Where we lead
Industry
Healthcare
Manufacturing + Industrial
Financial services
Consumer + Retail
Technology
Professional services
Energy
Travel + Hospitality
Business challenge
M&A / Spin-off
Rebrand
Brand strategy
Naming
Activation
The role of brand in M&A: Energy
Hope Schmalzried + Aaron Hall
News
Simply Smarter: A newsletter on brand experience (June 2023)
Siegel+Gale
BorgWarner: Charging Forward
S+G Blog
Pride 2023: Creating tools for trans visibility and support
Warner Bros. Discovery: Building a bold new brand for an iconic entertainment merger
Insights
Simplicity at work
Simply Smarter: A newsletter on brand experience (May 2023)
Bring the bold, banish the bland
Clinton Clarke
Surescripts: brand as a strategic business asset
Times may be changing, but the promises you make to employees never should
Gretchen Huestis
ESG Impact: progress over politics
En route to sustainable: the business travel of tomorrow
Emma Lewis, Ben Osborne + Natasha Bowyer
Evolving a brand to disrupt or rejuvenate
Simply Smarter: A newsletter on brand experience (March 2023)
Time for the technology sector to grow up
Jason Cieslak
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