In this episode of Brand Matters, Lea Chu, Group Director, Naming, New York, discusses how a name can deliver on simplicity, the connection between emotion and language, and the importance of prioritization during the naming process.

Lea Chu is Group Director, Naming at Siegel+Gale

Brand Matters is a video series where our practitioners answer key questions in their areas of expertise, including brand strategy, design, naming, communication, experience, and more.