In this month’s newsletter, we proudly showcase branding work our teams have created, including the newly launched visual identity for the U.S. Army, naming and strategy work for The Home Depot and 2023 Indigo Design Award winners: Exelon, Jacobs, Livian and Glanbia. Congrats to our clients and teams on bringing home the gold and silver!
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U.S. ArmyFor the first time since 2001, the U.S. Army has introduced a new brand intended to spotlight opportunities the U.S. Army provides youth and to increase enlistment numbers. Learn how, as a part of Team DDB, we redefined a storied American brand for a new generation. |
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Livian (Gold Winner in Branding for Real Estate)Hoping to build stronger post-transaction relationships with customers, Keller Williams set out to create a real estate tech platform that unites agents and homeowners under one digital umbrella. Find out how we created a distinct brand identity that differentiated Livian from other platforms. |
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Exelon (Gold Winner in Branding for Energy)After splitting into an upstream generation company and a downstream utility, the nation’s largest utility company approached us to rethink its brand strategy, visual identity and experience. |
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Jacobs (Gold Winner in UX, Interface + Navigation; Silver Winner in Website Design)We go behind the scenes with our practitioners to learn about creating a new website for engineering services company Jacobs. The revamped digital experience provides an opportunity to amplify Jacobs’ story and digitally express the brand through the power of people-focused storytelling. |
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The Home DepotSince its founding, The Home Depot has powered renovation for millions of customers. But the time had come for the brand to make some renovations of its own, particularly to the Pro Xtra Loyalty Program. |
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Glanbia (Gold Winner in Branding for Food)We partnered with the global nutrition company to help evolve the brand in line with the redefined direction of the business and create a people-centered brand experience. |
