Global brand strategy, design and experience firm Siegel+Gale today announced the findings of the seventh annual Global Brand Simplicity Index.
Siegel+Gale collaborated with DXC on nearly every aspect of brand development: from overarching strategy to brand architecture, identity, messaging and activation. In this SMPL Q&A we speak with Matt Egan, senior director, strategy and Anne Swan, group creative director, about our engagement.
Learn why #SimplicityPays for the brands that embrace it. Download our 2017 Global Brand Simplicity Index: http://www.simplicityindex.com
As part of the AIGA Design Census, our design team were asked to visualize data from the inaugural report. The 2016 Design Census is partnership between AIGA and Google.
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index. In this Simplifiers interview, I speak with Deborah Wahl, CMO of McDonald’s USA.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Zouheir Zoueihed, managing director of Siegel+Gale Dubai, about how to manage your brand in this time of volatility.