In this episode of Brand Matters, we speak to Clive Rohald, Executive creative director, EMEA, about how the fundamental reasons behind a rebrand have changed over the years.
In this final CMO interview from our initial Simplifiers conversation series, Margaret Molloy talks to Tony Hsieh, CEO of Zappos.
What makes a memorable #logo #design? Our latest study via @Adweek http://bit.ly/1GoLDZd
In October last year, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history.
Recently, we crossed the pond to our London office to sit down with Ben Osborne, director of insights, EMEA, to talk about how to measure and build employee engagement, internal brand alignment, and why it is so important to find Brand Champions within an organization.