During a merger, acquisition or divestiture, healthcare companies should follow these five principles to build brands that deliver greater clarity and utility for customers, investors and talent.
Matt Egan
March 2022
Media Mentions
Healthcare M&A on the rise: 5 principles for creating a new brand that resonates
During a merger, acquisition or divestiture, healthcare companies should follow these five principles to build brands that deliver greater clarity and utility for customers, investors and talent.
Matt Egan
March 2022
Alcohol brands tout renewable energy and sustainable ingredients for Earth Day 2021, but those messages only resonate if they're reflected in the company's DNA, says branding expert Gina Kim.
April 2021
Media Mentions
Alcohol brands tout renewable energy and sustainable ingredients for Earth Day 2021
Alcohol brands tout renewable energy and sustainable ingredients for Earth Day 2021, but those messages only resonate if they're reflected in the company's DNA, says branding expert Gina Kim.
April 2021
In April 2021, our Global CMO Margaret Molloy joined Michelle Castillo of Cheddar and Washington Post Chief Revenue Officer Joy Robins to discuss what brands need to get right in order to thrive in a post-pandemic world.
Siegel+Gale
May 2021
Press Room
Collision 2021 Conference: Brand building post-pandemic
In April 2021, our Global CMO Margaret Molloy joined Michelle Castillo of Cheddar and Washington Post Chief Revenue Officer Joy Robins to discuss what brands need to get right in order to thrive in a post-pandemic world.
Siegel+Gale
May 2021
Media Mentions
3 steps to building meaningful experiences in 2021
Brands today are dynamic. They no longer shout from the rooftops in a one-way conversation. They shift and morph and are felt by different audiences – customers, employees, partners and investors alike. How brands show up today is scrutinised by these diverse groups, where the touch point with the weakest experience is remembered twice as much as the positive one.
Siegel+Gale
April 2021
Media Mentions
3 steps to building meaningful experiences in 2021
Brands today are dynamic. They no longer shout from the rooftops in a one-way conversation. They shift and morph and are felt by different audiences – customers, employees, partners and investors alike. How brands show up today is scrutinised by these diverse groups, where the touch point with the weakest experience is remembered twice as much as the positive one.
Siegel+Gale
April 2021
Fans should not be surprised that the Cleveland Indians are undergoing a name change — the writing’s been on the wall for years. For several seasons now, Indigenous people and allies have protested the team each Opening Day demanding change. The Indians front office have signaled that they have been listening and took the first step a couple years ago retiring their undeniably racist “Chief Wahoo” logo in 2018.
Siegel+Gale
February 2021
Media Mentions
The Cleveland Indians name change has been a long time coming
Fans should not be surprised that the Cleveland Indians are undergoing a name change — the writing’s been on the wall for years. For several seasons now, Indigenous people and allies have protested the team each Opening Day demanding change. The Indians front office have signaled that they have been listening and took the first step a couple years ago retiring their undeniably racist “Chief Wahoo” logo in 2018.
Siegel+Gale
February 2021
Media Mentions
Three qualities of a memorable logo
Whether you consider your brand building exercise a refresh, evolution or revolution, the logo is likely to command a healthy portion of the conversation. Crafting a new brand identity requires vision, restraint and execution—a combination only the most capable brand stewards achieve. Some of the process comes down to an indefinable magic—a meeting of designer and strategist; a striking of creative oil. But there are key qualities for which a team should strive for during the creative process, and by keeping them in mind, can ensure an impactful outcome.
Nijel Taylor
February 2021
Media Mentions
Three qualities of a memorable logo
Whether you consider your brand building exercise a refresh, evolution or revolution, the logo is likely to command a healthy portion of the conversation. Crafting a new brand identity requires vision, restraint and execution—a combination only the most capable brand stewards achieve. Some of the process comes down to an indefinable magic—a meeting of designer and strategist; a striking of creative oil. But there are key qualities for which a team should strive for during the creative process, and by keeping them in mind, can ensure an impactful outcome.
Nijel Taylor
February 2021
Vaccines are getting approved, and people are beginning to see a light at the end of the COVID-19 tunnel. As the new year approaches and we begin to think about life post-pandemic, brands that can demonstrate their unique commitment to care—what that means for patients, communities and each other—will be well-positioned to stand apart as leaders going forward. Here are five key trends to consider in evaluating how you’re delivering on your brand in 2021.
Siegel + Gale
January 2021
Media Mentions
Care at the forefront: Five imperatives for healthcare brands in 2021
Vaccines are getting approved, and people are beginning to see a light at the end of the COVID-19 tunnel. As the new year approaches and we begin to think about life post-pandemic, brands that can demonstrate their unique commitment to care—what that means for patients, communities and each other—will be well-positioned to stand apart as leaders going forward. Here are five key trends to consider in evaluating how you’re delivering on your brand in 2021.
Siegel + Gale
January 2021
Press Room
In their words: B2B tech CMOs on what’s next
2020 has not gone to plan. Our previous CMO study, conducted during the early months of the Covid-19 pandemic, revealed a set of leaders focused on steering their businesses and teams through uncharted waters with unbelievable agility, and who were also beginning to look to the future.
Siegel+Gale
December 2020
Press Room
In their words: B2B tech CMOs on what’s next
2020 has not gone to plan. Our previous CMO study, conducted during the early months of the Covid-19 pandemic, revealed a set of leaders focused on steering their businesses and teams through uncharted waters with unbelievable agility, and who were also beginning to look to the future.
Siegel+Gale
December 2020
Media Mentions
Obsessed Show: The future of brand experience
Our Co-CEO + Chief Creative Officer Howard Belk recently sat down with Josh Miles of the Obsessed Show to discuss how we help our clients bring compelling stories to life, what the future holds for brand experience and the enduring power of simplicity.
Howard Belk
December 2020
Media Mentions
Obsessed Show: The future of brand experience
Our Co-CEO + Chief Creative Officer Howard Belk recently sat down with Josh Miles of the Obsessed Show to discuss how we help our clients bring compelling stories to life, what the future holds for brand experience and the enduring power of simplicity.
Howard Belk
December 2020
Media Mentions
Fall 2020 Media Mentions
Lisa Kane spoke to Reuters about P+G's pivots during COVID. Mel McShane was quoted in Adweek's cover story on Restoration Hardware’s brand evolution. Jason Cieslak spoke to Forbes about new client audiences. Our design work for SADA was featured in Brand New, Graphic Design USA and Transform. Britt Bulla chatted with CNN Business about brand extensions in the cannabis industry. Matt Egan spoke to The Wall Street Journal about Samsung’s marketing campaign, which featured an ‘80s rock band. Our design work on reimagining the “I Voted” sticker was covered in AdAge and on NY1 News. And our Future of Branding event series was covered by Brandberries.
Siegel+Gale
November 2020
Media Mentions
Fall 2020 Media Mentions
Lisa Kane spoke to Reuters about P+G's pivots during COVID. Mel McShane was quoted in Adweek's cover story on Restoration Hardware’s brand evolution. Jason Cieslak spoke to Forbes about new client audiences. Our design work for SADA was featured in Brand New, Graphic Design USA and Transform. Britt Bulla chatted with CNN Business about brand extensions in the cannabis industry. Matt Egan spoke to The Wall Street Journal about Samsung’s marketing campaign, which featured an ‘80s rock band. Our design work on reimagining the “I Voted” sticker was covered in AdAge and on NY1 News. And our Future of Branding event series was covered by Brandberries.
Siegel+Gale
November 2020