As inflation continues to rise worldwide, Strategy Director, Patrick Kampff, questions how brands can get prepared, and offers effective practices to employ for weathering tough times.

Patrick Kampff

February 2023

What is Web3 — and why should you care? Director of Experience, Amy Chen, unpacks Web3's promises and potential, and what brands should anticipate in 2023.

Amy Chen

January 2023

For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.

Margaret Molloy

January 2023

If the past two and a half years had a motto, it would be, “The only constant is change.” Change has permeated nearly every part of life, producing friction and complexity. But companies are not investing in or deploying brand-led experiences in such a way to prioritize consumers, ultimately alleviating friction and complexity. In this … Continued

Siegel+Gale

December 2022

In this month’s newsletter, our branding experts explore combatting complexity in the health-and-wellness industry, the role of brand during a M&A or spin-off, our refresh of KPMG’s iconic brand and why Meta’s metaverse is sinking.

Siegel+Gale

November 2022

In the conclusion of his three-part series on the foundations of consumer needs, our Group Director of Experience, Jared Fink, analyzes how, despite their best storytelling and marketing efforts, many hotels aren’t checking in trends or brand-led experiences.

Siegel+Gale

November 2022

Our Group Director of Experience, Jared Fink, presents part two of his three-part series examining fundamental consumer needs. Exploring the health-and-wellness industry, Jared discusses how brands must create an ecosystem of brand-led experiences to attract customers.

Siegel+Gale

October 2022

This op-ed by Group Director of Experience Jared Fink is part of a three-part series analyzing consumer needs at their most basic elements. First up, Jared examines how to design experiences in the airline industry that reduce friction and complexity, and satisfy the three facets of consumer needs.

Siegel+Gale

October 2022

When Foot Locker told the world that Nike was cutting back on the shoes the retailer could sell, it forfeited $950m in value overnight. Foot Locker has since repaired some of the damage to its stock price, but the same can’t be said for the brand—or its place in culture.

Frankie Margotta

September 2022

With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.

Marc Desmond

September 2022