In this episode of Brand Matters, we speak to Christian Turner, global director of naming, about how naming can affect the outcome of a merger, acquisition or spin-off.
We connected with our colleague in Los Angeles, senior strategist Nick Miller, and spoke with him about the changing nature of the healthcare industry, how it will impact brand architecture, and how that’s an opportunity to innovate on customer experience in the future.
What makes a memorable #logo #design? Our latest study via @Adweek http://bit.ly/1GoLDZd
Howard Belk, co-chief executive and chief creative officer, Siegel+Gale, and Sally Henderson, founder of Pello, discuss how the advertising industry can become more inclusive in the latest of a series of gender diversity interviews conducted by prominent women from across the marketing industries.
This is a tale of two trends: nerd and hipster. Both have dominated culture in recent years and audiences have drawn up their own set of stark contrasts between the two.