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Philip Davies challenges the Premier League to step up their rebrand and think deeper about what a logo means to fans and teams alike.

Philip Davies

S+G Blog

Is the new Premier League identity more snore than roar?

Philip Davies challenges the Premier League to step up their rebrand and think deeper about what a logo means to fans and teams alike.

Philip Davies

Marketing Daily caught up with Leesa Wytock, director of digital activation for the brand strategy company, to find out why simplicity is so elusive.

Leesa Wytock

S+G Blog

Why is digital simplicity so complicated?

Marketing Daily caught up with Leesa Wytock, director of digital activation for the brand strategy company, to find out why simplicity is so elusive.

Leesa Wytock

Recently, we caught up with Katie Conway, senior strategist at Siegel+Gale, to talk about current trends in employee engagement, how emerging companies with alternative employee models can create a standout employer brand, and what companies can do to make their employees feel safe in times of change.

Katie Conway

SMPL Q+A

4 questions on trends in employee engagement with Katie Conway

Recently, we caught up with Katie Conway, senior strategist at Siegel+Gale, to talk about current trends in employee engagement, how emerging companies with alternative employee models can create a standout employer brand, and what companies can do to make their employees feel safe in times of change.

Katie Conway

How does a top law or accounting firm stand out from the crowd? Matt Egan breaks down 5 solutions to differentiate your professional services firm in today's market.

Matt Egan

S+G Blog

5 principles of branding for professional service firms

How does a top law or accounting firm stand out from the crowd? Matt Egan breaks down 5 solutions to differentiate your professional services firm in today's market.

Matt Egan

Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.

Siegel+Gale

S+G Blog

Barbie’s transformation into a body-positive brand for a realistic world

Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.

Siegel+Gale

Ben Osborne discusses the value in taking a fact-based approach to any branding issue, especially in the Middle East.

Ben Osborne

S+G Blog

Mind over matter

Ben Osborne discusses the value in taking a fact-based approach to any branding issue, especially in the Middle East.

Ben Osborne

Recently, we spoke with Zouheir Zouiehed, client relations director, Middle East. He provided a quick breakdown of the different leadership styles throughout the region, how they impact stakeholder consensus, and the opportunities brands native to the region have to become players on a global stages.

Zouheir Zouiehed

SMPL Q+A

4 steps to building global brands in the Middle East with Zouheir Zouiehed

Recently, we spoke with Zouheir Zouiehed, client relations director, Middle East. He provided a quick breakdown of the different leadership styles throughout the region, how they impact stakeholder consensus, and the opportunities brands native to the region have to become players on a global stages.

Zouheir Zouiehed

Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber's rebrand.

Jason Cieslak

S+G Blog

What we can learn from Uber’s logo debacle

Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber's rebrand.

Jason Cieslak

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

Siegel+Gale

S+G Blog

Brand Naming: How to not name a brand

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

Siegel+Gale

Margaret Molloy continues her conversations with CMOs, chatting with Andy Yost, CMO of Gannett, on how simplicity resonates in his organization.

Margaret Molloy

Simplifiers

Andy Yost, CMO, Gannett

Margaret Molloy continues her conversations with CMOs, chatting with Andy Yost, CMO of Gannett, on how simplicity resonates in his organization.

Margaret Molloy