Media Mentions
Brands are rallying to fight the coronavirus
This article originally appeared on ANA. The news didn’t sit well with supermarket chain Publix: Footage of U.S. farmers destroying fields’ worth of produce and dumping thousands of gallons of milk that they could no longer sell due to the coronavirus. “When we saw these visuals, the cross-functional teams got together and said, ‘Here’s the problem. How … Continued
David Srere
June 2020
Media Mentions
Brands are rallying to fight the coronavirus
This article originally appeared on ANA. The news didn’t sit well with supermarket chain Publix: Footage of U.S. farmers destroying fields’ worth of produce and dumping thousands of gallons of milk that they could no longer sell due to the coronavirus. “When we saw these visuals, the cross-functional teams got together and said, ‘Here’s the problem. How … Continued
David Srere
June 2020
Media Mentions
The keys to attracting young marketing talent
This article originally appeared on ANA Amanda Moore, senior manager of integrated marketing and partnerships at the nonprofit Loggerhead Marinelife Center, knows what a challenge it can be to attract and retain younger marketing professionals. Moore can’t afford hefty paychecks and annual bonuses to hire the types of scrappy marketing candidates she needs to raise … Continued
Yasmeen Coning
June 2020
Media Mentions
The keys to attracting young marketing talent
This article originally appeared on ANA Amanda Moore, senior manager of integrated marketing and partnerships at the nonprofit Loggerhead Marinelife Center, knows what a challenge it can be to attract and retain younger marketing professionals. Moore can’t afford hefty paychecks and annual bonuses to hire the types of scrappy marketing candidates she needs to raise … Continued
Yasmeen Coning
June 2020
Media Mentions
A new human normal
Think of this as a “KonMari” moment for brands: A chance to strip away the layers of overwrought — and over-thought — messaging and identity, and focus on what makes them part of the global community. To key in on what gives them purpose, and what truly delivers joy to their customers, their partners and their employees.
Casey Seijas
June 2020
Media Mentions
A new human normal
Think of this as a “KonMari” moment for brands: A chance to strip away the layers of overwrought — and over-thought — messaging and identity, and focus on what makes them part of the global community. To key in on what gives them purpose, and what truly delivers joy to their customers, their partners and their employees.
Casey Seijas
June 2020
Media Mentions
Spring 2020 Media Mentions
Jenna Isken spoke to Ad Age about the intersection of gaming and brand. Margaret Molloy appeared on Branders magazine’s podcast to talk all things rebranding. Kate Floyd offers brands five ways they can add value in the face of uncertainty. Doug Sellers spoke to Adweek about Sun-Maid’s redesigned logo. Aaron Hall, shared what companies should consider when reinventing a well-known brand in AdAge. Melanie McShane weighed in on Bush’s … Continued
Siegel+Gale
May 2020
Media Mentions
Spring 2020 Media Mentions
Jenna Isken spoke to Ad Age about the intersection of gaming and brand. Margaret Molloy appeared on Branders magazine’s podcast to talk all things rebranding. Kate Floyd offers brands five ways they can add value in the face of uncertainty. Doug Sellers spoke to Adweek about Sun-Maid’s redesigned logo. Aaron Hall, shared what companies should consider when reinventing a well-known brand in AdAge. Melanie McShane weighed in on Bush’s … Continued
Siegel+Gale
May 2020
In this episode of Velocitize Talks, co-CEO + Chief Creative Officer Howard Belk discusses brand simplicity, voice and creativity in the fast-paced digital age.
Howard Belk
May 2020
Media Mentions
Velocitize Talks: Howard Belk on brands, voice and keeping it simple
In this episode of Velocitize Talks, co-CEO + Chief Creative Officer Howard Belk discusses brand simplicity, voice and creativity in the fast-paced digital age.
Howard Belk
May 2020
Media Mentions
Financial Services need to wake up and smell the coffee
According to a survey from LendEdu, more than 1 out of 4 millennials (those born between 1981 and 1996) spend more on coffee each month than on their retirement savings.It’s just one example of the shifting financial habits and attitudes towards saving of this generation. Yet, while the spending and saving habits of millennials have changed from those of older generations, Financial Services brands are not keeping pace.
Mitchell Kirkham-Cooper
May 2020
Media Mentions
Financial Services need to wake up and smell the coffee
According to a survey from LendEdu, more than 1 out of 4 millennials (those born between 1981 and 1996) spend more on coffee each month than on their retirement savings.It’s just one example of the shifting financial habits and attitudes towards saving of this generation. Yet, while the spending and saving habits of millennials have changed from those of older generations, Financial Services brands are not keeping pace.
Mitchell Kirkham-Cooper
May 2020
Media Mentions
How brands can add value in the face of uncertainty
This article originally appeared on MediaPost. In the face of the extended crisis that is the COVID-19 pandemic, every business is being challenged to make timely decisions right for employees and customers alike. Here are five ways your brand can help inform your efforts to give back during this crisis. Consider your audience Your audience … Continued
Kate Floyd
May 2020
Media Mentions
How brands can add value in the face of uncertainty
This article originally appeared on MediaPost. In the face of the extended crisis that is the COVID-19 pandemic, every business is being challenged to make timely decisions right for employees and customers alike. Here are five ways your brand can help inform your efforts to give back during this crisis. Consider your audience Your audience … Continued
Kate Floyd
May 2020
In times of crisis, people see who their true friends are. For brands looking to build strong relationships with customers, make sure you provide help and service, and aren’t just in it for yourself.
Britt Bulla
April 2020
Media Mentions
Who are your real brand friends? How to communicate with customers during a crisis
In times of crisis, people see who their true friends are. For brands looking to build strong relationships with customers, make sure you provide help and service, and aren’t just in it for yourself.
Britt Bulla
April 2020
Media Mentions
March 2020 Media Mentions
Media Post published a piece by Britt Bulla on how brands should and should not communicate to customers during a crisis. Jason Cieslak spoke with Fast Company and Adweek about the delay of the 2020 Summer Olympics and the subsequent branding ramifications. In AdAge, Aaron Hall examined the importance of involving employees in a company’s … Continued
Media Mentions
March 2020 Media Mentions
Media Post published a piece by Britt Bulla on how brands should and should not communicate to customers during a crisis. Jason Cieslak spoke with Fast Company and Adweek about the delay of the 2020 Summer Olympics and the subsequent branding ramifications. In AdAge, Aaron Hall examined the importance of involving employees in a company’s … Continued
Media Mentions
4 company naming strategies that helped me name my dog
This article originally appeared in AdAge. As a professional namer, I create names for companies, products and services. Every project has its own unique challenges. But perhaps one of the most challenging naming projects I’ve ever faced was when I had to choose a name for my first dog. Luckily, I was able to rely … Continued
Aaron Hall
March 2020
Media Mentions
4 company naming strategies that helped me name my dog
This article originally appeared in AdAge. As a professional namer, I create names for companies, products and services. Every project has its own unique challenges. But perhaps one of the most challenging naming projects I’ve ever faced was when I had to choose a name for my first dog. Luckily, I was able to rely … Continued
Aaron Hall
March 2020