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Utilizing research to create compelling brand experiences

Brian Rafferty, Siegel+Gale’s global director of Customer Insights, explains how research provides brands with the knowledge to make fact-based decisions that move the marketplace.

Embracing simplicity to create enduring relationships between brands and consumers

Jason Cieslak, the Los Angeles-based president of Siegel+Gale’s Pacific Rim division, explains how simplicity is the cornerstone of powerful experiences in the digital world.

Building successful brands by delivering great experiences

Thomas Mueller, Siegel+Gale’s chief experience officer, describes how brands that offer simple interactions and delightful experiences stand out.

Simple: Conquering the Crisis of Complexity

In a new book, co-author Irene Etzkorn, executive director of Siegel+Gale’s simplification practice, describes how organizations can successfully achieve simplicity.

Creating a blueprint for delivering powerful brand experiences

Russ Meyer, Siegel+Gale’s global strategy director, explains how compelling and simpler experiences bring customers closer to brands.

Unleashing the power of simplicity

Co-CEOs Howard Belk and David Srere discuss Siegel+Gale’s expertise in delivering simplicity and creating compelling brand experiences for organizations across the global marketplace.

2012 Global Brand Simplicity Index

Siegel+Gale's Global Brand Simplicity Index reveals that simplicity sparks profits, loyalty and innovation. This year’s survey shows that brands willing to simplify their consumer experiences and interactions stand to gain more loyalty—and more money. Read the report now.

Bringing Aetna’s brand to life

Siegel+Gale helped Aetna revitalize its brand and move the leading healthcare benefits company into a new and healthier direction. Read the Aetna case study now.

Harnessing the power of simplicity to change the world

Siegel+Gale’s CSR initiative helps social entrepreneurs realize their full potential in addressing society’s most complex and pressing issues.

Case Studies

Our team

Opinions that inspire

May 22, 2013

That moment when your brand becomes a noun

As a kid, I regularly found myself wedged in between the traditional Puerto Rican culture my grandparents espoused and the American culture that I adopted. Nowhere would that merger become more evident than in the language we spoke at home. Since the older folks barely spoke...

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Predict Right and Win Big: Brand Experience Predictions for 2013

What defines today’s best brands? Is it a perfectly executed, all-encompassing strategy? A beautifully designed logo accompanied by a clever tagline? A commercial viewed two million times on the web?...

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Services we deliver

Research

Learn what your audiences think…and how
to motivate them to act.

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Brand development

Build a brand that's clear, credible and compelling.

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Digital

Build user-centric solutions that delight
and engage.

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Simplification

Transform information-intensive communications into simple, meaningful
and intuitive experiences.

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Contact us

North America

New York

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New York, NY 10011 USA

fax 1 212 453 0401
Los Angeles

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Los Angeles, CA 90024 USA

fax 1 310 312 2202
San Francisco

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San Francisco, CA 94111 USA

fax 1 415 276 8771

Europe

Hamburg

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G-20359 Hamburg
Germany

fax +49 4036 907601
London

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London, WC2N 4HA
United Kingdom

fax +44 20 7611 3830

Middle East

Riyadh

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1st Floor, Office 36
P.O. Box 669 Riyadh 11351
Saudi Arabia

fax +966 1 217 9128
Dubai

Omnicom Media Group Building
P.O. Box 502835
Dubai Media City, United Arab Emirates

fax +971 4 428 1417

Asia

Shanghai

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Hongkou District, Shanghai 200080, China

fax +86 21 2501 2889
Beijing

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Guanghuadongli No. 8 Courtyard
Chaoyang District, Beijing 100020, China

fax +86 10 5977 2116
© siegel+gale 2013