Margaret Molloy, our Global CMO, hosted a conversation with six global marketing executives and a special guest that explored how brands can authentically celebrate Black History Month and consistently cultivate inclusive storytelling.
February 16, 2022
Broadcast
CMO Panel: Black Leadership + Inclusive Storytelling
Margaret Molloy, our Global CMO, hosted a conversation with six global marketing executives and a special guest that explored how brands can authentically celebrate Black History Month and consistently cultivate inclusive storytelling.
February 16, 2022
This article originally appeared in The Drum. The Washington Football Team finally announced their much-anticipated new name: the Washington Commanders. And from a professional naming perspective, they got this right. Starting with the name, they landed on a strong one. The word itself is powerful and literally means “one who commands.” It’s also gender-neutral and … Continued
Aaron Hall
February 2022
Media Mentions
By playing a long game, the Commanders scored big with their rebrand
This article originally appeared in The Drum. The Washington Football Team finally announced their much-anticipated new name: the Washington Commanders. And from a professional naming perspective, they got this right. Starting with the name, they landed on a strong one. The word itself is powerful and literally means “one who commands.” It’s also gender-neutral and … Continued
Aaron Hall
February 2022
After analyzing the Rebirth of Retail and reimagining its role through experience, the next step is to look at Organic Retail and how to create a retail experience that lives and adapts to continually connect with customers. Knowing the customer has taken center stage and controls great marketplace power, how can retailer brands create truly valuable experiences that exceed expectations, drive business growth and agile to change?
Jared Fink
February 2022
Media Mentions
Organic Retail: Ten steps to consider for modern retail brands to win
After analyzing the Rebirth of Retail and reimagining its role through experience, the next step is to look at Organic Retail and how to create a retail experience that lives and adapts to continually connect with customers. Knowing the customer has taken center stage and controls great marketplace power, how can retailer brands create truly valuable experiences that exceed expectations, drive business growth and agile to change?
Jared Fink
February 2022