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This article originally appeared on CNBC Gone are the days of flopping onto mattress after mattress in a stuffy showroom floor. Online mattress companies that ship to your front door say that finding the perfect bed might just take a few clicks. But experts warn that it’s important to look beneath the sheets. They say … Continued

David Srere

Media Mentions

There are now 175 online mattress companies—and you can’t tell them apart

This article originally appeared on CNBC Gone are the days of flopping onto mattress after mattress in a stuffy showroom floor. Online mattress companies that ship to your front door say that finding the perfect bed might just take a few clicks. But experts warn that it’s important to look beneath the sheets. They say … Continued

David Srere

Everyone’s got metal cards on their mind at the moment, whether they like them or not. While N26 and Revolut have already released metal versions, news of Monzo’s upcoming metal experiment and Apple’s titanium credit card US launch have got people in the fintech industry asking: why?

Siegel+Gale

Media Mentions

The brand psychology of the metal card

Everyone’s got metal cards on their mind at the moment, whether they like them or not. While N26 and Revolut have already released metal versions, news of Monzo’s upcoming metal experiment and Apple’s titanium credit card US launch have got people in the fintech industry asking: why?

Siegel+Gale

Since its founding in 2009, Cloudreach has expanded its global footprint to become one of the largest cloud-native service providers in the world. As part of its growth strategy, the company engaged Siegel+Gale to develop a new positioning and visual identity to reflect its evolution.

Molly Muldoon

Press Releases

Siegel+Gale partners with Cloudreach on brand relaunch

Since its founding in 2009, Cloudreach has expanded its global footprint to become one of the largest cloud-native service providers in the world. As part of its growth strategy, the company engaged Siegel+Gale to develop a new positioning and visual identity to reflect its evolution.

Molly Muldoon

The public and private sectors are expected to spend more than $90 billion on Tokyo 2020. But it takes more than one window in time to earn success on a global stage. Jason Cieslak, President, Pacific Rim, offers Japanese brands five areas of focus that can lead to benefits in 2020—and beyond.

Jason Cieslak

Media Mentions

Preparing Japan’s brands to seize the Olympic moment—and beyond

The public and private sectors are expected to spend more than $90 billion on Tokyo 2020. But it takes more than one window in time to earn success on a global stage. Jason Cieslak, President, Pacific Rim, offers Japanese brands five areas of focus that can lead to benefits in 2020—and beyond.

Jason Cieslak

We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other … Continued

Siegel+Gale

Media Mentions

Wyndham Destinations unveils new timeshare club branding

We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other … Continued

Siegel+Gale

The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.

Katie Conway

Media Mentions

In pursuit of simplicity: solving the problem of process in the health insurance industry

The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.

Katie Conway

Will Bosanko shares his thoughts on why Snapchat must embrace simplicity in order to secure a brighter future.

Will Bosanko

Media Mentions

Snapchat 2019: Why simplicity is the way forward for the social media platform

Will Bosanko shares his thoughts on why Snapchat must embrace simplicity in order to secure a brighter future.

Will Bosanko

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segment.  Meeting their need is Google’s Stadia, the first-ever cloud gaming platform, promising to lower barriers and amplify portability — anywhere and everywhere — without diminishing quality or experience.

Joanna Komvopoulos

Media Mentions

Beyond the screen: how immersive experiences will change gaming

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segment.  Meeting their need is Google’s Stadia, the first-ever cloud gaming platform, promising to lower barriers and amplify portability — anywhere and everywhere — without diminishing quality or experience.

Joanna Komvopoulos

When it comes to experiences, less is more. Instead of being everywhere all the time, brands that start thinking about behaviors they want people to adopt will be more targeted, useful, and streamlined. Consequently, they may have less interaction with their customers, but potentially, more powerful interactions.

Leesa Wytock

Media Mentions

The C-Suite: Interview with Leesa Wytock, Group Director of Experience

When it comes to experiences, less is more. Instead of being everywhere all the time, brands that start thinking about behaviors they want people to adopt will be more targeted, useful, and streamlined. Consequently, they may have less interaction with their customers, but potentially, more powerful interactions.

Leesa Wytock

Senior strategy director Katie Conway sat down with David Kaplan at kambr.media to share her thoughts about the purpose and pitfalls of United’s graphics move – and what impact, if any, the style changes will have on United’s employees and travelers.

Katie Conway

Media Mentions

Does United Airlines’ livery revamp matter?

Senior strategy director Katie Conway sat down with David Kaplan at kambr.media to share her thoughts about the purpose and pitfalls of United’s graphics move – and what impact, if any, the style changes will have on United’s employees and travelers.

Katie Conway