In this month’s newsletter, go behind the scenes of newly launched branding work for Warner Bros. Discovery and QuidelOrtho. In honor of Pride Month, download posters that create visibility and support for the trans community. Our brand experts discuss building a purpose and identity for Nielsen in our latest podcast episode. And, explore our new “Simplicity at work” study showing organizations that invest in simplifying their workplace benefit from greater trust, advocacy, enrichment and retention among employees.


Warner Bros. Discovery

The merger of Discovery and WarnerMedia into Warner Bros. Discovery brought together two entertainment conglomerates with very different backgrounds. Find out how we helped build a bold new brand for the media giant.

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Quidel Corporation and Ortho Clinical Diagnostics merged and mobilized to reimagine the future of healthcare. Through data-driven visual language, we designed a new brand identity communicating QuidelOrtho’s passion for precision and empathy.

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Pride 2023: Creating tools for trans visibility

Every June, we employ our unique branding talents to champion the LGBTQIA+ community. This year, we focused our Pride efforts on designing posters that create visibility and support for the trans community. Download hi-res versions of these posters to use in this year’s Pride marches and rallies.

Download here


To increase relevance in today’s radically reshaped media landscape, Nielsen—the global leader in audience measurement, data, and analytics—partnered with us to evolve its brand. In this episode of Siegel+Gale Says, Nielsen’s Chief Marketing & Communications Officer joins our practitioners to discuss the intersection of brand building and inclusion.

Listen here

Simplicity at work

Brands that provide simple experiences win the hearts and minds of consumers—and employees. So, we surveyed 15,000 people across nine countries to measure the impact of simplicity in the workplace on employee engagement. Learn how our findings can help elevate your brand.

Explore the study