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With the new year comes a new opportunity to start good habits and end bad ones. As brand consultants, who nerd out over industry trends and study what the best and the brightest do to climb to the top, we’re very opinionated about what companies should stop and start doing to improve their business. So we asked our practitioners what they foresee successful companies will do in 2018.

Siegel+Gale

S+G Blog

Six things brands should start and stop doing in 2018

With the new year comes a new opportunity to start good habits and end bad ones. As brand consultants, who nerd out over industry trends and study what the best and the brightest do to climb to the top, we’re very opinionated about what companies should stop and start doing to improve their business. So we asked our practitioners what they foresee successful companies will do in 2018.

Siegel+Gale

The thirst for innovation is fueled by a modern market of shiny new startups, disruptive technologies, and a shift in power to the consumer. Innovative companies achieve sustainable growth, renewed competitive advantages and ongoing customer relevance.

Siegel+Gale

S+G Blog

Want to drive innovation? Do these three things

The thirst for innovation is fueled by a modern market of shiny new startups, disruptive technologies, and a shift in power to the consumer. Innovative companies achieve sustainable growth, renewed competitive advantages and ongoing customer relevance.

Siegel+Gale

Behind every brand delivering a great experience is a leader who recognizes the value of keeping things simple.  In Simplifiers, Margaret Molloy, our Global CMO, interviews business leaders who put simplicity to work.  In this Simplifiers interview, Margaret speaks with Henry Gomez, EVP - Chief Marketing and Communications Officer, Hewlett Packard Enterprise.

Margaret Molloy

Simplifiers

Henry Gomez, EVP – Chief Marketing & Communications Officer, Hewlett Packard Enterprise

Behind every brand delivering a great experience is a leader who recognizes the value of keeping things simple.  In Simplifiers, Margaret Molloy, our Global CMO, interviews business leaders who put simplicity to work.  In this Simplifiers interview, Margaret speaks with Henry Gomez, EVP - Chief Marketing and Communications Officer, Hewlett Packard Enterprise.

Margaret Molloy

Behind every brand delivering a great experience is a leader who recognizes the value of keeping things simple. In Simplifiers, Margaret Molloy, our Global CMO, interviews business leaders who put simplicity to work. In this Simplifiers interview, Margaret speaks with Leslie Berland, CMO, Twitter.

Margaret Molloy

Simplifiers

Leslie Berland, CMO, Twitter

Behind every brand delivering a great experience is a leader who recognizes the value of keeping things simple. In Simplifiers, Margaret Molloy, our Global CMO, interviews business leaders who put simplicity to work. In this Simplifiers interview, Margaret speaks with Leslie Berland, CMO, Twitter.

Margaret Molloy

Howard Belk, our Co-CEO and Chief Creative Officer, was featured on Cheddar TV discussing our new report, which explores the significant benefits of simplicity in the workplace.

Howard Belk

S+G Blog

On the power of keeping it simple: Co-CEO Howard Belk featured on Cheddar TV

Howard Belk, our Co-CEO and Chief Creative Officer, was featured on Cheddar TV discussing our new report, which explores the significant benefits of simplicity in the workplace.

Howard Belk

Our Co-CEO and Chief Creative Officer, Howard Belk, was recently interviewed by Sarder TV. During the interview, he discussed many topics including brand strategy, simplicity, the challenges global companies face and his own career.

Howard Belk

S+G Blog

Co-CEO and Chief Creative Officer, Howard Belk, featured on Sarder TV

Our Co-CEO and Chief Creative Officer, Howard Belk, was recently interviewed by Sarder TV. During the interview, he discussed many topics including brand strategy, simplicity, the challenges global companies face and his own career.

Howard Belk

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Jared Cluff, CMO at Blue Apron.

Margaret Molloy

Simplifiers

Jared Cluff, CMO, Blue Apron

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Jared Cluff, CMO at Blue Apron.

Margaret Molloy

18 months ago we came together with the aim of tackling the momentous changes facing automotive brands, insurers, legislators and related industries. We firmly believe that the narrative has focused for too long on the technologies that are revolutionising mobility. This report is our attempt to test the theory that we’re emotionally unprepared for automation - and that brands need to work harder to help us understand the benefits. We’re putting people back at that heart of the mobility story.

Siegel+Gale

S+G Blog

New Altermotiv report sheds light on the future of self-driving cars

18 months ago we came together with the aim of tackling the momentous changes facing automotive brands, insurers, legislators and related industries. We firmly believe that the narrative has focused for too long on the technologies that are revolutionising mobility. This report is our attempt to test the theory that we’re emotionally unprepared for automation - and that brands need to work harder to help us understand the benefits. We’re putting people back at that heart of the mobility story.

Siegel+Gale

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Ronan Dunne, EVP and Group President at Verizon Wireless.

Margaret Molloy

Simplifiers

Ronan Dunne, EVP & Group President, Verizon Wireless

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Ronan Dunne, EVP and Group President at Verizon Wireless.

Margaret Molloy

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Clayton Ruebensaal, SVP, Global Brand Management at American Express.

Margaret Molloy

Simplifiers

Clayton Ruebensaal, SVP, Global Brand Management & Design, American Express

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Clayton Ruebensaal, SVP, Global Brand Management at American Express.

Margaret Molloy