In recent years, we’ve witnessed the emergence of a number of high-growth companies with valuations of more than $1 billion. These companies all originated from the desire to not only revolutionize their industries by reducing friction and innovating on customer experience, but also by making their names synonymous with what a strong brand can and should be.
In this episode of Brand Matters, we talk to Nancy Hansell, strategy director, about what the challenges and opportunities are for media brands in today’s rapidly changing media landscape.
What makes a memorable #logo #design? Our latest study via @Adweek http://bit.ly/1GoLDZd
Kevin Grady, global executive creative director, talks to CNN about redesigning the FDA’s nutrition label, and how this simplification of design has lead to a more accurate and useful labeling system.
Maintaining brand authenticity in the digital space is a challenge brands of today must be ready for. Read more from Siegel+Gale’s brand strategy director, Ahmad Badr.