This week our experts were featured in Forbes, Campaign Magazine and CMO Essentials.
For 50 years, CVS has been committed to the health and wellness of its customers. In 2014, it made a very bold move—dropping all tobacco products. With this decision, CVS estimated they could lose up to $2bn in annual sales, and took on another challenge: the reimagine its brand to shape the future of healthcare.
Why every brand needs a chief narrative officer. @chadcipoletti via @brandingmag: http://bit.ly/1OQZBr9
In this episode of Brand Matters, we talk to Liana Dinghile about what the actionable steps for brands are to create a more human touch to everything they do.
Siegel+Gale today announced the expansion of its naming faculty to London to address the increased demand in the EMEA region for this specialised practice