This article originally appeared in The Drum.

The Washington Football Team finally announced their much-anticipated new name: the Washington Commanders. And from a professional naming perspective, they got this right.

Starting with the name, they landed on a strong one. The word itself is powerful and literally means “one who commands.” It’s also gender-neutral and culturally neutral, both ideal attributes, especially given the team’s culturally insensitive prior name.

The name also anchors the team to its hometown of Washington, D.C. For example, George Washington, for whom D.C. is named, was the commander of the Continental Army during the Revolutionary War and later served as our nation’s first Commander in Chief. The term “commander” also implicates D.C. as the command center of the country, while carrying military-inspired tone, suggesting the Pentagon.