Back Press Room

Integrating strong ESG practices into your company’s DNA is key to driving innovation and creating positive impact. Focusing on people and planet, as well as profit, to engage diverse stakeholders with transparency and simplicity is a powerful differentiator to build your brand, long-term value and your impact on the world.

Wendy Gerber

Aerial view of grassy hills made out of green cylinders, creating sustainable growth for brands

Media Mentions

Driving sustainable business growth for brands

Integrating strong ESG practices into your company’s DNA is key to driving innovation and creating positive impact. Focusing on people and planet, as well as profit, to engage diverse stakeholders with transparency and simplicity is a powerful differentiator to build your brand, long-term value and your impact on the world.

Wendy Gerber

Creative Director Amanda Bowers Wong speaks to Transform magazine about the subtle—and not so subtle—importance of typography in branding.

Amanda Bowers Wong

Red capital A following by lowercase and uppercase A's in different fonts ending with a red capital Z, Typography in Branding

Media Mentions

Five minutes with Amanda Bowers Wong

Creative Director Amanda Bowers Wong speaks to Transform magazine about the subtle—and not so subtle—importance of typography in branding.

Amanda Bowers Wong

You can emulate the best brands, but copying them might not get you far because every brilliant brand is brilliant in its own way. Our President, EMEA, Philip Davies, tells us that there are only three things that unite excellent brands: truth, simplicity and a kind of irreverence.

Philip Davies

Blue Lemon Cut in half in a blue room, brilliant brands have little in common

Media Mentions

Brilliant brands have little in common

You can emulate the best brands, but copying them might not get you far because every brilliant brand is brilliant in its own way. Our President, EMEA, Philip Davies, tells us that there are only three things that unite excellent brands: truth, simplicity and a kind of irreverence.

Philip Davies

This article originally appeared in Branders Magazine. The coronavirus pandemic has elevated the desire for escapism to new levels. As the world has looked collectively to escape the reality of lockdown, the sale of immersive equipment has risen. In the U.K., for instance, the sale of VR headsets has increased 350%. And in the U.S., Nielsen reported that the cumulative time spent streaming video went up to nearly … Continued

Jenna Isken

Gamer in a purple shirt using the playstation VR headset and remotes for an immersive brand experience

Media Mentions

Immersive experiences: Escapism with brand ROI

This article originally appeared in Branders Magazine. The coronavirus pandemic has elevated the desire for escapism to new levels. As the world has looked collectively to escape the reality of lockdown, the sale of immersive equipment has risen. In the U.K., for instance, the sale of VR headsets has increased 350%. And in the U.S., Nielsen reported that the cumulative time spent streaming video went up to nearly … Continued

Jenna Isken

A new healthcare universe has been expanding with strategic household branding, omnipresent metahealth and genuine soul at its core.

Patrick Kampff

Pink, yellow, and blue fireworks over a black background, a new healthcare universe

Media Mentions

Talking about an evolution

A new healthcare universe has been expanding with strategic household branding, omnipresent metahealth and genuine soul at its core.

Patrick Kampff

This article originally appeared in Ecommerce Age. We love something different every now and again. Maybe it’s in our endless pursuit of happiness or motivation. Maybe it’s ADHD slowly catching up with our internet-overused minds. Whatever it is. We simply cannot stand being inert. The ostriches and the meerkats In the face of change, everyone … Continued

Ben Osborne

Two lightbulbs in a small cart with two lightbulbs on the ground over an orange background, holistic brand experiences

Media Mentions

What being consumer-led means for businesses in 2022

This article originally appeared in Ecommerce Age. We love something different every now and again. Maybe it’s in our endless pursuit of happiness or motivation. Maybe it’s ADHD slowly catching up with our internet-overused minds. Whatever it is. We simply cannot stand being inert. The ostriches and the meerkats In the face of change, everyone … Continued

Ben Osborne

This article originally appeared in The Drum. It can be hard to believe that, in 2022, we’re still having conversations about breaking gender biases in the workplace and beyond. When I first entered the corporate marketing world decades ago, like many women beginning their careers, I naively thought that gender didn’t influence trajectories — instead … Continued

Margaret Molloy

Runner jumping excitedly into the air, celebrating Women's History Month

Media Mentions

How brands can use their privilege in the fight for women

This article originally appeared in The Drum. It can be hard to believe that, in 2022, we’re still having conversations about breaking gender biases in the workplace and beyond. When I first entered the corporate marketing world decades ago, like many women beginning their careers, I naively thought that gender didn’t influence trajectories — instead … Continued

Margaret Molloy

This article originally appeared in The Drum. The Washington Football Team finally announced their much-anticipated new name: the Washington Commanders. And from a professional naming perspective, they got this right. Starting with the name, they landed on a strong one. The word itself is powerful and literally means “one who commands.” It’s also gender-neutral and … Continued

Aaron Hall

Terry McLaurin of the Washington Commanders wearing the newly designed jersey after the rebrand of the football team

Media Mentions

By playing a long game, the Commanders scored big with their rebrand

This article originally appeared in The Drum. The Washington Football Team finally announced their much-anticipated new name: the Washington Commanders. And from a professional naming perspective, they got this right. Starting with the name, they landed on a strong one. The word itself is powerful and literally means “one who commands.” It’s also gender-neutral and … Continued

Aaron Hall

After analyzing the Rebirth of Retail and reimagining its role through experience, the next step is to look at Organic Retail and how to create a retail experience that lives and adapts to continually connect with customers. Knowing the customer has taken center stage and controls great marketplace power, how can retailer brands create truly valuable experiences that exceed expectations, drive business growth and agile to change?

Jared Fink

Luxury brand, Off-White, modular approach to the retail experiences with a white, a black, and a brown purse on display

Media Mentions

Organic Retail: Ten steps to consider for modern retail brands to win

After analyzing the Rebirth of Retail and reimagining its role through experience, the next step is to look at Organic Retail and how to create a retail experience that lives and adapts to continually connect with customers. Knowing the customer has taken center stage and controls great marketplace power, how can retailer brands create truly valuable experiences that exceed expectations, drive business growth and agile to change?

Jared Fink

If brands are uncovered, not invented – what are the best ways to reveal the treasure that lurks beneath the surface?

Ben Osborne

4 yellow cylinders varying in size over an orange background, Measurement over management driving brand engagement

Media Mentions

Measurement over management: Utilizing research to drive brand engagement

If brands are uncovered, not invented – what are the best ways to reveal the treasure that lurks beneath the surface?

Ben Osborne