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Five of the top 20 US advertisers, which collectively make up approximately 7.5% of US ad spend, have stopped partnering with Google, resulting in a $750 million loss. This type of financial impact calls for rapid change and innovation. Siegel+Gale’s brand experts offer their opinions on brand safety in the era of programmatic advertising.

Siegel+Gale

S+G Blog

Siegel+Gale brand experts opine on brand safety in the era of programmatic advertising

Five of the top 20 US advertisers, which collectively make up approximately 7.5% of US ad spend, have stopped partnering with Google, resulting in a $750 million loss. This type of financial impact calls for rapid change and innovation. Siegel+Gale’s brand experts offer their opinions on brand safety in the era of programmatic advertising.

Siegel+Gale

Siegel+Gale collaborated with DXC on nearly every aspect of brand development: from overarching strategy to brand architecture, identity, messaging and activation. In this SMPL Q&A we speak with Matt Egan, senior director, strategy and Anne Swan, group creative director, about our engagement.

Matt Egan

SMPL Q+A

Matt Egan and Anne Swan on the brand transformation of DXC Technology

Siegel+Gale collaborated with DXC on nearly every aspect of brand development: from overarching strategy to brand architecture, identity, messaging and activation. In this SMPL Q&A we speak with Matt Egan, senior director, strategy and Anne Swan, group creative director, about our engagement.

Matt Egan

BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. Here Pamela Yau, associate business analytics & insights strategist, discusses how women can build brand equity for the female brand.

Siegel+Gale

S+G Blog

BRAND BUILDING: Pamela Yau on building equity for the female brand

BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. Here Pamela Yau, associate business analytics & insights strategist, discusses how women can build brand equity for the female brand.

Siegel+Gale

In honor of Women’s History month and International Women’s Day, Siegel+Gale gathered #BeBoldForChange panels of senior female marketing leaders to discuss their proudest achievements, both as women and business leaders. As part of the program, we asked these leaders what advice they’d give to their younger selves. Here’s what they had to say.

Siegel+Gale

S+G Blog

#BeBoldforchange, International Women’s Day at Siegel+Gale

In honor of Women’s History month and International Women’s Day, Siegel+Gale gathered #BeBoldForChange panels of senior female marketing leaders to discuss their proudest achievements, both as women and business leaders. As part of the program, we asked these leaders what advice they’d give to their younger selves. Here’s what they had to say.

Siegel+Gale

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index. In this Simplifiers interview, I speak with Mark Evans, marketing director of Direct Line Group.

Margaret Molloy

Simplifiers

Mark Evans, Marketing Director, Direct Line Group

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index. In this Simplifiers interview, I speak with Mark Evans, marketing director of Direct Line Group.

Margaret Molloy

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Matt Egan, senior strategy director, about his key takeaways from the 2017 SXSW.

Matt Egan

SMPL Q+A

3 questions on SXSW with Matt Egan

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Matt Egan, senior strategy director, about his key takeaways from the 2017 SXSW.

Matt Egan

Our B2B Financial Services report is based on an online survey of 200+ clients of asset management, corporate and commercial banking and investment banking services on which key factors influence their decision to invest. We found that brand is a significant driver for business decision-makers when determining the right B2B Financial Services partner.

Siegel+Gale

S+G Blog

B2B Financial Services Report

Our B2B Financial Services report is based on an online survey of 200+ clients of asset management, corporate and commercial banking and investment banking services on which key factors influence their decision to invest. We found that brand is a significant driver for business decision-makers when determining the right B2B Financial Services partner.

Siegel+Gale

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with senior UX strategist James Barnes about the tenets of effective and compelling UX design in the consumer and B2B space.

James Barnes

SMPL Q+A

4 questions on compelling UX design with James Barnes

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with senior UX strategist James Barnes about the tenets of effective and compelling UX design in the consumer and B2B space.

James Barnes

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. As part of this year's Global Brand Simplicity Index, we interviewed marketing leaders and founders of brands that have performed well over the past few years, to understand why and how they simplify. In this Simplifiers interview, we speak with Seth Farbman, CMO of Spotify.

Margaret Molloy

Simplifiers

Seth Farbman, CMO, Spotify

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. As part of this year's Global Brand Simplicity Index, we interviewed marketing leaders and founders of brands that have performed well over the past few years, to understand why and how they simplify. In this Simplifiers interview, we speak with Seth Farbman, CMO of Spotify.

Margaret Molloy

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jeff Lapatine, strategy director, about brand migration strategies for APAC brands.

Jeff Lapatine

SMPL Q+A

4 questions on brand migration strategies for APAC brands with Jeff Lapatine

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jeff Lapatine, strategy director, about brand migration strategies for APAC brands.

Jeff Lapatine