Back Press Room

We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other … Continued

Siegel+Gale

Media Mentions

Wyndham Destinations unveils new timeshare club branding

We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other … Continued

Siegel+Gale

The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.

Katie Conway

Media Mentions

In pursuit of simplicity: solving the problem of process in the health insurance industry

The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.

Katie Conway

Will Bosanko shares his thoughts on why Snapchat must embrace simplicity in order to secure a brighter future.

Siegel+Gale

Media Mentions

Snapchat 2019: Why simplicity is the way forward for the social media platform

Will Bosanko shares his thoughts on why Snapchat must embrace simplicity in order to secure a brighter future.

Siegel+Gale

When it comes to experiences, less is more. Instead of being everywhere all the time, brands that start thinking about behaviors they want people to adopt will be more targeted, useful, and streamlined. Consequently, they may have less interaction with their customers, but potentially, more powerful interactions.

Siegel+Gale

Media Mentions

The C-Suite: Interview with Leesa Wytock, Group Director of Experience

When it comes to experiences, less is more. Instead of being everywhere all the time, brands that start thinking about behaviors they want people to adopt will be more targeted, useful, and streamlined. Consequently, they may have less interaction with their customers, but potentially, more powerful interactions.

Siegel+Gale

Senior strategy director Katie Conway sat down with David Kaplan at kambr.media to share her thoughts about the purpose and pitfalls of United’s graphics move – and what impact, if any, the style changes will have on United’s employees and travelers.

Katie Conway

Media Mentions

Does United Airlines’ livery revamp matter?

Senior strategy director Katie Conway sat down with David Kaplan at kambr.media to share her thoughts about the purpose and pitfalls of United’s graphics move – and what impact, if any, the style changes will have on United’s employees and travelers.

Katie Conway

NEW YORK–NOVEMBER 13, 2018 – Today, Siegel+Gale named Netflix, ALDI and Google as the top three World’s Simplest Brands. The 2018 top-ranked companies consistently deliver on their brand promise with simple, clear, intuitive experiences. For this year’s study, Siegel+Gale asked more than 15,000 people across nine countries in the US, Europe, Asia, India, and the … Continued

Molly Muldoon

Press Room

Netflix revealed as World’s Simplest Brand, according to annual study from Siegel+Gale

NEW YORK–NOVEMBER 13, 2018 – Today, Siegel+Gale named Netflix, ALDI and Google as the top three World’s Simplest Brands. The 2018 top-ranked companies consistently deliver on their brand promise with simple, clear, intuitive experiences. For this year’s study, Siegel+Gale asked more than 15,000 people across nine countries in the US, Europe, Asia, India, and the … Continued

Molly Muldoon

Aligning sales and marketing and keeping the customer at the center of the enterprise can be a challenge in static environments, but it is even more challenging amid a rebrand when the very moniker to which you refer to the company and which employees work for is changing. Here is some practical advice on how to make sure your rebrand is leveraged for maximum growth and cooperative productivity.

Margaret Molloy

Media Mentions

7 ways to align sales and marketing amidst a rebrand

Aligning sales and marketing and keeping the customer at the center of the enterprise can be a challenge in static environments, but it is even more challenging amid a rebrand when the very moniker to which you refer to the company and which employees work for is changing. Here is some practical advice on how to make sure your rebrand is leveraged for maximum growth and cooperative productivity.

Margaret Molloy

Siegel+Gale today announced the appointment of Kerry Held as strategy director of employee engagement. Held, who joins the New York office, brings 15 years of culture, leadership and change management experience to the firm.

Molly Muldoon

Press Room

Siegel+Gale expands employee engagement practice with appointment of Kerry Held

Siegel+Gale today announced the appointment of Kerry Held as strategy director of employee engagement. Held, who joins the New York office, brings 15 years of culture, leadership and change management experience to the firm.

Molly Muldoon

What makes a brand successful in the digital age? A joint study by Siegel+Gale, SAP, and Shift Thinking suggests that digital brands don’t just do things differently; they also think differently.

Siegel+Gale

Media Mentions

The digital mindset: positioning your brand for success

What makes a brand successful in the digital age? A joint study by Siegel+Gale, SAP, and Shift Thinking suggests that digital brands don’t just do things differently; they also think differently.

Siegel+Gale

Ahead of the 60th Annual GRAMMY Awards® on January 28th the Recording Academy™, the world’s leading society of music professionals, today announced its collaboration on a branding engagement with Siegel+Gale.

Molly Muldoon

Press Room

Recording Academy™ Partners with Siegel+Gale on Refreshed Visual Identity

Ahead of the 60th Annual GRAMMY Awards® on January 28th the Recording Academy™, the world’s leading society of music professionals, today announced its collaboration on a branding engagement with Siegel+Gale.

Molly Muldoon