In recent years, we’ve witnessed the emergence of a number of high-growth companies with valuations of more than $1 billion. These companies all originated from the desire to not only revolutionize their industries by reducing friction and innovating on customer experience, but also by making their names synonymous with what a strong brand can and should be.
In this episode of Brand Matters, Zouheir Zoueihed, Client Relations Director, ME shares four points on how Middle Eastern brands can become more global.
What makes a memorable #logo #design? Our latest study via @Adweek http://bit.ly/1GoLDZd
Recently, we spoke with Nancy Hansell, strategy director, about how the media landscape is changing and how media brands must now reconfigure themselves to take on these new challenges of changing audiences, morphing category distinctions, and the war on for attention and time.
Howard Belk, co-chief executive and chief creative officer, Siegel+Gale, and Sally Henderson, founder of Pello, discuss how the advertising industry can become more inclusive in the latest of a series of gender diversity interviews conducted by prominent women from across the marketing industries.