For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.
Margaret Molloy
January 2023
S+G Blog
Why B2B branding is more important than ever
For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.
Margaret Molloy
January 2023
In their words, Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic era.
Siegel+Gale
January 2023
Research
In their words: Financial Services navigating challenges
In their words, Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic era.
Siegel+Gale
January 2023
In the latest installment of our Unlocking Brand series, “ESG and brand-building,” our Global CMO, Margaret Molloy, spoke with our Executive Director of Strategy and Head of ESG Advisory, Wendy Gerber. Together they explored how ESG (Environmental, Social, Governance) and leading with purpose is critical to build brand reputations, drive business growth and build loyalty among customers for both B2C and B2B companies.
Siegel+Gale
January 2023
SMPL Q+A
The intersection of ESG and brand-building
In the latest installment of our Unlocking Brand series, “ESG and brand-building,” our Global CMO, Margaret Molloy, spoke with our Executive Director of Strategy and Head of ESG Advisory, Wendy Gerber. Together they explored how ESG (Environmental, Social, Governance) and leading with purpose is critical to build brand reputations, drive business growth and build loyalty among customers for both B2C and B2B companies.
Siegel+Gale
January 2023
Today, consumers expect—and demand—that an interaction with a brand is an engaging, all-encompassing escape from the rapidly changing world. As we look to the year ahead, our global experts predict what's in store for brand experience.
Siegel+Gale
January 2023
S+G Blog
2023 predictions: The future of brand experience
Today, consumers expect—and demand—that an interaction with a brand is an engaging, all-encompassing escape from the rapidly changing world. As we look to the year ahead, our global experts predict what's in store for brand experience.
Siegel+Gale
January 2023
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with AnaCristina Tamasese, Kaitlin Smith, Simrit Brar and Thom Wyatt about our work with Minds Matter SoCal. Minds Matter connects driven and determined students from low-income families with the people, preparation and possibilities to succeed in college, create their future and change the world.
Siegel+Gale
December 2022
SMPL Q+A
Minds Matter SoCal: Igniting individual potential, together
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with AnaCristina Tamasese, Kaitlin Smith, Simrit Brar and Thom Wyatt about our work with Minds Matter SoCal. Minds Matter connects driven and determined students from low-income families with the people, preparation and possibilities to succeed in college, create their future and change the world.
Siegel+Gale
December 2022
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Design Director, Regina Puno, about the rise of the hot pink hue that has dominated design in 2022.
Siegel+Gale
November 2022
SMPL Q+A
Think pink: Design Director Regina Puno on the rise of hot pink
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Design Director, Regina Puno, about the rise of the hot pink hue that has dominated design in 2022.
Siegel+Gale
November 2022
In our latest installment of Unlocking Brand, our Global CMO, Margaret Molloy, moderated a conversation between KPMG's Global CMO, Sam Burns, and U.S. CMO, Lauren Boyman, and our Executive Director of Strategy, Melanie McShane and Creative Director, Rafael Medina. Together they explored how they transformed the iconic brand, including using data to achieve alignment, bringing brand-led experiences to life and using design to express business strategy.
Siegel+Gale
November 2022
SMPL Q+A
KPMG: Evolving an iconic brand for growth
In our latest installment of Unlocking Brand, our Global CMO, Margaret Molloy, moderated a conversation between KPMG's Global CMO, Sam Burns, and U.S. CMO, Lauren Boyman, and our Executive Director of Strategy, Melanie McShane and Creative Director, Rafael Medina. Together they explored how they transformed the iconic brand, including using data to achieve alignment, bringing brand-led experiences to life and using design to express business strategy.
Siegel+Gale
November 2022
Media Mentions
Working Hard, or Hardly Working
In the conclusion of his three-part series on the foundations of consumer needs, our Group Director of Experience, Jared Fink, analyzes how, despite their best storytelling and marketing efforts, many hotels aren’t checking in trends or brand-led experiences.
Siegel+Gale
November 2022
Media Mentions
Working Hard, or Hardly Working
In the conclusion of his three-part series on the foundations of consumer needs, our Group Director of Experience, Jared Fink, analyzes how, despite their best storytelling and marketing efforts, many hotels aren’t checking in trends or brand-led experiences.
Siegel+Gale
November 2022
Margaret Molloy, our Global CMO and Brian Rafferty, our Global Head of Research & Insights, were joined by Melanie Marcus, CMO, Surescripts, the nation’s leading health information network, for an in-depth conversation that explored how to leverage brand as a tool to inform your overall strategy.
November 2022
Broadcast
Unlocking Brand: Brand as a strategic business asset
Margaret Molloy, our Global CMO and Brian Rafferty, our Global Head of Research & Insights, were joined by Melanie Marcus, CMO, Surescripts, the nation’s leading health information network, for an in-depth conversation that explored how to leverage brand as a tool to inform your overall strategy.
November 2022
Broadcast
The role of brand in a M&A or spin-off
Our global branding experts examine why a M&A or spin-off is ripe for reassessing your brand story, visual identity, culture, and brand-led experiences, propelling the new entity into the future.
January 2023
Broadcast
The role of brand in a M&A or spin-off
Our global branding experts examine why a M&A or spin-off is ripe for reassessing your brand story, visual identity, culture, and brand-led experiences, propelling the new entity into the future.
January 2023