Back Press Room

In this episode of Velocitize Talks, co-CEO + Chief Creative Officer Howard Belk discusses brand simplicity, voice and creativity in the fast-paced digital age.

Howard Belk

Media Mentions

Velocitize Talks: Howard Belk on brands, voice and keeping it simple

In this episode of Velocitize Talks, co-CEO + Chief Creative Officer Howard Belk discusses brand simplicity, voice and creativity in the fast-paced digital age.

Howard Belk

According to a survey from LendEdu, more than 1 out of 4 millennials (those born between 1981 and 1996) spend more on coffee each month than on their retirement savings.It’s just one example of the shifting financial habits and attitudes towards saving of this generation. Yet, while the spending and saving habits of millennials have changed from those of older generations, Financial Services brands are not keeping pace.

Mitchell Kirkham-Cooper

Media Mentions

Financial Services need to wake up and smell the coffee

According to a survey from LendEdu, more than 1 out of 4 millennials (those born between 1981 and 1996) spend more on coffee each month than on their retirement savings.It’s just one example of the shifting financial habits and attitudes towards saving of this generation. Yet, while the spending and saving habits of millennials have changed from those of older generations, Financial Services brands are not keeping pace.

Mitchell Kirkham-Cooper

This article originally appeared on MediaPost. In the face of the extended crisis that is the COVID-19 pandemic, every business is being challenged to make timely decisions right for employees and customers alike. Here are five ways your brand can help inform your efforts to give back during this crisis. Consider your audience Your audience … Continued

Kate Floyd

Media Mentions

How brands can add value in the face of uncertainty

This article originally appeared on MediaPost. In the face of the extended crisis that is the COVID-19 pandemic, every business is being challenged to make timely decisions right for employees and customers alike. Here are five ways your brand can help inform your efforts to give back during this crisis. Consider your audience Your audience … Continued

Kate Floyd

In times of crisis, people see who their true friends are. For brands looking to build strong relationships with customers, make sure you provide help and service, and aren’t just in it for yourself.

Siegel+Gale

Media Mentions

Who are your real brand friends? How to communicate with customers during a crisis

In times of crisis, people see who their true friends are. For brands looking to build strong relationships with customers, make sure you provide help and service, and aren’t just in it for yourself.

Siegel+Gale

Media Post published a piece by Britt Bulla on how brands should and should not communicate to customers during a crisis. Jason Cieslak spoke with Fast Company and Adweek about the delay of the 2020 Summer Olympics and the subsequent branding ramifications. In AdAge, Aaron Hall examined the importance of involving employees in a company’s … Continued

Media Mentions

March 2020 Media Mentions

Media Post published a piece by Britt Bulla on how brands should and should not communicate to customers during a crisis. Jason Cieslak spoke with Fast Company and Adweek about the delay of the 2020 Summer Olympics and the subsequent branding ramifications. In AdAge, Aaron Hall examined the importance of involving employees in a company’s … Continued

This article originally appeared in AdAge. As a professional namer, I create names for companies, products and services. Every project has its own unique challenges. But perhaps one of the most challenging naming projects I’ve ever faced was when I had to choose a name for my first dog. Luckily, I was able to rely … Continued

Aaron Hall

Media Mentions

4 company naming strategies that helped me name my dog

This article originally appeared in AdAge. As a professional namer, I create names for companies, products and services. Every project has its own unique challenges. But perhaps one of the most challenging naming projects I’ve ever faced was when I had to choose a name for my first dog. Luckily, I was able to rely … Continued

Aaron Hall

In the best experiences, technology is invisible; it’s what brings your experience to life, make things easier to deliver – but not the thing people leave talking about.

Jenna Isken

Media Mentions

The technology tightrope setup by brand experience

In the best experiences, technology is invisible; it’s what brings your experience to life, make things easier to deliver – but not the thing people leave talking about.

Jenna Isken

Let’s be honest: complexity is a disease in B2B marketing and branding. We love our jargon and acronyms, and we think the more we say the better will be the result. In this episode of B2Branded – The B2B Brand Podcast, Ian Bruce, PhD, explores the virtues of simplicity with our global CMO Margaret Molloy.  … Continued

Margaret Molloy

Media Mentions

Keep it Simple! An Interview with Margaret Molloy

Let’s be honest: complexity is a disease in B2B marketing and branding. We love our jargon and acronyms, and we think the more we say the better will be the result. In this episode of B2Branded – The B2B Brand Podcast, Ian Bruce, PhD, explores the virtues of simplicity with our global CMO Margaret Molloy.  … Continued

Margaret Molloy

Whatever we call it, impending climate doom is upon us if we don’t act quickly. Global leaders have been sluggish, and by and large, individuals have failed to see the need for immediate action. But maybe branding can help. Perhaps a new name will shift the needle, even if just a little.

Aaron Hall

Media Mentions

Renaming climate change: Can a new name finally make us take action?

Whatever we call it, impending climate doom is upon us if we don’t act quickly. Global leaders have been sluggish, and by and large, individuals have failed to see the need for immediate action. But maybe branding can help. Perhaps a new name will shift the needle, even if just a little.

Aaron Hall

This feature originally appeared on Sweet Fish Media. B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. In this episode of B2B Growth, our Strategy Director, Employee Engagement, Kerry Held, explores ways in which employee engagement can be used to improve employer branding. Listen now!  

Kerry Held

Media Mentions

3 ways to improve employer branding through employee engagement

This feature originally appeared on Sweet Fish Media. B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. In this episode of B2B Growth, our Strategy Director, Employee Engagement, Kerry Held, explores ways in which employee engagement can be used to improve employer branding. Listen now!  

Kerry Held