We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other … Continued

Siegel+Gale

June 2019

The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.

Katie Conway

May 2019

Will Bosanko shares his thoughts on why Snapchat must embrace simplicity in order to secure a brighter future.

Will Bosanko

May 2019

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segment.  Meeting their need is Google’s Stadia, the first-ever cloud gaming platform, promising to lower barriers and amplify portability — anywhere and everywhere — without diminishing quality or experience.

Joanna Komvopoulos

May 2019

When it comes to experiences, less is more. Instead of being everywhere all the time, brands that start thinking about behaviors they want people to adopt will be more targeted, useful, and streamlined. Consequently, they may have less interaction with their customers, but potentially, more powerful interactions.

Leesa Wytock

May 2019

Senior strategy director Katie Conway sat down with David Kaplan at kambr.media to share her thoughts about the purpose and pitfalls of United’s graphics move – and what impact, if any, the style changes will have on United’s employees and travelers.

Katie Conway

April 2019

Aaron Hall was featured on a recent episode of the BBC’s Business Matters discussing why countries and cities decide to change their names. Dan Golden’s piece on the financial services findings of World’s Simplest Brands appeared in the Banking Exchange. Becki Zeuner published a piece in The Drum on authenticity in branding. In Thrive Global, Jenna Isken published a piece about how M&A brand strategy helped her in becoming a new mom. Lastly, Rockstar CMO went Backstage with Margaret Molloy.

Molly Muldoon

April 2019

The proliferation of choice in the grocery industry has dramatically changed the customer experience. From club grocers like Costco and ALDI to mass market players like Safeway and natural grocers including Sprouts and Whole Foods, the retailers winning customer's hearts, minds and wallets are those redefining their offering through the lens of simplicity.

Joanna Komvopoulos

April 2019

This article originally appeared on Compelo. Cast your minds back to March 2015. In a crowded venue in Herald Square, New York City, one of the biggest hip-hop artists on the planet, Jay-Z, unveiled his latest, hotly-anticipated business venture – Tidal, a new music streaming platform backed by 16 of the most successful music stars in the … Continued

Will Bosanko

April 2019

Recently, our co-CEO David Srere spoke to The New York Times about climate change messaging; Jason Cieslak, President, Pacific Rim spoke to The Wall Street Journal about Facebook's rocky start to 2019. Our design work for Los Angeles' Craft Contemporary was featured in both Transform magazine and Brand New, and Siegel+Gale was named a finalist in The Drum Awards' Marketing Agency of the Year category.

Molly Muldoon

March 2019