Back Press Room

Analicia Sotelo and Scott Wolman try on an optimistic pose: putting aside well-publicized issues, could AI be a valuable tool for brand builders?

Analicia Sotelo + Scott Wolman

Media Mentions

Is AI good news or bad news for branding? 3 smart uses for brand builders

Analicia Sotelo and Scott Wolman try on an optimistic pose: putting aside well-publicized issues, could AI be a valuable tool for brand builders?

Analicia Sotelo + Scott Wolman

Media Mentions

Drag up your brand

What can brands learn from RuPaul’s Drag Race? Nana T. Baffour-Awuah, Associate Director, Brand Communication, goes behind the glitter to look at how the reality show’s judging criteria also encapsulates pivotal principles in brand-building.

Siegel+Gale

Media Mentions

Drag up your brand

What can brands learn from RuPaul’s Drag Race? Nana T. Baffour-Awuah, Associate Director, Brand Communication, goes behind the glitter to look at how the reality show’s judging criteria also encapsulates pivotal principles in brand-building.

Siegel+Gale

In this month’s newsletter, you’re invited to our next Unlocking Brand webinar with global B2B product leader BorgWarner. Our Co-CEO + Chief Strategy Officer, David Srere, delves into our “simplicity” … Continued

Siegel+Gale

Media Mentions

Simply Smarter: A newsletter on brand experience (July 2023)

In this month’s newsletter, you’re invited to our next Unlocking Brand webinar with global B2B product leader BorgWarner. Our Co-CEO + Chief Strategy Officer, David Srere, delves into our “simplicity” … Continued

Siegel+Gale

As companies expand into new industries, acquire businesses and layer in new tools, they add more friction for employees. But there are several actions you can take to remove complexity, align your workforce and make work easier to do long term. Jared Taylor, Associate Director, Brand-led Change, shares five ways to simplify the employee experience.

Siegel+Gale

Media Mentions

5 ways to simplify your employee experience

As companies expand into new industries, acquire businesses and layer in new tools, they add more friction for employees. But there are several actions you can take to remove complexity, align your workforce and make work easier to do long term. Jared Taylor, Associate Director, Brand-led Change, shares five ways to simplify the employee experience.

Siegel+Gale

In this month’s newsletter, go behind the scenes of newly launched branding work for Warner Bros. Discovery and QuidelOrtho. In honor of Pride Month, download posters that create visibility and … Continued

Siegel+Gale

Media Mentions

Simply Smarter: A newsletter on brand experience (June 2023)

In this month’s newsletter, go behind the scenes of newly launched branding work for Warner Bros. Discovery and QuidelOrtho. In honor of Pride Month, download posters that create visibility and … Continued

Siegel+Gale

In this month’s newsletter, we proudly showcase branding work our teams have created, including the newly launched visual identity for the U.S. Army, naming and strategy work for The Home … Continued

Siegel+Gale

Media Mentions

Simply Smarter: A newsletter on brand experience (May 2023)

In this month’s newsletter, we proudly showcase branding work our teams have created, including the newly launched visual identity for the U.S. Army, naming and strategy work for The Home … Continued

Siegel+Gale

Gretchen Huestis, Group Director of Brand-led Change, on why companies need to step back and realign with their brand purpose and core values.

Gretchen Huestis

Media Mentions

Times may be changing, but the promises you make to employees never should

Gretchen Huestis, Group Director of Brand-led Change, on why companies need to step back and realign with their brand purpose and core values.

Gretchen Huestis

In this month’s newsletter, we showcase our newly launched visual identity for the U.S. Army. Our experts examine the new priorities of tech-industry leaders, as well as how Netflix can … Continued

Siegel+Gale

Media Mentions

Simply Smarter: A newsletter on brand experience (March 2023)

In this month’s newsletter, we showcase our newly launched visual identity for the U.S. Army. Our experts examine the new priorities of tech-industry leaders, as well as how Netflix can … Continued

Siegel+Gale

Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.

Siegel+Gale

Media Mentions

Rediscovering the disruptor mindset: how Netflix can evolve with a changing industry

Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.

Siegel+Gale

In this month’s newsletter, we feature our work for The Home Depot and H&R Block; our experts share how to brand a major new offering for the long-term. We also … Continued

Siegel+Gale

Media Mentions

Simply Smarter: A newsletter on brand experience (February 2023)

In this month’s newsletter, we feature our work for The Home Depot and H&R Block; our experts share how to brand a major new offering for the long-term. We also … Continued

Siegel+Gale