Back Press Room

With 30-second spots at this year's game costing about $7 million, the Super Bowl has become a potent platform for brands—from promoting new products to forging connections with audiences and, in some cases, creating distance from controversy. Whether it was celeb takeovers or Big Tech and AI showing up, our Experience experts, Amy Chen, Jenna Isken and Kyle Telman, weigh in on the ads from Super Bowl LVIII.

Siegel+Gale

Media Mentions

Go big or go home: how brands showed up at Super Bowl LVIII

With 30-second spots at this year's game costing about $7 million, the Super Bowl has become a potent platform for brands—from promoting new products to forging connections with audiences and, in some cases, creating distance from controversy. Whether it was celeb takeovers or Big Tech and AI showing up, our Experience experts, Amy Chen, Jenna Isken and Kyle Telman, weigh in on the ads from Super Bowl LVIII.

Siegel+Gale

No one in the United States needs reminding that healthcare is complex, says Lisa Kane, Group Director, Strategy. Knowing which parts of the patient journey are simple, and which are not, can help improve customer experience.

Lisa Kane

Media Mentions

Healthcare is complex, but patient interactions don’t have to be

No one in the United States needs reminding that healthcare is complex, says Lisa Kane, Group Director, Strategy. Knowing which parts of the patient journey are simple, and which are not, can help improve customer experience.

Lisa Kane

In the ever-evolving world of streaming, simplicity has been relegated to second billing. Jenna Isken, Group Director, Experience, examines the current era of overchoice.

Jenna Isken

Media Mentions

Streaming services in the age of overchoice: finding clarity amidst industry complexity

In the ever-evolving world of streaming, simplicity has been relegated to second billing. Jenna Isken, Group Director, Experience, examines the current era of overchoice.

Jenna Isken

By taking a simplicity-first approach, airlines can resolve complexity and help alleviate some of the most stressful and painful moments throughout the passenger journey.

Amy Chen

Media Mentions

How airlines can take off with simplicity-first solutions

By taking a simplicity-first approach, airlines can resolve complexity and help alleviate some of the most stressful and painful moments throughout the passenger journey.

Amy Chen

This year, more than ever, simplicity paid for the brands that delivered it. But before a new year begins, let’s look back and celebrate highlights from the brand building our clients and colleagues partnered on—from transforming a storied American brand, embracing AI at Cannes, launching the tenth edition of World’s Simplest Brands and a logo … Continued

Siegel+Gale

Media Mentions

Simply Smarter: A brand experience newsletter (December 2023)

This year, more than ever, simplicity paid for the brands that delivered it. But before a new year begins, let’s look back and celebrate highlights from the brand building our clients and colleagues partnered on—from transforming a storied American brand, embracing AI at Cannes, launching the tenth edition of World’s Simplest Brands and a logo … Continued

Siegel+Gale

We’re thrilled to share the incredible accolades and awards that have honored our colleagues' and clients’ imaginative, bold and brand-led work throughout 2023. Dive into the highlights that have made this year an unforgettable one. Congratulations to all involved!

Siegel+Gale

Press Room

And the award goes to: a recap of Siegel+Gale’s honors in 2023

We’re thrilled to share the incredible accolades and awards that have honored our colleagues' and clients’ imaginative, bold and brand-led work throughout 2023. Dive into the highlights that have made this year an unforgettable one. Congratulations to all involved!

Siegel+Gale

Delivering simple experiences has never been more important—and 15,000+ consumers across nine countries agree. To determine the global state of simplicity, we fielded a survey to determine which brands and industries simplify people’s lives. Now, in its tenth edition, our findings prove that simplicity is not a byproduct of success; instead, it is why brands … Continued

Siegel+Gale

Media Mentions

Simply Smarter: A brand experience newsletter (October 2023)

Delivering simple experiences has never been more important—and 15,000+ consumers across nine countries agree. To determine the global state of simplicity, we fielded a survey to determine which brands and industries simplify people’s lives. Now, in its tenth edition, our findings prove that simplicity is not a byproduct of success; instead, it is why brands … Continued

Siegel+Gale

When a company goes public, the focus is on boosting investor confidence—but it takes more than strong financial reports to woo the market. The secret star of the show is brand, and the most successful IPOs are those that spend as much time on brand as on balance sheets. In this month’s newsletter, learn how … Continued

Siegel+Gale

Media Mentions

Simply Smarter: A brand experience newsletter (September 2023)

When a company goes public, the focus is on boosting investor confidence—but it takes more than strong financial reports to woo the market. The secret star of the show is brand, and the most successful IPOs are those that spend as much time on brand as on balance sheets. In this month’s newsletter, learn how … Continued

Siegel+Gale

Siegel+Gale recently published the tenth edition of World’s Simplest Brands and EMEA President, Philip Davies, looks at what got grocery giant Lidl to the top spot.

Philip Davies

Media Mentions

How Lidl became the world’s simplest brand

Siegel+Gale recently published the tenth edition of World’s Simplest Brands and EMEA President, Philip Davies, looks at what got grocery giant Lidl to the top spot.

Philip Davies

The brands in the Global Top 10 show that simplicity isn’t destiny or a part of DNA; rather, simplicity is the product of a series of decisions. And, when brands decide to be simple, they are rewarded handsomely by consumers the world over.

Margaret Molloy

Media Mentions

Why simplifying might be the best decision you’ll ever make

The brands in the Global Top 10 show that simplicity isn’t destiny or a part of DNA; rather, simplicity is the product of a series of decisions. And, when brands decide to be simple, they are rewarded handsomely by consumers the world over.

Margaret Molloy