Our Global CMO, Margaret Molloy, breaks down the 2014 GBSI.
In this episode of Brand Matters, Dan Vasconcelos, associate creative director, EMEA, discusses what the opportunities are for brands emerging in the Middle East and how they can embrace simplicity to unlock them.
Why every brand needs a chief narrative officer. @chadcipoletti via @brandingmag: http://bit.ly/1OQZBr9
This week our experts were featured in the New York Times, Adweek and NBC News.
For 50 years, CVS has been committed to the health and wellness of its customers. In 2014, it made a very bold move—dropping all tobacco products. With this decision, CVS estimated they could lose up to $2bn in annual sales, and took on another challenge: the reimagine its brand to shape the future of healthcare.