How do logo styles evoke distinct brand perceptions and personalities for consumers? Siegel+Gale surveyed 3,000 respondents in the US and UK regarding logos for more than 100 of the world’s largest brands. LogosNow sheds light on the impact of memorable logos and how logo styles evoke brand perceptions and personalities for consumers.
Our Global CMO, Margaret Molloy, breaks down the 2014 GBSI.
What makes a memorable #logo #design? Our latest study via @Adweek http://bit.ly/1GoLDZd
For 50 years, CVS has been committed to the health and wellness of its customers. In 2014, it made a very bold move—dropping all tobacco products. With this decision, CVS estimated they could lose up to $2bn in annual sales, and took on another challenge: the reimagine its brand to shape the future of healthcare.
This week we were featured in Fox Business, Adweek and Huffington Post.