” said Howard Belk, co-CEO and chief creative officer of Siegel+Gale. “One of the reasons we’re excited about her arrival is she understands the challenges clients face, cutting through the clutter to find the right agency partner. Her strategic thinking, creativity and digital aptitude will make it easier for clients seeking to drive lasting business outcomes using the power of simplicity, to connect with us.”

“We were inspired by Dory’s track record of delivering strong business results and creativity utilizing both traditional in-person and innovative digital tactics,” said David Srere, co-CEO and chief strategy officer of Siegel+Gale.” One of her priorities is to make our intellectual property, incredible body of work and global experts available to our clients in new and innovative ways.” Srere added, “She will be a fresh and energetic new voice in our c-suite and help our organization continue to grow on the inside and out.”

Ellis Garfinkle joins Siegel+Gale at an exciting time as it continues to expand globally and introduces new services at the intersection of branding, customer experience and organizational change.

“Life and business today are more complicated than ever, and our collective attention span continues to dwindle. For any business hoping to survive the next five years, branding should be examined in terms of its business value beyond traditional marketing channels,” said Ellis Garfinkle. “Businesses will increasingly need a robust plan for customer engagement with a compelling and trustworthy brand, product and purpose—both internally and externally—that sticks. With Siegel+Gale’s unique global ability to simplify where it is needed most, we are poised to partner with any company looking to future-proof their brand.”


About Siegel+Gale
Siegel+Gale is a global brand experience firm. With unlimited imagination and a dedication to the facts, the firm builds brands that cut through the clutter—and unlock success for their clients. Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. A part of Omnicom, they have offices in New York, Los Angeles, San Francisco, London, Dubai, Shanghai and Tokyo.

About Omnicom
Omnicom (NYSE: OMC) is a leading provider of data-inspired, creative marketing and sales solutions. Omnicom’s iconic agency brands are home to the industry’s most innovative communications specialists who are focused on driving intelligent business outcomes for their clients. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. For more information, visit

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