Media Mentions
Don’t forget about us: How brands can reach Baby Boomers
I recently hosted a multigenerational conversation with five marketing leaders and their Boomer parents, where we explored how brands are approaching this generation. The discussion squashed myths, such as the uninformed senior consumer, while shining a light on the influence of traditional media and highlighting the need for simple brand experiences.
Margaret Molloy
August 2021
Media Mentions
Don’t forget about us: How brands can reach Baby Boomers
I recently hosted a multigenerational conversation with five marketing leaders and their Boomer parents, where we explored how brands are approaching this generation. The discussion squashed myths, such as the uninformed senior consumer, while shining a light on the influence of traditional media and highlighting the need for simple brand experiences.
Margaret Molloy
August 2021
How, when people are inundated with so much information and forced to make decisions more quickly, can a brand cut through the noise? For one, a strong visual identity can help. But what exactly is a visual identity, and how can it be developed? Here, Executive Creative Director, EMEA, Sophie Lutman explains and offers her top tips for creating a visual identity that future-proofs your brand and helps you stand out from the crowd.
Sophie Lutman
August 2021
Media Mentions
Uncovering your visual identity: Simply standing out from the crowd
How, when people are inundated with so much information and forced to make decisions more quickly, can a brand cut through the noise? For one, a strong visual identity can help. But what exactly is a visual identity, and how can it be developed? Here, Executive Creative Director, EMEA, Sophie Lutman explains and offers her top tips for creating a visual identity that future-proofs your brand and helps you stand out from the crowd.
Sophie Lutman
August 2021
Media Mentions
Are you ready for Generation Z?
Brands are likely to be held to even higher standards in the future, and with Generation Z now moving into the workforce and earning some level of disposable income, its constituents will no doubt be the target focus of many brands. So, what are some things Generation Z may expect more from brands than the generations before?
Liz Olsen
August 2021
Media Mentions
Are you ready for Generation Z?
Brands are likely to be held to even higher standards in the future, and with Generation Z now moving into the workforce and earning some level of disposable income, its constituents will no doubt be the target focus of many brands. So, what are some things Generation Z may expect more from brands than the generations before?
Liz Olsen
August 2021
Media Mentions
7 habits for laying the foundation for business bravery
In our volatile world, bravery is no longer the purview of caped crusaders. Instead, it’s an essential, though unexplored, capability that all leaders must develop. Bravery is the one force that will make a difference in an environment craving changemakers.
Margaret Molloy
August 2021
Media Mentions
7 habits for laying the foundation for business bravery
In our volatile world, bravery is no longer the purview of caped crusaders. Instead, it’s an essential, though unexplored, capability that all leaders must develop. Bravery is the one force that will make a difference in an environment craving changemakers.
Margaret Molloy
August 2021
Media Mentions
World building: The new brand building
As physical and virtual realms converge, people will think differently about goods and services, differently about society and differently about the role of companies and organizations in their everyday lives.
Siegel+Gale
August 2021
Media Mentions
World building: The new brand building
As physical and virtual realms converge, people will think differently about goods and services, differently about society and differently about the role of companies and organizations in their everyday lives.
Siegel+Gale
August 2021
Media Mentions
Tabreed: Creating an essential services brand
Like every living creature, brands must adapt to survive the changing landscape around them. Whether it’s Mastercard evolving its brand for a digital age utilizing the two instantly recognizable circles, or Facebook diversifying by acquiring WhatsApp, Instagram and Oculus. These shifts help to ensure longevity.
Dalia Fawaz
August 2021
Media Mentions
Tabreed: Creating an essential services brand
Like every living creature, brands must adapt to survive the changing landscape around them. Whether it’s Mastercard evolving its brand for a digital age utilizing the two instantly recognizable circles, or Facebook diversifying by acquiring WhatsApp, Instagram and Oculus. These shifts help to ensure longevity.
Dalia Fawaz
August 2021
According to Harvard professor Gerald Zaltman, 95% of purchasing choices are subconscious. Princeton researchers also found that it took less than 0.1 seconds for people to form judgements about faces from pictures they were shown. The question is then, how do you appeal to customers’ subconscious in little more than a split second?
Sophie Lutman
July 2021
S+G Study
Visual Identity: Fixed. Flexible. Simple.
According to Harvard professor Gerald Zaltman, 95% of purchasing choices are subconscious. Princeton researchers also found that it took less than 0.1 seconds for people to form judgements about faces from pictures they were shown. The question is then, how do you appeal to customers’ subconscious in little more than a split second?
Sophie Lutman
July 2021
Pride month witnessed an explosion of brand activity, from logos wrapped in rainbows to limited-edition merchandise. But a vast gulf separates genuine LGBTQ+ support and opportunistic virtue signaling. The LGBTQ+ community can discern the distinction, and allies notice, too.
Margaret Molloy
July 2021
Media Mentions
Beyond Pride: Brands must balance public support with meaningful actions
Pride month witnessed an explosion of brand activity, from logos wrapped in rainbows to limited-edition merchandise. But a vast gulf separates genuine LGBTQ+ support and opportunistic virtue signaling. The LGBTQ+ community can discern the distinction, and allies notice, too.
Margaret Molloy
July 2021
SMPL Q+A
GlobalFoundries
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Katie Conway, Senior Director, Strategy and Maureen Perry, Senior Designer about our work with U.S.-based semiconductor manufacturer GlobalFoundries.
Siegel+Gale
July 2021
SMPL Q+A
GlobalFoundries
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Katie Conway, Senior Director, Strategy and Maureen Perry, Senior Designer about our work with U.S.-based semiconductor manufacturer GlobalFoundries.
Siegel+Gale
July 2021
Earn the trust of new followers and maintain the trust of loyal followers with marketing experiences that are rooted in your brand’s mission and values.
Margaret Molloy
July 2021
Media Mentions
Trust exercise: How marketers can inspire trust in their brands
Earn the trust of new followers and maintain the trust of loyal followers with marketing experiences that are rooted in your brand’s mission and values.
Margaret Molloy
July 2021