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Margaret Molloy, our Global CMO, hosted a conversation with six global marketing executives and a special guest that explored how brands can authentically celebrate Black History Month and consistently cultivate inclusive storytelling.

CMO Panel

Siegel+Gale's Global CMO, Margaret Molloy, and 7 marketing leaders on Black Leadership and Inclusive Storytelling

Broadcast

CMO Panel: Black Leadership + Inclusive Storytelling

Margaret Molloy, our Global CMO, hosted a conversation with six global marketing executives and a special guest that explored how brands can authentically celebrate Black History Month and consistently cultivate inclusive storytelling.

CMO Panel

This article originally appeared in The Drum. The Washington Football Team finally announced their much-anticipated new name: the Washington Commanders. And from a professional naming perspective, they got this right. Starting with the name, they landed on a strong one. The word itself is powerful and literally means “one who commands.” It’s also gender-neutral and … Continued

Aaron Hall

Terry McLaurin of the Washington Commanders wearing the newly designed jersey after the rebrand of the football team

Media Mentions

By playing a long game, the Commanders scored big with their rebrand

This article originally appeared in The Drum. The Washington Football Team finally announced their much-anticipated new name: the Washington Commanders. And from a professional naming perspective, they got this right. Starting with the name, they landed on a strong one. The word itself is powerful and literally means “one who commands.” It’s also gender-neutral and … Continued

Aaron Hall

After analyzing the Rebirth of Retail and reimagining its role through experience, the next step is to look at Organic Retail and how to create a retail experience that lives and adapts to continually connect with customers. Knowing the customer has taken center stage and controls great marketplace power, how can retailer brands create truly valuable experiences that exceed expectations, drive business growth and agile to change?

Jared Fink

Luxury brand, Off-White, modular approach to the retail experiences with a white, a black, and a brown purse on display

Media Mentions

Organic Retail: Ten steps to consider for modern retail brands to win

After analyzing the Rebirth of Retail and reimagining its role through experience, the next step is to look at Organic Retail and how to create a retail experience that lives and adapts to continually connect with customers. Knowing the customer has taken center stage and controls great marketplace power, how can retailer brands create truly valuable experiences that exceed expectations, drive business growth and agile to change?

Jared Fink