Maddie McGregor

Senior Strategist, Naming

Beginning her branding career abroad, Maddie brings a global perspective and her appreciation for language and its nuances to every naming challenge. As a former strategist, she believes the best names are those that perfectly encapsulate or catapult a brand strategy.

Has worked with:

  • American Express
  • Pfizer
  • The Home Depot
  • Warner Brothers Discovery
  • Citymobil
  • Ferrovial
  • Telefonica
  • New Work

Is an expert in:

  • Crafting the narrative behind the name
  • Names fit for global contexts/a global audience
  • Names that set the tone for unique verbal identities

Wants you to know:

  • BA in Journalism and Sociology
  • Masters in Corporate Communication and Visual & Digital Media
  • Recipient of the 2019 Wally Olins Award
  • Lived in Madrid, Spain for four years
  • TED Talks enthusiast
Previous Aaron Hall
Scott Wolman Next