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We spoke with Shelley Whiddon, Director, Brand Communication, about "the language of service" and how brands can deploy this type of verbal strategy without just relying on classic tactics.

Siegel+Gale

SMPL Q+A

4 questions on the language of service with Shelley Whiddon

We spoke with Shelley Whiddon, Director, Brand Communication, about "the language of service" and how brands can deploy this type of verbal strategy without just relying on classic tactics.

Siegel+Gale

Philip Davies challenges the Premier League to step up their rebrand and think deeper about what a logo means to fans and teams alike.

Philip Davies

S+G Blog

Is the new Premier League identity more snore than roar?

Philip Davies challenges the Premier League to step up their rebrand and think deeper about what a logo means to fans and teams alike.

Philip Davies

Marketing Daily caught up with Leesa Wytock, director of digital activation for the brand strategy company, to find out why simplicity is so elusive.

Leesa Wytock

S+G Blog

Why is digital simplicity so complicated?

Marketing Daily caught up with Leesa Wytock, director of digital activation for the brand strategy company, to find out why simplicity is so elusive.

Leesa Wytock

Recently, we caught up with Katie Conway, senior strategist at Siegel+Gale, to talk about current trends in employee engagement, how emerging companies with alternative employee models can create a standout employer brand, and what companies can do to make their employees feel safe in times of change.

Katie Conway

SMPL Q+A

4 questions on trends in employee engagement with Katie Conway

Recently, we caught up with Katie Conway, senior strategist at Siegel+Gale, to talk about current trends in employee engagement, how emerging companies with alternative employee models can create a standout employer brand, and what companies can do to make their employees feel safe in times of change.

Katie Conway

With the 2016 Presidential Election cycle in full-swing, Dave Pulaski reflects on how brand plays an important role in shaping voter habits and choices.

Siegel+Gale

S+G Blog

Voter sentiment and your brand

With the 2016 Presidential Election cycle in full-swing, Dave Pulaski reflects on how brand plays an important role in shaping voter habits and choices.

Siegel+Gale

How does a top law or accounting firm stand out from the crowd? Matt Egan breaks down 5 solutions to differentiate your professional services firm in today's market.

Matt Egan

S+G Blog

5 principles of branding for professional service firms

How does a top law or accounting firm stand out from the crowd? Matt Egan breaks down 5 solutions to differentiate your professional services firm in today's market.

Matt Egan

Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.

Austyn Stevens

S+G Blog

Barbie’s transformation into a body-positive brand for a realistic world

Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.

Austyn Stevens

Ben Osborne discusses the value in taking a fact-based approach to any branding issue, especially in the Middle East.

Ben Osborne

S+G Blog

Mind over matter

Ben Osborne discusses the value in taking a fact-based approach to any branding issue, especially in the Middle East.

Ben Osborne

Recently, we spoke with Zouheir Zouiehed, client relations director, Middle East. He provided a quick breakdown of the different leadership styles throughout the region, how they impact stakeholder consensus, and the opportunities brands native to the region have to become players on a global stages.

Zouheir Zouiehed

SMPL Q+A

4 steps to building global brands in the Middle East with Zouheir Zouiehed

Recently, we spoke with Zouheir Zouiehed, client relations director, Middle East. He provided a quick breakdown of the different leadership styles throughout the region, how they impact stakeholder consensus, and the opportunities brands native to the region have to become players on a global stages.

Zouheir Zouiehed

Creating a timeless brand is not easy. But there are some proven steps for building a lasting identity, says Anne Swan.

Anne Swan

S+G Blog

5 steps to building a lasting brand identity

Creating a timeless brand is not easy. But there are some proven steps for building a lasting identity, says Anne Swan.

Anne Swan