DXC
New but not born yesterday
Building the brand for the world's leading independent IT services provider
Challenge
When Computer Sciences Corporation (CSC) merged with the enterprise-services business of Hewlett Packard Enterprise (HPE), the two legacy companies needed a fresh vision to guide an entirely new brand—in less than five months. This new brand would have to stand out in the crowded technology space while uniting a newly merged global workforce.
Insight
Both CSC and HPE had rich histories of helping clients not only manage technology-driven change, but excel at it. The idea that change is something to embrace, not fear, could lay the foundation for the new brand—and become a companywide rallying cry.
Answer
With “Thrive on Change” as our core idea, we created a comprehensive visual and verbal identity and brought it to life across the brand, including a reimagined digital experience. We also gave employees the tools to become ambassadors at launch and beyond—setting the stage for DXC to become the world’s leading independent, end-to-end IT services company.
![](https://www.siegelgale.com/app/uploads/2017/07/DXC-Airport-Poster.jpg)
![](https://www.siegelgale.com/app/uploads/2017/07/DXC-Swag.jpg)
![](https://www.siegelgale.com/app/uploads/2017/07/DXC-Website.jpg)
![](https://www.siegelgale.com/app/uploads/2017/07/DXC-Brand-site.jpg)
![](https://www.siegelgale.com/app/uploads/2017/07/DXC-Instagram.jpg)
Results
![](https://www.siegelgale.com/app/uploads/2017/07/Award.png)
HOW International Design Awards, Identity Merit Finalist
The Drum B2B Awards, Best Brand Campaign Finalist
REBRAND 100, Enterprise Rebrand Distinction
Together as DXC Technology, our technology independence, world-class talent and industry-leading partner ecosystem will provide a clear and confident vision for the future.
Gary Stockman, Senior Vice President, Chief Marketing and Communications Officer, DXC