Media Mentions
March 2020 Media Mentions
Media Post published a piece by Britt Bulla on how brands should and should not communicate to customers during a crisis. Jason Cieslak spoke with Fast Company and Adweek about the delay of the 2020 Summer Olympics and the subsequent branding ramifications. In AdAge, Aaron Hall examined the importance of involving employees in a company’s … Continued
Media Mentions
March 2020 Media Mentions
Media Post published a piece by Britt Bulla on how brands should and should not communicate to customers during a crisis. Jason Cieslak spoke with Fast Company and Adweek about the delay of the 2020 Summer Olympics and the subsequent branding ramifications. In AdAge, Aaron Hall examined the importance of involving employees in a company’s … Continued
Media Mentions
4 company naming strategies that helped me name my dog
This article originally appeared in AdAge. As a professional namer, I create names for companies, products and services. Every project has its own unique challenges. But perhaps one of the most challenging naming projects I’ve ever faced was when I had to choose a name for my first dog. Luckily, I was able to rely … Continued
Aaron Hall
March 2020
Media Mentions
4 company naming strategies that helped me name my dog
This article originally appeared in AdAge. As a professional namer, I create names for companies, products and services. Every project has its own unique challenges. But perhaps one of the most challenging naming projects I’ve ever faced was when I had to choose a name for my first dog. Luckily, I was able to rely … Continued
Aaron Hall
March 2020
Media Mentions
The technology tightrope setup by brand experience
In the best experiences, technology is invisible; it’s what brings your experience to life, make things easier to deliver – but not the thing people leave talking about.
Jenna Isken
March 2020
Media Mentions
The technology tightrope setup by brand experience
In the best experiences, technology is invisible; it’s what brings your experience to life, make things easier to deliver – but not the thing people leave talking about.
Jenna Isken
March 2020
Media Mentions
Keep it Simple! An Interview with Margaret Molloy
Let’s be honest: complexity is a disease in B2B marketing and branding. We love our jargon and acronyms, and we think the more we say the better will be the result. In this episode of B2Branded – The B2B Brand Podcast, Ian Bruce, PhD, explores the virtues of simplicity with our global CMO Margaret Molloy. … Continued
Margaret Molloy
February 2020
Media Mentions
Keep it Simple! An Interview with Margaret Molloy
Let’s be honest: complexity is a disease in B2B marketing and branding. We love our jargon and acronyms, and we think the more we say the better will be the result. In this episode of B2Branded – The B2B Brand Podcast, Ian Bruce, PhD, explores the virtues of simplicity with our global CMO Margaret Molloy. … Continued
Margaret Molloy
February 2020
Whatever we call it, impending climate doom is upon us if we don’t act quickly. Global leaders have been sluggish, and by and large, individuals have failed to see the need for immediate action. But maybe branding can help. Perhaps a new name will shift the needle, even if just a little.
Aaron Hall
February 2020
Media Mentions
Renaming climate change: Can a new name finally make us take action?
Whatever we call it, impending climate doom is upon us if we don’t act quickly. Global leaders have been sluggish, and by and large, individuals have failed to see the need for immediate action. But maybe branding can help. Perhaps a new name will shift the needle, even if just a little.
Aaron Hall
February 2020
This feature originally appeared on Sweet Fish Media. B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. In this episode of B2B Growth, our Strategy Director, Employee Engagement, Kerry Held, explores ways in which employee engagement can be used to improve employer branding. Listen now!
Kerry Held
February 2020
Media Mentions
3 ways to improve employer branding through employee engagement
This feature originally appeared on Sweet Fish Media. B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. In this episode of B2B Growth, our Strategy Director, Employee Engagement, Kerry Held, explores ways in which employee engagement can be used to improve employer branding. Listen now!
Kerry Held
February 2020
The halcyon days of pre-financial crisis banking have left a hangover. Emerging talent has internalized outdated stereotypes of bankers, and the rest of the industry has been tarnished by association. This raises the question—will the Financial Services sector continue to follow a path of least resistance, or will it actively defy the self-selection bias and identify and target a subsegment of youth better oriented to the future of the industry?
Ben Osborne
January 2020
Press Releases
Gen Z study explores how financial services can leverage brand to attract diverse talent
The halcyon days of pre-financial crisis banking have left a hangover. Emerging talent has internalized outdated stereotypes of bankers, and the rest of the industry has been tarnished by association. This raises the question—will the Financial Services sector continue to follow a path of least resistance, or will it actively defy the self-selection bias and identify and target a subsegment of youth better oriented to the future of the industry?
Ben Osborne
January 2020
“What Macy's has done,” observed David Srere, co-CEO of brand strategy firm Siegel+Gale, “is enmeshed themselves with a holiday that very, very few people have problems with. It’s food, family and football. There’s no religion and no politics—so that is a great thing.”
David Srere
November 2019
Media Mentions
How the Macy’s Thanksgiving Day Parade ballooned into a cherished holiday tradition
“What Macy's has done,” observed David Srere, co-CEO of brand strategy firm Siegel+Gale, “is enmeshed themselves with a holiday that very, very few people have problems with. It’s food, family and football. There’s no religion and no politics—so that is a great thing.”
David Srere
November 2019
Media Mentions
As robots rise, will brands falter?
Technology innovations like VR and AI are exciting and open up new frontiers for brand experiences and consumer interactions. In this piece, Siegel+Gale co-CEO and chief creative officer, Howard Belk, with the help of brand leaders from SAP, Vonage and StitchFix, reminds brand-builders to keep humanity—and purpose—at the core of technology adoption.
Howard Belk + Rebecca Zeuner
November 2019
Media Mentions
As robots rise, will brands falter?
Technology innovations like VR and AI are exciting and open up new frontiers for brand experiences and consumer interactions. In this piece, Siegel+Gale co-CEO and chief creative officer, Howard Belk, with the help of brand leaders from SAP, Vonage and StitchFix, reminds brand-builders to keep humanity—and purpose—at the core of technology adoption.
Howard Belk + Rebecca Zeuner
November 2019
Media Mentions
Sustainable style: SDG Media Zone at Web Summit 2019
Sustainable materials, circular economies and conscious consumer behaviors can unlock massive environmental and social changes. Hear how companies, the media and consumers alike are using innovative technology, global market trends and social advocacy to make fashion fit for all.
Margaret Molloy
November 2019
Media Mentions
Sustainable style: SDG Media Zone at Web Summit 2019
Sustainable materials, circular economies and conscious consumer behaviors can unlock massive environmental and social changes. Hear how companies, the media and consumers alike are using innovative technology, global market trends and social advocacy to make fashion fit for all.
Margaret Molloy
November 2019