Houghton Mifflin Harcourt
Simple as ABC
Bringing a publishing giant’s digital experience to the head of the class
Houghton Mifflin Harcourt (HMH) has a proud legacy of helping students thrive in classrooms around the world. But after a series of acquisitions, and in the face of a shifting industry, HMH needed a more consistent and compelling digital experience—one that could signal their transition from traditional book publisher to modern learning company.
To better serve users, the business and the brand, the new digital experience had to deliver engaging content while making clear connections between classroom tools and products. This would make it easier for customers to find educational solutions and support, while gaining trust in HMH’s purpose and expertise.
Supported by a strategy rooted in simplicity and storytelling, we created a modular experience that could scale with HMH’s offerings and business. We infused the site with a distinct personality by refreshing the brand’s visual and verbal style, and developed an intuitive user experience for HMH’s primary audience—educators.
To empower the company’s creative team, we developed a comprehensive set of visual and verbal guidelines, followed by a training workshop to introduce HMH designers and writers to their new toolkit.
Academy of Interactive and Visual Arts W3 Awards—Silver, Website Redesign
BMA of New York Global ACE Awards—Honorable Mention, Website Redesign
Now that we’ve adopted simplicity as a key part of our strategy, it feels like everybody is marching to the same drum. There’s a deep understanding of the goals ahead and how we’re working to accomplish them.
Amy Dunkin, CMO, Houghton Mifflin Harcourt