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A brand is more than a logo — it’s a promise. In today’s talent landscape, organizations must use the power of their internal brand champions to remain relevant in a competitive job marketplace. Today’s talent pool is different than previous generations, but what accounts for this transformation?

Joanna Komvopoulos

S+G Blog

The importance of brand in a changing talent landscape

A brand is more than a logo — it’s a promise. In today’s talent landscape, organizations must use the power of their internal brand champions to remain relevant in a competitive job marketplace. Today’s talent pool is different than previous generations, but what accounts for this transformation?

Joanna Komvopoulos

The futurist Ray Kurzweil, a modern Nostradamus, predicted that essential advances in digital pattern recognition and knowledge representation — the key components of intelligence — will make artificial intelligence possible and then commonplace. He argues “the age of intelligent machines” will change all aspects of society as we know it. That technology is here already.

Erik Mashkilleyson

S+G Blog

Future-proofing brands in the age of intelligent machines

The futurist Ray Kurzweil, a modern Nostradamus, predicted that essential advances in digital pattern recognition and knowledge representation — the key components of intelligence — will make artificial intelligence possible and then commonplace. He argues “the age of intelligent machines” will change all aspects of society as we know it. That technology is here already.

Erik Mashkilleyson

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview, I speak with Cynthia Kleinbaum, Head of Marketing—Everyday Living Business at Walmart eCommerce.

Margaret Molloy

Simplifiers

Cynthia Kleinbaum, Head of Marketing—Everyday Living Business, Walmart eCommerce

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview, I speak with Cynthia Kleinbaum, Head of Marketing—Everyday Living Business at Walmart eCommerce.

Margaret Molloy

In this SMPL Q&A, we speak with Global CMO and Head of Business Development, Margaret Molloy, about the evolving role of Chief Marketing Officer.

Margaret Molloy

SMPL Q+A

3 questions on the evolving role of the CMO

In this SMPL Q&A, we speak with Global CMO and Head of Business Development, Margaret Molloy, about the evolving role of Chief Marketing Officer.

Margaret Molloy

This article originally appeared on Quirk’s Media. A merger or acquisition is one of the largest shifts a business can undergo. It is a pivotal cultural, operational and financial inflection point that redefines a company’s business as well as its brand. Mergers and acquisitions (M&A) hit a record high in 2017, increasing 109 percent in … Continued

Marc Desmond

S+G Blog

3 questions research should answer in a merger or acquisition

This article originally appeared on Quirk’s Media. A merger or acquisition is one of the largest shifts a business can undergo. It is a pivotal cultural, operational and financial inflection point that redefines a company’s business as well as its brand. Mergers and acquisitions (M&A) hit a record high in 2017, increasing 109 percent in … Continued

Marc Desmond

Behind every brand delivering a great experience is a leader who recognizes the value of keeping things simple.  In Simplifiers, Margaret Molloy, our Global CMO, interviews business leaders who put simplicity to work.  In this Simplifiers interview, Margaret speaks with Barbara Martin Coppola, Chief Digital Officer, IKEA Group. MM: What does your brand stand for, and … Continued

Margaret Molloy

Simplifiers

Barbara Martin Coppola, Chief Digital Officer, IKEA Group

Behind every brand delivering a great experience is a leader who recognizes the value of keeping things simple.  In Simplifiers, Margaret Molloy, our Global CMO, interviews business leaders who put simplicity to work.  In this Simplifiers interview, Margaret speaks with Barbara Martin Coppola, Chief Digital Officer, IKEA Group. MM: What does your brand stand for, and … Continued

Margaret Molloy

At the top of the market, in an industry that traditionally hasn’t considered its marketing efforts a priority, it is more important than ever to differentiate yourself by clearly articulating your firm’s core proposition, to cut through the noise of your peers, and to clearly demonstrate the business practices and behaviours that provide better and more reliable returns than your competitors.

Camilla Butcher

S+G Blog

Public equity, public perception

At the top of the market, in an industry that traditionally hasn’t considered its marketing efforts a priority, it is more important than ever to differentiate yourself by clearly articulating your firm’s core proposition, to cut through the noise of your peers, and to clearly demonstrate the business practices and behaviours that provide better and more reliable returns than your competitors.

Camilla Butcher

Many workplace skills don’t come from school, but from internships. Studies have shown a strong correlation between internship experience and job prospects, but great work experience doesn’t just happen. It takes nurturing and time from managers and peers. We’re thrilled to host an ambitious group of interns every summer across our global offices. As summer draws to a … Continued

NYT

S+G Blog

Tales from a summer internship at Siegel+Gale

Many workplace skills don’t come from school, but from internships. Studies have shown a strong correlation between internship experience and job prospects, but great work experience doesn’t just happen. It takes nurturing and time from managers and peers. We’re thrilled to host an ambitious group of interns every summer across our global offices. As summer draws to a … Continued

NYT

What makes branding different than other forms of communication and experience? Co-CEO David Srere breaks it down in 3 simple concepts

David Srere

S+G Blog

What makes branding different?

What makes branding different than other forms of communication and experience? Co-CEO David Srere breaks it down in 3 simple concepts

David Srere

What's in a name? More than you might think in fact. In this week's Simplicity Talks we are crossing continents, languages and emotions to discover the opportunities and pitfalls for brands when it comes to naming their business, services or products in the world's most important markets - China and the USA.

Mitchell Kirkham-Cooper + Robert Costelloe

Simplicity Talks

Episode 3 – The world of naming in China and the West

What's in a name? More than you might think in fact. In this week's Simplicity Talks we are crossing continents, languages and emotions to discover the opportunities and pitfalls for brands when it comes to naming their business, services or products in the world's most important markets - China and the USA.

Mitchell Kirkham-Cooper + Robert Costelloe