Media Mentions
The power and importance of inclusive storytelling
Balancing authenticity and action is difficult. One action often outweighs the other, resulting in a disparity that negatively affects people and brand purpose. I offer three imperatives that marketers and other business leaders can implement to authentically and actionably appeal to Hispanic consumers.
Margaret Molloy
November 2021
Media Mentions
The power and importance of inclusive storytelling
Balancing authenticity and action is difficult. One action often outweighs the other, resulting in a disparity that negatively affects people and brand purpose. I offer three imperatives that marketers and other business leaders can implement to authentically and actionably appeal to Hispanic consumers.
Margaret Molloy
November 2021
Media Mentions
How to localize your global brand
ith most major cities now awash with the same multinational brand names, the local feel of many urban thoroughfares has all but disappeared. Still, the sense of familiarity that comes along with the classic Italian restaurant, or well-known Irish pub, does provide customers with enough predictability to make comfortable choices and reduce risk of a disappointing purchase. While predictability offers some clear positives for customers, there are downsides as well.
Siegel+Gale
November 2021
Media Mentions
How to localize your global brand
ith most major cities now awash with the same multinational brand names, the local feel of many urban thoroughfares has all but disappeared. Still, the sense of familiarity that comes along with the classic Italian restaurant, or well-known Irish pub, does provide customers with enough predictability to make comfortable choices and reduce risk of a disappointing purchase. While predictability offers some clear positives for customers, there are downsides as well.
Siegel+Gale
November 2021
The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world. The financial reengineering and corporate restructuring soon to occur is certain to result in a spate of mergers, acquisitions and divestitures. Some of these transactions will be domination plays, where financially stable market leaders will acquire vulnerable competitors, coveted technologies or entry to new markets...
Howard Belk + Matt Egan
September 2022
M&A/Spin
Brand building for the coming wave of corporate M&A
The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world. The financial reengineering and corporate restructuring soon to occur is certain to result in a spate of mergers, acquisitions and divestitures. Some of these transactions will be domination plays, where financially stable market leaders will acquire vulnerable competitors, coveted technologies or entry to new markets...
Howard Belk + Matt Egan
September 2022
Media Mentions
When it comes to branding, you simply can’t fake it
Our EMEA president Philip Davies caught up with Rajashree R, CMO of Tata Consultancy Services, to reflect on TCS’s recent rebrand.
Philip Davies
October 2021
Media Mentions
When it comes to branding, you simply can’t fake it
Our EMEA president Philip Davies caught up with Rajashree R, CMO of Tata Consultancy Services, to reflect on TCS’s recent rebrand.
Philip Davies
October 2021
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our practitioners about our work with global leader in audience measurement, data and analytics Nielsen.
Siegel+Gale
October 2021
SMPL Q+A
Nielsen: Shaping the world’s media and content
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our practitioners about our work with global leader in audience measurement, data and analytics Nielsen.
Siegel+Gale
October 2021
In March 2021, digital artist Beeple sold his piece “The First 5,000 days” as an NFT at a Christie’s auction for $69 million. In February, Grimes sold an NFT for $6 million, and in May “Disaster Girl” sold the meme that made her name for $500k to clear off her student debts. At this point you’re possibly wondering, WTF is an NFT?
Liz Olsen
October 2021
S+G Blog
Art, authenticity and non-fungible tokens
In March 2021, digital artist Beeple sold his piece “The First 5,000 days” as an NFT at a Christie’s auction for $69 million. In February, Grimes sold an NFT for $6 million, and in May “Disaster Girl” sold the meme that made her name for $500k to clear off her student debts. At this point you’re possibly wondering, WTF is an NFT?
Liz Olsen
October 2021
Future of Branding
Future of Branding: Hispanic Heritage and Inclusive Storytelling
On Wednesday, September 29th, I had the privilege of hosting the inaugural Hispanic Heritage and Inclusive Storytelling edition of Siegel+Gale’s Future of Branding series to commemorate Hispanic Heritage Month. Through the personal journeys of six senior brand leaders, we honored the depth and richness of Hispanic and LatinX history and culture as well as their communities’ contributions to American society. And the discussion went beyond celebration to examine how brands are observing Hispanic Heritage Month.
Margaret Molloy
October 2021
Future of Branding
Future of Branding: Hispanic Heritage and Inclusive Storytelling
On Wednesday, September 29th, I had the privilege of hosting the inaugural Hispanic Heritage and Inclusive Storytelling edition of Siegel+Gale’s Future of Branding series to commemorate Hispanic Heritage Month. Through the personal journeys of six senior brand leaders, we honored the depth and richness of Hispanic and LatinX history and culture as well as their communities’ contributions to American society. And the discussion went beyond celebration to examine how brands are observing Hispanic Heritage Month.
Margaret Molloy
October 2021
As retailers search for new methods to win customers’ hearts and minds, a brand’s physical space of commerce will not play the same transactional role as it once did. With so much accelerated change in the external forces, the bigger opportunity is to have a fluid mindset for their retail experience. Retailers must think of their spaces as living, breathing and ever-changing organisms—called organic retail—that operate more like code or software than a static footprint.
Siegel+Gale
October 2021
Media Mentions
Organic Retail: Reimagining the role of retail through experience
As retailers search for new methods to win customers’ hearts and minds, a brand’s physical space of commerce will not play the same transactional role as it once did. With so much accelerated change in the external forces, the bigger opportunity is to have a fluid mindset for their retail experience. Retailers must think of their spaces as living, breathing and ever-changing organisms—called organic retail—that operate more like code or software than a static footprint.
Siegel+Gale
October 2021
Living out of a hotel used to be something only seen in movies. But in the age of digital nomads and remote working, hotels are making it simple for consumers to stay long-term. From InterContinental to Marriott, brands are taking a page out of Netflix’s handbook and offering subscription models.
Katie Conway
September 2021
Media Mentions
Hotels can use subscription models to capitalize on new travel culture
Living out of a hotel used to be something only seen in movies. But in the age of digital nomads and remote working, hotels are making it simple for consumers to stay long-term. From InterContinental to Marriott, brands are taking a page out of Netflix’s handbook and offering subscription models.
Katie Conway
September 2021
Media Mentions
Simplicity in branding with Scott Buschkuhl
In episode 16 of The JUST Branding Podcast, our Creative Director Scott Buschkuhl discusses designing for humans, simplicity as an approach to brand strategy, presentation techniques and much more.
Siegel+Gale
September 2021
Media Mentions
Simplicity in branding with Scott Buschkuhl
In episode 16 of The JUST Branding Podcast, our Creative Director Scott Buschkuhl discusses designing for humans, simplicity as an approach to brand strategy, presentation techniques and much more.
Siegel+Gale
September 2021