In this episode of Brand Matters, Russ Meyer, global director of strategy and insights, breaks down the three elements of simplicity, and how being useful can help brands find newer and better ways to satisfy customers, build market equity, and keep people coming back for more.
More and more customers are demanding deep information about the products they are evaluating, just at a time when many businesses are harnessing big data to reveal patterns about their customers.
LONDON, JUNE 17, 2015 – Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the completion of a refreshed brand platform and visual identity for Hiro (http://www.hiro.london). Hiro connects businesses with sporting heroes through engaging experiences, and it challenged Siegel+Gale to develop a robust strategy to lay the foundation for future growth. The brand needed a […]
For our first Simplifiers post, we talk to Antonio Ciongoli, Creative Director of Eidos Napoli, about how simplicity informs his approach to menswear and design.