Senior strategy director Katie Conway sat down with David Kaplan at kambr.media to share her thoughts about the purpose and pitfalls of United’s graphics move – and what impact, if any, the style changes will have on United’s employees and travelers.

Katie Conway

April 2019

Aaron Hall was featured on a recent episode of the BBC’s Business Matters discussing why countries and cities decide to change their names. Dan Golden’s piece on the financial services findings of World’s Simplest Brands appeared in the Banking Exchange. Becki Zeuner published a piece in The Drum on authenticity in branding. In Thrive Global, Jenna Isken published a piece about how M&A brand strategy helped her in becoming a new mom. Lastly, Rockstar CMO went Backstage with Margaret Molloy.

Molly Muldoon

April 2019

The proliferation of choice in the grocery industry has dramatically changed the customer experience. From club grocers like Costco and ALDI to mass market players like Safeway and natural grocers including Sprouts and Whole Foods, the retailers winning customer's hearts, minds and wallets are those redefining their offering through the lens of simplicity.

Joanna Komvopoulos

April 2019

This article originally appeared on Compelo. Cast your minds back to March 2015. In a crowded venue in Herald Square, New York City, one of the biggest hip-hop artists on the planet, Jay-Z, unveiled his latest, hotly-anticipated business venture – Tidal, a new music streaming platform backed by 16 of the most successful music stars in the … Continued

Will Bosanko

April 2019

Recently, our co-CEO David Srere spoke to The New York Times about climate change messaging; Jason Cieslak, President, Pacific Rim spoke to The Wall Street Journal about Facebook's rocky start to 2019. Our design work for Los Angeles' Craft Contemporary was featured in both Transform magazine and Brand New, and Siegel+Gale was named a finalist in The Drum Awards' Marketing Agency of the Year category.

Molly Muldoon

March 2019

I’m entirely aware that this may be the sole instance in which motherhood and M&A are mentioned in one breath. However, for me and my experience with brand during this period, it was the most relevant explanation for what I was going through. Once my daughter arrived, I found myself asking similar questions to what a CEO would pose during a merger: Who are we now? How do we look? How do we act?

Jenna Isken

March 2019

A brand promise is your organization’s commitment to its customers—the benefit that makes your brand worthwhile. As we think about building brands that are truly future-proof, how do we build brands that are enduring yet flexible enough to adapt?

Becki Zeuner

March 2019

E-commerce has redefined how we shop, cook, consume and go about our daily lives. Services like Amazon Fresh, Blue Apron and Fresh Direct have redefined convenience, conjuring up images of neatly arranged cardboard boxes and instant delivery. How can grocery stores make sure to stay relevant amid the convenience of online shopping and instant delivery?

Becki Zeuner

February 2019

Aligning sales and marketing and keeping the customer at the center of the enterprise can be a challenge in static environments, but it is even more challenging amid a rebrand when the very moniker to which you refer to the company and which employees work for is changing. Here is some practical advice on how to make sure your rebrand is leveraged for maximum growth and cooperative productivity.

Margaret Molloy

October 2018

Siegel+Gale today announced the appointment of Kerry Held as strategy director of employee engagement. Held, who joins the New York office, brings 15 years of culture, leadership and change management experience to the firm.

Molly Muldoon

August 2018