Back Press Room

This article originally appeared in The Drum. It can be hard to believe that, in 2022, we’re still having conversations about breaking gender biases in the workplace and beyond. When I first entered the corporate marketing world decades ago, like many women beginning their careers, I naively thought that gender didn’t influence trajectories — instead … Continued

Margaret Molloy

Runner jumping excitedly into the air, celebrating Women's History Month

Media Mentions

How brands can use their privilege in the fight for women

This article originally appeared in The Drum. It can be hard to believe that, in 2022, we’re still having conversations about breaking gender biases in the workplace and beyond. When I first entered the corporate marketing world decades ago, like many women beginning their careers, I naively thought that gender didn’t influence trajectories — instead … Continued

Margaret Molloy

This article originally appeared in The Drum. The Washington Football Team finally announced their much-anticipated new name: the Washington Commanders. And from a professional naming perspective, they got this right. Starting with the name, they landed on a strong one. The word itself is powerful and literally means “one who commands.” It’s also gender-neutral and … Continued

Aaron Hall

Terry McLaurin of the Washington Commanders wearing the newly designed jersey after the rebrand of the football team

Media Mentions

By playing a long game, the Commanders scored big with their rebrand

This article originally appeared in The Drum. The Washington Football Team finally announced their much-anticipated new name: the Washington Commanders. And from a professional naming perspective, they got this right. Starting with the name, they landed on a strong one. The word itself is powerful and literally means “one who commands.” It’s also gender-neutral and … Continued

Aaron Hall

After analyzing the Rebirth of Retail and reimagining its role through experience, the next step is to look at Organic Retail and how to create a retail experience that lives and adapts to continually connect with customers. Knowing the customer has taken center stage and controls great marketplace power, how can retailer brands create truly valuable experiences that exceed expectations, drive business growth and agile to change?

Jared Fink

Luxury brand, Off-White, modular approach to the retail experiences with a white, a black, and a brown purse on display

Media Mentions

Organic Retail: Ten steps to consider for modern retail brands to win

After analyzing the Rebirth of Retail and reimagining its role through experience, the next step is to look at Organic Retail and how to create a retail experience that lives and adapts to continually connect with customers. Knowing the customer has taken center stage and controls great marketplace power, how can retailer brands create truly valuable experiences that exceed expectations, drive business growth and agile to change?

Jared Fink

If brands are uncovered, not invented – what are the best ways to reveal the treasure that lurks beneath the surface?

Ben Osborne

4 yellow cylinders varying in size over an orange background, Measurement over management driving brand engagement

Media Mentions

Measurement over management: Utilizing research to drive brand engagement

If brands are uncovered, not invented – what are the best ways to reveal the treasure that lurks beneath the surface?

Ben Osborne

Simplicity is the baseline for the modern consumer experience, and the last two years have thrown that fact into sharp relief. Given the complexity of this current era many people feel that the path forward is increasingly unclear. Furthermore, they appear to have lost trust in political institutions and the media. In response, people have placed their trust in brands, particularly brands that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, brands that are simple.

Brian Rafferty

White upward zigzag arrow over a red background, increasing demand for simplicty in world's simplest brands report

Media Mentions

From premium products to premium experiences, consumers want radical simplicity

Simplicity is the baseline for the modern consumer experience, and the last two years have thrown that fact into sharp relief. Given the complexity of this current era many people feel that the path forward is increasingly unclear. Furthermore, they appear to have lost trust in political institutions and the media. In response, people have placed their trust in brands, particularly brands that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, brands that are simple.

Brian Rafferty

Leaders can come in all shapes and sizes - including bright and colorful creative ones. The born-and-raised Londoner, Sophie Lutman, has forged a career out of creativity that spans over 25 years. In various creative director roles, Lutman has worked with the likes of BBC, Telefonica, Capgemini, Credit Suisse, Deloitte, and EY, to bring their ideas to life. Months before the pandemic swept the UK and changed our working lives for good, she joined Siegel+Gale to head up its EMEA creative division. Like most leaders, her latest challenge has been guiding her team through the new challenges that working from home brings, including its limitations to collaborating on client briefs and stifling creativity.

Sophie Lutman

Siegel+Gale's Executive Creative Director, EMEA, Sophie Lutman on working from home

Media Mentions

Five minutes with: Sophie Lutman on removing complexity

Leaders can come in all shapes and sizes - including bright and colorful creative ones. The born-and-raised Londoner, Sophie Lutman, has forged a career out of creativity that spans over 25 years. In various creative director roles, Lutman has worked with the likes of BBC, Telefonica, Capgemini, Credit Suisse, Deloitte, and EY, to bring their ideas to life. Months before the pandemic swept the UK and changed our working lives for good, she joined Siegel+Gale to head up its EMEA creative division. Like most leaders, her latest challenge has been guiding her team through the new challenges that working from home brings, including its limitations to collaborating on client briefs and stifling creativity.

Sophie Lutman

DEI needs to be woven into the fabric of your communications every day. The question, then, is how to make that happen? It requires returning to the language of your core business strategy and reading again … very, very closely.

Derrick Mead

Rainbow pieces forming an upwards arrow, revamping DEI Strategies

Media Mentions

What to keep in mind when revamping DEI strategies

DEI needs to be woven into the fabric of your communications every day. The question, then, is how to make that happen? It requires returning to the language of your core business strategy and reading again … very, very closely.

Derrick Mead

Balancing authenticity and action is difficult. One action often outweighs the other, resulting in a disparity that negatively affects people and brand purpose. I offer three imperatives that marketers and other business leaders can implement to authentically and actionably appeal to Hispanic consumers.

Margaret Molloy

Teal, Yellow, Red, Green, Pink, Purple, and Orange faces staked on each other, inclusive brand storytelling

Media Mentions

The power and importance of inclusive storytelling

Balancing authenticity and action is difficult. One action often outweighs the other, resulting in a disparity that negatively affects people and brand purpose. I offer three imperatives that marketers and other business leaders can implement to authentically and actionably appeal to Hispanic consumers.

Margaret Molloy

ith most major cities now awash with the same multinational brand names, the local feel of many urban thoroughfares has all but disappeared. Still, the sense of familiarity that comes along with the classic Italian restaurant, or well-known Irish pub, does provide customers with enough predictability to make comfortable choices and reduce risk of a disappointing purchase. While predictability offers some clear positives for customers, there are downsides as well.

Siegel+Gale

Yellow McDonald's Logo over text that says 'Mequi' over a red background, creating a localized brand experience

Media Mentions

How to localize your global brand

ith most major cities now awash with the same multinational brand names, the local feel of many urban thoroughfares has all but disappeared. Still, the sense of familiarity that comes along with the classic Italian restaurant, or well-known Irish pub, does provide customers with enough predictability to make comfortable choices and reduce risk of a disappointing purchase. While predictability offers some clear positives for customers, there are downsides as well.

Siegel+Gale

Our EMEA president Philip Davies caught up with Rajashree R, CMO of Tata Consultancy Services, to reflect on TCS’s recent rebrand.

Philip Davies

Orange, red and purple Tata Consultancy Services logo, Siegel+Gale's rebranding work with TCS

Media Mentions

When it comes to branding, you simply can’t fake it

Our EMEA president Philip Davies caught up with Rajashree R, CMO of Tata Consultancy Services, to reflect on TCS’s recent rebrand.

Philip Davies