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Consumer + Retail
Technology
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Travel + Hospitality
Business challenge
M&A / Spin-off
Rebrand
Brand strategy
Naming
Activation
Insights
Five business benefits of simplifying your brand architecture
Dory Ellis Garfinkle
News
The rise and remit of the Chief Brand Officer
Siegel+Gale
4 questions on brand valuation
AI
Welcome to the golden age of brand voice—powered by AI
Pat Attenasio
Connect and protect: how to create effective masterbrand strategies
The Subtext interview: Pat Attenasio
Events
International Women's Day 2025
A masterclass in celebrating a cultural icon
Patrick Kampff
3 questions research should answer in a merger or acquisition
Marc Desmond
Experience pays: the new marketing math
How Lidl is redefining loyalty, one pint at a time
Go big or go home: how brands showed up at Super Bowl LIX
Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?
Digiday
The 10 pitfalls of naming
The United States Steel drama: How branding can forge a unified future
Howard Belk
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