In this episode of Brand Matters, Philip Davies, president, EMEA talks about the next wave of The Big Idea, herein defined as The Rich Idea: a brand experience that extends far past just a campaign or messaging, but is embedded within every touchpoint a brand has.
Brand Matters
The Rich Idea
Philip Davies
January 2016
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On the power of naming
In this episode of Brand Matters, Lea Chu, Group Director, Naming, New York, discusses how a name can deliver on simplicity, the connection between emotion and language, and the importance of prioritization during the product and brand naming process. Lea Chu is Group Director, Naming at Siegel+Gale Brand Matters is a video series where our practitioners … Continued
Lea Chu
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Brand Matters
On the power of naming
In this episode of Brand Matters, Lea Chu, Group Director, Naming, New York, discusses how a name can deliver on simplicity, the connection between emotion and language, and the importance of prioritization during the product and brand naming process. Lea Chu is Group Director, Naming at Siegel+Gale Brand Matters is a video series where our practitioners … Continued
Lea Chu
July 2019