Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber’s rebrand.
In this episode of Brand Matters, we speak to Clive Rohald, Executive creative director, EMEA, about how the fundamental reasons behind a rebrand have changed over the years.
What makes a memorable #logo #design? Our latest study via @Adweek http://bit.ly/1GoLDZd
In this final CMO interview from our initial Simplifiers conversation series, Margaret Molloy talks to Tony Hsieh, CEO of Zappos.
In October last year, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history.