Recently, we caught up with Katie Conway, senior strategist at Siegel+Gale, to talk about current trends in employee engagement, how emerging companies with alternative employee models can create a standout employer brand, and what companies can do to make their employees feel safe in times of change.
Katie Conway
February 2016
SMPL Q+A
4 questions on trends in employee engagement with Katie Conway
Recently, we caught up with Katie Conway, senior strategist at Siegel+Gale, to talk about current trends in employee engagement, how emerging companies with alternative employee models can create a standout employer brand, and what companies can do to make their employees feel safe in times of change.
Katie Conway
February 2016
How does a top law or accounting firm stand out from the crowd? Matt Egan breaks down 5 solutions to differentiate your professional services firm in today's market.
Matt Egan
February 2016
S+G Blog
5 principles of branding for professional service firms
How does a top law or accounting firm stand out from the crowd? Matt Egan breaks down 5 solutions to differentiate your professional services firm in today's market.
Matt Egan
February 2016
Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.
Siegel+Gale
February 2016
S+G Blog
Barbie’s transformation into a body-positive brand for a realistic world
Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.
Siegel+Gale
February 2016
S+G Blog
Mind over matter
Ben Osborne discusses the value in taking a fact-based approach to any branding issue, especially in the Middle East.
Ben Osborne
February 2016
S+G Blog
Mind over matter
Ben Osborne discusses the value in taking a fact-based approach to any branding issue, especially in the Middle East.
Ben Osborne
February 2016
Recently, we spoke with Zouheir Zouiehed, client relations director, Middle East. He provided a quick breakdown of the different leadership styles throughout the region, how they impact stakeholder consensus, and the opportunities brands native to the region have to become players on a global stages.
Zouheir Zouiehed
February 2016
SMPL Q+A
4 steps to building global brands in the Middle East with Zouheir Zouiehed
Recently, we spoke with Zouheir Zouiehed, client relations director, Middle East. He provided a quick breakdown of the different leadership styles throughout the region, how they impact stakeholder consensus, and the opportunities brands native to the region have to become players on a global stages.
Zouheir Zouiehed
February 2016
Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber's rebrand.
Jason Cieslak
February 2016
S+G Blog
What we can learn from Uber’s logo debacle
Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber's rebrand.
Jason Cieslak
February 2016
While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.
Siegel+Gale
February 2016
S+G Blog
Brand Naming: How to not name a brand
While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.
Siegel+Gale
February 2016
Simplifiers
Andy Yost, CMO, Gannett
Margaret Molloy continues her conversations with CMOs, chatting with Andy Yost, CMO of Gannett, on how simplicity resonates in his organization.
Margaret Molloy
January 2016
Simplifiers
Andy Yost, CMO, Gannett
Margaret Molloy continues her conversations with CMOs, chatting with Andy Yost, CMO of Gannett, on how simplicity resonates in his organization.
Margaret Molloy
January 2016
Brand Matters
The Rich Idea
In this episode of Brand Matters, Philip Davies, president, EMEA talks about the next wave of The Big Idea, herein defined as The Rich Idea: a brand experience that extends far past just a campaign or messaging, but is embedded within every touchpoint a brand has.
Philip Davies
January 2016
Brand Matters
The Rich Idea
In this episode of Brand Matters, Philip Davies, president, EMEA talks about the next wave of The Big Idea, herein defined as The Rich Idea: a brand experience that extends far past just a campaign or messaging, but is embedded within every touchpoint a brand has.
Philip Davies
January 2016
Simplifiers
Norman de Greve, CMO, CVS Health
Margaret Molloy speaks to Norman de Greve, CMO of CVS Health, on why simplicity matters, and how it can be the center of gravity inside and outside a company for employees and customers.
Margaret Molloy
January 2016
Simplifiers
Norman de Greve, CMO, CVS Health
Margaret Molloy speaks to Norman de Greve, CMO of CVS Health, on why simplicity matters, and how it can be the center of gravity inside and outside a company for employees and customers.
Margaret Molloy
January 2016