In this month’s newsletter, we proudly showcase branding work our teams have created, including the newly launched visual identity for the U.S. Army, naming and strategy work for The Home Depot and 2023 Indigo Design Award winners: Exelon, Jacobs, Livian and Glanbia. Congrats to our clients and teams on bringing home the gold and silver! … Continued

Siegel+Gale

May 2023

Gretchen Huestis, Group Director of Brand-led Change, on why companies need to step back and realign with their brand purpose and core values.

Gretchen Huestis

April 2023

In this month’s newsletter, we showcase our newly launched visual identity for the U.S. Army. Our experts examine the new priorities of tech-industry leaders, as well as how Netflix can reassert its dominance as one. Spotlighting our work with Canada’s top law firm, we explore how brand experience spurs success. And you’re invited to our … Continued

Siegel+Gale

March 2023

Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.

Siegel+Gale

March 2023

In this month’s newsletter, we feature our work for The Home Depot and H&R Block; our experts share how to brand a major new offering for the long-term. We also talk to Financial Services CMOs in our new In their Words study, and invite you to our Inclusive Storytelling x International Women’s Day virtual panel. … Continued

Siegel+Gale

February 2023

In this month’s newsletter, our branding experts explore how, during increased economic volatility, strong brand building is paramount in reassuring stakeholders and helping them to prioritize where to invest their trust and resources.   Today’s preparation, tomorrow’s success As inflation rises worldwide, Strategy Director, Patrick Kampff, outlines how strong brands can provide emotional reward and … Continued

Siegel+Gale

January 2023

When businesses go through major corporate mergers, splits or spin-offs, how can CMOs focus on protecting and enhancing brand value?

David Srere

February 2023

As inflation continues to rise worldwide, Strategy Director, Patrick Kampff, questions how brands can get prepared, and offers effective practices to employ for weathering tough times.

Patrick Kampff

February 2023

What is Web3 — and why should you care? Director of Experience, Amy Chen, unpacks Web3's promises and potential, and what brands should anticipate in 2023.

Amy Chen

January 2023

For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.

Margaret Molloy

January 2023