In this month’s newsletter, our branding experts explore combatting complexity in the health-and-wellness industry, the role of brand during a M&A or spin-off, our refresh of KPMG’s iconic brand and why Meta’s metaverse is sinking.


Curating comfort

Our Group Director of Experience, Jared Fink, presents part two of his three-part series examining fundamental consumer needs. Exploring the health-and-wellness industry, Jared discusses how brands must create an ecosystem of brand-led experiences to attract customers.

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Branding 101: The role of brand in a M&A or spin-off

In the first episode of Branding 101, our global branding experts examine why a M&A or spin-off is ripe for reassessing your brand story, visual identity, culture and brand-led experiences, propelling the new entity into the future.


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Unlocking Brand: KPMG

Congratulations to our client KPMG on being recognized at this year’s Transform Awards North America ceremony in the Best Visual Identity and Best Brand Evolution categories. Go behind-the-scenes of the refresh and learn how we partnered to evolve an iconic brand for growth in the latest episode of our Siegel+Gale Says podcast.


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S.O.S.: Meta’s metaverse is sinking

Our Director of Experience, Amy Chen, delves into the metaverse and looks at why people aren’t clamoring to hang out in the space.


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