
Media Mentions
Driving sustainable business growth for brands
Integrating strong ESG practices into your company’s DNA is key to driving innovation and creating positive impact. Focusing on people and planet, as well as profit, to engage diverse stakeholders with transparency and simplicity is a powerful differentiator to build your brand, long-term value and your impact on the world.
Wendy Gerber
August 2022

Media Mentions
Driving sustainable business growth for brands
Integrating strong ESG practices into your company’s DNA is key to driving innovation and creating positive impact. Focusing on people and planet, as well as profit, to engage diverse stakeholders with transparency and simplicity is a powerful differentiator to build your brand, long-term value and your impact on the world.
Wendy Gerber
August 2022

Media Mentions
Five minutes with Amanda Bowers Wong
Creative Director Amanda Bowers Wong speaks to Transform magazine about the subtle—and not so subtle—importance of typography in branding.
Amanda Bowers Wong
June 2022

Media Mentions
Five minutes with Amanda Bowers Wong
Creative Director Amanda Bowers Wong speaks to Transform magazine about the subtle—and not so subtle—importance of typography in branding.
Amanda Bowers Wong
June 2022

Media Mentions
Brilliant brands have little in common
You can emulate the best brands, but copying them might not get you far because every brilliant brand is brilliant in its own way. Our President, EMEA, Philip Davies, tells us that there are only three things that unite excellent brands: truth, simplicity and a kind of irreverence.
Philip Davies
September 2022

Media Mentions
Brilliant brands have little in common
You can emulate the best brands, but copying them might not get you far because every brilliant brand is brilliant in its own way. Our President, EMEA, Philip Davies, tells us that there are only three things that unite excellent brands: truth, simplicity and a kind of irreverence.
Philip Davies
September 2022

Media Mentions
Immersive experiences: Escapism with brand ROI
This article originally appeared in Branders Magazine. The coronavirus pandemic has elevated the desire for escapism to new levels. As the world has looked collectively to escape the reality of lockdown, the sale of immersive equipment has risen. In the U.K., for instance, the sale of VR headsets has increased 350%. And in the U.S., Nielsen reported that the cumulative time spent streaming video went up to nearly … Continued
Jenna Isken
May 2022

Media Mentions
Immersive experiences: Escapism with brand ROI
This article originally appeared in Branders Magazine. The coronavirus pandemic has elevated the desire for escapism to new levels. As the world has looked collectively to escape the reality of lockdown, the sale of immersive equipment has risen. In the U.K., for instance, the sale of VR headsets has increased 350%. And in the U.S., Nielsen reported that the cumulative time spent streaming video went up to nearly … Continued
Jenna Isken
May 2022

Media Mentions
Talking about an evolution
A new healthcare universe has been expanding with strategic household branding, omnipresent metahealth and genuine soul at its core.
Patrick Kampff
April 2022

Media Mentions
Talking about an evolution
A new healthcare universe has been expanding with strategic household branding, omnipresent metahealth and genuine soul at its core.
Patrick Kampff
April 2022

Media Mentions
What being consumer-led means for businesses in 2022
This article originally appeared in Ecommerce Age. We love something different every now and again. Maybe it’s in our endless pursuit of happiness or motivation. Maybe it’s ADHD slowly catching up with our internet-overused minds. Whatever it is. We simply cannot stand being inert. The ostriches and the meerkats In the face of change, everyone … Continued
Ben Osborne
April 2022

Media Mentions
What being consumer-led means for businesses in 2022
This article originally appeared in Ecommerce Age. We love something different every now and again. Maybe it’s in our endless pursuit of happiness or motivation. Maybe it’s ADHD slowly catching up with our internet-overused minds. Whatever it is. We simply cannot stand being inert. The ostriches and the meerkats In the face of change, everyone … Continued
Ben Osborne
April 2022

Media Mentions
How brands can use their privilege in the fight for women
This article originally appeared in The Drum. It can be hard to believe that, in 2022, we’re still having conversations about breaking gender biases in the workplace and beyond. When I first entered the corporate marketing world decades ago, like many women beginning their careers, I naively thought that gender didn’t influence trajectories — instead … Continued
Margaret Molloy
April 2022

Media Mentions
How brands can use their privilege in the fight for women
This article originally appeared in The Drum. It can be hard to believe that, in 2022, we’re still having conversations about breaking gender biases in the workplace and beyond. When I first entered the corporate marketing world decades ago, like many women beginning their careers, I naively thought that gender didn’t influence trajectories — instead … Continued
Margaret Molloy
April 2022
This article originally appeared in The Drum. The Washington Football Team finally announced their much-anticipated new name: the Washington Commanders. And from a professional naming perspective, they got this right. Starting with the name, they landed on a strong one. The word itself is powerful and literally means “one who commands.” It’s also gender-neutral and … Continued
Aaron Hall
February 2022

Media Mentions
By playing a long game, the Commanders scored big with their rebrand
This article originally appeared in The Drum. The Washington Football Team finally announced their much-anticipated new name: the Washington Commanders. And from a professional naming perspective, they got this right. Starting with the name, they landed on a strong one. The word itself is powerful and literally means “one who commands.” It’s also gender-neutral and … Continued
Aaron Hall
February 2022
After analyzing the Rebirth of Retail and reimagining its role through experience, the next step is to look at Organic Retail and how to create a retail experience that lives and adapts to continually connect with customers. Knowing the customer has taken center stage and controls great marketplace power, how can retailer brands create truly valuable experiences that exceed expectations, drive business growth and agile to change?
Jared Fink
February 2022

Media Mentions
Organic Retail: Ten steps to consider for modern retail brands to win
After analyzing the Rebirth of Retail and reimagining its role through experience, the next step is to look at Organic Retail and how to create a retail experience that lives and adapts to continually connect with customers. Knowing the customer has taken center stage and controls great marketplace power, how can retailer brands create truly valuable experiences that exceed expectations, drive business growth and agile to change?
Jared Fink
February 2022
If brands are uncovered, not invented – what are the best ways to reveal the treasure that lurks beneath the surface?
Ben Osborne
February 2022

Media Mentions
Measurement over management: Utilizing research to drive brand engagement
If brands are uncovered, not invented – what are the best ways to reveal the treasure that lurks beneath the surface?
Ben Osborne
February 2022