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Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.

Siegel+Gale

Media Mentions

Rediscovering the disruptor mindset: how Netflix can evolve with a changing industry

Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.

Siegel+Gale

A brand is more than a logo — it’s a promise. In today’s talent landscape, organizations must use the power of their internal brand champions to remain relevant in a competitive job marketplace. Today’s talent pool is different than previous generations, but what accounts for this transformation?

Siegel+Gale

S+G Blog

The importance of brand in a changing talent landscape

A brand is more than a logo — it’s a promise. In today’s talent landscape, organizations must use the power of their internal brand champions to remain relevant in a competitive job marketplace. Today’s talent pool is different than previous generations, but what accounts for this transformation?

Siegel+Gale

Our experts discuss how to help new leaders leverage thoughtful branding solutions to catalyze a new vision, as well as organizational and industry change.

Branding 101

Broadcast

New CEO or CMO looking to drive change

Our experts discuss how to help new leaders leverage thoughtful branding solutions to catalyze a new vision, as well as organizational and industry change.

Branding 101

Strategist, Remi Dixon, shares ways brands can go from reactive to active on social justice issues.

Remi Dixon

S+G Blog

Three ways brands can go from reactive to active on social justice issues

Strategist, Remi Dixon, shares ways brands can go from reactive to active on social justice issues.

Remi Dixon

In SMPL Q+A, we interview our experts on all things relevant to branding, design and simplicity. Here, we speak with Christie Ryan, Carolyn Griffin and Lea Chu about our work with The Home Depot, the largest home improvement retailer in the United States. 

Siegel+Gale

SMPL Q+A

The Home Depot

In SMPL Q+A, we interview our experts on all things relevant to branding, design and simplicity. Here, we speak with Christie Ryan, Carolyn Griffin and Lea Chu about our work with The Home Depot, the largest home improvement retailer in the United States. 

Siegel+Gale

Building a successful brand identity is no different than baking a delicious dessert, planning an adventurous trip or even flipping a house.

Samantha Starr-Shields

S+G Blog

Building your house: where design and brand building intersect

Building a successful brand identity is no different than baking a delicious dessert, planning an adventurous trip or even flipping a house.

Samantha Starr-Shields

When businesses go through major corporate mergers, splits or spin-offs, how can CMOs focus on protecting and enhancing brand value?

David Srere

M&A/Spin

How to protect and enhance brand value after a merger, split or spin-off

When businesses go through major corporate mergers, splits or spin-offs, how can CMOs focus on protecting and enhancing brand value?

David Srere

As inflation continues to rise worldwide, Strategy Director, Patrick Kampff, questions how brands can get prepared, and offers effective practices to employ for weathering tough times.

Patrick Kampff

Media Mentions

What makes for strong brands during times of crisis?

As inflation continues to rise worldwide, Strategy Director, Patrick Kampff, questions how brands can get prepared, and offers effective practices to employ for weathering tough times.

Patrick Kampff

With insights from across our global practices, we explore how simple, smart branding sets up signature products and services—and the companies bringing them to the market—for success.

Branding 101

Broadcast

Launching a new product or service

With insights from across our global practices, we explore how simple, smart branding sets up signature products and services—and the companies bringing them to the market—for success.

Branding 101

Howard Belk, our Co-CEO and Chief Creative Officer, and Matthew Egan, our Managing Director, Strategy, were joined by Jennifer Temple, EVP and Chief Communications Officer, Hewlett Packard Enterprise (HPE), the global edge-to-cloud company, for an in-depth conversation on how a brand can drive change forward.

Unlocking Brand

Broadcast

Unlocking Brand: The evolution of HPE

Howard Belk, our Co-CEO and Chief Creative Officer, and Matthew Egan, our Managing Director, Strategy, were joined by Jennifer Temple, EVP and Chief Communications Officer, Hewlett Packard Enterprise (HPE), the global edge-to-cloud company, for an in-depth conversation on how a brand can drive change forward.

Unlocking Brand