Naming

We do naming differently. Our names do more than make people take notice—they take people to new places.

  • Company naming

    We develop names and provide expert guidance on what should be a significant and lasting decision for an organization.

  • Product and service naming

    We develop names for individual products and services and product and service families, ensuring that these names align with the brand and make the right impact within a portfolio.

  • Naming strategy

    We help clients develop a strategic approach to naming anything and everything that might require a name, so any new names that a client develops will support their brand and business goals.

  • Nomenclature systems

    For large portfolios with complex hierarchies and/or many versions of products, we design nomenclature systems that simplify navigation and organization for both customers and employees.

  • Naming validation

    Our proprietary research processes provide the insights necessary to pick the right name and avoid potential strategic, cultural, and/or linguistic pitfalls.

Our work

Our people

Our ideas

Our services

Company naming
Non-profit naming
Brand naming
Platform naming
Product and service naming
Multilingual naming strategies
Global linguistic testing
Trademark pre-screening
Quantitative naming validation
Name change assessments
Naming guidelines and playbooks