When businesses go through major corporate mergers, splits or spin-offs, how can CMOs focus on protecting and enhancing brand value?
David Srere
February 2023
M&A/Spin
How to protect and enhance brand value after a merger, split or spin-off
When businesses go through major corporate mergers, splits or spin-offs, how can CMOs focus on protecting and enhancing brand value?
David Srere
February 2023
Media Mentions
What makes for strong brands during times of crisis?
As inflation continues to rise worldwide, Strategy Director, Patrick Kampff, questions how brands can get prepared, and offers effective practices to employ for weathering tough times.
Patrick Kampff
February 2023
Media Mentions
What makes for strong brands during times of crisis?
As inflation continues to rise worldwide, Strategy Director, Patrick Kampff, questions how brands can get prepared, and offers effective practices to employ for weathering tough times.
Patrick Kampff
February 2023
Broadcast
Launching a new product or service
With insights from across our global practices, we explore how simple, smart branding sets up signature products and services—and the companies bringing them to the market—for success.
February 2023
Broadcast
Launching a new product or service
With insights from across our global practices, we explore how simple, smart branding sets up signature products and services—and the companies bringing them to the market—for success.
February 2023
Broadcast
Unlocking Brand: The evolution of HPE
Howard Belk, our Co-CEO and Chief Creative Officer, and Matthew Egan, our Managing Director, Strategy, were joined by Jennifer Temple, EVP and Chief Communications Officer, Hewlett Packard Enterprise (HPE), the global edge-to-cloud company, for an in-depth conversation on how a brand can drive change forward.
January 2023
Broadcast
Unlocking Brand: The evolution of HPE
Howard Belk, our Co-CEO and Chief Creative Officer, and Matthew Egan, our Managing Director, Strategy, were joined by Jennifer Temple, EVP and Chief Communications Officer, Hewlett Packard Enterprise (HPE), the global edge-to-cloud company, for an in-depth conversation on how a brand can drive change forward.
January 2023
Media Mentions
What is Web3—and why should you care?
What is Web3 — and why should you care? Director of Experience, Amy Chen, unpacks Web3's promises and potential, and what brands should anticipate in 2023.
Amy Chen
January 2023
Media Mentions
What is Web3—and why should you care?
What is Web3 — and why should you care? Director of Experience, Amy Chen, unpacks Web3's promises and potential, and what brands should anticipate in 2023.
Amy Chen
January 2023
For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.
Margaret Molloy
January 2023
S+G Blog
Why B2B branding is more important than ever
For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.
Margaret Molloy
January 2023
In their words, Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic era.
Siegel+Gale
January 2023
Research
In their words: Financial Services navigating challenges
In their words, Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic era.
Siegel+Gale
January 2023
In the latest installment of our Unlocking Brand series, “ESG and brand-building,” our Global CMO, Margaret Molloy, spoke with our Executive Director of Strategy and Head of ESG Advisory, Wendy Gerber. Together they explored how ESG (Environmental, Social, Governance) and leading with purpose is critical to build brand reputations, drive business growth and build loyalty among customers for both B2C and B2B companies.
Siegel+Gale
January 2023
SMPL Q+A
The intersection of ESG and brand-building
In the latest installment of our Unlocking Brand series, “ESG and brand-building,” our Global CMO, Margaret Molloy, spoke with our Executive Director of Strategy and Head of ESG Advisory, Wendy Gerber. Together they explored how ESG (Environmental, Social, Governance) and leading with purpose is critical to build brand reputations, drive business growth and build loyalty among customers for both B2C and B2B companies.
Siegel+Gale
January 2023
Today, consumers expect—and demand—that an interaction with a brand is an engaging, all-encompassing escape from the rapidly changing world. As we look to the year ahead, our global experts predict what's in store for brand experience.
Siegel+Gale
January 2023
S+G Blog
2023 predictions: The future of brand experience
Today, consumers expect—and demand—that an interaction with a brand is an engaging, all-encompassing escape from the rapidly changing world. As we look to the year ahead, our global experts predict what's in store for brand experience.
Siegel+Gale
January 2023
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with AnaCristina Tamasese, Kaitlin Smith, Simrit Brar and Thom Wyatt about our work with Minds Matter SoCal. Minds Matter connects driven and determined students from low-income families with the people, preparation and possibilities to succeed in college, create their future and change the world.
Siegel+Gale
December 2022
SMPL Q+A
Minds Matter SoCal: Igniting individual potential, together
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with AnaCristina Tamasese, Kaitlin Smith, Simrit Brar and Thom Wyatt about our work with Minds Matter SoCal. Minds Matter connects driven and determined students from low-income families with the people, preparation and possibilities to succeed in college, create their future and change the world.
Siegel+Gale
December 2022