Future of Branding
Future of Branding: Pride + Inclusive Storytelling
As we explored the experiences and perspectives of seven LGBTQ+ marketing and communications leaders, we discussed the role of brands during Pride Month and how brands can genuinely express allyship with the community. In closing, I asked our panelists, “What is your commitment to inclusive storytelling, and how will you measure success?” Here’s what they had to say.
Margaret Molloy
July 2022
Future of Branding
Future of Branding: Pride + Inclusive Storytelling
As we explored the experiences and perspectives of seven LGBTQ+ marketing and communications leaders, we discussed the role of brands during Pride Month and how brands can genuinely express allyship with the community. In closing, I asked our panelists, “What is your commitment to inclusive storytelling, and how will you measure success?” Here’s what they had to say.
Margaret Molloy
July 2022
Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored how brands can authentically celebrate Pride Month and consistently cultivate inclusive storytelling.
June 2022
Broadcast
CMO Panel: Pride + Inclusive Storytelling
Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored how brands can authentically celebrate Pride Month and consistently cultivate inclusive storytelling.
June 2022
Media Mentions
Five minutes with Amanda Bowers Wong
Creative Director Amanda Bowers Wong speaks to Transform magazine about the subtle—and not so subtle—importance of typography in branding.
Amanda Bowers Wong
June 2022
Media Mentions
Five minutes with Amanda Bowers Wong
Creative Director Amanda Bowers Wong speaks to Transform magazine about the subtle—and not so subtle—importance of typography in branding.
Amanda Bowers Wong
June 2022
Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored how brands can authentically celebrate Asian American Pacific Islander Month and consistently cultivate inclusive storytelling.
May 2022
Broadcast
CMO Panel: AAPI Leadership + Inclusive Storytelling
Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored how brands can authentically celebrate Asian American Pacific Islander Month and consistently cultivate inclusive storytelling.
May 2022
Future of Branding
Future of Branding: AAPI Leadership + Inclusive Storytelling
While the conversation was a source of pride for the panelists, it was also profoundly human and deeply emotional. From a commercial, cultural and human lens, there was much to unpack. Together we explored the importance of dispelling the myth of the model minority, why marketers need to understand nuance and not view the AAPI community as homogenous and in light of the increase in hate crimes and racist rhetoric, why brands have an obligation not only to speak out but to take action.
Margaret Molloy
May 2022
Future of Branding
Future of Branding: AAPI Leadership + Inclusive Storytelling
While the conversation was a source of pride for the panelists, it was also profoundly human and deeply emotional. From a commercial, cultural and human lens, there was much to unpack. Together we explored the importance of dispelling the myth of the model minority, why marketers need to understand nuance and not view the AAPI community as homogenous and in light of the increase in hate crimes and racist rhetoric, why brands have an obligation not only to speak out but to take action.
Margaret Molloy
May 2022
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our brand experts about creating a new website that provides an opportunity to amplify Jacobs’ story and digitally express its brand through the power of people-focused storytelling.
Siegel+Gale
May 2022
SMPL Q+A
The new Jacobs.com: An extension of its people
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our brand experts about creating a new website that provides an opportunity to amplify Jacobs’ story and digitally express its brand through the power of people-focused storytelling.
Siegel+Gale
May 2022
Media Mentions
Brilliant brands have little in common
You can emulate the best brands, but copying them might not get you far because every brilliant brand is brilliant in its own way. Our President, EMEA, Philip Davies, tells us that there are only three things that unite excellent brands: truth, simplicity and a kind of irreverence.
Philip Davies
September 2022
Media Mentions
Brilliant brands have little in common
You can emulate the best brands, but copying them might not get you far because every brilliant brand is brilliant in its own way. Our President, EMEA, Philip Davies, tells us that there are only three things that unite excellent brands: truth, simplicity and a kind of irreverence.
Philip Davies
September 2022