New but not born yesterday
Building the brand for the world's leading independent IT services provider
When Computer Sciences Corporation (CSC) merged with the enterprise-services business of Hewlett Packard Enterprise (HPE), the two legacy companies needed a fresh vision to guide an entirely new brand—in less than five months. This new brand would have to stand out in the crowded technology space while uniting a newly merged global workforce.
Both CSC and HPE had rich histories of helping clients not only manage technology-driven change, but excel at it. The idea that change is something to embrace, not fear, could lay the foundation for the new brand—and become a companywide rallying cry.
With “Thrive on Change” as our core idea, we created a comprehensive visual and verbal identity and brought it to life across the brand, including a reimagined digital experience. We also gave employees the tools to become ambassadors at launch and beyond—setting the stage for DXC to become the world’s leading independent, end-to-end IT services company.
HOW International Design Awards, Identity Merit Finalist
The Drum B2B Awards, Best Brand Campaign Finalist
REBRAND 100, Enterprise Rebrand Distinction
Together as DXC Technology, our technology independence, world-class talent and industry-leading partner ecosystem will provide a clear and confident vision for the future.
Gary Stockman, Senior Vice President, Chief Marketing and Communications Officer, DXC