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In this episode of Brand Matters, we talk with Ben Osborne, Director of insights, EMEA, and breaks down the three types of research and what they can reveal to brand managers.

Ben Osborne

Brand Matters

What brand research reveals

In this episode of Brand Matters, we talk with Ben Osborne, Director of insights, EMEA, and breaks down the three types of research and what they can reveal to brand managers.

Ben Osborne

The implementation of a new brand is a massively important undertaking, and it can often feel overwhelming to those responsible for managing it.

Siegel+Gale

S+G Blog

Tips for rolling out a new brand

The implementation of a new brand is a massively important undertaking, and it can often feel overwhelming to those responsible for managing it.

Siegel+Gale

Predicting the future is no simple task. Knowing what’s popular next week is difficult enough, let alone a decade from now. But for cities bidding to host the Olympic games, it’s exactly what they have to do.

Nick Miller

S+G Blog

LA2024: A lesson in branding authenticity

Predicting the future is no simple task. Knowing what’s popular next week is difficult enough, let alone a decade from now. But for cities bidding to host the Olympic games, it’s exactly what they have to do.

Nick Miller

Recently, we sat down and had a discussion about the implications for brand names in the event of a merger, acquisition or spinoff.

Siegel+Gale

SMPL Q+A

3 questions on brand naming strategy following a merger, acquisition or spinoff

Recently, we sat down and had a discussion about the implications for brand names in the event of a merger, acquisition or spinoff.

Siegel+Gale

Our strategists pen an epitaph for Scion—the quirky, funny-looking, and ultimately short-lived car brand owned by Toyota.

Siegel+Gale

S+G Blog

Toyota Scion: An epitaph for the little brand that tried

Our strategists pen an epitaph for Scion—the quirky, funny-looking, and ultimately short-lived car brand owned by Toyota.

Siegel+Gale

This week, Siegel+Gale took our Future of Branding series to Dubai where we discussed the VUCA world we now find ourselves in, and what it means for brands and brand owners in the Middle East region, specifically.

Philip Davies

S+G Blog

The Future of Branding: VUCA in the Middle East

This week, Siegel+Gale took our Future of Branding series to Dubai where we discussed the VUCA world we now find ourselves in, and what it means for brands and brand owners in the Middle East region, specifically.

Philip Davies

Margaret Molloy, global CMO, reflects on the International Women's Day panel that featured clients from Birchbox, Guardian Life Insurance, and Wyndham Hotel Group.

Margaret Molloy

S+G Blog

International Women’s Day 2016: Panel of female marketers talk brands and female leadership

Margaret Molloy, global CMO, reflects on the International Women's Day panel that featured clients from Birchbox, Guardian Life Insurance, and Wyndham Hotel Group.

Margaret Molloy

Recently, we crossed the pond to visit our London office, and sat down with Rana Brightman, strategy director, and explored the meaning of brand purpose, how organizations can harness it, and how to develop one that the entire organization will rally around.

Rana Brightman

SMPL Q+A

5 questions on brand purpose with Rana Brightman

Recently, we crossed the pond to visit our London office, and sat down with Rana Brightman, strategy director, and explored the meaning of brand purpose, how organizations can harness it, and how to develop one that the entire organization will rally around.

Rana Brightman

When naming a consumer brand, sometimes a bit of fantasy sells better than truth. Many global brands of the last decade have taken names of false provenance and enjoyed great success thanks to a paradigm hereby dubbed, “The Häagen-Dazs Effect.” Why choose names that tell a made-up tale, and how can these names affect very real profits?

Siegel+Gale

S+G Blog

The Häagen-Dazs effect: How four new brands made themselves sound elite and established

When naming a consumer brand, sometimes a bit of fantasy sells better than truth. Many global brands of the last decade have taken names of false provenance and enjoyed great success thanks to a paradigm hereby dubbed, “The Häagen-Dazs Effect.” Why choose names that tell a made-up tale, and how can these names affect very real profits?

Siegel+Gale

In this episode of Brand Matters, we follow up our last conversation with Clive Ronald, Executive Creative Director, EMEA, further exploring how brands can maintain relevance in a rapidly changing marketplace through flexibility, clarity, and simplicity.

Siegel+Gale

Brand Matters

How to maintain brand relevance in a changing marketplace

In this episode of Brand Matters, we follow up our last conversation with Clive Ronald, Executive Creative Director, EMEA, further exploring how brands can maintain relevance in a rapidly changing marketplace through flexibility, clarity, and simplicity.

Siegel+Gale