In this month’s newsletter, we showcase our newly launched visual identity for the U.S. Army. Our experts examine the new priorities of tech-industry leaders, as well as how Netflix can … Continued
Siegel+Gale
March 2023
Media Mentions
Simply Smarter: A newsletter on brand experience (March 2023)
In this month’s newsletter, we showcase our newly launched visual identity for the U.S. Army. Our experts examine the new priorities of tech-industry leaders, as well as how Netflix can … Continued
Siegel+Gale
March 2023
Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.
Siegel+Gale
March 2023
Media Mentions
Rediscovering the disruptor mindset: how Netflix can evolve with a changing industry
Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.
Siegel+Gale
March 2023
In this month’s newsletter, we feature our work for The Home Depot and H&R Block; our experts share how to brand a major new offering for the long-term. We also … Continued
Siegel+Gale
February 2023
Media Mentions
Simply Smarter: A newsletter on brand experience (February 2023)
In this month’s newsletter, we feature our work for The Home Depot and H&R Block; our experts share how to brand a major new offering for the long-term. We also … Continued
Siegel+Gale
February 2023
In this month’s newsletter, our branding experts explore how, during increased economic volatility, strong brand building is paramount in reassuring stakeholders and helping them to prioritize where to invest their … Continued
Siegel+Gale
January 2023
Media Mentions
Simply Smarter: A newsletter on brand experience (January 2023)
In this month’s newsletter, our branding experts explore how, during increased economic volatility, strong brand building is paramount in reassuring stakeholders and helping them to prioritize where to invest their … Continued
Siegel+Gale
January 2023
When businesses go through major corporate mergers, splits or spin-offs, how can CMOs focus on protecting and enhancing brand value?
David Srere
February 2023
Press Room
How to protect and enhance brand value after a merger, split or spin-off
When businesses go through major corporate mergers, splits or spin-offs, how can CMOs focus on protecting and enhancing brand value?
David Srere
February 2023
Media Mentions
What makes for strong brands during times of crisis?
As inflation continues to rise worldwide, Strategy Director, Patrick Kampff, questions how brands can get prepared, and offers effective practices to employ for weathering tough times.
Patrick Kampff
February 2023
Media Mentions
What makes for strong brands during times of crisis?
As inflation continues to rise worldwide, Strategy Director, Patrick Kampff, questions how brands can get prepared, and offers effective practices to employ for weathering tough times.
Patrick Kampff
February 2023
Media Mentions
What is Web3—and why should you care?
What is Web3 — and why should you care? Director of Experience, Amy Chen, unpacks Web3's promises and potential, and what brands should anticipate in 2023.
Amy Chen
January 2023
Media Mentions
What is Web3—and why should you care?
What is Web3 — and why should you care? Director of Experience, Amy Chen, unpacks Web3's promises and potential, and what brands should anticipate in 2023.
Amy Chen
January 2023
Media Mentions
Why B2B branding is more important than ever
For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.
Margaret Molloy
January 2023
Media Mentions
Why B2B branding is more important than ever
For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.
Margaret Molloy
January 2023
If the past two and a half years had a motto, it would be, “The only constant is change.” Change has permeated nearly every part of life, producing friction and … Continued
Siegel+Gale
December 2022
Press Room
Simply Smarter: A newsletter on brand experience (December 2022)
If the past two and a half years had a motto, it would be, “The only constant is change.” Change has permeated nearly every part of life, producing friction and … Continued
Siegel+Gale
December 2022
In this month’s newsletter, our branding experts explore combatting complexity in the health-and-wellness industry, the role of brand during a M&A or spin-off, our refresh of KPMG’s iconic brand and why Meta’s metaverse is sinking.
Siegel+Gale
November 2022
Press Room
Simply Smarter: A newsletter on brand experience (November 2022)
In this month’s newsletter, our branding experts explore combatting complexity in the health-and-wellness industry, the role of brand during a M&A or spin-off, our refresh of KPMG’s iconic brand and why Meta’s metaverse is sinking.
Siegel+Gale
November 2022