In this month’s newsletter, we feature our work for The Home Depot and H&R Block; our experts share how to brand a major new offering for the long-term. We also talk to Financial Services CMOs in our new In their Words study, and invite you to our Inclusive Storytelling x International Women’s Day virtual panel.
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Save the date: International Women’s Day 2023Join us on Thursday, March 30th, for our annual International Women’s Day virtual program. Our Global CMO, Margaret Molloy, will welcome leading CMOs from around the world and moderate a panel conversation on brand building and inclusive storytelling. |
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Branding 101How can you ensure that your major new offering is branded for the long-term? In the latest episode of Branding 101, our experts examine how simple, smart branding sets up signature products and services—and the companies bringing them to the market—for success.
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X marks the spotFor decades, The Home Depot has powered renovation for millions of customers, but the time had come for the brand to make some renovations of their own, particularly to their Pro Xtra Loyalty Program. Go behind the scenes of our partnership in the latest SMPL Q+A.
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‘Tis the (tax) seasonThe global leader in tax prep services, H&R Block, has long been an iconic brand. But a brand facelift was needed to support its next stage of growth. Learn how we helped usher in a new era for an industry legend.
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In their wordsIn the latest edition of our CMO study series, we speak to global brand leaders to examine the learnings they took from the pandemic—and how that hard-won knowledge is inspiring new ways of meeting future challenges.
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