Global brand strategy, design and experience firm Siegel+Gale today announced the findings of the seventh annual Global Brand Simplicity Index.
BRAND BUILDING is a blog feature in which our experts present an in depth POV on topics ranging from branding to design and simplicity. In this edition Shannon Deep, senior communications strategist, discusses what B2B companies can learn from their B2C counterparts when it comes to brand voice.
Learn why #SimplicityPays for the brands that embrace it. Download our 2017 Global Brand Simplicity Index: http://www.simplicityindex.com
As part of the AIGA Design Census, our design team were asked to visualize data from the inaugural report. The 2016 Design Census is partnership between AIGA and Google.
As we head into 2017, what’s top of mind for leading brand experience experts? To get some perspective on this, I sat down with a handful of my colleagues at Siegel+Gale. Here we share their imperatives for the year ahead.
In recent years, we’ve witnessed the emergence of a number of high-growth companies with valuations of more than $1 billion. These companies all originated from the desire to not only revolutionize their industries by reducing friction and innovating on customer experience, but also by making their names synonymous with what a strong brand can and should be.