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When the cyclical oil and gas industry experiences a global downturn, there’s a lot of uncertainty. How do we manage production? Where can we cut costs? When will prices return? Analysts predict, but nobody knows. In all of the complexity, there’s one thing we can count on—consolidation is inevitable.

Nick Miller

S+G Blog

The role of brand in petroleum mergers and acquisitions

When the cyclical oil and gas industry experiences a global downturn, there’s a lot of uncertainty. How do we manage production? Where can we cut costs? When will prices return? Analysts predict, but nobody knows. In all of the complexity, there’s one thing we can count on—consolidation is inevitable.

Nick Miller

Today, ‘virtual reality’ has become nothing more than a token buzzword, plastered across online marketing forums and populating the inboxes of CMOs claiming to be the saviour of all brands, everywhere.

Siegel+Gale

S+G Blog

Connecting virtual with reality

Today, ‘virtual reality’ has become nothing more than a token buzzword, plastered across online marketing forums and populating the inboxes of CMOs claiming to be the saviour of all brands, everywhere.

Siegel+Gale

Examining sporting successes and failures, Philip Davies, president of EMEA, talks about the importance of leadership, cohesiveness and clear objectives when building a brand.

Philip Davies

S+G Blog

What makes a team, or a brand, great?

Examining sporting successes and failures, Philip Davies, president of EMEA, talks about the importance of leadership, cohesiveness and clear objectives when building a brand.

Philip Davies

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Marc Desmond, senior business analytics and insights strategist, about the surprising factors that contribute to purchase decision-making in commodities, professional services, TV News and B2B tech.

Marc Desmond

SMPL Q+A

4 questions on buying behavior with Marc Desmond

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Marc Desmond, senior business analytics and insights strategist, about the surprising factors that contribute to purchase decision-making in commodities, professional services, TV News and B2B tech.

Marc Desmond

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity.

S+G

M&A/Spin

4 questions on brand naming after a merger, acquisition or spin-off

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity.

S+G

Margaret Molloy speak to the fact that, although branding questions may not initially seem urgent, constant curiosity about brand is a key to unlocking M&A business value.

Margaret Molloy

S+G Blog

Are you asking the right questions about M&A?

Margaret Molloy speak to the fact that, although branding questions may not initially seem urgent, constant curiosity about brand is a key to unlocking M&A business value.

Margaret Molloy

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Anne Swan, executive creative director, about the iterative nature of B2B branding today.

SMPL Q+A

3 questions on bringing a B2B company to life during a merger, acquisition or spinoff

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Anne Swan, executive creative director, about the iterative nature of B2B branding today.

Recently, our director of digital experience, Leesa Wytock, spoke with CX-perience about how to acquire, retain and monetize users in the crowded CX market.

Leesa Wytock

S+G Blog

A Glance into the Future of CX – An Interview with Leesa Wytock

Recently, our director of digital experience, Leesa Wytock, spoke with CX-perience about how to acquire, retain and monetize users in the crowded CX market.

Leesa Wytock

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Lori Almeida, chief talent officer, about what she looks for when evaluating design talent.

Lori Almeida

SMPL Q+A

SMPL Q&A: Lori Almeida on how to land your dream design job

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Lori Almeida, chief talent officer, about what she looks for when evaluating design talent.

Lori Almeida

In response to the recent controversy over the "bathroom bill" legislation in the US, Siegel+Gale designers redesigned the current gender-binary bathroom icons (the outline of a man and skirted woman) to make them gender neutral.

Siegel+Gale

S+G Blog

Siegel+Gale Designers Create Gender-Neutral Bathroom Icons

In response to the recent controversy over the "bathroom bill" legislation in the US, Siegel+Gale designers redesigned the current gender-binary bathroom icons (the outline of a man and skirted woman) to make them gender neutral.

Siegel+Gale