Simplifiers
Norman de Greve, CMO, CVS Health
Margaret Molloy speaks to Norman de Greve, CMO of CVS Health, on why simplicity matters, and how it can be the center of gravity inside and outside a company for employees and customers.
Margaret Molloy
January 2016
Simplifiers
Norman de Greve, CMO, CVS Health
Margaret Molloy speaks to Norman de Greve, CMO of CVS Health, on why simplicity matters, and how it can be the center of gravity inside and outside a company for employees and customers.
Margaret Molloy
January 2016
SMPL Q&A is a new blog feature, in which we interview our experts on all things relevant in branding, design and simplicity. Here we talk about the current trends in brand naming, … Continued
Siegel+Gale
January 2016
SMPL Q+A
6 questions on brand naming and naming trends
SMPL Q&A is a new blog feature, in which we interview our experts on all things relevant in branding, design and simplicity. Here we talk about the current trends in brand naming, … Continued
Siegel+Gale
January 2016
In October 2014, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history. The two resulting companies would each remain Fortune 100 industry leaders. With a need to move fast, Hewlett-Packard tapped Siegel+Gale to help define the new brand experience for this next stage of its evolution.
Matt Egan
November 2015
S+G Blog
Welcome to the new Hewlett Packard Enterprise
In October 2014, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history. The two resulting companies would each remain Fortune 100 industry leaders. With a need to move fast, Hewlett-Packard tapped Siegel+Gale to help define the new brand experience for this next stage of its evolution.
Matt Egan
November 2015
With the rise of customer experience as a corporate function, customer journey mapping is taking its place as a vital component of any program or process focused on enhancing customer centricity. Here are a few insights on how to get the most value out of your customer journey mapping efforts.
Siegel+Gale
S+G Blog
Make the most of customer journey mapping
With the rise of customer experience as a corporate function, customer journey mapping is taking its place as a vital component of any program or process focused on enhancing customer centricity. Here are a few insights on how to get the most value out of your customer journey mapping efforts.
Siegel+Gale