Back Press Room

This article originally appeared on ANA. The news didn’t sit well with supermarket chain Publix: Footage of U.S. farmers destroying fields’ worth of produce and dumping thousands of gallons of milk that they could no longer sell due to the coronavirus. “When we saw these visuals, the cross-functional teams got together and said, ‘Here’s the problem. How … Continued

David Srere

Media Mentions

Brands are rallying to fight the coronavirus

This article originally appeared on ANA. The news didn’t sit well with supermarket chain Publix: Footage of U.S. farmers destroying fields’ worth of produce and dumping thousands of gallons of milk that they could no longer sell due to the coronavirus. “When we saw these visuals, the cross-functional teams got together and said, ‘Here’s the problem. How … Continued

David Srere

This article originally appeared on ANA Amanda Moore, senior manager of integrated marketing and partnerships at the nonprofit Loggerhead Marinelife Center, knows what a challenge it can be to attract and retain younger marketing professionals. Moore can’t afford hefty paychecks and annual bonuses to hire the types of scrappy marketing candidates she needs to raise … Continued

Yasmeen Coning

Media Mentions

The keys to attracting young marketing talent

This article originally appeared on ANA Amanda Moore, senior manager of integrated marketing and partnerships at the nonprofit Loggerhead Marinelife Center, knows what a challenge it can be to attract and retain younger marketing professionals. Moore can’t afford hefty paychecks and annual bonuses to hire the types of scrappy marketing candidates she needs to raise … Continued

Yasmeen Coning

Media Mentions

A new human normal

Think of this as a “KonMari” moment for brands: A chance to strip away the layers of overwrought — and over-thought — messaging and identity, and focus on what makes them part of the global community. To key in on what gives them purpose, and what truly delivers joy to their customers, their partners and their employees.

Casey Seijas

Media Mentions

A new human normal

Think of this as a “KonMari” moment for brands: A chance to strip away the layers of overwrought — and over-thought — messaging and identity, and focus on what makes them part of the global community. To key in on what gives them purpose, and what truly delivers joy to their customers, their partners and their employees.

Casey Seijas

Jenna Isken spoke to Ad Age about the intersection of gaming and brand. Margaret Molloy appeared on Branders magazine’s podcast to talk all things rebranding. Kate Floyd offers brands five ways they can add value in the face of uncertainty. Doug Sellers spoke to Adweek about Sun-Maid’s redesigned logo. Aaron Hall, shared what companies should consider when reinventing a well-known brand in AdAge. Melanie McShane weighed in on Bush’s … Continued

Siegel+Gale

Media Mentions

Spring 2020 Media Mentions

Jenna Isken spoke to Ad Age about the intersection of gaming and brand. Margaret Molloy appeared on Branders magazine’s podcast to talk all things rebranding. Kate Floyd offers brands five ways they can add value in the face of uncertainty. Doug Sellers spoke to Adweek about Sun-Maid’s redesigned logo. Aaron Hall, shared what companies should consider when reinventing a well-known brand in AdAge. Melanie McShane weighed in on Bush’s … Continued

Siegel+Gale

In this episode of Velocitize Talks, co-CEO + Chief Creative Officer Howard Belk discusses brand simplicity, voice and creativity in the fast-paced digital age.

Howard Belk

Media Mentions

Velocitize Talks: Howard Belk on brands, voice and keeping it simple

In this episode of Velocitize Talks, co-CEO + Chief Creative Officer Howard Belk discusses brand simplicity, voice and creativity in the fast-paced digital age.

Howard Belk

According to a survey from LendEdu, more than 1 out of 4 millennials (those born between 1981 and 1996) spend more on coffee each month than on their retirement savings.It’s just one example of the shifting financial habits and attitudes towards saving of this generation. Yet, while the spending and saving habits of millennials have changed from those of older generations, Financial Services brands are not keeping pace.

Mitchell Kirkham-Cooper

Media Mentions

Financial Services need to wake up and smell the coffee

According to a survey from LendEdu, more than 1 out of 4 millennials (those born between 1981 and 1996) spend more on coffee each month than on their retirement savings.It’s just one example of the shifting financial habits and attitudes towards saving of this generation. Yet, while the spending and saving habits of millennials have changed from those of older generations, Financial Services brands are not keeping pace.

Mitchell Kirkham-Cooper

This article originally appeared on MediaPost. In the face of the extended crisis that is the COVID-19 pandemic, every business is being challenged to make timely decisions right for employees and customers alike. Here are five ways your brand can help inform your efforts to give back during this crisis. Consider your audience Your audience … Continued

Kate Floyd

Media Mentions

How brands can add value in the face of uncertainty

This article originally appeared on MediaPost. In the face of the extended crisis that is the COVID-19 pandemic, every business is being challenged to make timely decisions right for employees and customers alike. Here are five ways your brand can help inform your efforts to give back during this crisis. Consider your audience Your audience … Continued

Kate Floyd

In times of crisis, people see who their true friends are. For brands looking to build strong relationships with customers, make sure you provide help and service, and aren’t just in it for yourself.

Britt Bulla

Media Mentions

Who are your real brand friends? How to communicate with customers during a crisis

In times of crisis, people see who their true friends are. For brands looking to build strong relationships with customers, make sure you provide help and service, and aren’t just in it for yourself.

Britt Bulla

Media Post published a piece by Britt Bulla on how brands should and should not communicate to customers during a crisis. Jason Cieslak spoke with Fast Company and Adweek about the delay of the 2020 Summer Olympics and the subsequent branding ramifications. In AdAge, Aaron Hall examined the importance of involving employees in a company’s … Continued

Media Mentions

March 2020 Media Mentions

Media Post published a piece by Britt Bulla on how brands should and should not communicate to customers during a crisis. Jason Cieslak spoke with Fast Company and Adweek about the delay of the 2020 Summer Olympics and the subsequent branding ramifications. In AdAge, Aaron Hall examined the importance of involving employees in a company’s … Continued

This article originally appeared in AdAge. As a professional namer, I create names for companies, products and services. Every project has its own unique challenges. But perhaps one of the most challenging naming projects I’ve ever faced was when I had to choose a name for my first dog. Luckily, I was able to rely … Continued

Aaron Hall

Media Mentions

4 company naming strategies that helped me name my dog

This article originally appeared in AdAge. As a professional namer, I create names for companies, products and services. Every project has its own unique challenges. But perhaps one of the most challenging naming projects I’ve ever faced was when I had to choose a name for my first dog. Luckily, I was able to rely … Continued

Aaron Hall