In October last year, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history.
What makes a memorable #logo #design? Our latest study via @Adweek http://bit.ly/1GoLDZd
In this episode of Simplifiers, we daytrip out to Williamsburg and visit with professional painter and fine artist Casey Baugh. Our conversation touches on his influences, his goals, and why simplicity is the impetus for the imagery he creates.
How do logo styles evoke distinct brand perceptions and personalities for consumers? Siegel+Gale surveyed 3,000 respondents in the US and UK regarding logos for more than 100 of the world’s largest brands. LogosNow sheds light on the impact of memorable logos and how logo styles evoke brand perceptions and personalities for consumers.
We continued our discussion about the future of branding during a lunchtime event in Atlanta last week, featuring senior and C-Level marketers from a variety of industries. We concluded this event by answering a critical question—given the challenges we as marketers are facing today, how can we prepare for the future?