The B2B Report 2026
World’s Simplest Brands
A study on the advantages of simplicity in branding.
Complexity is now the default. But it doesn’t have to be.
New technologies, shifting markets, and increasingly complex buying journeys have made B2B decisions harder than ever.
We surveyed senior B2B decision-makers
To learn what makes the world’s leading brands simpler, and why simplicity matters.
80 Brands
2 Markets
4 Industries
15 Brand elements
2K+ B2B decision-makers
The data is clear
In each industry, simpler B2B brands earn more trust, loyalty, and consideration.
65%
More likely to be given the benefit of the doubt
26%
More likely to be considered
51%
More likely to be trusted to do the right thing
67%
More desirable to do business with
Find out how
Download the report now.