At an October 1st panel hosted by the San Francisco Business Times, President, Pacific Rim, Jason Cieslak joined Jim Snell, partner at law firm Perkins Coie, to discuss the oncoming impact of the California Consumer Privacy Act (CCPA) and the impact it will have on businesses, brands, and legal strategies in 2020 and beyond.
Jason Cieslak
November 2019
Media Mentions
The California Consumer Privacy Act: What it means for companies and consumers
At an October 1st panel hosted by the San Francisco Business Times, President, Pacific Rim, Jason Cieslak joined Jim Snell, partner at law firm Perkins Coie, to discuss the oncoming impact of the California Consumer Privacy Act (CCPA) and the impact it will have on businesses, brands, and legal strategies in 2020 and beyond.
Jason Cieslak
November 2019
Media Mentions
5 naming myths that need to be debunked once and for all
Believe it or not, there’s an entire consulting practice around creating brand names for companies and products. Although it sounds fun and exciting, naming is not easy. I've been professionally naming companies, products and services for 18 years, and I've learned that it's complicated, and the nuances are limitless.
Aaron Hall
November 2019
Media Mentions
5 naming myths that need to be debunked once and for all
Believe it or not, there’s an entire consulting practice around creating brand names for companies and products. Although it sounds fun and exciting, naming is not easy. I've been professionally naming companies, products and services for 18 years, and I've learned that it's complicated, and the nuances are limitless.
Aaron Hall
November 2019
Media Mentions
Brexit Britain’s brand
Group Strategy Director Rana Brightman explores the impact of Brexit on Britain’s brand in her latest article for Bdaily News.
Rana Brightman
October 2019
Media Mentions
Brexit Britain’s brand
Group Strategy Director Rana Brightman explores the impact of Brexit on Britain’s brand in her latest article for Bdaily News.
Rana Brightman
October 2019
“The new Valleywise Health brand is the foundation of every communication and experience. Our team was thrilled to develop a brand that comes to life across the entire patient journey,” said Lisa Kane, Group Strategy Director of Siegel+Gale. “The new brand ushers in the next chapter for this important public teaching health system, as it fulfills its long-standing commitment to caring while reimagining the health system for the future.”
Siegel+Gale
October 2019
Press Releases
Maricopa Integrated Health System engages Siegel+Gale in rebrand to Valleywise Health
“The new Valleywise Health brand is the foundation of every communication and experience. Our team was thrilled to develop a brand that comes to life across the entire patient journey,” said Lisa Kane, Group Strategy Director of Siegel+Gale. “The new brand ushers in the next chapter for this important public teaching health system, as it fulfills its long-standing commitment to caring while reimagining the health system for the future.”
Siegel+Gale
October 2019
Whether it’s your brand or a new SKU or product, a name is the ultimate first impression. And if you do it right, a name can do a lot of work for you—set a tone or mood, impart critical information, or communicate a core value.
Aaron Hall
August 2019
Media Mentions
Episode 117: How to name your brand for maximum recall with Aaron Hall
Whether it’s your brand or a new SKU or product, a name is the ultimate first impression. And if you do it right, a name can do a lot of work for you—set a tone or mood, impart critical information, or communicate a core value.
Aaron Hall
August 2019
This article originally appeared on CNBC Gone are the days of flopping onto mattress after mattress in a stuffy showroom floor. Online mattress companies that ship to your front door say that finding the perfect bed might just take a few clicks. But experts warn that it’s important to look beneath the sheets. They say … Continued
David Srere
August 2019
Media Mentions
There are now 175 online mattress companies—and you can’t tell them apart
This article originally appeared on CNBC Gone are the days of flopping onto mattress after mattress in a stuffy showroom floor. Online mattress companies that ship to your front door say that finding the perfect bed might just take a few clicks. But experts warn that it’s important to look beneath the sheets. They say … Continued
David Srere
August 2019
Media Mentions
The brand psychology of the metal card
Everyone’s got metal cards on their mind at the moment, whether they like them or not. While N26 and Revolut have already released metal versions, news of Monzo’s upcoming metal experiment and Apple’s titanium credit card US launch have got people in the fintech industry asking: why?
Siegel+Gale
August 2019
Media Mentions
The brand psychology of the metal card
Everyone’s got metal cards on their mind at the moment, whether they like them or not. While N26 and Revolut have already released metal versions, news of Monzo’s upcoming metal experiment and Apple’s titanium credit card US launch have got people in the fintech industry asking: why?
Siegel+Gale
August 2019
Press Releases
Siegel+Gale partners with Cloudreach on brand relaunch
Since its founding in 2009, Cloudreach has expanded its global footprint to become one of the largest cloud-native service providers in the world. As part of its growth strategy, the company engaged Siegel+Gale to develop a new positioning and visual identity to reflect its evolution.
Molly Muldoon
August 2019
Press Releases
Siegel+Gale partners with Cloudreach on brand relaunch
Since its founding in 2009, Cloudreach has expanded its global footprint to become one of the largest cloud-native service providers in the world. As part of its growth strategy, the company engaged Siegel+Gale to develop a new positioning and visual identity to reflect its evolution.
Molly Muldoon
August 2019
The public and private sectors are expected to spend more than $90 billion on Tokyo 2020. But it takes more than one window in time to earn success on a global stage. Jason Cieslak, President, Pacific Rim, offers Japanese brands five areas of focus that can lead to benefits in 2020—and beyond.
Jason Cieslak
Media Mentions
Preparing Japan’s brands to seize the Olympic moment—and beyond
The public and private sectors are expected to spend more than $90 billion on Tokyo 2020. But it takes more than one window in time to earn success on a global stage. Jason Cieslak, President, Pacific Rim, offers Japanese brands five areas of focus that can lead to benefits in 2020—and beyond.
Jason Cieslak
Media Mentions
Wyndham Destinations unveils new timeshare club branding
We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other … Continued
Siegel+Gale
June 2019
Media Mentions
Wyndham Destinations unveils new timeshare club branding
We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other … Continued
Siegel+Gale
June 2019