Our recent rebranding work for West Coast client GlobalFoundries was covered in both Transform and BrandNew. In Adweek, Margaret Molloy commented on the shift in how many affluent shoppers are redefining luxury; Chris Lehtonen weighed in on brands funding anti-LGTBQ+ lawmakers; and Sandra Habib discussed why viral trends are a chance to reinvigorate brands with younger generations. Mel McShane spoke to Morning Consult about why brands need to start from the inside when it comes to Pride campaigns. In a byline for The Drum, Liz Olsen shared ways on how to convert Gen Z consumers into powerful brand advocates. Derrick Mead penned a piece for MediaPost about how brands can use key messaging elements to prepare for Juneteenth outreach next year. In a profile for Authority Magazine, Jared Fink offered ways brands can create compelling customer experiences. In a byline for Multichannel Merchant, Victoria Kurzweg investigated how brand-building can create digital brand worlds that span multiple realities + evolve into the future. Jason Cieslak spoke with AdAge about marketers needing to be inventive in finding ways to bring the Olympics, and their role in it, to people—not the other way around. On The JUST Branding Podcast, Scott Buschkuhl discusses designing for humans. And Brian Rafferty spoke to the ANA about consumer brands expanding efforts to diversify their portfolios and why it’s crucial to understand where a brand can and cannot stretch.

 

‘The Birkin Houdini’ Worked His Hermes Magic and Conjured These Elegant Espadrilles

Adweek – June 3, 2021

 

For Pride Month, Lip Service and Rainbow Merch Alone Won’t Convince Consumers of Brands’ Best Intentions

Morning Consult – June 10, 2021

 

Inspirational Women: Sophie Lutman | Executive Creative Director, Siegel+Gale

We Are the City – June 14, 2021

 

How Connected Tech Can Help Throughout the Customer Journey

Raconteur – June 14, 2021

 

Valleywise Health Expands Facilities, Resources and Services as Part of $935 Million “Care Reimagined” Program

HC+O News – June 14, 2021

 

Are You Ready for Generation Z?

The Drum – June 16, 2021

 

No Juneteenth Messaging This Year? How to Get Ready for 2022

MediaPost – June 21, 2021

 

As Activists Call Out Brands for Funding Anti-LGBTQ+ Lawmakers, Here’s How They Are – and Should Be – Responding

Adweek – June 25, 2021

 

Is There a More Holistic Way of Diagnosing Your Brand’s Online Communication

The Drum – June 29, 2021

 

Jared Fink of Siegel+Gale: 5 Things a Business Should Do to Create a Wow Customer Experience

Authority Magazine – July 1, 2021

 

This Viral Beer Poster Trend Shows Why Marketers Should Pay Attention to TikTok

Adweek – July 1, 2021

 

Trust Exercise: How Marketers Can Inspire Trust In Their Brands

ClickZ – July 2, 2021

 

Brands Crank Up Efforts to Diversify Their Product Portfolios

ANA – July 2, 2021

 

Jared Fink of “Siegel+Gale”: Captivating

Thrive Global – July 5, 2021

 

5 Things Brands Show Know to Prepare for the Olympics

Ad Age – July 7, 2021

 

Why M&As Are Back with a Bang

Raconteur – July 9, 2021

 

Beyond Pride: Brands Must Balance Public Support with Meaningful Action

PR Week – July 15, 2021

 

GlobalFoundries New Brand Design by Siegel+Gale

We and the Color – July 19, 2021

 

Siegel+Gale Unveils New Visual Identity for Chip Production Company

Transform Magazine – July 21, 2021

 

 New Logo and Identity for GlobalFoundries by Siegel+Gale        

Under Consideration/Brand New – July 21, 2021

 

Fashion’s Evolving Approach to the Olympics

Business of Fashion – July 22, 2021

 

Branding and Blind Spots

Unlearn Podcast – July 22, 2021

 

Your Brand World Amid Virtual Worlds

Multichannel Merchant – July 26, 2021

 

Tabreed: Creating An Essential Services Brand

Brandberries – July 26, 2021

 

Secrets Hiding in These Famous Logos

MSN Money – July 29, 2021

 

Fernando Machado’s Next Marketing Challenge Is Saving Activision Blizzard’s Reputation

Ad Age – August 5, 2021

 

Strategic Connections: Keep It Simple

Wisconsin Bankers Association – August 6, 2021

 

Fashion, Tickets to Concerts and Movies: Gen Zers Are Most Eager to Increase Their Spending on These Items

Morning Consult – August 10, 2021

 

Nike, Coca-Cola Are the Brands Most Associated With the Olympics 

Morning Consult – August 13, 2021

 

Uncovering your visual identity – simply standing out from the crowd

Startups Magazine – August 16, 2021

 

Legends of Sales & Marketing Podcast 

People.ai – August 17, 2021

 

Simplicity in Branding

JUST Branding Podcast – August 25, 2021

 

With delta variant and rising COVID-19 cases, brands recommit to vaccination campaigns

Digiday – August 26, 2021

 

Art, authenticity and non-fungible tokens 

The Drum – August 27, 2021