DXC

New but not born yesterday

Building the brand for the world's leading independent IT services provider

Issue

When Computer Sciences Corporation (CSC) merged with the enterprise-services business of Hewlett Packard Enterprise(HPE), the two legacy companies needed a fresh vision to guide an entirely new brand—in less than five months. This new brand would have to stand out in the crowded technology space while uniting a newly merged global workforce.

Insight

Both CSC and HPE had rich histories of helping clients not only manage technology-driven change, but excel at it. The idea that change is something to embrace, not fear, could lay the foundation for the new brand—and become a companywide rallying cry.

Answer

With “Thrive on Change” as our core idea, we created a comprehensive visual and verbal identity and brought it to life across the brand, including a reimagined digital experience. We also gave employees the tools to become ambassadors at launch and beyond—setting the stage for DXC to become the world’s leading independent, end-to-end IT services company.

The brand’s simple, contemporary visual language conveys the energy and possibility in transformation.
We designed DXC’s public website and introduced two internal digital platforms: DXC Brand Central, where employees learn how to use the brand, and DXC Intranet, where employees communicate with colleagues and senior leadership.
We set DXC up for success during and after launch with a variety of brand tools, including a migration plan and activation playbook for all regional locations, and an internal global launch day for all 130,000 employees.

Results

HOW International Design Awards, Identity Merit Finalist

The Drum B2B Awards, Best Brand Campaign Finalist

REBRAND 100, Enterprise Rebrand Distinction

Together as DXC Technology, our technology independence, world-class talent and industry-leading partner ecosystem will provide a clear and confident vision for the future.

Gary Stockman, Senior Vice President, Chief Marketing and Communications Officer, DXC