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Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Antonio Lucio, Global Chief Marketing & Communication Officer at HP Inc.

Margaret Molloy

Simplifiers

Antonio Lucio, Global Chief Marketing & Communication Officer, HP Inc.

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Antonio Lucio, Global Chief Marketing & Communication Officer at HP Inc.

Margaret Molloy

In this episode of Brand Matters, Daniel K. Golden, Group Director of Strategy in New York, discusses how brands can be used as a leverage to drive innovation and business transformation, while also dispelling some common myths.

Daniel K. Golden

Brand Matters

On the value of brand-led innovation

In this episode of Brand Matters, Daniel K. Golden, Group Director of Strategy in New York, discusses how brands can be used as a leverage to drive innovation and business transformation, while also dispelling some common myths.

Daniel K. Golden

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Julie Cary, CMO at La Quinta.

Margaret Molloy

Simplifiers

Julie Cary, CMO, La Quinta

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Julie Cary, CMO at La Quinta.

Margaret Molloy

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with David Edelman, Chief Marketing Officer at Aetna.

Margaret Molloy

Simplifiers

David Edelman, CMO, Aetna

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with David Edelman, Chief Marketing Officer at Aetna.

Margaret Molloy

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Amy Dunkin, Chief Marketing Officer at Houghton Mifflin Harcourt.

Margaret Molloy

Simplifiers

Amy Dunkin, CMO, Houghton Mifflin Harcourt

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Amy Dunkin, Chief Marketing Officer at Houghton Mifflin Harcourt.

Margaret Molloy

Mergers and acquisitions done right can offer companies tremendous opportunities for growth. They can also be a complicated, messy time for brands. Building an effective, merged business is a high-risk act of undoing existing assumptions—for employees, for customers, for investors, and others. In this time of flux, brand equity must be managed strategically, clearly and consistently.

Nancy Hansell

S+G Blog

Three key factors necessary for a successful M&A

Mergers and acquisitions done right can offer companies tremendous opportunities for growth. They can also be a complicated, messy time for brands. Building an effective, merged business is a high-risk act of undoing existing assumptions—for employees, for customers, for investors, and others. In this time of flux, brand equity must be managed strategically, clearly and consistently.

Nancy Hansell

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Amanda Tolleson, CMO at Birchbox.

Margaret Molloy

Simplifiers

Amanda Tolleson, CMO, Birchbox

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Amanda Tolleson, CMO at Birchbox.

Margaret Molloy

In this episode of Brand Matters, Rana Brightman, director of strategy in London, discusses how to maintain a position of leadership in a world that's increasingly complex, volatile and uncertain, while elaborating on the value of brand purpose.

Rana Brightman

Brand Matters

On the value of brand purpose

In this episode of Brand Matters, Rana Brightman, director of strategy in London, discusses how to maintain a position of leadership in a world that's increasingly complex, volatile and uncertain, while elaborating on the value of brand purpose.

Rana Brightman

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with David Srere, Co-CEO and Chief Strategy Officer at Siegel+Gale, on what entrepreneurs should know about brand. To all those scrappy entrepreneurs out there—here are some pointers.

David Srere

SMPL Q+A

David Srere on the top 3 things an entrepreneur needs to know about branding

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with David Srere, Co-CEO and Chief Strategy Officer at Siegel+Gale, on what entrepreneurs should know about brand. To all those scrappy entrepreneurs out there—here are some pointers.

David Srere

As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers’ evolving expectations. We’re seeing misconceptions about how and when brands should experiment with AI, and what else the AI trend will usher in. Brands will need to think beyond creating experiences they want people to adhere to and start thinking about creating behaviors they want people to adopt.

Leesa Wytock

S+G Blog

How brands should approach AI

As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers’ evolving expectations. We’re seeing misconceptions about how and when brands should experiment with AI, and what else the AI trend will usher in. Brands will need to think beyond creating experiences they want people to adhere to and start thinking about creating behaviors they want people to adopt.

Leesa Wytock