Where we lead
Industry
Healthcare
Manufacturing + Industrial
Financial services
Consumer + Retail
Technology
Professional services
Energy
Travel + Hospitality
Business challenge
M&A / Spin-off
Rebrand
Brand strategy
Naming
Activation
Insights
Times may be changing, but the promises you make to employees never should
Gretchen Huestis
S+G Blog
ESG Impact: progress over politics
Siegel+Gale
En route to sustainable: the business travel of tomorrow
Emma Lewis, Ben Osborne + Natasha Bowyer
Evolving a brand to disrupt or rejuvenate
News
Simply Smarter: A newsletter on brand experience (March 2023)
Time for the technology sector to grow up
Jason Cieslak
Rediscovering the disruptor mindset: how Netflix can evolve with a changing industry
The importance of brand in a changing talent landscape
New CEO or CMO looking to drive change
Simply Smarter: A newsletter on brand experience (February 2023)
The Home Depot
Building your house: where design and brand building intersect
Samantha Starr-Shields
Simply Smarter: A newsletter on brand experience (January 2023)
How to protect and enhance brand value after a merger, split or spin-off
What makes for strong brands during times of crisis?
Patrick Kampff
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