Back Press Room

Earn the trust of new followers and maintain the trust of loyal followers with marketing experiences that are rooted in your brand’s mission and values.

Margaret Molloy

Media Mentions

Trust exercise: How marketers can inspire trust in their brands

Earn the trust of new followers and maintain the trust of loyal followers with marketing experiences that are rooted in your brand’s mission and values.

Margaret Molloy

Your brand’s voice should be rooted in a well-functioning, up-to-date strategy, working as a set of coherent attributes for expressing or implying that strategy in every message. In combination with a clear view of your audience, strategic components like mission, vision, and values can inform what your brand has license to communicate when it comes to sensitive issues.

Derrick Mead

Media Mentions

No Juneteenth messaging this year? How to get ready for 2022

Your brand’s voice should be rooted in a well-functioning, up-to-date strategy, working as a set of coherent attributes for expressing or implying that strategy in every message. In combination with a clear view of your audience, strategic components like mission, vision, and values can inform what your brand has license to communicate when it comes to sensitive issues.

Derrick Mead

During a merger, acquisition or divestiture, healthcare companies should follow these five principles to build brands that deliver greater clarity and utility for customers, investors and talent.

Matt Egan

Media Mentions

Healthcare M&A on the rise: 5 principles for creating a new brand that resonates

During a merger, acquisition or divestiture, healthcare companies should follow these five principles to build brands that deliver greater clarity and utility for customers, investors and talent.

Matt Egan

In April 2021, our Global CMO Margaret Molloy joined Michelle Castillo of Cheddar and Washington Post Chief Revenue Officer Joy Robins to discuss what brands need to get right in order to thrive in a post-pandemic world.

Siegel+Gale

Press Room

Collision 2021 Conference: Brand building post-pandemic

In April 2021, our Global CMO Margaret Molloy joined Michelle Castillo of Cheddar and Washington Post Chief Revenue Officer Joy Robins to discuss what brands need to get right in order to thrive in a post-pandemic world.

Siegel+Gale

The world's best companies are making bold moves to mitigate future disasters, finding ways to build sustainability into their bottom line and brand purpose. Grasping this "green swan" opportunity is no easy task, but trailblazing brand's experiences suggest the five actions detailed here can help bring about the kind of stakeholder consensus that powers transformation.

Margaret Molloy

Media Mentions

The role of brand in combating climate crisis

The world's best companies are making bold moves to mitigate future disasters, finding ways to build sustainability into their bottom line and brand purpose. Grasping this "green swan" opportunity is no easy task, but trailblazing brand's experiences suggest the five actions detailed here can help bring about the kind of stakeholder consensus that powers transformation.

Margaret Molloy

Alcohol brands tout renewable energy and sustainable ingredients for Earth Day 2021, but those messages only resonate if they're reflected in the company's DNA, says branding expert Gina Kim.

Media Mentions

Alcohol brands tout renewable energy and sustainable ingredients for Earth Day 2021

Alcohol brands tout renewable energy and sustainable ingredients for Earth Day 2021, but those messages only resonate if they're reflected in the company's DNA, says branding expert Gina Kim.

Brands today are dynamic. They no longer shout from the rooftops in a one-way conversation. They shift and morph and are felt by different audiences – customers, employees, partners and investors alike. How brands show up today is scrutinised by these diverse groups, where the touch point with the weakest experience is remembered twice as much as the positive one.

Siegel+Gale

Media Mentions

3 steps to building meaningful experiences in 2021

Brands today are dynamic. They no longer shout from the rooftops in a one-way conversation. They shift and morph and are felt by different audiences – customers, employees, partners and investors alike. How brands show up today is scrutinised by these diverse groups, where the touch point with the weakest experience is remembered twice as much as the positive one.

Siegel+Gale

Fans should not be surprised that the Cleveland Indians are undergoing a name change — the writing’s been on the wall for years. For several seasons now, Indigenous people and allies have protested the team each Opening Day demanding change. The Indians front office have signaled that they have been listening and took the first step a couple years ago retiring their undeniably racist “Chief Wahoo” logo in 2018.

Siegel+Gale

Media Mentions

The Cleveland Indians name change has been a long time coming

Fans should not be surprised that the Cleveland Indians are undergoing a name change — the writing’s been on the wall for years. For several seasons now, Indigenous people and allies have protested the team each Opening Day demanding change. The Indians front office have signaled that they have been listening and took the first step a couple years ago retiring their undeniably racist “Chief Wahoo” logo in 2018.

Siegel+Gale

Whether you consider your brand building exercise a refresh, evolution or revolution, the logo is likely to command a healthy portion of the conversation. Crafting a new brand identity requires vision, restraint and execution—a combination only the most capable brand stewards achieve. Some of the process comes down to an indefinable magic—a meeting of designer and strategist; a striking of creative oil. But there are key qualities for which a team should strive for during the creative process, and by keeping them in mind, can ensure an impactful outcome.

Nijel Taylor

Media Mentions

3 qualities of a memorable logo

Whether you consider your brand building exercise a refresh, evolution or revolution, the logo is likely to command a healthy portion of the conversation. Crafting a new brand identity requires vision, restraint and execution—a combination only the most capable brand stewards achieve. Some of the process comes down to an indefinable magic—a meeting of designer and strategist; a striking of creative oil. But there are key qualities for which a team should strive for during the creative process, and by keeping them in mind, can ensure an impactful outcome.

Nijel Taylor

Vaccines are getting approved, and people are beginning to see a light at the end of the COVID-19 tunnel. As the new year approaches and we begin to think about life post-pandemic, brands that can demonstrate their unique commitment to care—what that means for patients, communities and each other—will be well-positioned to stand apart as leaders going forward. Here are five key trends to consider in evaluating how you’re delivering on your brand in 2021.

Christine Lim

Media Mentions

Care at the forefront: Five imperatives for healthcare brands in 2021

Vaccines are getting approved, and people are beginning to see a light at the end of the COVID-19 tunnel. As the new year approaches and we begin to think about life post-pandemic, brands that can demonstrate their unique commitment to care—what that means for patients, communities and each other—will be well-positioned to stand apart as leaders going forward. Here are five key trends to consider in evaluating how you’re delivering on your brand in 2021.

Christine Lim