Millennials have overtaken Baby Boomers as America’s largest generation and the knowledge of how to talk to this group runs at a premium. As Millennials are growing up and growing their buying power, it’s crucial for brands to connect with them in a way that feeds their need for social connection and authenticity.

Hannah Post

May 2017

Trends in healthcare are putting choice into the hands of consumers. Maintaining market share will require traditional healthcare companies to refine their business models, rethink their offerings and expand technological capabilities. Companies with a clear focus on delivering standout experiences for patients will be the ones to succeed.

Siegel+Gale

May 2017

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with brand strategist Chelsea Zou about what Western brands should consider when naming for the Chinese market.

Siegel+Gale

May 2017

Behind every brand delivering a great experience is a leader who recognizes the value of keeping things simple. In Simplifiers, Margaret Molloy, our Global CMO, interviews business leaders who put simplicity to work. In this Simplifiers interview, Margaret speaks with Stephen Lambert, Head of Brand Marketing, McLaren Automotive.

Margaret Molloy

May 2017

In a new era driven by digitalization, conventional business practices and household brand names in traditional industries such as retail, entertainment and travel are being upended by nimble startups. These disrupter brands are giving consumers experiences that are instantaneous, gratifying and intuitive. Above all, these experiences are simple.

Brian Rafferty

May 2017

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In this Simplifiers interview, I speak with Nick Ragone, SVP - Chief Marketing and Communications Officer at Ascension.

Margaret Molloy

April 2017

Siegel+Gale collaborated with DXC on nearly every aspect of brand development: from overarching strategy to brand architecture, identity, messaging and activation. In this SMPL Q&A we speak with Matt Egan, senior director, strategy and Anne Swan, group creative director, about our engagement.

Matt Egan

April 2017

BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. Here Pamela Yau, associate business analytics & insights strategist, discusses how women can build brand equity for the female brand.

Siegel+Gale

March 2017

In honor of Women’s History month and International Women’s Day, Siegel+Gale gathered #BeBoldForChange panels of senior female marketing leaders to discuss their proudest achievements, both as women and business leaders. As part of the program, we asked these leaders what advice they’d give to their younger selves. Here’s what they had to say.

Siegel+Gale

March 2017

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index. In this Simplifiers interview, I speak with Mark Evans, marketing director of Direct Line Group.

Margaret Molloy

March 2017