SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Mike Tyson, design director, about how to stand apart with brand experience design.
Mike Tyson
September 2016
SMPL Q+A
3 questions on impactful brand experience design with Mike Tyson
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Mike Tyson, design director, about how to stand apart with brand experience design.
Mike Tyson
September 2016
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Jenna Isken, senior marketing manager, about the value of developing a customer-centric digital brand experience.
Jenna Isken
September 2016
SMPL Q+A
3 questions on brand experience and digital branding strategy with Jenna Isken
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Jenna Isken, senior marketing manager, about the value of developing a customer-centric digital brand experience.
Jenna Isken
September 2016
Most people know Game of Thrones not only as a series of fantasy novels or an award-winning television show, but as an entertainment brand. This post discusses how to think about brand in creative industries, and the importance of understanding how a title evolves into a brand.
Siegel+Gale
August 2016
S+G Blog
You know my name, here’s my story: how to think about brand in creative industries
Most people know Game of Thrones not only as a series of fantasy novels or an award-winning television show, but as an entertainment brand. This post discusses how to think about brand in creative industries, and the importance of understanding how a title evolves into a brand.
Siegel+Gale
August 2016
It’s no secret that branding plays a critical role in the B2C marketplace. As consumers we are frequently swayed by our emotions and, thus, strongly influenced by branding.
Siegel+Gale
August 2016
S+G Blog
Rethinking your B2B branding strategy
It’s no secret that branding plays a critical role in the B2C marketplace. As consumers we are frequently swayed by our emotions and, thus, strongly influenced by branding.
Siegel+Gale
August 2016
In this SMPL Q&A we speak with Britt Bulla, senior director, strategy and Leesa Wytock, director, digital experience, about our engagement with Mizuho Americas.
Britt Bulla + Leesa Wytock
August 2016
SMPL Q+A
Britt Bulla and Leesa Wytock talk about our work with Mizuho Americas
In this SMPL Q&A we speak with Britt Bulla, senior director, strategy and Leesa Wytock, director, digital experience, about our engagement with Mizuho Americas.
Britt Bulla + Leesa Wytock
August 2016
Brand Matters
How to assess brand value
In this episode of Brand Matters, Brian Rafferty, global director of research insights, breaks down our new Brand ROI methodology and why it can be a useful tool for CMOs to sell in the value of brand in an organization.
Brian Rafferty
July 2016
Brand Matters
How to assess brand value
In this episode of Brand Matters, Brian Rafferty, global director of research insights, breaks down our new Brand ROI methodology and why it can be a useful tool for CMOs to sell in the value of brand in an organization.
Brian Rafferty
July 2016
Brand Britain has long been a debated subject, writes Rana Brightman, strategy director at Siegel+Gale. What does it mean to be British? What defines our national identity?
Rana Brightman
July 2016
S+G Blog
The impact of Brexit on Brand Britain
Brand Britain has long been a debated subject, writes Rana Brightman, strategy director at Siegel+Gale. What does it mean to be British? What defines our national identity?
Rana Brightman
July 2016
In this Q&A, we speak with Billy Kingsland, group director of naming, about the intersection of brand naming and brand voice, and how they work together and separately to help define the brand.
William (Billy) Kingsland
July 2016
SMPL Q+A
3 questions on brand naming and brand voice with Billy Kingsland
In this Q&A, we speak with Billy Kingsland, group director of naming, about the intersection of brand naming and brand voice, and how they work together and separately to help define the brand.
William (Billy) Kingsland
July 2016
Strategist Simi Nijher weighs in on the value of Brand Britain in the wake of Brexit, and whether the "Made In ____" label even applies in this day and age.
Siegel+Gale
July 2016
S+G Blog
Does “Made in…” matter? The value of brand provenance after Brexit
Strategist Simi Nijher weighs in on the value of Brand Britain in the wake of Brexit, and whether the "Made In ____" label even applies in this day and age.
Siegel+Gale
July 2016
Brand Matters
Perspectives from Liana Dinghile
At a recent Siegel+Gale event, we captured some on the spot commentary from group strategy director Liana Dinghile. She addresses brand relevance, the VUCA atmosphere brands find themselves in now, and how to create lasting customer connection through authenticity.
Liana Dinghile
July 2016
Brand Matters
Perspectives from Liana Dinghile
At a recent Siegel+Gale event, we captured some on the spot commentary from group strategy director Liana Dinghile. She addresses brand relevance, the VUCA atmosphere brands find themselves in now, and how to create lasting customer connection through authenticity.
Liana Dinghile
July 2016