In this month’s newsletter, we showcase our newly launched visual identity for the U.S. Army. Our experts examine the new priorities of tech-industry leaders, as well as how Netflix can reassert its dominance as one. Spotlighting our work with Canada’s top law firm, we explore how brand experience spurs success. And you’re invited to our Inclusive Storytelling x Women’s History Month virtual panel.


Virtual CMO panel

We conclude Women’s History Month with a special edition of our Future of Branding CMO panel.
Join us on Thursday, March 30th for a conversation—moderated by our Global CMO, Margaret Molloy—on brand building and inclusive storytelling, featuring brand leaders from AARP, Google, Unilever and more.

RSVP here

Be all you can be

“This is a great redesign that manages to imbue a bold and confident personality into the U.S. Army without having to be all gung-ho about it, and I can only imagine the complexity of getting this project done…so the fact that anything remotely interesting and creative—and this is well above that—came out of it deserves a salute.”

Read the full review of our visual identity work for the U.S. Army on Brand New.


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Seeds of dis(content)

Can Netflix weather the storm of subscriber losses and increasing competition? Senior Strategist, Mick Smyth, examines how the streaming giant can rediscover the disruptor mindset.


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Big tech grows up

The past nine months have forever changed how employees, investors and the media will see the tech industry. New priorities must take shape for those leading these businesses. Jason Cieslak, President of the Pacific Rim, shares how tech industry leaders can restore growth, rebuild trust and drive profit.


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Peerless precision

Learn how we revitalized Davies’ brand experience and captured the essence of Canada’s top law firm.


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And the award goes to…

We’re excited to share that Omnicom has been named AdAge’s Holding Company of the Year! We take pride in knowing our people at Siegel+Gale played a role in this collective achievement. Together with our global partners, we continue to raise the bar in our industry.


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