I’m entirely aware that this may be the sole instance in which motherhood and M&A are mentioned in one breath. However, for me and my experience with brand during this period, it was the most relevant explanation for what I was going through. Once my daughter arrived, I found myself asking similar questions to what a CEO would pose during a merger: Who are we now? How do we look? How do we act?

Jenna Isken

March 2019

A brand promise is your organization’s commitment to its customers—the benefit that makes your brand worthwhile. As we think about building brands that are truly future-proof, how do we build brands that are enduring yet flexible enough to adapt?

Becki Zeuner

March 2019

E-commerce has redefined how we shop, cook, consume and go about our daily lives. Services like Amazon Fresh, Blue Apron and Fresh Direct have redefined convenience, conjuring up images of neatly arranged cardboard boxes and instant delivery. How can grocery stores make sure to stay relevant amid the convenience of online shopping and instant delivery?

Becki Zeuner

February 2019

Aligning sales and marketing and keeping the customer at the center of the enterprise can be a challenge in static environments, but it is even more challenging amid a rebrand when the very moniker to which you refer to the company and which employees work for is changing. Here is some practical advice on how to make sure your rebrand is leveraged for maximum growth and cooperative productivity.

Margaret Molloy

October 2018

Siegel+Gale today announced the appointment of Kerry Held as strategy director of employee engagement. Held, who joins the New York office, brings 15 years of culture, leadership and change management experience to the firm.

Molly Muldoon

August 2018

Lana Roulhac has more than 10 years of design expertise, focusing especially on bringing humanity and relevance to government design and technology brands. She’s worked on projects around the world, including in the UK, Asia and the US with brands like AMEX, Allied Vision, Min Cheng Bank and the World Health Campaign to end TB.

Lana Roulhac

August 2018

What makes a brand successful in the digital age? A joint study by Siegel+Gale, SAP, and Shift Thinking suggests that digital brands don’t just do things differently; they also think differently.

Siegel+Gale

March 2018

Ahead of the 60th Annual GRAMMY Awards® on January 28th the Recording Academy™, the world’s leading society of music professionals, today announced its collaboration on a branding engagement with Siegel+Gale.

Molly Muldoon

January 2018

A recent study shows that organizations who invest in simplifying their workplace benefit from greater trust, advocacy, innovation and retention among employees. Despite this, 30 percent of employees find their workplace complex and difficult to navigate.

Molly Muldoon

November 2017

GroundTruth, the location technology company that drives results with real data, today announced their collaboration on a rebranding effort with Siegel+Gale.

Molly Muldoon

June 2017