“In our words,” Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic.

Siegel+Gale

February 2022

We are operating at a time when the customer has tremendous power. Customers are equipped with more access, knowledge, choice and voice over the brands with which they interact. They are more informed, connected and influential over any touchpoint. If an experience is not meeting expectations, they can share that story to the world to affect the brand’s standing in the minds of the market. One way to retain—and win customers—is to lead with a holistic and signature customer experience approach.

Siegel+Gale

January 2022

Simplicity is the baseline for the modern consumer experience, and the last two years have thrown that fact into sharp relief. Given the complexity of this current era many people feel that the path forward is increasingly unclear. Furthermore, they appear to have lost trust in political institutions and the media. In response, people have placed their trust in brands, particularly brands that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, brands that are simple.

Brian Rafferty

January 2022

Leaders can come in all shapes and sizes - including bright and colorful creative ones. The born-and-raised Londoner, Sophie Lutman, has forged a career out of creativity that spans over 25 years. In various creative director roles, Lutman has worked with the likes of BBC, Telefonica, Capgemini, Credit Suisse, Deloitte, and EY, to bring their ideas to life. Months before the pandemic swept the UK and changed our working lives for good, she joined Siegel+Gale to head up its EMEA creative division. Like most leaders, her latest challenge has been guiding her team through the new challenges that working from home brings, including its limitations to collaborating on client briefs and stifling creativity.

Sophie Lutman

December 2021

Evolving stakeholder expectations of companies, accelerated digital transformation and radical shifts in how we work have changed companies dramatically, especially in the marketing function. Amid this uncertainty, it has become clear that all leaders require the ability to adapt and learn.

Margaret Molloy

December 2021

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Brian Rafferty, Global Director, Business Analytics & Insights and Account Manager Simone Schuster about our work with athenahealth.

Siegel+Gale

January 2022

On November 16, I hosted a Future of Branding panel where along with six CMOs, we unraveled the mystery of CMOs and corporate governance. We were also joined by a special guest, Richard Sanderson, Marketing, Communications & Sales Practice Leader, Spencer Stuart. Together we explored the unique value a CMO brings to a public board, managing multiple commitments, diversifying the makeup of boards and how serving on a public board can inform a CMO's day job, ultimately benefiting the brands they lead.

Margaret Molloy

November 2021

Our global CMO, Margaret Molloy, hosts a conversation with six global marketing leaders/board members and a leading headhunter for a conversation on marketing's place in the boardroom.

CMO Panel

November 2021

DEI needs to be woven into the fabric of your communications every day. The question, then, is how to make that happen? It requires returning to the language of your core business strategy and reading again … very, very closely.

Derrick Mead

November 2021