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BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. Here naming director Aaron Hall provides a simpler way to develop naming guidelines.

Aaron Hall

S+G Blog

Director of naming, Aaron Hall, on developing simpler naming guidelines

BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. Here naming director Aaron Hall provides a simpler way to develop naming guidelines.

Aaron Hall

What is a smart digital customer experience? Here are 4 things brands need to be aware of before activating your customer experience strategy, according to our director of digital experience, Leesa Wytock.

Leesa Wytock

SMPL Q+A

4 questions on digital customer experience with Leesa Wytock

What is a smart digital customer experience? Here are 4 things brands need to be aware of before activating your customer experience strategy, according to our director of digital experience, Leesa Wytock.

Leesa Wytock

Birchbox, the start-up that redefined the beauty category, was in an increasingly crowded space. Its competition was rapidly expanding, and they needed to reach beyond their loyal customer—the young beauty enthusiast. Additionally, as they grew their market with BirchboxMan, they needed a revitalized and broadened visual identity. To this end, they engaged Siegel+Gale.

Siegel+Gale

S+G Blog

Siegel+Gale’s work for Birchbox wins accolades in HOW Design Awards

Birchbox, the start-up that redefined the beauty category, was in an increasingly crowded space. Its competition was rapidly expanding, and they needed to reach beyond their loyal customer—the young beauty enthusiast. Additionally, as they grew their market with BirchboxMan, they needed a revitalized and broadened visual identity. To this end, they engaged Siegel+Gale.

Siegel+Gale

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, strategy analyst Perry Lowder interviews former strategy director Jeff Lapatine on what he's observed about the evolution of the branding industry over the span of his five-decade career.

Jeff Lapatine

SMPL Q+A

Five decades in branding–Jeff Lapatine on the evolution of the industry

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, strategy analyst Perry Lowder interviews former strategy director Jeff Lapatine on what he's observed about the evolution of the branding industry over the span of his five-decade career.

Jeff Lapatine

Behind every brand delivering a great experience is a leader who recognizes the value of keeping things simple.  In Simplifiers, Margaret Molloy, our Global CMO, interviews business leaders who put simplicity to work.  In this Simplifiers interview, Margaret speaks with Evan Greene, CMO, The Recording Academy.

Margaret Molloy

Simplifiers

Evan Greene, CMO, The Recording Academy

Behind every brand delivering a great experience is a leader who recognizes the value of keeping things simple.  In Simplifiers, Margaret Molloy, our Global CMO, interviews business leaders who put simplicity to work.  In this Simplifiers interview, Margaret speaks with Evan Greene, CMO, The Recording Academy.

Margaret Molloy

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with global director of naming Christian Turner about the trends he’s observed in the top 100 most popular baby names in the U.K in 2016, and the role gender neutrality plays in the names of the future.

Christian Turner

SMPL Q+A

3 questions on the rise of gender neutral baby names with Christian Turner

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with global director of naming Christian Turner about the trends he’s observed in the top 100 most popular baby names in the U.K in 2016, and the role gender neutrality plays in the names of the future.

Christian Turner

SAP faced a central challenge: a longtime industry leader in improving their customers' business performances, they also needed to be recognized for their innovative work in cloud solutions, machine learning, artificial intelligence, big data and blockchain. Introducing their expanding portfolio of technology offerings, SAP was now ready to fully own their innovative solutions. To this end, Siegel+Gale created a visual identity rooted in the idea of continuous movement and constant innovation.

Siegel+Gale

S+G Blog

Siegel+Gale’s work for SAP is honored by the Clio Awards

SAP faced a central challenge: a longtime industry leader in improving their customers' business performances, they also needed to be recognized for their innovative work in cloud solutions, machine learning, artificial intelligence, big data and blockchain. Introducing their expanding portfolio of technology offerings, SAP was now ready to fully own their innovative solutions. To this end, Siegel+Gale created a visual identity rooted in the idea of continuous movement and constant innovation.

Siegel+Gale

BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. In this post, creative naming lead Jason Hall shares five steps for keeping names alive after the final presentation.

Jason Hall

S+G Blog

BRAND BUILDING: Creative naming lead, Jason Hall, on keeping names alive after the final presentation

BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. In this post, creative naming lead Jason Hall shares five steps for keeping names alive after the final presentation.

Jason Hall

In recent years, key opinion leaders in the conference circuit and the media have obsessed over the dual topic of innovation and disruption. Though both topics have been covered, their endurance in our collective attention is evidence that no analyses have cracked their success code. From disruptive new entrants to innovative established companies, it is clear that the brands that are breaking through are led by simplifiers.

Margaret Molloy

S+G Blog

Five untold approaches to innovation

In recent years, key opinion leaders in the conference circuit and the media have obsessed over the dual topic of innovation and disruption. Though both topics have been covered, their endurance in our collective attention is evidence that no analyses have cracked their success code. From disruptive new entrants to innovative established companies, it is clear that the brands that are breaking through are led by simplifiers.

Margaret Molloy

People often think that generating and executing fresh ideas are the major challenges in naming a new product or service. This is true, but lately we’ve found the biggest hurdle is…decision-making. Here is your guide to navigating the world of decision-making.

Jason Hall

S+G Blog

BRAND BUILDING: Creative naming lead, Jason Hall, on navigating the decision-making process

People often think that generating and executing fresh ideas are the major challenges in naming a new product or service. This is true, but lately we’ve found the biggest hurdle is…decision-making. Here is your guide to navigating the world of decision-making.

Jason Hall